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The Best Nootropic Products 2021



bottle of nootropic product isolated on white

Pure Nootropics Product

Are you struggling to focus or feel like you need to boost your memory in addition to productivity? Nootropics have been shown to effectively act as a solution-driven agent to solve and lighten the burden of these problems. Not only do they help you calm the mind and focus more, but boost your memory retainment and spike your productivity all at once.

We are aware of many biased reviews online on nootropics. To the contrary, our goal is to supply you with credible information pertaining to the best Nootropics available today. In using different methods to analyze different market products, we have compiled a compelling list of the best nootropic products 2021 – by all our usual standards.

This review focuses on the ingredients present in every product, each product’s main features, how to build your Nootropics stack, and how to best leverage the beneficial wonders it may behold for you.

What is a Nootropic?

We start by defining the term “nootropic”, which is in itself a trendy word right now. But what does it mean? By popular definition, a nootropic is a substance that enhances cognition and memory and facilitates learning, while slang dictionaries erroneously call them “smart drugs.”

The word nootropic is derived from two Greek words: “nous,” and “tropein”. Although the term nootropic originally referred to synthetic substances for the enhancement of mental abilities, the term has come a long way and is now being used to refer to more natural supplements. Nootropics now refer to botanicals that support cognitive function and provide a number of metabolic, physiological and even psychological benefits.

The History of Nootropics

Although the term nootropic is a recent hip term, it’s not as new as you may think it is. In fact, it was first coined by a Romanian chemist and psychologist named Dr. Corneliu Giurgea, sometime in the 1970s. As the story goes, Giurgea was trying to invent a sleeping pill and ended up with something he coined a nootropic.

The use of nootropics dates back to time immemorial, where the Ginkgo tree in particular are some of the oldest living trees on Earth, dating back to some 250 million years ago! Since then, nootropics have been developed and are intended to achieve various beneficial health-related goals, namely;

  • Enhance memory
  • Improve behavior under adverse conditions
  • Shield the brain from injury by physical or chemical means
  • Improve tonic cortical/subcortical control mechanisms
  • Assist in weight loss and/or muscle-building

Where to Buy Nootropics offers some of the best nootropic products and beyond. This company creates wellbeing products by employing methodologies for research and development based on complex systems science. Starting out with a focus on cognitive products, the launch of its Qualia nootropic line saw the light and will continue to provide more such products for overall peak human performance.

The Qualia Mind product line by Neurohacker is a premium brain supplement put together by experts. It is one of the most popular nootropics available, effective in reducing brain fog, deliver focus and energy, enhance creativity, improve cerebral oxygen, nutrient supply and assisting with mental clarity and flow.

Doublewoodsupplemets is a proudly Philadelphia-based company that has been in existence since 2014, offering a condensed yet powerful variety of nootropic supplements on their website to aid with focus and motivation, memory support, anti-anxiety, etc. Browse through their quality selection of beneficial products and easily find one best suited to you, without a hassle. And speaking of which…

We strongly believe that quality should always precede quantity – especially when speaking of supplements. Fortunately, it’s encouraging to see that this company provides certificates of analysis and third-party test results at your fingertips. Moreover, they subject their products to both third-party testing and in-house testing.

In the light of the above, some of the tests they conduct from time to time include: Assay, Microbiological contaminant testing, and heavy metal testing. In our view, these are adequate and necessary measures, given the possibility that some supplements are obtained from China. Doublewoodsupplements caters for the discerning nootropic user.

If you’re looking for the best nootropic products 2021, you can look to PureFormulas as a leader in the online health and supplement space. Specializing in offering customers GMP certified quality products, the impressive range of PureFormulas’ nootropics includes nutritional supplements and organic foods, in addition to sports nutrition, and pet products.

PureFormulas feature a secure and friendly online shopping experience, providing free shipping for a selection of over 40,000 products. The professional team works with a board of healthcare advisors to keep up-to-date with customers’ needs and current healthcare trends. You can be sure you’re only getting the best nootropics from PureFormulas.

With the above being said, we thought we’d spare you some time by listing preconditional nootropic products that are categorized by the ailment of requirement as will follow in the subsequent sections on the best nootropics for anxiety, depression, weight loss and general health overall.

Nootropics Depot features an extensive range of dietary supplements and nootropic compounds – and offers the best nootropics and natural extracts from industry-leading manufacturers such as Nammex, Verdure Sciences, Embria Health Science, and Ixoreal Biomed.

Nootropic is your ultimate online shop for a variety of dietary supplements and nootropic compounds in both capsule and powder forms. Develop the best nootropic stack with some of the best nootropic products 2021 from Nootropic Depot. Why is this the best place to buy nootropics and dietary supplements from?

From common fruit extract nootropics to whole fruiting body medicinal mushroom extracts to fish oil supplements, Nootropics Depot provides a varied range of beneficial dietary supplements and nootropic compounds. Browse this vast selection by the use of easily categorized topics namely nootropics, amino acid supplements, mushroom extract supplements, and popular ayurvedic supplements.

When you order from Nootropics Depot, you should know you are getting a high-quality product that has undergone extensive testing for both purity and identity. In fact, Nootropics Depot regularly conducts in-house and third-party lab testing to ensure product authenticity and efficacy – so you’re only getting the best from the best of the best in the nootropic space.

The Best Nootropics for Anxiety

  • Magnesium Threonate from Doublewoodsupplements

Magnesium is an essential dietary mineral, and deficiencies thereof are common in the western diet. While there are many supplemental forms of Magnesium, what makes Magnesium L-Threonate unique is that it improves brain magnesium levels and supports memory and overall cognitive function – and hence to be pivotal in one’s diet.

  • Phosphatidylserine from Doublewoodsupplements

Interestingly enough, for our purposes, Phosphatidylserine is a phospholipid and a component of the cell membrane that plays a key role in cell cycle signaling and promotes attention, memory, processing speed, and supports overall cognitive health – in addition to having anti-anxiety fighting properties. Get yours from Doublewoodsupplements today.

  • Magnesium Taurate from Doublewoodsupplements

Magnesium Taurate promotes a relaxed state of mind and supports healthy stress levels in being an essential mineral. As one of the most commonly found electrolytes in the body, deficiencies are all too common in the western diet.

Magnesium Taurate is a chelate of magnesium bonded to the amino acid taurine, and may help support cardiovascular health, so it’s a good choice for those looking for a supplement to support a healthy heart and reduced stress levels.

  • AndrenoBlend from PureFormulas

Adrenal glands are responsible for helping you manage stress – whether you like it or not. When they’re not working properly‚ often during chronic stress‚ you may feel fatigued. Your immunity‚ endurance‚ and cognitive ability may also be negatively affected as a result.

AdrenoBlend by PureFormulas is a convenient blend of 10 herbal extracts to support adrenal health. These ingredients are plant adaptogens that help you cope with acute and chronic stressors, and they work by supporting normal functioning of the hypothalamic-pituitary-adrenal (HPA) axis‚ as well as helping you deal with an excess of cortisol.

Get natural adrenal support and stress relief aid with these vegetarian capsules. Each 120-capsule bottle can last you for 30 to 60 days at the recommended dosage of two to four capsules per day.

If you’re struggling with restlessness and sleeplessness, this product is ideal for you. Start getting the restorative sleep your body needs to perform at its peak with Qualia Night from Neurohacker.

This unique patent-pending formula integrates quality clinical ingredients to provide you with the sleep you need to function as your optimal self. When your body repairs fully at night you feel more energetic, focused, healthy, and resilient altogether.

  • Mucuna Pruriens Seed in Neurohacker Products

Mucuna pruriens seed extract is a well-known adaptogen, responsible for regulating hormones that helps us cope with stress and anxiety. It contains impressive levels of L-dopa, which is the precursor to the feel-good hormone, dopamine. Mucuna pruriens also produces its own serotonin that acts as a natural mood stabilizer.

Together, these factors make Mucuna pruriens seed extract capable of driving motivation, reducing anxiety and depression, and enhance learning. The Qualia Mind products contain this ingredient, and we highly recommend it to anyone suffering from heightened anxiety.

  • Ashwagandha Extract Capsules from Nootropic Depot

Ashwagandha, also known as Withania somnifera and Indian Ginseng, is one of the best nootropics for anxiety. A small woody herb grown in the United States and used in traditional practices in India known as Ayurveda; the Ashwagandha root contains several bioactive compounds, one of which is compounded out of a group of flavonoids that promote energy and focus, healthy stress levels and cognitive function.

The Best Nootropic Mushrooms

There’s a lot of buzz around the use of medicinal mushrooms these days, and for good reason too. Mushrooms hold a living pharmacy of useful compounds, many of which can be used to support optimal health to different organs within the human body. At Nootropics Depot, you can find a nootropic ready to use, for almost every ailment under the sun.

Some Nootropic mushrooms work on the immune system, while others are more specific to the neurological system. We are going to cover examples with recommendations of each in this article.

The following medicinal mushroom species were chosen as some of the most useful Nootropic supplements in the world, and you are kindly prompted to acquire the following mushroom extracts and capsules from Nootropics Depot;

Also called the “smart mushroom”, Lion’s Mane increases brain nerve growth which in turn, increases neurogenesis. Lion’s Mane can moreover help improve focus and attention, boost thinking, repair brain cells, and help reduce anxiety and depression. This nootropic is highly recommended and available in various products that aid in various ailments.

Chaga mushroom is known as a powerful red cap-shaped similar tomunomodulator, considered by experts in the use of herbal medicine as ranking among the best mushrooms in the world for this particular purpose. This is the perfect example of a mushroom that employs a bidirectional benefit body-wise.

This rare and highly prized fungus grows in the high elevations of the Himalayas. Indian, Tibetan, and Chinese communities have long been using it as a potent libido and performance enhancer, mood lifter, and anti-aging remedy all-in-one. This particularly special fungus has an energizing effect on the brain – and acts as a cognition and mood booster.

Phellinus linteus mushroom is an uncommon mushroom that grows primarily in Japan, Korea, and China. Traditional Asian practices have been using Phellinus linteus mushroom for centuries, and an array of other cultures too believe firmly in the power of phellinus linteus tea to support immune system function, cellular function.

Black Hoof Mushroom also promotes digestive health. Beyond that, modern studies have discovered the Black Hoof mushroom benefits on promoting healthy metabolic function – especially when you’re trying to lose weight.

Grifola frondosa, also known as Maitake mushroom, is a popular polypore mushroom that grows at the bases of trees in clusters, believed to help balance the body and bring altered body systems back to healthy levels. In fact, many people find Grifola frondosa mushrooms delicious for culinary purposes with a boost of medicinal goodness.

This special mushroom grows in tropical climates and can be found growing on hardwoods after heavy rains, and is more commonly known as White Jelly mushroom or Snow Fungus. This snowy white, beautiful, almost translucent mushroom that grows all over Asia is renowned for its beneficial nootropic properties.

Also known as lingzhi mushrooms, Red Reishi Mushrooms have a striking flat, red-varnished cap shaped similar to a kidney. Red Reishi Mushroom Extract has been studied for years and has been found to have various purported benefits.

Containing several compounds that lend to its effects including fungal immunomodulatory proteins (FIPs) and ganoderic acids, some studies found that some of red reishi’s benefits can extend to immune and respiratory health.

This is a polypore mushroom that has earned its name from its resemblance to a turkey’s tail. Also known as Trametes versicolor, Turkey tail mushroom grows on fallen logs and tree stumps all over the world, with Chinese practices having utilized it for health benefits for centuries. Get your dose of Turkey Tail mushroom from Nootropics Depot now.

The Best Nootropics for Depression

If you are currently being treated for depression, nootropics could be the answer to many of your symptoms as an alternative to traditional western medicine.

You’re not alone in looking for a (natural) alternative to drugs that usually come with a host of unwanted side effects. Research shows that all the more people choose alternative medicine to treat their depression.


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Researchers conducted a survey of over 3,000 women in the USA to see how many opted for alternative medicine for the treatment of depression. Of the 220 women who had been diagnosed with depression, 54% reportedly used alternative medicine to treat their symptoms.

We have found that the following list of Nootropics work well for different types and causes of depression. Wise and careful experimentation is critical to finding a safer alternative for treating your depression, which is why we recommend that you look for these products offered from reputable companies such as PureFormulas, Doublewoodsupplements, Neurohacker and Nootropic Depot. In particular, we recommend the Qualia Mind range by Neurohacker.

  • Qualia Mind by Neurohacker

Qualia Mind is the result of ample research by top scientists in complex-systems modeling, neurobiology, organic chemistry. With 28 ingredients, Qualia Mind effectively works to enhance focus, memory, and mental clarity across the body’s major neurological systems.

The aim of Qualia Mind is to support the body’s ability to upregulate the production of key neurotransmitters, including BDNF (Brain-Derived Neurotrophic Factor), and other pathways that are crucial for optimal brain function and the treatment of mood swings.

  • Qualia Mind Caffeine Free by Neurohacker

Qualia Mind Caffeine Free is a premium supplement that helps to support mental performance and brain health. Designed specifically for people who experience an adverse reaction to caffeine, Qualia Mind Caffeine Free is gluten-free, non-GMO and sourced using potent, high purity, bioavailable ingredients.

Qualia Mind Caffeine Free was created with the intention to deliver the same benefits for focus and clarity as Qualia Mind – but without the caffeine and theobromine. Try it risk-free today with a 100% satisfaction money-back guarantee, in the unlikely case you’re unsatisfied.

  • Qualia Mind Essentials by Neurohacker

In addition to instant neurochemical and physiological effects, Qualia Mind Essentials also addresses long-term cerebral health benefits. This product is especially important for persons wanting to optimize memory and brain health as the aging process sets in. Qualia Mind Essentials by Neurohacker is recommended for its power to support Neuron Synaptic Formation, acetylcholine signaling, and supporting brain mitochondrial function.

The Best Nootropics for Weight Loss

Nootropics have generally been associated with cognitive function and development. However, they seem to have superseded that role and have now branched out to include weight loss remedies. So, if you are looking for the best Nootropics for weight loss, we’ve got you covered in this section – featuring some of the most recommended nootropic products in this category.

  • Qualia Nootropic Energy Shot by Neurohacker

In order to lose weight, you’ll want to up your energy levels as to be able to exercise more and get fit. When you are tired, even the simplest task can seem like an enormous burden. Doing pretty much anything is hard to do when your energy is low, and your brain uses the most energy out of all your organs, so you need something that safely boosts energy.

With so many options out there including energy drinks and so-called energy solutions, it’s difficult to know what’s what. You want something to support the organ that needs the energy the most, your brain, like Qualia Nootropic Energy. This shot consists of 12 different nutrients to enhance your energy and feed brain health. Take it once every day when you need to be your absolute best.

  • Qualia Immune by Neurohacker

Neurohacker has taken their expertise in complex systems science to a whole new level. With this unique patent-pending formula that integrates clinically studied ingredients, Qualia Immune succeeds in supporting innate and adaptive immune cells across your body – from your head to your toe.

Get Qualia Immune to give your immune system the support it needs to heal and repair so you can be your healthy and resilient self during the weight loss process.

  • Berberine for Cholesterol Support by Doublewoodsupplements

To help you in your weight loss journey, Berberine is an alkaloid extracted from plants with a history of usage in traditional Chinese medicine. It is most commonly used as a supplement to promote healthy cholesterol and blood glucose levels, and may also help support cardiovascular and cognitive functions along your weight loss journey.

  • Green Tea Extract from Nootropics Depot

Green Tea Extract from the Camellia sinensis plant’s very first use originated in traditional Chinese use. Green Tea is actually made from the same leaves used to make oolong tea, white tea and black tea. Green Tea Extract has become a popular oxidative support supplement with a number of reported health benefits, including the support of weight loss and a healthy metabolism. In addition, it supports cardiovascular health.

  • AAKG 2:1 Powder from Nootropics Depot

L-arginine alpha-ketoglutarate is comprised of two important compounds. As a conditionally essential amino acid, it is necessary for proper health and bodily functions. Normally, you will find this ingredient from diet sources, including soybeans, peanuts, pumpkin seeds, dairy products, and poultry and other lean cuts of meat.

Alpha-ketoglutarate is also known as an important compound formed during something called the Krebs cycle, which breaks down molecules to create more energy for you. AAKG presents a wide range of potential benefits and uses that may improve your health and overall wellbeing, so we highly recommend it while trying to lose weight.

  •  High Potency Milk Thistle Extract Capsule from Nootropics Depot

Milk Thistle, also known as Silybum marianum, is a flowering herb of the Asteraceae family that assists in supporting balanced levels of oxidation. Native to Mediterranean countries, the Milk Thistle plant is noted for its red or purple flowers, pale green leaves and white veins, while the name itself refers to these white veins and milky-white liquid that seeps from the plant’s leaves. Since oxidation is pivotal for weight loss, you’ll do well in considering this one.

Best Nootropics for Pain Management

  • 7,8-Dihydroxyflavone Capsules from Nootropics Depot

7,8-Dihydroxyflavone is a natural flavone found in various nootropics that can reach the brain fast and exert beneficial cognitive effects. It binds to the TrkB receptors, and when the TrkB receptor is activated, neuroprotective and neurogenerative effects occur in neurons, which tend to affect the dendrites.

And regarding this, 7,8-DHF has been shown to promote the growth of these dendrites, and to help restore communication between neurons, which in turn helps for pain management.

Other natural extracts, polygala tenuifolia and bacopa monnieri work in a similar fashion, but rather than binding directly to the TrkB receptor, they cause a release in BDNF, which then binds to the receptor.

7,8-DHF has also demonstrated a protective measure effect against apoptosis. 7,8-DHF can cross the blood-brain barrier, and act directly on brain TrkB receptors; which is something that the peripheral administration of BDNF cannot do. This product is highly recommended for pain relief and the consistent management thereof.

  • Agmatine Sulfate from Nootropics Depot

Agmatine sulfate is an important amino acid derived from L-arginine that’s involved in protein synthesis. Agmatine sulfate is stored in neurons within the brain and gets released when those neurons are activated.

Regarded thus as a neuromodulator and neurotransmitter (and as a nootropic), it offers a diverse profile of potential benefits for the brain as well as pain management effects.

  • Curcumin with Piperine Capsules from Nootropics Depot

Curcumin is the yellow-colored pigment in Turmeric that acts as the bioactive part of Turmeric and is concentrated at the stems of the cucuma longa plant. Curcumin has been proven to beneficial to a range of bodily ailments including stiffness and soreness.

  • Hesperidin Capsules from Nootropics Depot

Hesperidin is a major flavonoid commonly found in citrus fruits and some vegetables with various medicinal benefits including cardiovascular and neuroprotective benefits. Hesperidin has become a popular subject of recent research as there are believed to be a wide range of benefits – including that of pain management and relief.

  • Longvida Curcumin Capsules from Nootropics Depot

Longvida Optimized Curcumin is a breakthrough formula that balances compound curcumin, from turmeric root. It is optimized to deliver free curcumin into target tissues for permeability, solubility, and stability. Developed under the guidance of neuroscientists at UCLA, Longvida conveys a strong safety profile.

Longvida is the only curcumin supplement in the world to use SLCP Technology – a process used to increase curcumin absorption in humans. The SLCP creates a lipophilic matrix surrounding the curcumin, which not only protects the curcumin in the GI tract, but improves its ability to absorb through lipid membranes and the blood-brain barrier.

  • Rephyll Capsules from Nootropics Depot

Beta Caryophyllene is a common terpene found in black pepper, cloves, rosemary, and hops; with a spicy woody aroma. For centuries, various cultures believed rosemary and hops to have pain management benefits, and recent research has led scientists to believe that it is indeed so.

Moreover, recent animal studies discovered that Beta Caryophyllene appeared to promote cerebral blood flow whilst simultaneously acting on inflammation levels. Researchers suggested that these events seemed to positively impact cognitive function – in addition to supporting general pain management.

  • Arnica Montana by PureFormulas

Much pain is caused by swelling‚ so you want to reduce as far as possible to reduce the pain and promote faster healing. Aside from plenty of rest‚ ice‚ and elevation of the injured area; lowering your sodium intake and drinking more fluids to avoid dehydration are recommended ways in which to reduce painful inflammation of sore muscles.

Many people find relief in natural remedies like Arnica Montana. Also known as Leopard’s Bane‚ this flowering plant contains helanalin‚ which intervenes with your body’s healing processes.

The roots of the Arnica plant contain thymol‚ which lends to its fungicidal properties in turn for a number of herbal remedies that effectively target swelling‚ inflammation‚ and pain. Arnica Montana has been used to alleviate joint pain and stiffness‚ sprains for centuries, and there’s certainly no reason to stop now- because it really works.

  • Arnicare Gel (Pain Relief) from PureFormulas

Before pain gets the better of you, relieve it naturally with Arnicare to feel better, faster. Arnicare effectively relieves muscle pain and stiffness‚ swelling from injuries‚ and bruising. Arnicare Gel has a cooling effect for fast pain relief and is non-sticky‚ non-greasy by nature to be effectively absorbed into the skin.

  • Quercetin from Pureformulas

Whether you like it or not, there are natural sources of free radicals in the air that we breathe‚ derived from things like tobacco‚ heavy metals such as mercury‚ and pesticides. Free radicals are extremely reactive molecules that can cause disruption and damage in bodily processes such as the restoration and preservation of DNA.

You’d want to avoid this happening to your body and one way to combat the effects of free radicals is to maintain a healthy‚ organic diet that is rich in antioxidants.

Antioxidants neutralize free radicals‚ which can prevent or even reverse their potential damage. We highly recommend Quercetin for protection against free radicals that you don’t want in your body.

The Best Nootropic Coffee

If you are a fan of coffee and a fan of nootropics, you might love a combination of 2-in-1, readily sold and ready to brew, for your convenience. In this section, we’ve covered the best nootropic coffee products so you don’t have to run around looking for it. Convenient, hey? In no particular order, here are our top picks for the best nootropic coffee on the market today.

  • Mushroom Coffee Mix with Lion’s Mane & Chaga, Fruity + Medium Flavor by PureFormulas

In case coffee doesn’t do it for you, how about pairing your coffee with one of the most energizing mushrooms on the planet – Cordyceps!? Combining caffeine with the more balanced cellular energy of Cordyceps results in balanced stimulation while using only half of the amount of coffee’s worth in a cup.

  • Coffeeberry by Neurohacker

Although this isn’t exactly coffee, we had to put it on this list because it’s all coffee-infused and coffee-flavored. Coffeeberry is made from organic coffee fruits, often called coffee cherries. Like cherries, coffee plants produce soft red fruits surrounding a pit or hard seed. The seed, or coffee bean is roasted to make coffee.

Similar to many fruits, coffee cherries are high in polyphenols, and like coffee beans, they also contain caffeine. There are more than 120 Coffea species, of which the most popular species is Coffea arabica. Coffeeberry is from Arabica coffee plants grown on sustainable farms and handpicked for making the best products.

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The caffeine kick you get in your morning coffee, a cup of tea, or an energy drink, can help you perform better physically and mentally. Caffeine is a necessary ingredient for being able to pay attention and react quickly, so get your dose from the Coffeeberry, starting today.

  • Rainforest Blend Ground Coffee by PureFormulas

We know that coffee is naturally packed with antioxidants, but traditional roasting techniques can easily strip the beans of these health-promoting compounds. Life Extension Rainforest Blend antioxidant coffee comes from 100% USDA certified organic Arabica beans, prepared by and through a special HealthyRoast process that preserves potent antioxidants and rich‚ delicious flavor.

  • Quantum Coffee by PureFormulas

This elegant‚ rich‚ organic coffee is one of the highest quality coffees Quantum Nutrition Labs have ever found. This product meets Quantum Nutrition Labs proprietary Biofield standards‚ and is not burned or overly roasted. When grown and processed properly‚ coffee offers health-promoting properties and this product has loads of it!

This rich‚ quantum-ultra coffee is passionately grown by a third-generation coffee farmer and his family in the beautiful plateaus of Costa Rica. Now you can enjoy a rich‚ smooth cup of coffee‚ knowing that it has been grown with the utmost care and diligence.

  • Red Velvet Latte (Limited Edition)

There’s no time to spare with this one. Grab the Red Velvet Latte nootropic style while the limited stocks last! Red Velvet Latte from Organic Traditions provided by PureFormulas is a healthy twist on the decadent cake flavor we all know and love.

As an instant superfood latte‚ this product combines organic cacao powder which is rich in magnesium – with dietary nitrate packed organic beetroot powder packed with dietary nitrate. A winning combination, if you ask us, anyway!

  • Mushroom Coffee Mix with Chaga

These days, you can’t be too careful when it comes to your health.  Start your morning with a strong defense. Chaga mushrooms support your immune system and overall wellness so you can make the most of your day. Chaga supports a strong body to avoid the adverse effects of coffee. You’ll have to find another excuse for mid-day naps now!

Serve this mushroom coffee mix with nut milk‚ natural sweeteners‚ and/or coconut oil if you have a sweet tooth. Made with organic‚ Arabica coffee beans with only half the caffeine you would normally get in a cup of coffee, this particular nootropic coffee is a winner.

This limited-edition Mint Chocolate Latte will have you begging for more. Magnesium-rich, organically raw, made with cacao powder with the delicious flavors of mint‚ vanilla and cinnamon – the latte is to die for. Keep that holiday taste all through the year and be merry.  This Mint Chocolate latte is made with organic coconut milk powder – so all you need to do is add water.

  • Natural Traditions – Focus Fuel Coffee

Organic Traditions Focus Fuel Coffee is an instant coffee blend with lion’s mane mushroom‚ adaptogens‚ c8 MCT and plant-based omegas.

This instant coffee blend is dairy free‚ made with Organic Traditions signature coconut milk powder and provides you with an energizing‚ brain-nourishing formula with adaptogens and quality fats. Organic Traditions Focus Fuel Coffee support focus‚ memory and creativity.

Best Nootropic Products 2021 – Closing Thoughts

Nootropics are a fairly new type of supplement, but there’s already plenty of evidence that shows how it indeed effectively combats stressors and supports cognition in different ways. Before you pick a nootropic, it’s important to think about what your individual needs are and to pick one that fits your particular requirements and tastes.

Where a college student will need a nootropic geared towards memory and learning, elderly people might need a nootropic for cellular rejuvenation and restoration. When done properly, nootropics appear to be very effective to increase one’s overall cognition, improve your brainpower, help you lose weight, reduce anxiety, and help you work and think faster.

Buy the best-rated, top-ranked, most popular nootropics supplement for powerful healing and boosting properties by following the advice in this article and you won’t be disappointed with the results. Most nootropics must be taken consistently over an extended period of time in order to provide you with serious results, so start your nootropic journey earnestly.


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active ingredients

What Is the Role of an API in Pharmaceutical Medicine?




Everything these days is an acronym, and sometimes the world of acronyms gets confusing. In fact, sometimes the very same letters, are used for more than one acronym, and it requires knowing what you’re dealing with, to know the meaning. One of the terms that shows up a lot is API, which relates to pharmaceutical medicine, (as well as computing).

What is an API in pharmaceutical medicine?

The first time I heard this term, I immediately thought of the computing definition: ‘application programming interface.’ It gets used a lot in the world of tech, and it was the main place I’d heard it. Until it came up in a more medical way. The letters API have a totally different definition when speaking of pharmaceutical medicine.

An API in pharmaceutical medicine, translates to ‘active pharmaceutical ingredient.’ Which, of course, is a wildly different concept from its computing counterpart. What does this actually mean? An active pharmaceutical ingredient is “the biologically active component of a drug product (tablet, capsule, cream, injectable) that produces the intended effects.” These can be ingredients in drugs for a number of ailments, including the treatment of issues: “pertaining to oncology, cardiology, CNS and neurology, orthopaedic, pulmonology, gastroenterology, nephrology, ophthalmology, and endocrinology.”

So, basically, they’re just ingredients. Or, rather, active ingredients. Think about when you read the label to a medication, and it lists both active and inactive ingredients. Sometimes you might wonder about the difference. Inactive ingredients are often related to keeping a tablet held together, or making sure a drug doesn’t spoil. Sometimes they’re for coloring, or consistency, or texture. But they’re not for therapeutic use.

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The active components are the ingredients that do whatever it is that the drug is supposed to do. And much like baking in a kitchen, both active and inactive ingredients are required. If you’re baking a chocolate cake, perhaps the chocolate could be seen as the active ingredient, along with eggs and flower. But you also need baking soda to make things rise. This might not add to the flavor of the cake, but its still important.

However, you might spend more time, making sure you have the right chocolate. Should you use super sweet chocolate chips, bitter chocolate, chocolate powder? This chocolate is equivalent to an API in pharmaceutical medicine…albeit an admittedly strange analogy.

APIs allow for medications to be made in specific strengths, and in desired concentrations. They also require being made in conjunction with good manufacturing practices, and up to codes, as they relate to pharmaceutical medicine, which is very, very precise.

Think of every bottle of Tylenol you buy, over years and years of time, and how every pill is exactly the same. Since APIs are often made by third parties, they also allow for the white-labeling of pharmaceutical ingredients. Several different companies can buy from the same API provider, and then make their own labeled medications with the ingredients.

Where does an API come from?

Much like anything else, whether synthetically or naturally made, An API used in pharmaceutical medicine, comes from some kind of raw material. When dealing with the idea of an herbal supplement, let’s say a mint capsule, the API is the mint, and in this case it probably comes directly from a mint plant. Many APIs do come from plant or animal origins. A great example of this today, is the medical cannabis industry, and the API’s used to make cannabis medications.

In terms of the official names of these ingredients, the US uses generic names assigned by the United States Adopted Names (USAN) program, which works in conjunction with the American Medical Association, the United States Pharmacopeial Convention, and the American Pharmacists Association. The legal name of the drug that the FDA recognizes, is given by the USAN.

Where do APIs come from for pharma medicine
Where do APIs come from for pharma medicine

In terms of a broader global scale, the World Health Organization also recognizes API ingredients, as per International Nonproprietary Names (INN). Though they are often the same between the US and the WHO, they sometimes do differ. One example is Tylenol. The API is acetaminophen in the US, but referred to as paracetamol by WHO.

The raw materials are used primarily by pharmaceutical companies in their home labs to create their patented formulations. However, to cut costs, the manufacture of these APIs is often now outsourced, leading to a myriad of issues related to quality and regulation. It is now common for APIs to come from Asia, mainly India and China.

Who are the biggest providers of APIs? Some of the bigger names are TEVA Pharmaceuticals, Dr. Reddy’s, Pfizer, Novartis, Sanofi, Boehringer Ingelheim, and Bristol-Meyers Squibb. These companies generally specialize in different APIs. In terms of where the raw materials come from, that can vary hugely. Sometimes from chemical product manufacturers, and sometimes from growing fields. Raw materials are converted to APIs through different chemical processing techniques. When in the process of a raw material becoming an API, its called an ‘intermediate’.

Raw materials for an API in pharmaceutical medicine

While this isn’t the most specific of answers, the raw materials for APIs are gathered through raw material providers. Yeah, I know, it almost sounds like I’m trying to be evasive. I promise, I’m not. But the truth is that raw materials can come from one of hundreds or thousands of providers depending on what they actually are. Think of all the chemical companies out there, and all the different kinds of ingredients in life. And then think of how many medications there are, and how different.

A general process, at least according to Teva-API, is that once a medicine is approved, a team then goes out looking for all the correct chemical companies to get the component raw material parts. It comes down to the company to judge the reliability of a source. Sometimes to ensure no issues in sourcing, a company like Teva will require two sources for each material. The R&D team that created the medication, essentially gives a list of the necessary raw materials to the team responsible for collection, and then the search into the correct chemical companies begins.

And to be honest…there isn’t a lot of better or more specific information out there. Most of the information that is available comes from companies selling APIs, or pharmaceuticals, and none of them really get into the nitty gritty of exactly where their chemical components are sourced as raw materials.

Sourcing raw materials for APIs
Sourcing raw materials for APIs

I guess at this point its fair to imagine that sourcing likely involves things like mining for the minerals that make up the periodic table of elements, which are used to produce all inorganic materials. As well as whatever biologically sourced ingredients come from different plant and animal sources.

Right now, the API industry in pharmaceutical medicine is quite big. API-producing companies generally produce powder versions and sell in bulk to pharma companies. Their production and sale comprises a multi-billion dollar industry that white-labels the ingredients of pharmaceutical medications.

And while the idea of APIs might be a bit confusing when reading about them in terms of business, the reality in the end, is that the pharma ingredient market is the same as nearly all others. One company takes stuff out of the ground somehow, sells it to another company which uses it to make a specific chemical compound, which sells it to another company which uses that compound in a product. Just like nearly every product made; whether food, a toy, equipment, or whatever else.


APIs in pharmaceutical medicine represent just another form of white-labeling. Of course in this case, the products white-labelled are the ingredients in your pharmaceutical medications. Perhaps we as the public should know more about the process and the safety requirements that do – or don’t – exist. But as in most parts of life, the business of these ingredients and how they move, stays largely out of the public eye. Much like nearly every other big business consumer industry.

Kind of makes those herbal remedies that can tell you exactly what’s inside, and exactly what field the ingredients were sourced from, nice in comparison.

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What Happens if you take these Drugs at the Qatar World Cup?




The world cup has begun, and instead of all the focus being on the incredible football and the tournament itself, it is still tarnished by the strict law differences in Qatar. Thousands of fans from all over the globe have headed to the Gulf country to support their teams, knowing full well that this may be unlike any tournament experienced before. Essentially all recreational substances are banned in Qatar, with very strict punishment for those who ignore the rules.

Even alcohol has harsh restrictions. With human rights violations and bans on same sex marriage a massive problem in Qatar, a limitation on drug use seems like a walk in the park. But, let’s see what would actually happen if you were caught taking specific substances within the world cup host nation. 

Qatar Host Nation

Qatar is a small gulf country – with a population lower than 3 million – that sits on the Arab peninsula. Made up of beaches and deserts, this middle eastern nation once just contained fishing villages for traders going between India and China to visit. After the first world war Britain ruled over Qatar, until they gained independence in 1971. Nowadays, the country is hugely wealthy due to their access to vital resources – these include oil and natural gas. In fact, Qatar has the third largest natural gas collection in the world. This is after Iran and Russia. To put this into perspective, 14% of the people living in Qatar are millionaires. Due to such a small population, the nation is considered one of the wealthiest in the world per person. It is believed that Qatar owns more property in the capital of England – London – than even the royal family. 

Nonetheless, with a lack of football culture, when the decision was made to allow Qatar to host the 2022 world cup, many were left confused. It seemed evident that the usually corrupt Fifa had yet again been swayed by the powerful money of a rich nation. The Guardian writes:

“In the years since, 16 of 22 voting exco members present in that hall have been implicated in or investigated over some form of alleged corruption or bad practice… In 2019 there were allegations Fifa had benefited from a $400m rights deal with Al Jazeera, Qatar’s state TV station, offered just 21 days before the bid decision, with an extra $100m top-up should Qatar succeed.”


But ultimately it would be the people, as usual, who would suffer. Qatar is a tiny nation and they were left with the task of spending 220 billion dollars to create the world cup infrastructure that was needed in a very short amount of time. How did they find the workforce to do this? Migrant workers coming from nations like India and Nepal were paid abominably low amounts of money in order to help build up this flawed tournament. It is believed that 6600 of these workers have already died due to unsafe conditions and overworking. But these aren’t the only problems that have arisen. Qatar’s laws on women’s rights and same sex marriage are something from the stone ages, with women being under guardianship law and any same sex sexual activity being deemed illegal. Human Dignity Trust writes:

“Human Rights Watch reported that security forces have been arbitrarily arresting LGBT people and subjecting them to ill-treatment in detention in the country… Preventive Security Department officers detained them in an underground prison in Al Dafneh, Doha, where they were verbally harassed and subjected to physical abuse, ranging from slapping, to kicking and punching until they bled.”

Needless to say, it seems that this world cup is surrounded by tarnishing controversy. In essence, it probably should not have happened this way and Fifa’s name will – hopefully – be deeply damaged. But alongside all this are other issues that are, perhaps less extreme, but have also caused disruption. Qatar’s strict substance laws are causing problems for those who are used to far more leniency. 

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Drug Laws in Qatar

According to the government website, Qatar has 0 tolerance for drug-related offences. This doesn’t seem to matter if you are a tourist or not. If you’re discovered using, trafficking, smuggling or possessing any substances from a long list, you are likely to face severe punishment. But how severe? We’re going to go through some of the most common recreational substances that people may want to take during the world cup, and see how risky it really is. Let’s go. 

Hard Recreational Drugs

When it comes to hard recreational drugs, Qatar seems to have a blanket decision on all of them. Whether it’s heroin, MDMA, ketamine, cocaine or whatever – the laws are extremely strict. If found in possession of any of these substances, fines could go up to $50,000. But if anyone is found trafficking hard drugs then the death penalty is also possible. Therefore, if there are any drug dealers out there who are considering Qatar an open market ready to be filled, we would advise to certainly reconsider.

There are no exceptions made for foreign nationals and the embassies of these nations have very little power to interject, especially when it comes to drug laws. If there’s one place you want to avoid taking harder substances, it is Qatar. There is evidence that the country is moving away from their 0-tolerance approach however, but nothing has yet officially changed. The Ministry of Development Planning and Statistics has said:

​​“Qatar has moved away from treating drug addiction merely as a criminal matter and is recognising it as a health and social challenge and a human rights issue. The right to health includes the right to obtain health services without fear of punishment. ”

The issue is, with a population made up of the wealthy, it is hard for those below to make the case for a change in drug laws. The culture is not yet there like it is with Europe, the US and other areas of the world. 

Prescription Medicine 

If you’re hoping that prescription medicine may be easier to get through border control than you are wrong. You will need a very exact letter from your doctor for any substances. This needs to include the exact amount that you are allowed, the reason why and any other information. The most they will allow you to bring in is for a 30 day period. Qatar has also banned the use of tranquillisers, antidepressants and certain sleeping pills. If you are hoping to carry these substances in your hand luggage, it is probably a good idea to speak to your embassy in Qatar just to ensure the specific rules.

Otherwise, you may face anything from confiscation, a fine, or even deportation. Over the last few weeks, Qatar customs officers have stopped around 2000 opiate pills from coming into the country. These passengers are awaiting their court cases. With prescription medicine, ensure you have all the backup documents you need. Don’t go bringing some random valium or Xanax without a note. 


Cannabis is treated as harshly as any other drug in Qatar. Despite hashish being known to be world-class in that section of the world, the cultivation, sale and possession of weed is completely illegal. In fact, there was a British tourist who was found with a cannabis grinder in his luggage in 2019 who faced years in a Qatari prison. He was able to leave the country but they attempted to extradite him back when he was visiting Greece. Fortunately, he won his case. This is an example of the kinds of harsh realities that can be faced if found with even just cannabis accessories. 


In Qatar, the legal age of alcohol consumption is 21. Of course for Muslims, who make up a large amount of the Qatari population, it is illegal. The ban on alcohol in Qatar is what has been getting all of the headlines. Many people are contemptuous of avoiding hard drugs throughout the world cup, but not drinking for them is not an option. You only have to watch a video on Youtube of hundreds of fans cheering and throwing their beers when their side scores a goal to realise how integral drinking culture is when it comes to major tournaments. That said, any alcohol-related violence or serious disturbance should not be permitted anywhere in the world.

At the world cup, alcohol is not easy to access. It is banned in stadiums and is completely illegal to drink in public areas. There are designated hotels and spots where alcohol is allowed, but the prices are extortionate. Half a litre of beer costs 50 Qatari riyals, which is equal to around 12 dollars. The whole affair has made alcohol quite appealing to a lot of supporters. However, it has also meant that many fans have attempted to smuggle alcohol into stadiums – with one individual turning a pair of binoculars into a discreet booze bottle. For anyone found drinking in a public place, they could face a 6 month prison sentence or a fine of up to $700.

Vapes & Cigarettes

Oddly enough, vapes are another banned substance or device in Qatar. If you’re someone who enjoys an e-cig then make sure you don’t bring it to the world cup. Cigarettes are very much legal to buy in the country, with 25% of Qatari men smoking, but there is a strict vape ban. This has been the case since 2014. If you’re found with a vape you can face fines of up to $2,700 or a prison sentence up to 3 months. Only around 0.6% of women smoke in Qatar, which is likely to do with their guardianship laws. These essentially do not allow women to marry, study abroad or find a job without permission from their male guardian. 


As you can see, the Qatar world cup is surrounded with controversy. The human rights violations alone are enough of a reason to avoid visiting. Many female footballers have boycotted the tournament altogether in response to the horrific women’s rights there. Even the ‘OneLove’ armband – supporting LGBT rights – has been banned by Fifa. Many players have resisted wearing it in fear of sanctions. Ultimately, the Qatar world cup should probably not have gone ahead. Nonetheless, if you still want to enjoy the tournament and support your team, then definitely be careful when it comes to substance use. Qatar have some of the strictest drug laws in the world.

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Atlanta’s cannabis kings: Sharklato, Real 1, GasHouse




Meet the CEOs behind the dirty south’s dankest cannabis brands. For the ‘28 grams of game’ series, these Atlanta weed pioneers show Leafly how they went from underground legends to legal operators.

Although THC-rich cannabis is still prohibited in Georgia, many municipalities within the state have decriminalized possession of small amounts over the last decade, following Atlanta’s 2017 decision to allow less than an ounce to result in no more than a $75 ticket. With access to premium bud increasing across the Southeast, a handful of legacy brands have sprouted into public view, including GasHouse, a collaboration between Georgia natives Felix Murray and Kingston.

A fully-licensed retail market may not come to Georgia or neighboring states any time soon, but entrepreneurs like Murray and Kingston are securing a head start in the meantime. The pair met in 2014, and moved to Oregon a year later with the intention of getting a medical cultivation license.

GasHouse founders Felix Murray and Kingston. (Instagram)
GasHouse founders Felix Murray and Kingston. (Instagram)

In the years since, Murray and Kingston built GasHouse into a globally-known brand by securing licenses out of state and collaborating with West Coast companies in legal markets. That includes a crossover with Cookies, which helped GasHouse secure the Zooted storefront in Miami, plus multiple retail touch points in California, and a successful seed bank release this past Black Friday.

Another Atlanta brand, Real 1, has expanded on similar grounds, connecting with Joke’s Up to get licensed and distributed across California, including at the five-star Ice Kream dispensary in Studio City.

Meanwhile, more paths from legacy to legitimacy have been carved in Atlanta’s airwaves, by artists and owners like Yung Marley (Sharklato), Lil Baby (Wham!), and the late great Migos rapper TakeOff, who was working with GUMBO on a signature product before his life was tragically taken last month.

These brands and more are making use of Atlanta’s instrumental influence on popular culture, and cornering the many intersections between pop and pot that legalization makes profitable. For those who hope to follow their paths to legitimacy in the weed industry, we chopped up 28 grams of game from the reigning Kings of Atlanta cannabis, including GasHouse, Real 1, Sharklato, and more.

28 grams of game distills the journeys of cannabis operators who’ve transitioned from legacy to legal.

1. Plant quality seeds

The name GasHouse honors grower Kingston’s legendary house of genetics. Kingston perfected his formula growing in rural Georgia before linking with Murray, a key influencer in Atlanta’s music and nightlife scenes. Their relationship blossomed after Murray got Kingston’s product from a friend and was inspired to set up a fishing trip.

The two clicked and cooked up a recipe for legal success. By then, Washington and Colorado allowed legal cannabis for residents 21 and older. Since they knew it would be years before Georgia got with the program, the pair set out to buy 40 acres of land in rural Southern Oregon to test their skills in a legal market.

2. Don’t take no for an answer

The seller of the property they wanted was a white-bearded white man who later admitted to almost shutting the deal down because of deeply-held prejudices. But Kingston and the seller eventually bonded to the point that, “He cried on my shoulder,” Kingston told Forbes.

“He told me he was a bigot all his life and that I changed the way he perceived us… I told him I’m just trying to do this for my family, and I just told my situation,” Kingston said. “And he sold me his property.”

3. Trust yourself

“I had to convince Kingston to come to Oregon. I said: ‘We gotta prove ourselves.’ We (do) clothing and merchandise too, we move that. So we started branding. And me being in the nightclub business, I know everybody…We started branding in the city and we started creating. And people started seeing the word GasHouse.”

Felix Murray, on the GasHouse brand’s early roots

Kingston and Murray said they didn’t use a lawyer to apply for a license. They chose to read the regulations and handle it themselves. Murray said in 2021, “We realized it was so new that lawyers didn’t even understand the rules and regulations yet. We felt that we could interpret them just as well as they could.”

GasHouse started in Oregon by growing medical cannabis in greenhouses. The new environment was a challenge, but Kingston’s experience and commitment to clean, pesticide-free growth kept him on the path to excellence. In 2015, they got an adult-use license, “and that’s when GasHouse Farms was really born,” Murray recalls.

4. Strive for excellence

Since their very first cannabis competitions, GasHouse has been grabbing awards. At their debut event, Dabathon Cup in 2016, Kingston didn’t even know competitions were a thing. That didn’t stop them from leaving that event with two awards. The instant success was mind-blowing for Kingston, who knew his work was good but not necessarily world class.

Murray built a solid reputation over the years while running one of Atlanta’s most popular nightclubs. Combining Murray’s network with the work Kingston put in as a master grower and underground operator, the pair became an unstoppable team with chemistry that took the West Coast by storm.

5. Claim your name

As soon as Kingston and Murray landed on the name GasHouse, they moved to lock the brand down legally. “Using [the] term ‘gas’ for weed originated in the South,” Murray told Leafly. “I’m from the OG era, OG Kush,” Murray continued. “That was like our favorite strain. So we refer to that as gas. Because when you open that bag, that’s what it smelled like—some type of fuel.”

Murray still remembers the night the GasHouse name was conceived: “Sitting at the table at my house, me, Kingston, and DJ Teflon, we were playing with different names. And at first it was: House of Gas. Because we said that’s all we’re gonna have in our stable is gas. And then we were like, no, GasHouse. And so it was born. I couldn’t believe (the name) was available. So I locked it down immediately while I was still sitting at that table.”

Murray and Kingston also manage the trademark for Zaza, another common term in every Atlanta stoner’s dialect.

6. Blaze new trails

At the end of 2017, they left Oregon for Southern California. Murray and Kingston knew that California had 10 times the potential market, with nearly 40 million people to Oregon’s 4 million. And they soon took first place at 2018’s High Times NorCal Cannabis Cup, and then the 2019 Challis Cup.

The wins led to high-end pricing and helped land the brand in industry-leading California stores like Cookies. GasHouse has now released its best sellers at Cookies locations across Cali and the rest of the country, thanks to cultivation and licensing deals that stamp elite locally-grown crops with GasHouse’s brand and strain names.

7. Leave a legacy

“I’m smokin’ on that dope/And it got me on Pluto”

Lil Durk, “Gas & Mud”

With A-list rappers like Lil Durk and Lil Baby shouting out GasHouse’s staple stain, Pluto, for millions to hear, the sky appears to be the limit for Murray and Kingston’s high octane dream. Last week on Black Friday, GasHouse released its award-winning genetics through a historic seed drop with Cookies. The company’s owners see it as another way to leave a lasting mark on the industry.

“The Pluto seed drop—This is forever. This is gonna be here when we’re gone. You know what I mean? We’re gonna give her to the world because that’s what the plant is meant for anyway. So that’s a big deal for us.”

Felix Murray to Leafly shortly before GasHouse’s Black Friday seed drop

8. Swim with the sharks

Sharklato CEO Yung Marley (Instagram)
Sharklato CEO Yung Marley. (Instagram)

“Smoking Sharklato in a fishbowl wearing Prada”

Moneybagg Yo, “Shottas (Lala)

Sharklato’s designer name appeal is no accident. Founder Yung Marley has been an independent rapper since 2015, collecting a wealth of experiences that he’s poured into making one of America’s most sought after brands.

Platinum artists like Moneybagg Yo and Jadakiss namedrop Sharklato on songs and socials as a status symbol, much like luxury goods from Prada or Rolls Royce. Stars also drop money bags on shark strains in real life, with Yo spending $1,000 for an ounce of the gassy exotic back in 2020.

“He said he heard of it, but he never got a chance to smoke it. But once he finally got it, (he) was in love with that shit. I didn’t even ask him to post that, he just went up with that shit.”

Yung Marley speaking on Moneybagg Yo’s Sharklato shoutout on the Off The Porch” YouTube channel in 2020.

Rappers Skooly and Lil Yachty have also shown Sharklato love over the years, and Grammy-nominated audio engineer J Rich even told One37pm during the pandemic: “My favorite weed to smoke while engineering is a strain called Sharklato. It’s the best weed out right now.”

9. Network organically

Sharklato CEO Yung Marley (Instagram)

Before Sharklato was a brand name, Marley was well-known for providing exotic flavors around the city. “In Atlanta, I always was known for having the best cannabis,” Marley told Leafly during a summer session in producer Sonny Digital’s recording studio.

Digital is a multi-platinum artist who introduced Marley to Yung LB, the CEO of Runtz years ago. “Soon as I walked in, me and LB hit it off instantly,” Marley said, crediting LB with inspiring Sharklato’s early development. “He brought (the) idea of branding and marketing. He sparked that idea in my head.”

“My brother LB, gave me the legal game,” Marley told Leafly, remembering the time he spent sitting in on “billion-dollar meetings in California,” as LB built the Joke’s Up empire. Marley said he was “getting hip to being corporate,” and “soaking the game up,” while plotting his own attack on the industry.

“I was the first person to bring Runtz to the South and put it on the map. Then I said, ‘I got their shit piped up, I need to have my shit piped up.’ So I’m just sitting around the house, getting high with the gang. Everybody knows me as the shark, and (my motto’s) always been ‘shark’s gotta eat,’ so shit, Sharklato! I just ran with it.”

Yung Marley, Sharklato CEO

10. Feed your soil

Marley was born in the heart of Atlanta as a proud Grady baby, meaning he took his first breaths in the city’s famous Grady hospital. He was raised in Grant Street’s Summerhill community and always finds ways to put Atlanta first as his brand continues to take off.

So far, Marley has used his early lane in the game to help other legacy operators get up and running. Along the way, he’s hired locals and collaborated with artists like Skooly, Young Nudy, and Lil Yachty on signature products that bring exotic to starving markets and help destigmatize the plant. In the process, Sharklato has become a hallmark of premium exotic from East Atlanta Village to the West End, inspiring countless imitators.

“I’m havin’ Sharklato mixed with Pie Hole, one-fifteen a zip”

Pooh Shiesty, “Neighbors”

11. Change the game

Marley said he got in a lot of trouble growing up. He started smoking at the end of sixth grade and got kicked out of every school he attended after that. But he eventually got a GED, and became an early pioneer of landing Cali-bred exotic in the Deep South.

“I was blessed because my cousin and them already had situations going on, so I just really took it to a whole ‘nother level,” he said. “My cousin Big Woody and them, they (were) already on exotics. But I’m the baby of the whole family, I just really elevated it.”

Yung Marley of Sharklato (Instagram)

Marley is still protective of the legacy cannabis community’s longevity, noting that vultures from all industries are ready to swoop in and capitalize on legalization. “We’re the ones who really took risks for this,” Marley told Leafly, “So we really gotta stay consistent and look for the best deal. We are the streets, and we control everything for real. We gotta put ourselves in position and level up, and not just be put in the box,” Marley explained.

“I love marijuana, so I love the industry–I like it because there’s a lot of Black people that are starting to do better for themselves. That’s [why] I’m not tripping about people imitating my brand, because I really sparked the creative side [of cannabis] for other people. Not to go do dumb ass shit like rob and steal. You can really make some money and make a way for your family.”

Yung Marley

12. Bring the loud

When we linked with the big shark he was smoking brand new Sharklato genetics. “This is a new strain right here, Blue Flame,” Marley told us between tokes. The cultivar is named for Atlanta’s famous strip club, as well as its myrcene-tinted hue.

Quality Control engineer J Rich said he counts on Sharklato’s sedative qualities to help perform under the intense weight of working with Atlanta’s top artists. He explained last year that the brand’s genetics “help your creative intuition because you’re constantly under pressure to finish this, hurry up and record, finish this.” He said, “Artists move so fast… I’ll be like, ‘Damn, I didn’t even get enough time to make you sound good. You’re going to want this [session] bounced, get home, hear it and then blame me that it doesn’t sound good.”

13. Tap into your roots

Marley was raised by a Puerto Rican mother and Rastafarian stepfather who had slightly different views of the plant. “I came up in that Rasta culture young, like six, seven years old. I lived with him, and every month everybody would come together and smoke their joints. So I was brought up in the culture for real,” Marley told Leafly.

But Mommy Shark wasn’t as loose with the leaf. “Hell naw, Mama wasn’t going for that,” Marley said when asked if he ever smoked with his parents back then. “But over time, she saw I was so consistent with it, she eventually let it go,” he said.

Today, Marley’s Rasta roots are alive and well when he uses fronto-leaf to roll his thumb-thick blunts. A proper Rasta spliff traditionally contains a mix of cannabis and ground “fronto,” aka grabba leaves, which provide a tobacco-filled kick.

14. Plan for the future

Real 1 CEO JR The Director (left) and Sharklato CEO Yung Marley (right). (Instagram)
Real 1 CEO JR The Director (left) and Sharklato CEO Yung Marley (right). Both Atlanta natives partnered with Joke’s Up to join the legal cannabis market. (Instagram)

As for the future of Sharklato, Marley said, “Five years from now, I just see the legal market taking over. We’re working on a deal I can’t really talk about yet. But we’ll have the biggest, and the only indoor outdoor cannabis mall out in LA, and we’re part of one of the biggest legal grows in the world,” he said, referring to Joke’s Up’s brand new plaza and SoCal grow op, which Leafly visited this summer to sample the goods.

Marley said one day, Sharklato will be a public company, with legal holdings in the deep South. “Legal weed is coming to the South,” Marley predicted, adding that Alabama, Florida, or the feds will likely legalize the plant before Georgia. With a national platform through Joke’s Up, and rap stars are adding clout to the brand on the regular, and Marley’s dreams of going public could come sooner rather than later.

15. Keep it realer

Real 1 CEO JR the Director
Real 1 CEO JR the Director poses with in front of a top floor view of Dubai. (Instagram)

“Joke’s Up/It’s gotta be stamped on the package/This the Real 1 you know that I’m taxing”

Lil Baby, “As Real As It Gets

Another Joke’s Up-backed Atlanta staple is Real 1, whose owner operates like a true Southern gentleman. The brand is curated by JR The Director, a popular music video director and legacy operator from Atlanta who works hard to protect his brand from the riff raff that often comes with the reefer business.

The name Real 1 and its accompanying catchphrase, “not the deal 1,” originate from Atlanta’s streets. The phrase is meant to separate exotic Zaza from lower-grade offerings. 

“The name Real 1 comes from Atlanta culture and slang—It’s a term that everyone here already uses to identify the best bud you can find. This [is] the real one, not the deal one!”

JR The Director, founder of Real 1 brand and the N1 strain

In the absence of legal recreational dispensaries, most buyers in the Peach State are faced with two choices when purchasing weed in Atlanta: Exotic or OG. The Real 1 is aiming to elevate the city’s expectations and access with offerings like its staple strain, a hybrid packed with terpenes that shout to the rooftops and serve to deeply soothe the minds and bodies of consumers.

Real 1’s next release, N1, is a cross between its flagship strain and Nasuh (pronounced like NASA), another Joke’s Up hitter with a rep for taking users to space.

16. Protect the brand

According to Real 1’s CEO and founder, JR the Director, his team is always intentional with how the brand is represented. From curated music and merchandise offerings that expand awareness, to supremely-grown crops that are only available in limited supply, the attention to detail speaks volumes.

For now, Real 1’s powerful flower is available exclusively at the Joke’s Up Ice Kream dispensary and The Jokes Up Plaza in California. Despite the limited access, the brand finds ways to exist everywhere, including streaming and social media.

17. Cut your own cloth

Real 1 and Trap House collaboration merch (Instagram)

Real 1’s new collab with the clothiers at Trap House House is the latest example of the brand’s guerilla marketing chops. Much like industry leader Cookies, The Real 1 team invests in top-of-the-line threads and tracks that build brand appeal with mass audiences just as much as with cannabis lovers.

“I promise it’s the Real 1/Nah, fasho, it ain’t the deal one.”

Rylo Rodriguez, “Real Project Babies”

JR applied the same strategy when releasing this summer’s Real 1 mixtape, which featured musical odes to the brand, including one from red-hot ATL rapper Rylo Rodriguez. “Real project baby at the top,” JR wrote under an Instagram photo in Dubai last year. He was born and raised in the Cascade area of Southwest Atlanta, but moved to Los Angeles in 2015 and has gone back and forth since.

“I dropped the music project ‘Real 1’ as a marketing tool for my dispensary release with Joke’s Up. I also wanted to bring the cultures and lifestyle together. But being able to draw more people to the store and for brand awareness was my main goal.”

JR the Director, CEO and founder of Real 1

18. Lead the way

GUMBO CEO Luka Brazi (left) poses with late great Atlanta rapper TakeOff (right). The pair was cooking up a special GUMBO products infused with Atlanta flavor before his tragic passing on November 1. (Instagram)

The late Migos rapper TakeOff was developing cannabis products with GUMBO and Cookies when his life was tragically taken earlier this month. After his untimely passing, GUMBO CEO Luka Braziposted on Instagram to honor his friend and business partner, writing, “I love you my baby brother,” and, “fly high champ.”

TakeOff’s influence on music and cannabis continue to live through the people he left behind. Quavo, his fellow Migos member, already joined the legal game with Birkinz, a rare luxury cultivar that comes packaged in a Hermès Birkin-shaped purse bag and boasts maxed-out THC levels.

19. Swing for the fences

(Rolling Loud / Majavincic)
(Rolling Loud / Majavincic)

“Pack’s in/they done sent so much money for Wham! this shit on backorder”

Lil Baby ‘Vulture Island V2’

After a lifetime of selling the plant on Atlanta’s West side, Lil Baby took his first swing at the legal cannabis industry in 2022. He knocked it out of the park with Wham!, a Cookies collab that was available in California dispensaries this summer for a limited time only.

Wham! flew off the shelves thanks to its beautiful buds and brilliant marketing, including the Wham! ring set that Baby flossed across the music festival circuit this year.

As one of the most streamed artists in the country, Baby is taking advantage of his platform by name-dropping Wham!, and other Atlanta cannabis brands every chance he gets. In addition to collaborating with Sharklato for the Baby Shark strain drop, Baby has also shouted out Real 1 and GasHouse’s Pluto in his lyrics. As the CEO of The Holding Company, expect Baby to deliver more big time legal weed moves as one of the biggest champions of Atlanta’s legacy scene.

20. Don’t knock the hustlers

Sharklato’s Yung Marley may get frustrated with counterfeit suppliers who mimic his brand, but he doesn’t dwell on it. “You can’t knock the bootleggers,” he told Leafly.

“You can’t stop the counterfeit. They’re doing that shit worldwide.” Fake bags that imitate Sharklato and other elite brands sell like hotcakes online to local dealers who stuff them with inferior products. But Marley ultimately sees it all as a branding opportunity.

“(There are) people all over the world in places that I can’t reach. So they’re helping me build my brand. It’s a Catch-22 for real. They’re helping build it, and letting people know about it. But they’re fucking it up in a way, too. But I ain’t tripping. I got new shit coming.”

Yung Marley, Sharklato CEO

21. Expand your horizons

Sharklato is expanding its territory to include delta-8 vapes that can be sold in markets that still prohibit THC. They’re also exploring CBD and gummies through private white label deals. Marley’s advice to anyone following his lead: Just keep swimming like Nemo, or the big shark himself.

“Just keep going man. Don’t ever stop. Nobody said it was gonna be easy. It’s gonna get hard. But on some real shit, as soon as it gets hard and people want to quit, they don’t know that the door is right there. Soon as you finna quit, it is right there. So you can’t quit. You gotta just stay firm and believe in your vision. Just go with it.”

Yung Marley

22. Raise the bar

Real 1’s strict quality control is most obvious in its strain genetics. “We’ve built our company around genetics,” JR said of Real 1’s goal for each release to be among the best on the market. They’re also offering Real 1 seeds, like GasHouse, Cookies, and other leaders in the legal field.

As for GasHouse, the future smells explosive. New drops like Zooted, plus new Pluto flavors, are primed for success. And their fresh venture into seeds should create even more massive growth for Murray and Kingston’s gas-powered empire.

23. Change the narrative

Curtis Snow Snow On Tha Blunt collaboration with Gastrap. (Gastrap)
Actor and writer Curtis Snow, star of the Netflix hit Snow On Tha Bluff, collaborated with a Maine company called Gastrap to test the legal market. (Instagram / Gastrap)

Atlanta native Curtis Snow isn’t letting the green rush pass him by, either. His cult classic film Snow On Tha Bluff was one of Netflix’s first original content purchases in 2012, and a film festival and New York Times darling.

Snow said he got the raw end of the entertainment industry, but he’s resolved to change his cards, focusing on weed’s potential to aid in the opioid epidemic. As a recovering user and provider of various illicit substances, Snow strongly believes legal cannabis can curb the widespread opioid and lean (codeine) addiction he sees among young adults in Atlanta, and nationwide.

“I started out selling weed way back then, so it’s only right things came all the way around and I can do it the legal way,” he told Leafly this fall. Snow’s first official cannabis venture came through a collab with Maine’s Gastrap brand in early 2022.

They dropped Snow On Tha Blunt jumbo pre-rolls as a limited release to honor his film’s 10th anniversary in the spotlight. The pre-rolls were coated with a thick layer of trichome crystals, and sold out immediately. The first run gave Snow the confidence to field more meetings with out-of-state companies, including a potential venture with legacy legend Freeway Rick Ross.

24. Stay down ‘til you come up

Waka Flocka Flame and Jamar Brown for Dro Life clothing. (Instagram)
Waka Flocka Flame (left) and Jamar Brown (right) for Dro Life clothing. (Instagram)

Two vets of Atlanta’s music scene have also gotten in on the legal game early. For years, Killer Mike and Waka Flocka Flame have used media and merchandise to carve an early entryway to the industry, despite the illegality of recreational weed.

In 2015, Flocka partnered with entrepreneur Jamar Brown to bring Dro Life clothing to the masses, and the brand continues to grow. Dro Life’s gear nods to legacy cannabis culture and streetwear with clean designs and limited releases that Waka frequently sports for his 3-million-plus Instagram followers.

Meanwhile, Atlanta activist and diplomat Killer Mike hosts cannabis-centric video content including the web series Tumbleweeds. Mike also dropped a signature cannabis strain through a partnership with Lemonnade and Cookies, alongside his Run The Jewels partner, EL-P. The pair’s Ooh La La strain was named after one of their songs, and ultimately proved they are serious about the legal game long-term.

25. Pass that GAS

2 chainz signature pre rolls by Gas
(Courtesy GAS)

Rap star 2 Chainz has already claimed his piece of the dirty South’s next big cash crop. His GAS brand uses octane ratings to help both newbies and connoisseurs choose from a wide offering of premium flower, pre-rolls, concentrates, topicals, and edibles that are available across California. Chainz also has his own Cali dispensary, Pineapple Express Hollywood, which debuts products from fellow rap stars like Lil Kim and Wiz Khalifa.

26. Share the crown

So who’s Atlanta’s King stoner? Depends who you ask. Murray told Leafly, “I would say DJ Teflon. I’m a stoner too, but he comes to my mind. And my son, he’s 24 years old. He goes hard. I passed that down to him. Like, he’s probably the only person outside of myself that I ask (for an) opinion on bud from. And he kind of hits it on the head. He even can smell (a strain) and tell you what’s in it.”

Yung Marley claims the title for himself, saying he’s been burning since middle school. “Back then, it was some stuff called Timmy D from TLE, Headband, the Kush, and the Irene. That’s what we called the fire, Irene. But back then, I didn’t know too many stoners besides my parents and their (Rastafarian) community.”

Real 1 had two nominees: “I would say Earthgang or JID,” Marley told Leafly, referring to hometown Grammy-favorites.

Atlanta’s rich legacy market seemingly won’t slow down anytime soon. So expect more collabs in out-of-state markets, innovative products that break the mold, and plenty of clout boosts courtesy of the city’s global reach.

Yung Marley explained to Leafly, “Marketing is really about who you know. Staying consistent, innovative. You gotta stay thinking about some new shit. Because you can’t be content… You gotta really put it in their face—But smart, though. Can’t just be everywhere loose. You gotta be strategic and just stay with new ideas, logos, merch, looks. Staying ahead of the curve. We can’t be cool with just this pack or this design—We gotta stay on their ass!”

28. Keep Georgia ganja on your mind

Atlanta is the epicenter of rap’s dominant trap sound, and the secret filming location of huge Hollywood and streaming productions. When you add agriculture to the equation, the entire state of Georgia is ripe to become one of the East Coast’s most promising cannabis markets when the law permits.

But even without a licensed game in sight, the city still carries the flame as the dank capital of the South, thanks in large part to legacy growers, distributors, and sellers who go above and beyond to keep the Peach State baked to perfection.

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