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11 reasons why real New Yorkers love Leafly

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We hit the streets to see what New York City is smoking in 2022, plus how real New Yorkers feel about legalization and the Leafly app


After ringing the NASDAQ bell to celebrate 420 last month, Leafly hit the streets of New York City to see what The Big Apple is smoking. We asked New Yorkers what they really think about cannabis legalization on the East Coast, what strains they love, and how they use the Leafly app to learn more about what they’re smoking.

From the financial district to Washington Square Park, we found tons of love for Leafly’s strain database as the city celebrated its final 420 under prohibition with a bang.

1. She takes notes on strains from Leafly

What are you smoking right now?

“I think Mob Boss is gonna be a favorite of mine. It’s a sativa-dominant hybrid, very cerebral. But a lot of medical consumers use it for quick relief of muscle tension, which is something I think is really interesting. Mood relief, appetite stimulation, keeps you energetic, talkative, happy: All this info got from Leafly.”

“Leafly is super informative. I like that it has all the effects of weed. A really cool thing about weed is if you know what you’re smoking, you can help what you’re trying to help. Or you can just enjoy being high and relaxed. I like that Leafly has those top effects (and) negative effects for people. Like if you’re aware that, ‘Okay, I do tend to get a little paranoid when smoking, so maybe I’ll avoid this one,’ it’s a really great resource.”

2. He ‘g-checks’ his dealers using the Leafly app

New York man says he uses the Leafly app to
New York man says he uses the Leafly app to “g-check” dealers who claim they have Zaza, but don’t. (Jon Bain / Leafly)

Are you familiar with the Leafly app?

“So me and my oldest bro, we’ve been smoking weed together probably since like fourth grade. And Leafly was the first website we used. Cause we be g-checking (dealers) in the city. (They) say they have ‘Za shit.’ So you gotta type in what they say on Leafly. If that shit don’t come up in Leafly, I’m popping on him. Dead ass, bro.”

“Leafly is a great resource to just educate yourself more on the cannabis and know what you’re smoking. A lot of people out here on the East Coast, they just cop some (weed) and they be satisfied with what a (dealer) gives them. They don’t tell them the names. They don’t even know. But if you (use) Leafly, you’re gonna have a more thorough info session. You’ll be a real certified smoker. Have some smoker’s etiquette. So do your studying, do your homework.”

3. She says legal weed in NY was ‘a long time coming’

New York woman shows pre-rolls when asked
New York woman shows pre-roll collection when asked “What are you smoking?” (Jon Bain / Leafly)

How do you feel about legalization in New York?

“I love it. And it it’s really a long time coming. Definitely a long time coming and I’m glad it’s here. And the fact that we can smoke on the street is phenomenal. I love that aspect of our law here. So I’m really psyched… I use Leafly a lot when I wanna know about a strain. I definitely look you guys up… I had so many things that I was smoking on (today). Let’s see if I remember. I had a flower and rosin. If I remember correctly, this is Purple Haze. And these, these little guys (pre-rolls) are Zkittlez. The last of my Zkittles.”

4. He loves that he can smoke while on the clock

How do you feel about legalization in New York?

“Man, I’m grateful. I spent all of high school running, ducking from truancy. Everybody was trying to stop me from smoking. But we here now, I’m an adult. I can do what I want.”

“I feel I’m free. I’m on the clock, we chilling! It’s a beautiful time. And it’s 420 today? I don’t even know. Wow. Happy 420!”

5. They say the illicit market will always thrive

How do you feel about legalization in New York?

“Legalization is great and all, but the black market will always thrive,” said our friend in red after rolling up some RS11 (aka Rainbow Sherbert #11).

“I think he’s absolutely right,” said his buddy in blue. “At the same time, legalization affords us the luxury to do things like bring crazy ass bongs outside the house and smoke them on the street, which I honestly fucking love as well, because before I could not bring this anywhere with me, you feel me? Now, I can smoke this shit in front of the arch in Washington Square Park!”

6. He’s smoking original Gorilla Glue

New York man says he and co-workers had lives changed by petty marijuana charges. (Jon Bain / Leafly)
“Right now I’m actually smoking on some Gorilla Glue. It’s not GG 12, the original. But it is some good ass Gorilla Glue, so shoutout to hop NYC. They’re providing free spliffs in Washington Square Park for 420.” (Jon Bain / Leafly)

What do you think of legalization in New York?

“It’s about time. A lot of my peers, a lot of my coworkers, we all got misdemeanors for getting locked up for smoking weed… I (saw) that it said Leafly on this mic, and I was like, ‘Yo, before anybody knew what, what Zaza was, we was all checking on Leafly to see if the strain existed. That’s facts.”

“Leafly was one of the first to (show us) what the hybrid does, what the percentage of the THC should be, the coloration of the weed. And you have some of the best pictures… I used to go to my budman like, ‘What is this?’ Check right on Leafly, then look at it. ‘OK, It matches up, I can buy this.’”

7. They’re happy they can smoke in public

New Yorkers celebrate April 20, 2022, by smoking in Washington Square Park. (Jon Bain / Leafly)
New Yorkers celebrate April 20, 2022, by smoking in Washington Square Park. (Jon Bain / Leafly)

What do you think of legalization in New York?

“I love it. It’s a fucking amazing, let’s do it. We’ve been waiting for this,” said our friend on the far right, who was smoking on Doja Exclusive buds.

“It’s been incredible,” said the man in white, who shouted out Darwin Farms products as well as Doja. “Legalization is a long time coming. Many years, a lot of people got in trouble for it, but it’s time to legalize it. It’s definitely a step in the right direction,” he added.

“Hey, I’m from New Jersey, but I’m happy about it all,” admitted the man pictured on the far left, who was repping Talking Terps products, a brand founded by Flatbush Zombie’s Jewice, Hope Lord and PTA Haiti 3000.”

8. He smokes to relieve NYC-induced stress

New York man says weed helps him cope with stress. (Jon Bain / Leafly)
New York man says weed helps him cope with stress. (Jon Bain / Leafly)

How do you feel about legalization in New York?

“It should have been like this a long time ago. It’s too much fucking pressure over here in New York. Too much stress. We needed this shit. Like right now, I’m stress-free. I’m at work. Work is going slow, but I ain’t bitching. Why? ‘Cause I got my damn blunt.”

9. He says the medical program has big problems

New York medical cannabis patient says state program needs to improve. (Jon Bain / Leafly)
New York medical cannabis patient says state program needs to improve. (Jon Bain / Leafly)

How do you feel about legalization in New York?

“They need to do better. They need to lower the prices of the ganja, and put it on Medicaid. I’ve been a medical marijuana licensed patient since 2018, and they’re charging me to buy the weed, so Medicaid needs to (add) marijuana.”

10. After 35 weed arrests, he wants social equity

What do you think of legalization in New York?

“As long social equity is involved and the people that created this whole movement, which is us, the pioneers, we (can’t) be taken advantage of by the big companies. Like, you know, Big Pharma bigger companies that have the equity and money to push us out.”

“New York and New Jersey are gonna be the flagship states to push out social equity. So if it don’t work here, it ain’t gonna work nowhere.”

Related

New Jersey’s recreational weed stores open to long lines, cheering customers

“We’re gonna give them the opportunity to make it right for the people that have really been arrested. I’ve been arrested 35 times. We gotta make sure the legalization is pushed for the ones that (were) affected through the War on Drugs, the ones that (were) arrested, shook down.”

“I’m buying packs for $40. I used to sell that, but they stopped me. So I could have been a major company by now.”

“I’m straight from Brooklyn, and we are advocating for all social equity. If it’s not social equity, it’s not gonna happen. That’s for everybody that’s dealing with marijuana.

“We gotta stand up for social equity. That’s gonna protect us where we don’t have to pay for the license, they’re gonna pay for us. Imagine if everybody that got locked up in New York state just sue the sate. We could bankrupt the whole state.”

11. His brand is taking over NYC

We were lucky to catch the team behind Doja Exclusive brands, which kept popping up when we asked New Yorkers what strains they were smoking.

From what we heard downtown, Doja could soon become one of the hottest homegrown bud brands in New York, along with GUMBO, a collaboration between Harlem’s own Luca Brasi, and Runtz’ founder Yung LB’s Joke’s Up umbrella with confidential genetics.

What do you think of legalization in New York?

“I think it’s just finally a beautiful thing that it’s like, it’s actually gonna be that’s gonna happen. Look, how many people out here! Like there’s only a few people from California. Everybody else is from the East Coast, man. Like we got DC out here. People from VA, the DMV. We got people from Florida. We got people up from Massachusetts.”

“I think it’s a beautiful thing. I’m gonna be honest with you. The market for cannabis has always been out here in New York and New Jersey. I mean, you got great cannabis films that can document that. You got Half Baked by Dave Chappelle to represent New York. Then you also have Jay and Silent Bob as an example of the New Jersey scene.

Look out for more New York cannabis coverage on Leafly, including videos from Day 1 in The Big Apple.

Mikhail Harrison's Bio Image

Mikhail Harrison

Trinidad-born, New Jersey-raised content producer Mikhail Harrison has been a cannabis advocate and influencer for over a decade, working both on camera and behind the scenes to normalize the plant for all.

View Mikhail Harrison’s articles



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Leafly

11 reasons why real New Yorkers love Leafly

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We hit the streets to see what New York City is smoking in 2022, plus how real New Yorkers feel about legalization and the Leafly app


After ringing the NASDAQ bell to celebrate 420 last month, Leafly hit the streets of New York City to see what The Big Apple is smoking. We asked New Yorkers what they really think about cannabis legalization on the East Coast, what strains they love, and how they use the Leafly app to learn more about what they’re smoking.

From the financial district to Washington Square Park, we found tons of love for Leafly’s strain database as the city celebrated its final 420 under prohibition with a bang.

1. She takes notes on strains from Leafly

What are you smoking right now?

“I think Mob Boss is gonna be a favorite of mine. It’s a sativa-dominant hybrid, very cerebral. But a lot of medical consumers use it for quick relief of muscle tension, which is something I think is really interesting. Mood relief, appetite stimulation, keeps you energetic, talkative, happy: All this info got from Leafly.”

“Leafly is super informative. I like that it has all the effects of weed. A really cool thing about weed is if you know what you’re smoking, you can help what you’re trying to help. Or you can just enjoy being high and relaxed. I like that Leafly has those top effects (and) negative effects for people. Like if you’re aware that, ‘Okay, I do tend to get a little paranoid when smoking, so maybe I’ll avoid this one,’ it’s a really great resource.”

2. He ‘g-checks’ his dealers using the Leafly app

New York man says he uses the Leafly app to
New York man says he uses the Leafly app to “g-check” dealers who claim they have Zaza, but don’t. (Jon Bain / Leafly)

Are you familiar with the Leafly app?

“So me and my oldest bro, we’ve been smoking weed together probably since like fourth grade. And Leafly was the first website we used. Cause we be g-checking (dealers) in the city. (They) say they have ‘Za shit.’ So you gotta type in what they say on Leafly. If that shit don’t come up in Leafly, I’m popping on him. Dead ass, bro.”

“Leafly is a great resource to just educate yourself more on the cannabis and know what you’re smoking. A lot of people out here on the East Coast, they just cop some (weed) and they be satisfied with what a (dealer) gives them. They don’t tell them the names. They don’t even know. But if you (use) Leafly, you’re gonna have a more thorough info session. You’ll be a real certified smoker. Have some smoker’s etiquette. So do your studying, do your homework.”

3. She says legal weed in NY was ‘a long time coming’

New York woman shows pre-rolls when asked
New York woman shows pre-roll collection when asked “What are you smoking?” (Jon Bain / Leafly)

How do you feel about legalization in New York?

“I love it. And it it’s really a long time coming. Definitely a long time coming and I’m glad it’s here. And the fact that we can smoke on the street is phenomenal. I love that aspect of our law here. So I’m really psyched… I use Leafly a lot when I wanna know about a strain. I definitely look you guys up… I had so many things that I was smoking on (today). Let’s see if I remember. I had a flower and rosin. If I remember correctly, this is Purple Haze. And these, these little guys (pre-rolls) are Zkittlez. The last of my Zkittles.”

4. He loves that he can smoke while on the clock

How do you feel about legalization in New York?

“Man, I’m grateful. I spent all of high school running, ducking from truancy. Everybody was trying to stop me from smoking. But we here now, I’m an adult. I can do what I want.”

“I feel I’m free. I’m on the clock, we chilling! It’s a beautiful time. And it’s 420 today? I don’t even know. Wow. Happy 420!”

5. They say the illicit market will always thrive

How do you feel about legalization in New York?

“Legalization is great and all, but the black market will always thrive,” said our friend in red after rolling up some RS11 (aka Rainbow Sherbert #11).

“I think he’s absolutely right,” said his buddy in blue. “At the same time, legalization affords us the luxury to do things like bring crazy ass bongs outside the house and smoke them on the street, which I honestly fucking love as well, because before I could not bring this anywhere with me, you feel me? Now, I can smoke this shit in front of the arch in Washington Square Park!”

6. He’s smoking original Gorilla Glue

New York man says he and co-workers had lives changed by petty marijuana charges. (Jon Bain / Leafly)
“Right now I’m actually smoking on some Gorilla Glue. It’s not GG 12, the original. But it is some good ass Gorilla Glue, so shoutout to hop NYC. They’re providing free spliffs in Washington Square Park for 420.” (Jon Bain / Leafly)

What do you think of legalization in New York?

“It’s about time. A lot of my peers, a lot of my coworkers, we all got misdemeanors for getting locked up for smoking weed… I (saw) that it said Leafly on this mic, and I was like, ‘Yo, before anybody knew what, what Zaza was, we was all checking on Leafly to see if the strain existed. That’s facts.”

“Leafly was one of the first to (show us) what the hybrid does, what the percentage of the THC should be, the coloration of the weed. And you have some of the best pictures… I used to go to my budman like, ‘What is this?’ Check right on Leafly, then look at it. ‘OK, It matches up, I can buy this.’”

7. They’re thrilled they can smoke in public

New Yorkers celebrate April 20, 2022, by smoking in Washington Square Park. (Jon Bain / Leafly)
New Yorkers celebrate April 20, 2022, by smoking in Washington Square Park. (Jon Bain / Leafly)

What do you think of legalization in New York?

“I love it. It’s a fucking amazing, let’s do it. We’ve been waiting for this,” said our friend on the far right, who was smoking on Doja Exclusive buds.

“It’s been incredible,” said the man in white, who shouted out Darwin Farms products as well as Doja. “Legalization is a long time coming. Many years, a lot of people got in trouble for it, but it’s time to legalize it. It’s definitely a step in the right direction,” he added.

“Hey, I’m from New Jersey, but I’m happy about it all,” admitted the man pictured on the far left, who was repping Talking Terps products, a brand founded by Flatbush Zombie’s Jewice, Hope Lord and PTA Haiti 3000.”

8. He smokes to relieve NYC-induced stress

New York man says weed helps him cope with stress. (Jon Bain / Leafly)
New York man says weed helps him cope with stress. (Jon Bain / Leafly)

How do you feel about legalization in New York?

“It should have been like this a long time ago. It’s too much fucking pressure over here in New York. Too much stress. We needed this shit. Like right now, I’m stress-free. I’m at work. Work is going slow, but I ain’t bitching. Why? ‘Cause I got my damn blunt.”

9. He says the medical program has big problems

New York medical cannabis patient says state program needs to improve. (Jon Bain / Leafly)
New York medical cannabis patient says state program needs to improve. (Jon Bain / Leafly)

How do you feel about legalization in New York?

“They need to do better. They need to lower the prices of the ganja, and put it on Medicaid. I’ve been a medical marijuana licensed patient since 2018, and they’re charging me to buy the weed, so Medicaid needs to (add) marijuana.”

10. After 35 weed arrests, he wants social equity

What do you think of legalization in New York?

“As long social equity is involved and the people that created this whole movement, which is us, the pioneers, we (can’t) be taken advantage of by the big companies. Like, you know, Big Pharma and bigger companies that have the equity and money to push us out.”

“New York and New Jersey are gonna be the flagship states to push out social equity. So if it don’t work here, it ain’t gonna work nowhere.”

Related

New Jersey’s recreational weed stores open to long lines, cheering customers

“We’re gonna give them the opportunity to make it right for the people that have really been arrested. I’ve been arrested 35 times. We gotta make sure the legalization is pushed for the ones that (were) affected through the War on Drugs, the ones that (were) arrested, shook down.”

“I’m buying packs for $40. I used to sell that, but they stopped me. So I could have been a major company by now.”

“I’m straight from Brooklyn. If it’s not social equity, it’s not gonna happen. That’s for everybody that’s dealing with marijuana.”

“We gotta stand up for social equity. That’s gonna protect us where we don’t have to pay for the license, they’re gonna pay for us. Imagine if everybody that got locked up in New York just sued the sate. We could bankrupt the whole state.”

11. His brand is taking over NYC

We were lucky to catch the team behind Doja Exclusive brands, which kept popping up when we asked New Yorkers what strains they were smoking.

From what we heard downtown, Doja could soon become one of the hottest homegrown bud brands in New York, along with GUMBO, a collaboration between Harlem’s own Luca Brasi, and Runtz’ founder Yung LB’s Joke’s Up umbrella with confidential genetics.

What do you think of legalization in New York?

“I think it’s just finally a beautiful thing that it’s like, it’s actually gonna be that’s gonna happen. Look, how many people out here! Like there’s only a few people from California. Everybody else is from the East Coast, man. Like we got DC out here. People from VA, the DMV. We got people from Florida. We got people up from Massachusetts.”

“I think it’s a beautiful thing. I’m gonna be honest with you. The market for cannabis has always been out here in New York and New Jersey. I mean, you got great cannabis films that can document that. You got Half Baked by Dave Chappelle to represent New York. Then you also have Jay and Silent Bob as an example of the New Jersey scene.

Look out for more New York cannabis coverage on Leafly, including videos from 420 in The Big Apple.

Mikhail Harrison's Bio Image

Mikhail Harrison

Trinidad-born, New Jersey-raised content producer Mikhail Harrison has been a cannabis advocate and influencer for over a decade, working both on camera and behind the scenes to normalize the plant for all.

View Mikhail Harrison’s articles



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420

Ding ding! Leafly will ring the NASDAQ opening bell for 4/20

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Ding, ding, ding, ding, ding!

That’s the sound the world’s going to hear the morning of April 20—because at 9:30 AM eastern time, your favorite online cannabis destination, Leafly, will ring the opening freaking bell on the NASDAQ stock exchange.

Join us bright and early this Wednesday for the Livestream from the Nasdaq floor, where Leafly will join a long list of successful, innovative companies who’ve rang the opening bell at Nasdaq’s New York City headquarters.

Yoko Miyashita—who became the company’s CEO in August 2020 after serving as the company’s General Counsel—will lead the ceremony. The Leafly Board of Directors, fellow Leafly employees, and friends will join her.

In February, Leafly became a publicly traded company and currently trades on the Nasdaq as ‘LFLY.’ Ringing the opening bell on April 20 represents a new milestone for the decades-old industry, and 12 year-old company.

Leafly launched in 2010 as a strain lookup site, then added stores & menus, and pickup and delivery. Today, Leafly has over 125 million annual visitors and sells advertising to stores and brands, as well as facilitates ordering.

Related

How to order weed delivery online with Leafly

“We couldn’t be more excited to ring the bell at Nasdaq. Being invited on 4/20 really underlines how special of a day this is to Leafly. As more states like New Jersey come online, Leafly will be there as a place to research and order cannabis,” Miyashita says. “The industry is growing so quickly and I am looking forward to the next stage of growth, for the company and the industry.”

What else to do on 4/20?

Rest assured, friends of the plant: We’ve got more in store for you on this special 4/20.

We got America’s hottest pot of ‘22 for you to shop, as well as America’s coolest carts of ‘22, Best events, and best weed gear.

We also commissioned a team of cutting-edge artists to paint a series of 420-friendly murals in four cities around the country, and in Canada: Chicago, Portland (OR), Toronto (CAN) and Washington, DC. 

Leafly's 420 mural NFT in Toronto, featuring a woman of color reading a book in a park with the city skyline behind her
Behold Leafly’s 420-friendly mural in Toronto!

Fans of cannabis can additionally purchase digital, NFT versions of these murals for $420. Proceeds from the sales directly benefit non-profit organizations fighting for cannabis justice.

Need a 4/20 refresher? Check out our 4/20 Guide to learn more about the history of the holiday, great 4/20 deals near you, cannabis recipes, and more.

Leafly also has a Delivery Gateway now, so you can not only read about the world’s best strains but get them delivered to your door. Our Leafly iOS App update for Delivery Ordering just got approved this week!

Lastly, since 4/20 is a busy day for us, please note that our offices will be closed on Friday, April 22 for ‘Leafly 4/20 Observed.’

We think that’s dope, and if you do, too, apply for one of the many open jobs at Leafly—we’re hiring for 30 full-time positions, from an API engineer to a Senior Product Designer and several Account Executives.

Happy 4/20! Smoke ‘em if you got ‘em!

Leafly Staff's Bio Image

Leafly Staff

Leafly is the world’s largest cannabis information resource, empowering people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis professionals collectively share years of experience in all corners of the market, from growing and retail, to science and medicine, to data and technology.

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business

7 Digital Marketing Tips to Grow Your Cannabis Business

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Are you struggling to get your brand out there? Is your cannabis store not as successful as it should be? Maybe digital marketing for cannabis is what you are missing. Read on for 7 digital marketing tips to grow your cannabis business.

Did you know that digital marketing can help expand your reach, attract more prospects, increase sales, revenue and profits? I know it can be tricky and confusing with the laws on advertising cannabis. But there are some organic ways for you to reach customers with digital marketing.

What exactly is digital marketing?

Photo by Mikael Blomkvist from Pexels

Digital marketing, also known as online marketing, is where you can promote your brand to connect with potential customers using the internet and other forms of digital communication.

Digital marketing includes email, social media, and web-based advertising, including text and multimedia messages as a marketing channel. Here is a list of the best digital marketing tips for your cannabis business.

Website

A website is essential for any dispensary or cannabis business owner. That website should have the products you are selling with photos and a way for customers to buy them online. People like to buy from the comfort of their own homes; they also like to see what they are buying with a picture of the product.

Additionally, capitalize on blog posts on your website that tells consumers about your products.
Lastly, customer ratings on the site allow shoppers can leave a comment and rate your business. The better ratings, the more people will shop at your store and your business will boom.

Email

Having an email listing of your customers is the key to your business. So, have a concrete plan for obtaining them, whether it’s providing an email when they enter your website or asking shoppers for an email address after purchasing products. Email lists allow you to follow up with an email that offers them a discount or lets them know about new products.

Photo by Firmbee.com on Unsplash

Social media is becoming essential to business as much as everyday life.

Social media gives customers a backstage pass into your company. They can see what products, promotions and specials you have going on. Using Facebook, Instagram and Twitter are ideal for reaching your customers with eye-catching content. Strong social media channels can help build relationships with customers so they can see what your business has to offer. Keep in mind that social pages need daily updates. Try to reply to comments that your consumers leave on your social pages.

Search Engine Optimization (SEO)

SEO is important to your business, and also, focusing on developing excellent SEO will help get traffic from free, organic search results in search engines. In other words, this is a powerful tool for making your website easy to find on the internet when someone types in keywords.

Customer Reviews 

The more positive reviews you have, the more likely customers will come back, and you will gain more buyers. Studies show that 72 percent of people don’t make a buying decision unless they can read reviews. So, you must prioritize how you are going to get reviews. You can email your customers asking them to rate their recent purchases. You could also have a section on your website that allows buyers to leave a comment. Social media is a great place for people to comment about and strain of cannabis they bought.

Keep in mind that you should respond to all reviews, whether it’s good or bad. Honestly and openness shows customers you care and value the customers’ opinions and want to continue creating a positive experience for everyone.

Google Maps

You want people to find your cannabis store, and adding your store to Google Maps can help bring new customers to your business. Here is a step-by-step guide. 

  1. On your computer, sign in to Google Maps.
  2. You can add your business in 3 ways: Enter your address in the search bar. On the left in the Business Profile, click Add your business.
  3. Follow the on-screen instructions to finish signing up for your Business Profile.

  Third-Party Directories

Another important aspect of marketing your cannabis business is third-party websites and directories. These third-party directories can help with the growth of your brand. There will be a bigger chance people will see your store name and help gain new customers. It is as simple as listing your store name, address, phone number and don’t forget the URL to your website. Try to find directories that have a strong, positive reputation.

Two of the top cannabis directories are:

Across Canada, many Cannabis stores are opening up. For some marketing, your business can be challenging. However, it might not hurt if you hire someone experienced in Digital Marketing to ensure you’re doing everything correctly without getting yourself into any legal troubles.

 





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