Canadian cannabis retailer Fire & Flower Holdings signed a master licensing agreement with key investor and strategic partner Alimentation Couche-Tard, the multinational gas station and convenience store giant that owns Circle K and more.
Financial terms of the deal were not disclosed.
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“Fire & Flower is required to notify Couche-Tard only of new franchise or licensing opportunities and has agreed to negotiate with Couche-Tard for an exclusive negotiation period prior to entering into a new franchise or licensing agreement in Canada, the U.S. and certain European markets,” Fire & Flower CEO Stéphane Trudel, a former Couche-Tard executive, wrote in an emailed statement to MJBizDaily.
“Conversely, Couche-Tard is required to notify F&F of new opportunities relating to cannabis retail store operations in Canada, the U.S. and certain European markets, and has agreed to negotiate with F&F for an exclusive negotiation period prior to entering into any new
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