A news study of adults drinking cannabis-infused beverages It found further evidence of a ‘substitution effect’, with a significant majority of participants reporting reduced alcohol consumption after incorporating cannabinoid drinks into their routines.
They also reported improved overall well-being and sleep, as well as reduced pain, stress, depression and anxiety.
An analysis of survey data released Wednesday by research firm MoreBetter, sponsored by more than a dozen hemp and marijuana brands, tracked consumer behavior and overall well-being among more than 3,000 participants who were given an infusion drink containing THC, CBD, CBD and other cannabinoids, including CBGCB.
Among the main takeaways is the relationship between cannabis beverage consumption and alcohol consumption. After the 22-day assessment, which included daily and weekly questionnaires, participants experienced an average drop of 12.7 percentage points in their daily alcohol consumption, from 32.9 percent at baseline to 20.1 percent.
“There was also a statistically significant effect of Study Product use on heavy daily alcohol consumption,” the report states. Overall, “the predicted probability of consuming a large amount of alcohol (three or more drinks) decreased from 38 percent in the product-free phase to 25 percent when using the product.”
Overall, 72% of respondents said they agreed or strongly agreed with the statement, “I consumed less alcohol while drinking the study product.”
Another 54 percent said that using cannabis-infused beverages led to a reduced or significantly reduced “desire or desire for alcohol,” and 49 percent said they would consider using the included cannabinoid product as a “regular substitute” for alcohol.
Additionally, 76 percent of participants’ endorsements of infused beverages cited “feeling less or significantly less intoxicated compared to alcohol.”
The survey also asked about other measures, with one data point showing a “statistically significant improvement” in participants’ cognitive well-being after the introduction of cannabis beverages. The average well-being score increased by 23 percent at the end of the study.
They also reported an average of 11 percent less pain, 18 percent less stress, and 7 percent more sleep on days when people used cannabis drinks compared to non-user days.
sponsors of to analyze had no editorial input or direct involvement in its administration, except to assist outreach efforts to identify participants. Sponsors include: BRĒZ, Cantrip, Nowadays, Hippie Water, Hightail, Herbal Oasis, Woodstock, Squared, Stiiizy, Cornbread Hemp, 1906, Sober(ish), Doggy Spritz, Do It Fluid and Love Yer Brain.
This is one of the latest market analyzes and surveys that show that the cannabis sector and the growing marijuana legalization movement are proving to be a disruptive force for the alcohol industry.
A survey released last month, for example, found that four out of five adults who drink cannabis-infused beverages say they’ve cut back on alcohol…and more than a fifth have completely stopped drinking alcohol.
The survey was released after a leading alcohol industry group It has added a company that makes THC-infused drinks to its list of members for the first time, signaling a cultural change.
This also comes at a time young Americans are increasingly using cannabis-infused drinks instead of alcohol—One in three millennials and Gen Z workers choose THC drinks over alcohol for after-work activities like happy hours, according to a new survey of 1,000 young professionals.
It has also recently been revealed Retail giant Target launches sales of THC-infused drinks in Minnesota stores.
Meanwhile, the US Veterans of Foreign Wars (VFW). recently entered into its first partnership with a hemp THC beverage companyWith a brand licensing deal that will support a variety of veterans services and promote cannabis-based beverages as a potential alternative to alcohol, the beverages will be available at VFW stands across the country.
A popular independent craft spirits distillery recently said it is scaling back its operations, in part. the fact that more adults choose marijuana over alcohol.
Another survey released last month proved this Most Americans believe marijuana is a “healthier option” than alcohol—and most also expect cannabis to be legal in all 50 states within the next five years.