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Vaporizers, E-Cigarettes, and Other Electronic Nicotine Delivery Systems (ENDS) Global Market Report 2022 – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Global Market Report 2022, By Type, By E-Cigarettes Type, By Vaporizers Type” report has been added to ResearchAndMarkets.com’s offering.

The global vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market is expected to grow from $19.92 billion in 2021 to $25.03 billion in 2022 at a compound annual growth rate (CAGR) of 25.6%. The market is expected to reach $55.99 billion in 2026 at a CAGR of 22.3%.

Major players in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market are Dash Vapes, Hubbly Bubbly, Liquideu, Nice Vapor, Pacific Smoke International, Puff Ecig, Simple Vape Co. London Ltd, Smokio, Vape Escapes, and Vapor Line.

Asia Pacific was the largest region in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market in 2021. North America was the second-largest region in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Rising awareness of health issues caused by smoking conventional tobacco cigarettes among smoking population is driving the growth of the e-cigarettes market. Conventional tobacco cigarettes release toxic compounds that adversely affect the health of the individual.

The e-cigarettes are less toxic and safer compared to conventional tobacco cigarettes. For instance, according to the Center of Disease Control and Prevention, in 2020, smoking caused cancer, heart disease, stroke, lung diseases and others. Likewise, in 2021, headed tobacco products has been promoted as “reduced harm” products that can help people quit conventional tobacco smoking by WHO.

The vapor products do not burn tobacco, the vapor contains significantly lower levels of toxicants in the smoke created when burning tobacco. Therefore, e-cigarettes have reduced risk properties compared to traditional cigarettes.

Rigid government regulations on the ban of E-cigarettes is restricting the growth of the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market. Numerous nations have prohibited the deal and fabricate of e-cigarettes to secure the youth and children from the hurtful impacts and habit of E-cigarettes.

For example, in December 2019, Indian government has passed prohibition of electronic cigarettes (production, manufacture, import, export, transport, sale, distribution, storage and advertisement) bill 2019 that imposed the ban of E-cigarettes. The government banned the e cigarettes as the manufacturing companies are promoting them as a way to get out of the smoking but research studies have shown that most of the people are addicting to the E-cigarettes.

Medicated cannabis vaporizers have gained increasing demand in the vaporizers market. Cannabis vaporizers have controlling heating technology and offer the possibility of precisely adjusting the temperature of the heater by means of a display on the unit, giving the user full control over the density of the aerosol produced.

For instance, Storz & Bickel, a subsidiary of Canopy growth corporation has developed and manufactured vaporizers (Volcano medic and the Mighty medic) as per European Medical Device Directive 93/42/ECC and Standard DIN EN 60601.

The countries covered in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Key Topics Covered:

1. Executive Summary

2. Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Characteristics

3. Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Trends And Strategies

4. Impact Of COVID-19 On Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS)

5. Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Size And Growth

5.1. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Historic Market, 2016-2021, $ Billion

5.1.1. Drivers Of The Market

5.1.2. Restraints On The Market

5.2. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Forecast Market, 2021-2026F, 2031F, $ Billion

5.2.1. Drivers Of The Market

5.2.2. Restraints On the Market

6. Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Segmentation

6.1. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Vaporizers
  • E-Cigarettes
  • Other Electronic Nicotine Delivery Systems (ENDS)

6.2. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market, Segmentation By E-Cigarettes Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Disposable
  • Rechargable
  • Modular

6.3. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market, Segmentation By Vaporizers Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • E-cigarette Vaporizers
  • Marijuana Vaporizers
  • Medical Vaporizers

7. Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Regional And Country Analysis

7.1. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

7.2. Global Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

Companies Mentioned

  • Dash Vapes
  • Hubbly Bubbly
  • Liquideu
  • Nice Vapor
  • Pacific Smoke International
  • Puff Ecig
  • Simple Vape Co. London Ltd.
  • Smokio
  • Vape Escapes
  • Vapor Line
  • Kure Vapes
  • Pax
  • Cannakorp
  • Grenco Science
  • Davinci
  • Uk Ecig Store
  • Vapexhale
  • Dripclub
  • Halo Cigs
  • Volcano Vaporizer

For more information about this report visit https://www.researchandmarkets.com/r/ir48z4

Contacts

ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./ CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

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CORRECTING and REPLACING High Tide Ranks 21st Out of 430 In Globe and Mail’s Annual Ranking of Canada’s Top Growing Companies With 1970% Revenue Growth Over Three Years

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Company Marks Second Consecutive Year On This Prestigious List

CALGARY, Alberta–(BUSINESS WIRE)–Headline of release should read: High Tide Ranks 21st Out of 430 In Globe and Mail’s Annual Ranking of Canada’s Top Growing Companies With 1970% Revenue Growth Over Three Years (instead of High Tide Ranks 21st Out of 448 In Globe and Mail’s Annual Ranking of Canada’s Top Growing Companies With 1970% Revenue Growth Over Three Years)

The updated release reads:

HIGH TIDE RANKS 21ST OUT OF 430 IN GLOBE AND MAIL’S ANNUAL RANKING OF CANADA’S TOP GROWING COMPANIES WITH 1970% REVENUE GROWTH OVER THREE YEARS

Company Marks Second Consecutive Year On This Prestigious List

High Tide Inc. (“High Tide” or the “Company”) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), a leading retail-focused cannabis company with bricks-and-mortar as well as global e-commerce assets, is pleased to announce that it has ranked 21st out of 430 companies on the 2022 Report on Business ranking of Canada’s Top Growing Companies.

Canada’s Top Growing Companies ranks Canadian companies based on their three-year revenue growth. High Tide earned its spot with a three-year growth rate of 1,970%.

This follows the Company’s 2021 ranking of 82nd out of 448 companies with a three-year growth rate of 733%.

“The Globe and Mail, Canada’s newspaper of record, has, for the second year in a row, recognized High Tide’s exponential growth, ranking us 21st out of 430 on its annual ranking of Canada’s Top Growing Companies due to our three-year revenue growth rate of 1,970%. Receiving this honour two years running is a testament to our ability to continue to execute our strategic growth plan despite ongoing market challenges,” said Raj Grover, President and Chief Executive Officer of High Tide. “Since opening our first bricks-and-mortar store in October 2018, High Tide has grown to over 1,300 employees, 140 retail stores today across Canada and a global portfolio of high-performing e-commerce assets. The months ahead hold exciting opportunities for High Tide, including further strategic expansion of our retail locations in Canada, the accelerated rollout of our proprietary Fastendr retail kiosks, the expansion of our white label product offerings in select provinces, and the launch of our Cabana Elite paid membership program, driving further revenue growth,” added Mr. Grover.

Canada’s Top Growing Companies is an editorial ranking that was launched in 2019. It aims to celebrate the boldest entrepreneurial achievement by identifying and bringing the accomplishments of innovative businesses in Canada to the forefront. In order to qualify for this voluntary program; companies had to complete an in-depth application process and fulfill requirements. In total, 430 companies earned a spot on this year’s ranking.

The full list of 2022 winners along with editorial coverage is published in the October issue of the Report on Business magazine. The list is now available and online here.

“Canada’s Top Growing Companies recognizes the tremendous ambition and innovation of entrepreneurs in Canada,” says Dawn Calleja, Editor of Report on Business magazine. “The next generation of Canadian businesses can draw inspiration from this ranking.”

“In an uncertain world, the success stories of the companies marked in this year’s Report on Business magazine’s list of Top Growing Companies are a beacon of optimism,” says Phillip Crawley, Publisher and Chief Executive Officer of The Globe and Mail. “The Globe and Mail congratulates them on their achievements.”

https://youtu.be/taDQn677OWY

ABOUT THE GLOBE AND MAIL

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 5.9 million readers every week in our print or digital formats, and Report on Business magazine reaches 2.3 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

ABOUT HIGH TIDE

High Tide is a leading retail-focused cannabis company with bricks-and-mortar as well as global e-commerce assets. The Company is the largest Canadian retailer of recreational cannabis as measured by revenue, with 140 current locations spanning Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. The Company is also North America’s first cannabis discount club retailer, under the Canna Cabana banner, which is the single-largest cannabis retail brand in Canada with additional locations under development across the country. High Tide’s portfolio also includes retail kiosks and smart locker technology – Fastendr™. High Tide has been serving consumers for over a decade through its established e-commerce platforms including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com and more recently in the hemp-derived CBD space through Nuleafnaturals.com, FABCBD.com, BlessedCBD.co.uk, BlessedCBD.de, and Amazon United Kingdom, as well as its wholesale distribution division under Valiant Distribution, including the licensed entertainment product manufacturer Famous Brandz. High Tide has been featured in the annual Report on Business Magazine’s ranking of Canada’s Top Growing Companies in 2021 and 2022 and was named as one of the top 10 performing diversified industries stocks in the 2022 TSX Venture 50™. High Tide’s strategy as a parent company is to extend and strengthen its integrated value chain while providing a complete customer experience and maximizing shareholder value.

For more information about High Tide, please visit www.hightideinc.com and its profile pages on SEDAR at www.sedar.com and EDGAR at www.sec.gov.

Neither the TSX Venture Exchange (the “TSXV”) nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. These statements relate to future events or future performance. The use of any of the words “could”, “intend”, “expect”, “believe”, “will”, “projected”, “estimated” and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company’s current belief or assumptions as to the outcome and timing of such future events.

The forward-looking information and forward-looking statements contained herein include, but are not limited to, statements regarding: the Company’s business; the Company’s future growth prospects and intentions to pursue one or more viable business opportunities; the development of the Company’s business and future activities following the date hereof; expectations relating to market size and anticipated growth in the jurisdictions within which the Company may from time to time operate or contemplate future operations; expectations with respect to economic, business, regulatory and/or competitive factors related to the Company or the cannabis industry generally; the market for the Company’s current and proposed product offerings, as well as the Company’s ability to capture market share; the Company’s strategic investments and capital expenditures, and related benefits; the distribution methods expected to be used by the Company to deliver its product offerings; the competitive landscape within which the Company operates and the Company’s market share or reach; the performance of the Company’s business and the operations and activities of the Company; the Company adding the number of additional cannabis retail store locations the Company proposes to add to the Company’s business, and the Company remaining on a positive growth trajectory; same-store sales continuing to increase in the fourth quarter of 2022 and beyond; the Company deploying Fastendr™ technology across the Company’s retail stores upon the timelines disclosed herein; the Company continuing to increase its revenue through the remainder of the year; the Company completing the development of its cannabis retail stores; the Company’s ability to generate cash flow from operations and from financing activities; the Company’s ability to obtain, maintain, and renew or extend, applicable authorizations, including the timing and impact of the receipt thereof; the realization of cost savings, synergies or benefits from the Company’s recent acquisitions, and the Company’s ability to successfully integrate the operations of any business acquired within the Company’s business; Cabana Club loyalty program membership continuing to increase; the Company hitting its forecasted revenue and sales projections for the fourth quarter of 2022 and beyond; the Company’s expectations from its Cabana Cannabis Co. white label products; the Company launching Cabana Cannabis Co. white label products in its proposed jurisdictions; the Company launching the Cabana elite program on the terms and timelines outlined herein; the anticipated effects of the Cabana elite

program on the business and operations of the Company; and the Company continuing to grow its online retail portfolio through further strategic and accretive acquisitions.

Forward-looking information in this press release are based on certain assumptions and expected future events, namely: current and future members of management will abide by the Company’s business objectives and strategies from time to time established by the Company; the Company will have sufficient working capital and the ability to obtain the financing required in order to develop and continue its business and operations; the Company will continue to attract, develop, motivate and retain highly qualified and skilled consultants and/or employees, as the case may be; no adverse changes will be made to the regulatory framework governing cannabis, taxes and all other applicable matters in the jurisdictions in which the Company conducts business and any other jurisdiction in which the Company may conduct business in the future; the Company will be able to generate cash flow from operations, including, where applicable, the distribution and sale of cannabis and cannabis products; the Company will be able to execute on its business strategy as anticipated; the Company will be able to meet the requirements necessary to obtain and/or maintain authorizations required to conduct the business; general economic, financial, market, regulatory, and political conditions, will not negatively affect the Company or its business; the Company will be able to successfully compete in the cannabis industry; cannabis prices will not decline materially; the Company will be able to effectively manage anticipated and unanticipated costs; the Company will be able to maintain internal controls over financial reporting and disclosure, and procedures in order to ensure compliance with applicable laws; general market conditions will be favourable with respect to the Company’s future plans and goals; the Company will deploy Fastendr™ technology across the Company’s retail stores upon the timelines disclosed herein; the Company will launch Cabana Cannabis Co. white label products in the jurisdictions and on the timelines outlined herein and such products will achieved the results disclosed herein; same-store sales will continue to increase in the fourth quarter of 2022 and beyond; the Company will make meaningful increases to its revenue profile; the Company will continue to increase its revenue through the fourth fiscal quarter of 2022, and the remainder of the year; the Company will remain on a positive growth trajectory; the Company will complete the development of its cannabis retail stores; the Cabana Elite program will have the anticipated effect on the business and operations of the Company; and the Company will continue to grow its online retail portfolio through further strategic and accretive acquisitions.

These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including but not limited to: the Company’s inability to attract and retain qualified members of management to grow the Company’s business and its operations;

unanticipated changes in economic and market conditions or in applicable laws; the impact of the publications of inaccurate or unfavourable research by securities analysts or other third parties; interruptions or shortages in the supply of cannabis from time to time available to support the Company’s operations from time to time; unanticipated changes in the cannabis industry in the jurisdictions within which the Company may from time to time conduct its business and operations, including the Company’s inability to respond or adapt to such changes; the Company’s inability to secure or maintain favourable lease arrangements or the required authorizations necessary to conduct the business and operations and meet its targets; the Company’s inability to secure desirable retail cannabis store locations on favourable terms; risks relating to projections of the Company’s operations; the Company’s inability to effectively manage unanticipated costs and expenses, including costs and expenses associated with product recalls and judicial or administrative proceedings against the Company; risk that the Company will not hit its forecasted revenue and sales projections for the fourth quarter of 2022, and beyond; risk that Cabana Club loyalty program membership will decrease and/or plateau; risk that the Company will be unable to deploy Fastendr™ technology across the Company’s retail stores or on the timelines disclosed herein; risk that the Company will be unable to launch Cabana Cannabis Co. white label products in the jurisdictions and on the timelines outlined herein and/or that such products will be unable to achieve the results disclosed herein; risk that same-store sales will not increase, but decease and/or plateau; risk that the Company will be unable to increase its revenue profile; risk that the Company will be unable to increase its revenue through the fourth fiscal quarter of 2022, and the remainder of the year, but that it will decease and/or plateau; risk that the Company will be unable to grow its online retail portfolio through further strategic and accretive acquisitions; risk that the Company will be unable to add additional cannabis retail store locations to the Company’s business and remain on a positive growth trajectory; risks that the Company will be unable to complete the development of any or all of its cannabis retail stores; risk that the Company will be unable to secure the proposed credit facilities, unable to utilize the proposed credit facilities on the terms and within the timelines anticipated and/or the proposed credit facilities will not have the anticipated effect on the business and operations of the Company; risk that the Company will be unable to launch the Cabana elite program on the terms and timelines outlined herein or at all; risk that the Cabana elite program will not have the anticipated effect on the business and operations of the Company.

Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.

Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company’s expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

Contacts

Media Inquiries
Omar Khan
Senior Vice President – Corporate and Public Affairs
High Tide Inc.
omar@hightideinc.com

Investor Inquiries
Vahan Ajamian
Capital Markets Advisor
High Tide Inc.
vahan@hightideinc.com

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Rapid Dose Therapeutics Enters Supplier and Purchase Agreement with a Leading Gas and Convenience Store Retailer for Nutraceutical and Vitamin Products

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BURLINGTON, Ontario–(BUSINESS WIRE)–Rapid Dose Therapeutics Corp. (“RDT” or the “Company”) (CSE: DOSE), a Canadian biotechnology company focused on health and wellness leveraging an innovative, proprietary oral delivery platform today announced that they have entered into a supplier and purchase agreement with a leading Gas and Convenience Store Retailer.

RDT’s QuickStrip Sleep (melatonin) and QuickStrip Energy (caffeine) products will be available at 300 retail stores across Ontario beginning this October followed by an additional 400 locations throughout Ontario. These unique products will be featured in a new innovation section within each store.

“Gaining exposure of our QuickStrip branded products in this prominent Convenience Retail Chain is an excellent win for our team as it will help to quickly drive market awareness of our innovative offerings,” said Mark Upsdell, CEO, Rapid Dose Therapeutics. “This agreement broadens the consumer penetration of QuickStrip products, leveraging this leading Retailer’s expansive network of stores.”

Mark continues, “Additionally, further updates will be made over the coming weeks as new distribution deals are announced.”

Information about RDT’s QuickStrip products and searchable database of retail locations can be found at https://quickstrip.life/.

The Supplier and Purchase Agreement was signed on August 24, 2022 with the initial purchase order dated September 15, 2022.

About Rapid Dose Therapeutics Corp.

Rapid Dose Therapeutics is a Canadian biotechnology company revolutionizing drug delivery through innovation. The Company’s flagship product QuickStrip™ is a thin, orally dissolvable film, that can be infused with an infinite list of active ingredients, including nutraceuticals, pharmaceuticals and vaccines, that are delivered quickly into the bloodstream, resulting in rapid onset of the active ingredient.

www.rapid-dose.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS:

Certain information in this news release may contain forward-looking information within the meaning of applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend”, “will”, “could”, “are planned to”, “are expected to” or the negative of these terms and similar expressions. Statements containing forward-looking information, including, without limitation, in respect of the delivery of equipment and products using the QuickStrip™ product delivery method, the generation of recurring revenues, the plans, estimates, forecasts, projections, expectations or beliefs of RDT management as to future events or results and are believed to be reasonable based on information currently available to RDT management. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; marketing costs; loss of markets; termination of WLM agreements; future legislative and regulatory developments involving cannabis; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the cannabis industry in Canada generally, income tax and regulatory matters; the ability to implement its business strategies; competition; currency and interest rate fluctuations and other risks. Readers are cautioned that the foregoing list is not exhaustive. There can be no assurance that statements of forward-looking information, although considered reasonable by RDT management at the time of preparation, will prove to be accurate as there can be no assurance that the plans, intentions or expectations upon which they are based will occur. Actual results and future events could differ materially from those anticipated in such forward-looking statements. Readers should not place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release, and the Company expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.

Contacts

RDT Investors:
Mark Upsdell, CEO
mupsdell@rapid-dose.com
416-477-1052

Media:
Dara Willis

dara@dwcomm.ca
416-836-9272

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New Leafly Report Reveals How Some Municipalities Are (Inadvertently) Supporting the Illicit Cannabis Market

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Across states that have legalized cannabis, there are local cities and counties refusing to regulate legal cannabis, creating an environment that allows the unsafe illicit market to thrive, according to a first-of-its-kind report from Leafly

SEATTLE–(BUSINESS WIRE)–Today, Leafly, a leading online cannabis information resource and marketplace, released a first-of-its-kind report detailing the unintended, damaging consequences that occur when local municipalities elect to “opt-out” of legal, regulated cannabis sales. Developed in partnership with Whitney Economics, the report reveals the adverse consequences of opting out and explores why local regulation, not local prohibition, is the right way to handle cannabis.

Some states’ cannabis legalization laws allow local municipalities to establish specific regulations within cities and counties. According to the report, instead of regulating legal sales in ways appropriate for their community, it is increasingly common for local leaders to opt-out of local regulation, effectively creating an economic protection zone for illegal street sellers to continue business. This revival of prohibition at the local level exists even in communities that overwhelmingly voted in favor of legal cannabis at the statewide level.

“This report demonstrates that legal, regulated cannabis stores put illicit marijuana dealers out of business,” said Bruce Barcott, the report’s lead author and Leafly’s Senior Editor. “Fears surrounding local cannabis stores may prompt elected officials to prohibit cannabis companies in their towns. But adults in every community already purchase and enjoy cannabis, legal or not. The cities and counties that skip out on cannabis are essentially voting to keep their local illegal marijuana markets in business.”

“Access and taxes, those are the keys to customer migration to the legal market,” said co-author Beau Whitney, founder of Whitney Economics. “And right now we’re seeing illegal cannabis sales propped up by opt-out cities and counties.”

In addition to unintentionally supporting their town’s illegal marijuana dealers, the report found that when local leaders opt out, they also:

  • Indirectly encourage adult consumers to purchase illegal products
  • Put public health at risk by allowing the circulation of untested products
  • Sustain illegal sales to local teens
  • Turn away local jobs and tax revenue
  • Continue fighting a losing War on Drugs

According to the report, California’s illegal street sellers still satisfy more than 50 percent of the state’s adult consumer marijuana demand, despite the legal market opening up four years ago. It’s no coincidence that 62 percent of the state’s municipalities have opted out of regulated retail sales.

This trend is also taking place in new markets that are opting out before sales begin. In New Jersey, where adult-use cannabis began earlier this year, 71 percent of local municipalities have opted out of legal sales. That has left the state’s adult consumers with few legal options. With only one store for every 358,000 residents, illegal street sellers still command more than 80 percent of the marijuana market.

Today, nearly 45 percent of Americans live in a legal, adult-use state. If pending legalization measures gain approval on the November ballot, half of all Americans could live in a legal cannabis state by 2023. In every newly legal state, local officials will be called upon to regulate cannabis in ways appropriate for their community. Opting out isn’t a vote against marijuana—it’s a vote in favor of illegal dealers. This report provides a critical guide for those policymakers to make local regulatory decisions with research and data-supported facts.

Leafly has been gathering unique cannabis industry data since 2015 with its annual Jobs Report, filling a crucial information gap created by a lack of data collection from the US Department of Labor, which does not count cannabis jobs due to federal prohibition, as well as the annual Harvest Report, the country’s first national-level agricultural report on cannabis.

The full Leafly Opt Out Report can be found here.

Methodology

The data in Leafly’s 2022 Opt Out Report derives from a variety of public and private sources. Unless otherwise noted, data cited by Leafly and Whitney Economics represents market conditions as of July 1, 2022. Cannabis sales figures and active license numbers are dynamic. We chose July 1, 2022, as a firm point-in-time mark to ensure data completeness from all states under review. Number of legal cannabis stores per capita is derived using public licensing data released by state cannabis regulatory agencies. State population is current as of the 2020 US Census. Percentage of cannabis sales captured by legal market was derived by comparing each legal state’s annual cannabis sales with that state’s Total Market Estimation (TME) is defined as the value of total cannabis sales in a calendar year, regardless of the legal status of the product. In this report, TME is based on a Whitney Economics model that assumes approximately one-third of the adult population has consumed cannabis at least once in the past year. Within that assumption are other proprietary calculations regarding consumer demographics, purchase frequency, average basket size, and other factors. This finding differs from other models— such as the annual SAMHSA National Survey on Drug Use and Health, and the annual University of Michigan’s Monitoring the Future report— but after corroboration against several data sets and models, Whitney Economics believes its model is a more consistent top-line number for total consumer demand.

About Leafly

Leafly helps millions of people discover cannabis each year. Our powerful tools help shoppers make informed purchasing decisions and empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app through Apple’s App Store or Google Play.

About Whitney Economics

Whitney Economics is a global leader in cannabis and hemp business consulting, data, and economic research. The firm’s work applying economic principles to create actionable operational and policy recommendations has been recognized by national governments and by leaders throughout the economic, investment, and business communities.

Contacts

Callie Driehorst

PR@Leafly.com

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