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Giving Away the Secret Sauce Recipe or Building Brand Loyalty?



While it may seem unusual, several cannabis companies have begun offering marijuana seeds as part of their product line. However, there is a reason behind this decision. Many cannabis companies have observed that individuals who grow their vegetables also purchase fresh produce from a grocery store or farmer’s market. Hence, they believe that providing customers with the option to cultivate their plants will encourage them to purchase more cannabis from the company.


According to Carl Giannone, co-founder of Trade Roots, a cannabis company based in Wareham, Massachusetts, “Just like most people who have a backyard garden during the warmer months tend to grow tomatoes, but still, purchase them from a store.” He explained that the company believes that allowing customers to grow their cannabis plants will only increase their desire to continue purchasing from them.


Today, many companies are venturing into the market of selling cannabis seeds as federal policies shift. While some companies see it as a profitable opportunity, others do it to strengthen their brand and share their genetics. Berner, the co-founder and CEO of the renowned international marijuana brand Cookies, recently announced at the MJBizCon conference that his company would start selling seeds for personal cultivation.


On the day following Thanksgiving, Cookies debuted its seed bank on Black Friday. Berner reported in an email to MJBizDaily that the launch was a success and “broke some internal records.” He added that the seed demand was strong and sees this as the next level for cannabis enthusiasts. Berner wants to empower people to learn more about the plant and to educate themselves about cultivation.

Marketing is Vital

The cannabis seed market has seen an upsurge recently, thanks to the U.S. Drug Enforcement Administration clarifying that it’s legal to sell and distribute cannabis seeds across the country. According to Ryan Douglas, a Florida-based cannabis cultivation consultant, in an email to MJBizDaily, This move has cleared up a previous ambiguity in regulation and savvy, legal cannabis companies are taking advantage of this opportunity.


According to Douglas, the key to success in the cannabis seed market is all about effective marketing. He sees this as an opportunity for companies with well-known and reputable brands that consumers already associate with rare varieties or high-quality cannabis to establish a profitable business model. Having exceptional cannabis genetics is of no use if no one is aware of your existence, he said.


Douglas points out that cannabis seeds can fetch a high price in the market, with vendors charging anywhere from $5 to $20 per seed. He also notes that with a well-pollinated plant, one can expect to yield thousands of viable seeds. This significantly differs from traditional horticulture, where a seed costing 20 cents is considered costly.


According to Douglas, given the high demand for desirable genetics and the large number of seeds that can be produced in a small grow room, seed production can be an excellent addition to any cannabis cultivation business. However, he also highlights that seed production is not as efficient as asexual vegetative plant propagation, where nurseries sell clones to growers. This is because sowing a hundred seeds of the same variety can result in various phenotypes and inconsistent genetic outcomes.

High Tide’s Ventures

In December, High Tide, a Canadian cannabis retailer, declared they would begin selling marijuana seeds in the United States. This announcement follows the DEA’s statement that seeds fall under the legal definition of hemp, which contains less than 0.3% THC. The CEO of High Tide, Raj Grover, stated that their target customer for seeds is the 19-35 years old demographic.


However, it’s important to note that according to federal laws in the United States, these seeds can only be sold for novelty purposes and not for germination.


“Selling seeds is a fresh and thrilling addition to our business,” said Grover, CEO of High Tide. He added that the company’s goal is to expand and fortify its integrated value chain and to offer customers a comprehensive cannabis experience. High Tide does not produce its seeds. It sources it from an authorized seed producer in the United States.


Grover agrees with Douglas that having a recognizable brand and reliable genetics is crucial to making this move a success. “In the same way that our customers trust us for our consumption accessories and CBD products, we want to earn their trust in the seed business, he said. Therefore, they carefully select the most in-demand and highly reputable seed brands.


Grover stated that High Tide has yet to make plans to expand its product line to include clones or young plants. Instead, they focus on items seamlessly incorporated into their existing system and infrastructure and aligning with their retail-centric strategy.

Highlighting The Breeder

For Trade Roots and Giannone in Massachusetts, the primary objective is to sell seeds in their store related to the strains they are growing in their cultivation operation. This allows customers who have found a flower strain they like to have the option to purchase the seed and try growing it at home. However, only some of the strains they grow are available in seed form.


Trade Roots employs breeders who work as cultivators to produce seeds that they sell. Their target audience for seeds is serious home growers or professional breeders who can take the seed and crossbreed it to create a new hybrid strain. The packaging of the seeds gives credit to the breeder who developed the strain, allowing consumers to recognize the breeder.


Giannone explains that the profit margin on seeds is not significant but carrying them is their way of supporting cannabis breeders. “The reason we sell seeds is to bring attention to the breeders and educate consumers on what a strain is and the breeding process,” he added.


In summary, the sale of cannabis seeds has become a more viable option for companies to explore as federal policies have shifted. Companies like High Tide and Trade Roots see this as a way to expand and strengthen their integrated value chain and provide customers with a complete cannabis experience.


On the other hand, some companies see it as a profitable opportunity, while others see it as a way to build brand loyalty and share genetics. However, all companies agree that having a solid brand and trusted genetics is essential to making this a successful move.





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Cannabis News

You Got Arrested for Weed, But Now Qualify for a Pardon, How Do You Apply? (Canadian Version)




Applying for a cannabis pardon can be daunting, but it is essential to a brighter future. Due to their criminal record, many people with cannabis-related convictions may face barriers to employment, housing, and other opportunities. A pardon can help remove these barriers and provide a second chance for those who have paid their debt to society.

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New York Cannabis: Social and Economic Equity Applicants




As we previously broadly summarized on December 27, 2022 (here), in late December 2022, the Office of Cannabis Management (“OCM”) released its first proposed adult-use cannabis rules and regulation for New York (the “Proposed Regulations”). The official document is 282 pages, so we won’t cover every detail. But we will highlight the big-ticket items, significant issues that all applicants should be aware of, and the license application process as a whole.  This post will go into detail the Social and Economic Equity sections and commentary provided for in the Proposed Regulations.  Keep in mind, the Proposed Regulations are still pending as OCM receives the final public comments to the Proposed Regulations.

For anyone considering applying for an adult-use license, we reiterate our recommendation of hiring an experienced, local cannabis attorney. At a minimum, understanding the overall framework of the licenses and the licensing process is a precursor to an in-depth consultation on a license application.

One of the more notable topics covered in depth by the Proposed Regulations is the establishment of a social and economic equity applicant, and licensee. If you remember, the Marijuana Regulation and Tax Act (“MRTA”) established a goal to award 50% of all adult-use cannabis licenses to social and economic equity applicants.

During the evaluation of an application, the OCM may prioritize application submission, review, selection and issuance by social and economic equity status. Those applications that demonstrate that the applicant is seeking to qualify as a social and economic equity licensee are eligible for extra priority.

In short, to qualify as a social economic equity applicant, an applicant must demonstrate, through documentation provided to the OCM, that that sole control of the applicant is held by either:

  1. an individual from a community disproportionately impacted by the enforcement of cannabis prohibition;
  2. a minority-owned business;
  3. a women-owned business;
  4. a distressed farmer; or
  5. a service-disabled veteran owned business.

The Proposed Regulations provide for specific documents required to establish the status of the social economic applicant, with respect to any of the above.

Note that “sole control” in this context may be a misnomer. It does not mean that the applicant is the sole owner of the license, but that the social and economic equity applicant exercises the authority to, among other things: exercise authority over the business, and materially influence the day-to-day business decisions. Further, no other person or persons may exercise or have the ability to control the majority of voting rights, or remove the applicant.

If, at any time after a social and economic equity applicant has been granted a license, the Office determines that the sole control requirement is violated, the Office may institute an action to suspend or revoke such license, provided the Office provides an opportunity to cure.

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Cannabis and Orgasm Inequality – Solving the Dry Partner Phenomenon You Never Knew About!




cannabis orgasm men vs. women

cannabis orgasm men vs. women

Cannabis and Orgasm Inequality – The Problem you didn’t know existed!


A recent article in Marijuana Moment brought to my attention the problem of “Orgasm Inequality”. It covered a study that was led by Amanda Moser of East Carolina University and published in the Journal of Cannabis Research.


The Denver-based sexologist, surveyed 811 adults who have used cannabis and found that greater perceived sexual functioning and satisfaction can be achieved regardless of age or gender.


It appears that cannabis is a true aphrodisiac, with over 70% of participants reporting increased desire and improved orgasms when using cannabis before sex. And for those who prefer solo play, cannabis also enhances pleasure with 62.5% of participants reporting enhanced pleasure while masturbating.


But the study’s findings are especially relevant for women’s pleasure. The results “suggest that cannabis can potentially close the orgasm inequality gap,” the authors write, referring to past findings that women who have sex with men are typically less likely to orgasm than their partners.


So, ladies and gentlemen, next time you’re looking to spice things up in the bedroom, consider reaching for some cannabis.



Orgasm inequality refers to the disparity in the likelihood of men and women experiencing orgasm during sexual activity.


Studies have shown that men are more likely to orgasm during sexual intercourse than women. Of course, we don’t really need studies to prove that men cum quicker. This phenomenon is often referred to as the “orgasm gap” and can be attributed to a variety of factors, including societal and cultural influences, lack of education and communication about sexual pleasure, and biological differences between men and women.


Here’s a few more reasons why women aren’t cumming as often as men:


  • Lack of Communication: One of the most common reasons why women don’t experience orgasm during sex is due to a lack of communication between partners. This could include not knowing what feels good for the woman, not understanding her sexual preferences, or not being comfortable enough to express these desires.


  • Physical Factors: Certain physical factors can also play a role in preventing women from experiencing orgasm during sex. These can include pain during intercourse, vaginal dryness, or other health conditions such as vaginismus which causes spasms of the vaginal muscles that can make intercourse uncomfortable or impossible.


  • Psychological Factors: Psychological factors can also play a role in preventing women from experiencing orgasm during sex. These can include stress, anxiety, or past experiences that have left a negative impact on the woman’s sexuality. Additionally, women with low self-esteem, or body image issues may also find it hard to orgasm.


However, I believe that the main reason is because their partners don’t know how to please them. This is because most men are eager to get “off” and get on with their lives. Especially in a world of “one night stands”.


Yet when you “know what you’re doing” and you understand how to touch your partner…you can actually get women to cum quicker than men. In fact, you can give a woman multiple orgasms prior to even inserting your member into her cave of passion. Not to mention, some women can even experience orgasm via a story…literally, you could tell them how you’re gonna make them cum and they can do the rest.


However, most men are not such considered lovers but it seems that cannabis has the ability to mend this gap. But how exactly can a plant-based substance help close this divide? The answer lies in a combination of factors that work together to create a more satisfying sexual experience for everyone involved.


First, cannabis has a reputation for making people less self-conscious and more relaxed. For women, this can mean feeling less inhibited and more comfortable expressing their desires. For men, it can mean being more attuned to their partners’ needs and responding accordingly.


Second, cannabis is known to enhance the senses, particularly taste, touch, and smell. This can lead to a more immersive and pleasurable sexual experience, as the body is able to fully engage with the sensation of touch and the other person’s presence.


Third, cannabis has been shown to help people “match frequency” with their partners, both physically and mentally. This can lead to a deeper connection and understanding, as well as a more satisfying sexual experience for both parties.


So, next time you’re looking to spice up your sex life, consider reaching for a little bit of the green stuff. With its ability to make us less self-conscious, more attuned to our partners, and more in tune with our own bodies, cannabis just might be the key to closing the orgasm gap once and for all.


So get stoned and get boned!







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