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Turns Out the ‘Barstool of Weed’ Isn’t Cannabis.Net After All, But It’s Actually Barstool Sports Itself!

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Barstool Sports Expands Into Cannabis Industry, Partners With Green Thumb Industries

Cannabis.net, often referred to as the “Barstool of Weed” since 2016, will happily relinquish that crown as Barstool Sports itself has jumped into the cannabis game with GTI!

In a groundbreaking move that highlights the growing intersection between sports media and the cannabis industry, Barstool Sports has announced a strategic partnership with Green Thumb Industries (GTI), one of the leading multi-state cannabis operators in the United States. This collaboration aims to elevate GTI’s cannabis brands, particularly RHYTHM and Dogwalkers Prerolls, through innovative content and marketing strategies that resonate with Barstool’s extensive audience. As cannabis continues to gain acceptance and legalization spreads across various states, this partnership marks a significant step for both companies in navigating the evolving landscape of cannabis culture.

“Being a fellow Masshole, I couldn’t be happier for Dave and his crew.” said Curt Dalton, managing director of Cannabis.net. “He has been at the cutting edge of partnerships in the legalization of online gambling, as well as now cannabis.” added Dalton.

 

The Rise of Barstool Sports

 

Founded in 2003 by Dave Portnoy, Barstool Sports has transformed from a small sports blog into a media powerhouse with a diverse portfolio of content spanning podcasts, video series, and social media platforms. With over 66 million monthly unique viewers, Barstool has established itself as a leading voice in sports entertainment, particularly among younger demographics. The brand is known for its irreverent humor, candid commentary, and engaging personalities, which have cultivated a loyal fanbase.

 

Barstool’s expansion into new markets has been a hallmark of its growth strategy. The company has successfully ventured into various sectors, including gambling and merchandise sales. By entering the cannabis industry, Barstool aims to capitalize on the burgeoning market while further solidifying its position as a cultural influencer.

 

Understanding Green Thumb Industries

 

Green Thumb Industries is a publicly traded company based in Chicago that operates across several states in the U.S., focusing on cultivating, manufacturing, and distributing cannabis products. GTI is known for its commitment to quality and innovation in the cannabis space, offering a wide range of products that cater to different consumer preferences. Their brands include RHYTHM, which focuses on high-quality flower and concentrates, and Dogwalkers Prerolls, designed for convenience and portability.

 

GTI’s approach to cannabis is rooted in social responsibility and community engagement. The company prioritizes sustainability and ethical practices throughout its operations while advocating for responsible consumption. This alignment of values makes GTI an ideal partner for Barstool Sports as both companies seek to normalize cannabis use and promote responsible consumption among their audiences.

 

 The Partnership: What It Means for Both Brands

 

The partnership between Barstool Sports and Green Thumb Industries is set to create a unique synergy that leverages Barstool’s extensive reach within the sports community while providing GTI with innovative marketing opportunities. Here are some key aspects of what this collaboration entails:

 

1. Content Creation

 

One of the primary focuses of this partnership will be on content creation that seamlessly integrates GTI’s products into Barstool’s existing media channels. This could include sponsored segments on popular podcasts like “Pardon My Take,” video content featuring Barstool personalities using or discussing GTI products, and social media campaigns designed to engage followers.

 

The goal is to present cannabis in a relatable and entertaining manner while educating consumers about responsible use. By utilizing Barstool’s humor-driven approach, the partnership aims to destigmatize cannabis consumption and encourage open discussions about its benefits.

 

 2. Brand Visibility

 

With millions of followers across various platforms, Barstool Sports provides an unparalleled opportunity for GTI to enhance its brand visibility. The partnership will allow GTI to reach new audiences who may not be familiar with their products or the cannabis industry as a whole.

 

Through targeted marketing campaigns and engaging content, GTI can effectively communicate its brand message while showcasing the quality and variety of its offerings. This increased visibility can lead to higher consumer interest and ultimately drive sales.

 

3. Navigating Regulatory Challenges

 

The cannabis industry faces numerous regulatory challenges when it comes to advertising and marketing. Many traditional advertising platforms impose strict limitations on how cannabis brands can promote their products. However, by partnering with Barstool Sports, a platform known for its innovative approach to content—GTI can navigate these challenges more effectively.

 

Barstool’s established reputation allows it to create engaging content that adheres to legal guidelines while still resonating with audiences. This partnership could serve as a model for other brands looking to enter the cannabis space without running afoul of advertising regulations.

 

 

4. Normalizing Cannabis Culture

 

As societal attitudes toward cannabis continue to evolve, there is an increasing need to normalize cannabis culture within mainstream media. Both Barstool Sports and GTI share a vision of promoting responsible cannabis consumption while breaking down stereotypes associated with its use.

 

Through entertaining content that highlights the benefits of cannabis whether for relaxation or social enjoyment, the partnership aims to foster acceptance among audiences who may have previously held reservations about cannabis use. By integrating these messages into popular sports culture, both companies hope to reshape perceptions around cannabis consumption.

 

 Cannabis Legalization in America

 

The partnership between Barstool Sports and Green Thumb Industries comes at a time when the landscape of cannabis legalization in the United States is rapidly changing. Over the past decade, numerous states have legalized cannabis for medical or recreational use, leading to an explosion of growth within the industry.

According to recent reports from industry analysts, the legal cannabis market in the U.S. is projected to exceed $41 billion by 2025. As more states consider legalization measures and public opinion shifts toward acceptance, businesses within this sector are poised for significant growth opportunities.

 

 

The economic impact of legalized cannabis extends beyond just sales revenue; it also creates jobs and generates tax revenue for state governments. States that have embraced legalization have seen substantial increases in tax collections from cannabis sales—funds that can be allocated toward education, healthcare, infrastructure projects, and more.

 

As major players like Barstool Sports enter this space through partnerships with established companies like GTI, they contribute not only to their own growth but also help shape an industry that has far-reaching implications for local economies across the country.

 

 

The cultural shift surrounding cannabis cannot be understated either; it reflects broader changes in societal attitudes toward substance use overall. As more people advocate for legalization based on health benefits or personal freedom arguments rather than stigma or fear-based narratives—companies like Barstool Sports are well-positioned to influence these conversations positively.

 

By engaging audiences through humor-infused storytelling around cannabis culture—whether discussing strains suited for game day or highlighting responsible consumption practices. Barstool can play an essential role in shaping how future generations view this plant-based product.

 

Future Opportunities

 

As this partnership unfolds over time there are numerous opportunities available not only within marketing but also product development itself! Some potential avenues include:

 

 1. Co-Branded Products

 

Given both brands’ strong identities there may be potential for co-branded products tailored specifically toward Barstool fans. Imagine limited edition pre-rolls branded with iconic catchphrases from popular podcasts or even themed merchandise that combines sports memorabilia with cannabis culture.

 

2. Events & Activations

 

Another exciting possibility lies within live events or activations where fans can engage directly with both brands! Whether through tailgates at sporting events featuring product sampling or hosting exclusive meet-and-greets these experiences could deepen connections between consumers while promoting responsible usage!

 

3. Educational Initiatives

 

Lastly education remains crucial when it comes to destigmatizing marijuana use! Collaboratively creating informative content focused on health benefits associated with different strains could empower consumers while reinforcing positive messages around safe consumption practices!

 

 Conclusion

The partnership between Barstool Sports and Green Thumb Industries represents not just an exciting development within two distinct industries but also signals broader changes occurring across American society regarding perceptions around marijuana usage!

 

By leveraging each other’s strengths Barstool’s vast audience reach combined with GTI’s expertise in quality product offerings, this collaboration sets out not only to entertain but also educate consumers about responsible consumption habits while normalizing discussions surrounding marijuana use!

 

As we look ahead, it will be fascinating to see how this partnership evolves over time; paving new pathways not only for both brands but potentially reshaping cultural narratives surrounding one of America’s most controversial yet rapidly growing industries!

 

ODE TO BARSTOOL, READ ON…

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THE MORALITY OF WEED COMPARED TO GAY PORN OR WEARING FUR!



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FDA Approves Landmark Clinical Trial for Veterans with PTSD and Smoking Cannabis

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For decades, veterans and civilians alike have turned to cannabis to manage their PTSD symptoms, often finding relief where traditional pharmaceuticals fell short. Walk into any VA hospital, and you’ll likely find patients being prescribed a cocktail of medications – SSRIs like sertraline and paroxetine, anti-anxiety drugs like alprazolam, sleep aids like zolpidem, and sometimes even antipsychotics. Yet many vets report these medications leave them feeling like zombies, trading one set of problems for another.

As someone who’s been following cannabis policy for years, I’ve watched countless researchers bang their heads against the wall trying to study this plant’s potential for PTSD treatment. The roadblocks have been numerous and, frankly, ridiculous. Despite overwhelming anecdotal evidence and desperate pleas from the veteran community, getting approval for clinical trials involving smokable cannabis has been about as easy as teaching a cat to swim – theoretically possible, but practically impossible.

That’s why the FDA’s recent approval of a landmark clinical trial has caught my attention. After three years of back-and-forth negotiations, the Multidisciplinary Association for Psychedelic Studies (MAPS) finally got the green light to conduct a Phase 2 study examining smoked cannabis for PTSD in veterans. This isn’t just another sterile laboratory experiment – it’s designed to reflect real-world usage patterns, something we’ve desperately needed in cannabis research.

In this article, we’ll dive deep into what this study means for veterans, the cannabis community, and the future of federal legalization. We’ll explore why this research is groundbreaking, how it might reshape our understanding of cannabis as medicine, and what it could mean for the millions of Americans living with PTSD.

Let’s dive into what makes this study so groundbreaking. MAPS isn’t just dipping their toes in the water – they’re diving in headfirst with a comprehensive Phase 2 clinical trial involving 320 veterans suffering from moderate to severe PTSD. What makes this study particularly fascinating is its focus on “real-world” cannabis use, allowing participants to self-titrate their dosage of high-THC flower within certain limits.

Now, for those who aren’t familiar with the FDA’s clinical trial phases, let me break it down. Phase 1 typically focuses on safety and involves a small group of people. Phase 2 – where this study sits – is where things get interesting. It’s designed to test both effectiveness and side effects, involving a larger group of participants. If successful, Phase 3 would follow with an even larger group, and finally, Phase 4 would monitor long-term safety after FDA approval.

The fact that this study reached Phase 2 is a big deal, folks. It means we’ve cleared the initial safety hurdles and are moving into territory that could actually influence medical policy. But what really sets this research apart is its focus on smokable flower. This wasn’t an easy win – MAPS had to fight through five partial clinical hold letters from the FDA just to get here.

Why does the smoking aspect matter so much? Well, think about it – most FDA-approved medications come in neat little pills or carefully measured doses. Smoking cannabis? That’s been a major sticking point for regulatory agencies. By including smoking as a delivery method, this study acknowledges how most veterans actually use cannabis in the real world. No fancy pharmaceutical extracts or synthetic compounds – just the plant in its most basic, smokable form.

The implications here are huge. If this study demonstrates positive results, it could fundamentally change how we approach cannabis as medicine. It might force regulatory bodies to reconsider their stance on smokable cannabis, potentially opening doors for more research and eventual federal approval of whole-plant medicine. This could be particularly significant for veterans, who often prefer smoking or vaping cannabis for its rapid onset and ease of dose control.

But perhaps most importantly, this study could provide the hard scientific evidence we’ve been missing. While thousands of veterans have testified about cannabis helping their PTSD, the lack of controlled clinical trials has been a major roadblock in changing federal policy. A successful outcome here could be the wedge we need to finally crack open the door to federal legalization.

Of course, we shouldn’t count our chickens before they hatch. Clinical trials are complex beasts, and there’s still a long road ahead. But for the first time in a long while, I’m feeling optimistic about the direction we’re heading. This study could be the game-changer we’ve been waiting for in the fight for cannabis legitimacy.

Let’s talk about PTSD – a condition that affects roughly 12 million American adults annually. That’s more people than the entire population of New York City, folks. Post-Traumatic Stress Disorder isn’t just about being scared or anxious; it’s a complex psychological condition where traumatic experiences get stuck in an endless replay loop, like a scratched record that keeps skipping back to the same devastating track.

But here’s where cannabis enters the picture, and it’s fascinating how it works. Our endocannabinoid system plays a crucial role in how we process and store memories, particularly emotional ones. When someone consumes cannabis, it can help disrupt those stubborn neural pathways that keep trauma loops running. Think of it like hitting the pause button on a horror movie that’s been playing on repeat in someone’s head.

However – and this is crucial – cannabis isn’t a magic eraser for trauma. I’ve spoken with countless veterans who use cannabis, and they’re the first to tell you: the plant helps manage symptoms, but it doesn’t “cure” PTSD. Real healing requires doing the hard work of processing and integrating traumatic experiences. Cannabis is more like a helpful companion on that journey rather than the destination itself.

What makes cannabis particularly interesting in PTSD treatment is its ability to increase neuroplasticity – the brain’s ability to form new neural connections and reorganize existing ones. This is where the real magic happens. When someone’s brain becomes more “plastic,” they’re better equipped to process traumatic memories and potentially create new, healthier neural pathways.

Speaking of neuroplasticity, we can’t ignore the elephant in the room – psilocybin. Recent studies have shown remarkable promise in treating PTSD with psilocybin-assisted therapy, often producing profound and lasting changes in just a few sessions. The fact that both cannabis and psilocybin increase neuroplasticity while offering different therapeutic approaches suggests we might be onto something big in trauma treatment.

What drives me crazy is how long it’s taken to get here. We’ve known about cannabis’s potential benefits for PTSD for decades. Veterans have been telling us. Trauma survivors have been telling us. Heck, even some forward-thinking psychiatrists have been telling us. Yet we’re only now getting around to serious clinical research? It’s a testament to how prohibition hasn’t just restricted access to cannabis – it’s actively delayed our understanding of this plant’s therapeutic potential.

But hey, better late than never, right? As we move forward with studies like the MAPS trial, we’re finally starting to piece together the scientific puzzle that veterans and other PTSD survivors have known about all along. Cannabis isn’t just helping them sleep better or feel calmer – it’s potentially giving them the neurological flexibility they need to process and integrate their trauma in a healthy way.

Like most things in the cannabis reform movement, progress moves at a snail’s pace. But as frustrating as it might be, we’re undeniably moving forward. The FDA’s approval of this MAPS study, focusing on smokable cannabis no less, marks a significant shift in how our regulatory bodies view cannabis research.

The beauty of this study lies in its real-world approach. No artificial laboratory settings or synthetic cannabinoids – just veterans using cannabis the way they already do. This authenticity could provide invaluable data about how cannabis actually functions as a medicine in everyday life, not just in theory.

Let’s be real though – regardless of what this study finds, veterans and others suffering from PTSD who’ve found relief with cannabis aren’t going to stop using it. The plant has been their lifeline when traditional pharmaceuticals failed them. But positive findings could open doors for countless others who might benefit from cannabis but have been hesitant due to its federal status or lack of clinical validation.

This is particularly crucial for our veteran community. With veteran suicide rates remaining tragically high – averaging around 17 deaths per day – we desperately need more treatment options. It’s no coincidence that veteran groups have been among the loudest voices calling for cannabis research and reform. They’ve seen firsthand how this plant can offer hope where traditional treatments have fallen short.

As we await the results of this groundbreaking study, I remain cautiously optimistic. Sure, progress is slower than we’d like, but each step forward brings us closer to a future where veterans and others with PTSD can access the medicine they need without stigma or legal barriers. And for the countless individuals struggling with PTSD, that future can’t come soon enough.

Source:

www.marijuanamoment.net/fda-approves-long-awaited-clinical-trial-of-smoked-marijuana-to-treat-ptsd-in-veterans/

 

ARE PSYCHEDELICS JUST WEED 2.0? READ ON…

PSYCHEDELICS SHOW BENZINGA

ARE MAGIC MUSHROOMS THE NEW WEED 2.0? WE ASKED THE EXPERTS!

 



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Oregon Cannabis: Get Your OLCC Renewal or New Application in Before December 5th

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As of this Thursday, December 5th, Ballot Measure 119 requires all OLCC licensed retailers, processors and labs to provide a signed labor peace agreement (LPA) with a bona fide labor organization, to renew or apply for an OLCC license.

In the totally avoidable, unduly compressed timeline since BM 119 passed, we have been advising our Oregon cannabis clients to renew their license applications ahead of the December 5th deadline if possible. Same deal for new applicants– get everything in before the deadline. This will allow qualifying businesses to avoid the LPA issue for another year (or maybe forever, if the courts get ahold of BM 119).

OLCC marijuana licensees are required to renew their licenses annually. Licensees are notified 90 days prior to their license expiration date that it’s time for license renewal. According to my wizard paralegal, this notice automatically posts in CAMP, which is the OLCC’s online licensing software. Specifically, a licensee will receive an “Actions Required” notification on their dashboard.

OLCC has confirmed that licenses set to expire after December 5th, will not require an LPA submission until the following year’s renewal, provided that the license has been renewed prior to the December 5th deadline. Same deal with any new license applicant. To that point, OLCC’s most recent BM 119 Bulletin is here. It answers some basic questions and contains no surprises.

OLCC also recently published its Labor Peace Agreement Attestation Form. This is a form that applicants may submit in lieu of actually filing their LPA with the Commission. Somebody asked me what the repercussions might be if they were to submit this form without having a signed LPA in place. The short answer is “don’t do that.” The longer answer is that there are many administrative rules dealing with “false statements”, “material false statements” and the submission of “false or misleading information” to OLCC. License revocation or non-renewal is a real possibility there.

For more information on this topic, the Cannabis Industry Alliance of Oregon has a guide here, and has been sending out helpful emails on its listserv (you can sign up for those here). The relevant OLCC materials are linked above, and I’ll provide links to our previous posts on this topic just below. For now, get those license renewals and applications in!

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Attention, Canna Companies! CTA Filing Deadline this Month

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For anyone that has not yet met their Corporate Transparency Act (CTA) filing requirements, now is the time! The deadline for entities created or registered before January 1, 2024, is less than a month away, on December 31, 2024.

In July, we published a blog post covering questions on the CTA. The full text of that post is included below.

____________________________

On January 1, 2024, the federal Corporate Transparency Act (CTA) took effect. The CTA requires a host of both domestic and foreign entities to disclose their beneficial ownership to the Treasury’s Financial Crimes Enforcement Network (FinCEN). Compliance with the CTA is required for all businesses, including those in the cannabis industry. In this post, I’ll overview some (but not all) key requirements of the CTA, and some of the implications for the cannabis industry.

What is the CTA?

The purpose of the CTA is to combat illegal activities like money laundering by disclosure of information concerning “beneficial owners” to FinCEN. Beneficial ownership essentially means the individuals who own or control a company (more on that below). FinCEN and other domestic governmental authorities can use this beneficial ownership information in certain contexts for law enforcement purposes. Detailed FAQs on the CTA are available here.

Who must report?

Corporations, limited liability companies, and other business entities are considered reporting companies for purposes of the CTA. Certain sole proprietors may not count as reporting companies, and CTA exempts 23 classes of entities, such as governmental bodies, banks, and certain large operating companies.

Figuring out whether a business qualifies for an exemption can in some cases be complicated, and businesses can flow in and out of exemptions over time. So it’s a good idea for businesses to confer with counsel to determine whether they are compliant.

When must reporting happen?

Reporting is done by submitting an initial beneficial ownership report (BOIR) with FinCEN via an electronic portal called the Beneficial Ownership Secure System, located at FinCEN.gov, free of charge. There are some key reporting deadlines, which change based on when a company was formed (for domestic companies) or registered in the US (for foreign companies) as follows:

  • Entities created or registered before January 1, 2024, must submit their initial BOIR by January 1, 2025.
  • Entities registered in 2024 are required to file within 90 calendar days of their registration becoming effective.
  • For registrations from January 1, 2025, onwards, the deadline is 30 calendar days post-registration notice.

CTA also has requirements to periodically update beneficial ownership information after changes occur. Failure to comply with CTA can lead to monetary penalties and even criminal liability.

What must be reported?

Reporting companies must disclose individuals with substantial control or those owning at least 25% of the entity. Substantial control includes abilities like appointing or removing directors, making significant business decisions, or other forms of major influence. For example, question D8 on FinCEN’s FAQs addresses how management companies could be considered beneficial owners of a reporting company. Sound familiar?

Disclosure itself is not dissimilar to state-level cannabis regulatory disclosures. Beneficial owners must provide their legal name, date of birth, address, and an identifying number (e.g., SSN).

How will this affect the cannabis industry?

In case you were wondering, CTA applies to cannabis businesses. There is no exemption for reporting by state-legal cannabis companies.

A lot of cannabis companies will probably get squeamish at the thought of making detailed beneficial ownership disclosures. That’s especially the case where CTA by its terms allows FinCEN to share beneficial ownership information with other federal agencies engaged in law enforcement activities, or federal agencies that supervise financial institutions.

So, expect to see owners of cannabis businesses engage in all kinds of corporate changes to obscure beneficial ownership or reduce equity and control rights to get out of disclosures. In some cases, this will not work and people will face penalties.

Also expect to see a lot of cannabis companies (and non-cannabis companies for that matter) make a good-faith effort to comply with CTA initially but fail to update information as required by law. This is just going to happen, the way CTA is set up. Whether or not people are actually penalized for late disclosures or updates absent some kind of misfeasance remains to be seen.

Conclusion

CTA is complicated and has already been a headache for many businesses – so much so that at least one group of businesses brought a challenge to its constitutionality and won. Fortunately or unfortunately (depending on how you look at it) the court did not issue a nationwide injunction but only enjoined enforcement of CTA against the specific plaintiffs. It’s possible that in different litigation or future appeals, the law itself is enjoined on a nationwide level. But for the time being, it’s the law of the land.



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