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Trends in the US CBD Consumer Market – Cannabis News, Lifestyle




Researchers have identified some trends in the US CBD consumer market. Once an unknown and mysterious compound in cannabis, CBD has been making headways in research labs and clinical studies.

CBD stands for Cannabidiol. First isolated in 1940, CBD is one of the hundreds of cannabinoids found in cannabis. Unlike its famous cousin, Tetrahydrocannabinol (THC), CBD doesn’t cause the “high” associated with cannabis.

But like THC, CBD is a cannabinoid which mimics the endocannabinoids the body produces naturally. And thanks to ongoing research and increasing popularity, one can discern the changing trends in the US CBD consumer market.

Trends in the US CBD consumer market include most CBD consumers preferring gummies as their source of the anti-inflammatory cannabinoid. More women consume CBD than men and are willing to pay higher prices for premium products. That said, the industry is down slightly as consumers shift to lower-priced CBD products.

That said, the market for CBD flower continues to grow. This makes sense since flower isn’t just one homogenous category. Within the demand for CBD flower, there is product differentiation. From cultivation methods to the presence of other cannabinoids like CBG, the market for CBD flower is boundless.

As for reasons for consuming CBD, treating insomnia remains the most significant trend in the US CBD consumer market.

What the Data Says

At least 51% of US CBD consumers are willing to spend up to $100 a month on CBD products, according to data from the first quarter of 2022. 42% of CBD consumers are CBD at least once a day.

Despite growth within this price point, there is a downward trend in the US CBD Consumer Market. Average spending is down across the country. But CBD flower and pre-roll sales are up. 17.5% of CBD consumers smoked CBD flower in the first quarter of 2022. 16.2% consumed pre-rolls, compared to 13.4% from the same quarter in the previous year.

CBD consumers are also THC consumers. Nearly 3 out of 4 CBD consumers have purchased THC products. This figure hasn’t bulged much in the last four quarters.

Advertising Trends in the US CBD Consumer Market

Trends in the US CBD Consumer Market

Unlike in places like Canada, where advertising is banned, the American legal states have different rules depending on where you are. Most areas permit advertising, and CBD flower products tend to borrow from both THC and tobacco branding.

Mom Grass CBG Hemp Flower uses cannabis-like packaging but appeals to consumers looking for minor cannabinoids. Nearly 48% of CBD consumers say they’ve purchased CBG products in the first quarter of 2021.

CBD American Shaman produces a product that comes in a cigarette-like package and brands itself as hemp cigarettes.

Women Vs. Men

Ongoing trends in the US CBD consumer market include women spending more than men. This is true in both the sense that women buy more CBD products than men and purchase higher-priced premium CBD products.

Women are more likely to purchase CBD gummies than CBD flower (56% for women vs. 51% for men).

Men tend to look at CBD products containing CBC, CBG, CBN and CBT. In comparison, women prefer THC-CBD balanced ratios.

Many entrepreneurs are capitalizing on this gender difference. Hempworx, for example, appeals to their female consumers on their social media. 

Many CBD products targeting women appeal to alleviating pain and stress caused by their menstrual cycle. 

Insomniacs in the US CBD Consumer Market

Trends in the US CBD Consumer Market

Another trend in the US CBD consumer market is why people are consuming CBD. Up to 40% of Americans suffer from insomnia symptoms. One in five acute insomnia cases will turn chronic. Trends indicate that insomnia in Americans is becoming a more prominent issue as time passes.

For this reason, CBD companies are targeting insomniacs in their branding. For example, the “Go the F**k to Sleep” Exhausted Peppermint Tincture. At US$69 a bottle, it is one of the least expensive CBD products on the market. It has a whopping 1,450mg of CBD per bottle and is mixed with CBN. The tincture comes with the book the product is named after for an additional US$20.

CBN stands for cannabinol. It is the cannabinoid with the most excellent sedative properties. Consuming 5mg of CBN has been compared to taking 10mg of valium, but without any of the latter’s psychoactive effects.

For this reason, CBN has been finding its way into CBD tinctures designed as a sleep aid.

In Summary

The US CBD consumer market trends are promising, despite the downward trend in the first quarter of the year. The growth of CBD flower and interest in other minor cannabinoids are encouraging; it shows an educated consumer base and interest in the medicinal and therapeutic uses of cannabis beyond THC and CBD.

Given promising findings (like CBD potentially blocking COVID infections) and satisfied consumers, US CBD consumer market trends will likely stay positive for the foreseeable future.


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Marijuana edible trends: Where to find rapid onset and CBG/CBN gummies in Colorado




The common colloquialism for the well-known stoner holiday of April 20 is to “light one up.” But if you’re not interested in smoking, the second most popular way to celebrate is eating some edibles infused with tetrahydrocannabinol, or THC.

I’m not speaking anecdotally. According to Louisville-based analytics firm BDSA, inhalable forms of cannabis such as flower and vaporizers accounted for 81% of dispensary sales (by dollar) in Colorado between February 2021 and February 2022, followed by edibles at 17% or about $380 million worth of purchases.

RELATED: 10 new-ish cannabis terms every Colorado stoner should know, from adult-use to solvent-free

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Which is Right for You?




delta b vs. cbd chart

Delta 8 vs. CBD Chart

Delta-8 THC is one of the fastest-growing product segments in the cannabis industry. Derived from CBD, this relatively new and minor cannabinoid is becoming a favorite among medical and recreational consumers, especially those that do not have legal access to delta-9 THC.

Understanding the differences between delta-8 THC and CBD can help you have a positive, safe, and legal experience. Here, we will break down how each cannabinoid is produced, its legality, effects, and more to help you choose the suitable chemical compound for your needs.

What Are Cannabinoids?

Cannabis plants contain over 100 cannabinoids, the main chemical compounds that produce a wide range of therapeutic effects.

Generally, research has focused on the two main cannabinoids: delta-9 tetrahydrocannabinol (THC) and cannabidiol (CBD). Minor cannabinoids that naturally occur in the plant include CBN, CBG, CBC, THCV, and delta-8 THC.

CBD and delta-9 THC produce similar therapeutic benefits, including relief from pain, inflammation, nausea, and anxiety. CBD and delta-9 THC have different cerebral effects. Delta-9 THC produces an intoxicating high while CBD is non-intoxicating.

Consuming CBD, THC, and other cannabinoids together may produce an entourage effect that maximizes the therapeutic benefit while minimizing the adverse effects like anxiety and paranoia. More research is needed into the benefits of minor marijuana compounds.

What Is CBD?

Cannabidiolic acid (CBDA) is the second most common chemical compound found in cannabis, although new varieties are bred to produce a higher percentage of CBDA. CBDA is the acidic precursor to its parent compound, CBD. CBDA can convert to CBD when exposed to light and heat.

What Is Delta-8 THC?

Delta-8 THC is a minor cannabinoid in the cannabis plant. Generally, cannabis contains under 1% delta-8 THC, making it difficult and expensive to extract from the cannabis plant.

Delta-8 THC is an analog to delta-9 THC. The only difference between the two cannabinoids is the placement of the double bond on the carbon chain.

Delta-9 THC and CBD can degrade over time and convert to delta-8 THC. Currently, most delta-8 THC products are made from hemp-derived CBD.

Delta-8 THC vs. CBD: What’s the Difference?

Delta-8 THC and CBD are two therapeutic cannabinoids found in cannabis. While they share many similarities in effects, it is vital to understand the critical differences in their legality, effects, and potency.


CBD is found in higher concentrations in the hemp plant. Cannabis plants can be bred to contain a higher percentage of CBD. However, most CBD products are made using hemp.

Hemp-derived extracts, topicals, and edibles are made using a CBD concentrate. CBD can be extracted using solvent-based and solventless extraction processes.

Delta-8 THC is usually made with the hemp plant and found in very small concentrations. Using a closed-loop extraction process, processors extract a CBD isolate from the plant material and use a synthetic process to convert the CBD isolate into the delta-8 cannabinoid.

Due to the lack of regulation on delta-8 products, there is a higher risk of products containing contaminants.


The 2018 Farm Bill legalized the industrial production of hemp plants that contain less than 0.3% delta-9 THC by dry weight. Cannabis products containing a THC percentage over this limit are a Schedule I substance that is federally illegal.

Under federal law, there is no explicit prohibition of delta-8 THC, which is a loophole used by producers and processors to “legally” sell delta-8 THC products in a legal gray area. As a result, many states have moved to restrict or ban delta-8 THC. At the moment, its legal status is unclear.


In terms of psychoactive effects, delta-8 THC and CBD affect the mind and mental state differently. For example, CBD does not cause an intoxicating effect. Delta-8 THC is known to produce a milder form of intoxication compared to its delta-9 THC analog.

In high doses, delta-8 THC can produce effects of overconsumption, especially for first-time or low-tolerance users.

Both CBD and delta-8 THC have been shown to provide pain relief, anxiety relief, anti-inflammatory effects, and cancer-inhibiting properties. Delta-8 may stimulate appetite, while CBD can suppress appetite.

Side Effects

Most people experience no side effects from CBD, although it can produce mild side effects such as dry mouth, lack of appetite, and sleepiness.

Delta-8 THC’s side effects include fatigue, reduced heart rate, and low blood pressure. Most adverse effects from delta-8 THC reported to poison control centers are due to accidental consumption of edibles.

Drug Testing

Most CBD products that have been lab-tested will not make you fail a drug test. However, when you eat a delta-8 THC edible, the cannabinoid is metabolized in the liver and converted into a THC metabolite detected by a urine drug test.

There is little risk for failing a drug test when delta-8 is inhaled or consumed sublingually or topically.

Delta 8 vs. CBD: Which Cannabinoid Is Right for You?

While delta-8 THC and CBD share many therapeutic benefits, the right cannabinoid for you depends on various factors, including your genetics, tolerance, preferred delivery method, and more.

Why You Would Choose CBD

CBD products can benefit those who do not want to experience intoxicating effects but still want to experience the other therapeutic benefits. A wide range of CBD products are available legally across the country online or in dispensaries.

Why You Would Choose Delta-8 THC

Unlike CBD, delta-8 THC has a mildly intoxicating effect. Users who live in a state that does not offer recreational cannabis use may look towards delta-8 THC for its psychotropic effects. Users should ensure their delta-8 THC products are lab tested and shipped to their state legally.

Become a Cannabis Expert at CTU

Are you interested in learning more about the cannabis sativa plant? Do you want to learn how to grow cannabis plants at home? Enroll in Cannabis Training University’s online marijuana school for a comprehensive insight into the plant’s compounds, how to use cannabis medicinally, and how to start a career or business in this fast-growing industry.

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