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Grow Up Vancouver sets the tone for 2026 cannabis

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The start of this cannabis year was marked by the latest edition of the Grow Up conference in Vancouver, which seems to be setting the tone for what to expect from the industry in 2026. Exhibitors and attendees reported that the industry is becoming more measured, operationally focused, and increasingly aware that long-term viability depends on execution rather than wishful thinking. “Grow Up was a very positive experience, with direct and practical conversations with growers and partners. The event created a space for meaningful discussions, focused on current market realities and field-level challenges,” said the BioFloral team.

For Cannatrol, the show highlighted how it has become a post-harvest strategy. “In Grow Up 2026, Cannatrol brings technology that works where few solutions exist, setting new standards for the industry,” said David Sandelman, chief technology officer and company founder. Appearing at the event, along with new Canadian distribution partner Quality Horticulture, Cannatrol used the conference to highlight a once-left-behind process as an increasingly crucial part of every cannabis operation. “We’re here to show conference attendees why your post-harvest system matters even more than the growing process.”

Since cannabis was regulated, many growers have focused more on maximizing fat space, relegating drying, curing and all that to a small part of their operation. So it seems that the industry is indicating that the sector is maturing, and the year 2026 is crucial to show this. “Cannatrol sees 2026 as a new phase of maturity for the cannabis industry driven by potential rescheduling and more disciplined business practices focused on operational efficiency.” In such an environment, he added, “quality and consistency are no longer differentiators, but critical drivers for producing top-notch craftsmanship and achieving successful business growth.”

The very tone of the event was in favor of this assessment. David described Grow Up as “a very positive experience, with direct and practical conversations with growers and partners”, noting that “the event created a space for meaningful discussions based on market realities and field-level challenges”. He also saw a clear change in behavior among producers. The same sentiment is echoed by the BioFloral team, who noticed that attendees were more interested in practical solutions than the latest shiny toy. “We’ve noticed an increasing focus on efficiency, consistency and long-term profitability. Growers seem less driven by novelty and more interested in stable, proven solutions.”

Exhibitors for the first time, such as the Fraser Valley Organic Producers Association, are joining the world of cannabis with a new benchmark in organic cannabis cultivation. “We really enjoyed being part of the Grow Up show this year. We received a great response from the attendees, with many expressing an interest in learning more about the organic certification of cannabis. As this was our first time attending the conference, we were very pleased with the diversity of industry players in attendance. It was particularly interesting to learn more about the research that some growers are doing into the medical use of cannabis.

Similar pragmatism emerged from brand-focused exhibitors. The Pure Sunfarms and Super Toast teams reported that Grow Up Vancouver provided a valuable opportunity to strengthen retail relationships and strengthen their presence in British Columbia. “Grow Up Vancouver was a strong opportunity to share more about our evolving portfolio, strengthen connections with retail partners and their teams, and highlight our deep connection to British Columbia as our home market,” the company said, adding that “the quality of the conversations was high and it was gratifying to see such thoughtful engagement across the industry.”

From the point of view of the market, retailers appear to be more and more selective. “One of the most noticeable changes is the continued push behind convenience-driven categories,” the team noted. “There is a strong demand for products that are easy to understand, easy to use and fit seamlessly into consumer routines, especially formats that prioritize consistency, quality and accessibility.”

For other attendees, Grow Up Vancouver also reinforced a sense of confidence in an industry that continues to grow despite many obstacles. “Grow Up Vancouver was the perfect start to 2026,” says Atiyyah Ferouz, founder of AgCann Consultancy. “There was a renewed energy and positivity that was palpable throughout the event.” This optimism was linked to a growing strategic awareness, especially regarding market diversification. “A big trend, which has been increasing year by year, is the focus on the export market,” continued Atiyyah. “We’ve spoken to a number of producers who have included export readiness as a key part of their 2026 strategy. In many of the conversations we had, producers were still keen to supply the Canadian market, but wanted to make sure their sales weren’t completely dependent on a single market.”

This vision is shaped by an industry that, despite pressure, is not standing still.” The Canadian cannabis industry is in a strong position today,” stated the GrowerIQ team. “Producers continue to benefit from expanded international legalization, global underproduction and the gradual reduction of the gray market. The continued maturation of Canadian and international supply chains has opened up access to markets that were previously difficult for medium and smaller producers to tap into.”

At the same time, challenges remain. “Regulatory complexity, taxation and access to capital continue to impact the industry,” they continued. “Competition from low-cost jurisdictions and domestic producers unloading excess product at discounted prices is keeping prices under pressure. Individual producers continue to face business-specific challenges, while the rapid pace of change in the sector increases these pressures. Those who cannot adapt quickly risk being left behind in this fast-moving market.”

Despite the headwinds, there is cautious confidence. “2026 has the potential to be another challenging but successful year for the Canadian cannabis industry,” they concluded. The seed itself seems to be evolving along with the sector. “Grow Up continues to raise the bar every year,” said the GrowerIQ team. “Grow Up has truly established itself as Canada’s premier cannabis event.”

Overall, the Grow Up conference in Vancouver showed an industry that is recalibrating itself around consistency, efficiency and strategic resilience. Long (?) gone are the days of big announcements and earth-shattering innovations. The sector is preparing for its next tougher phase.

For more information:
grow up
growupconference.com

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Voltiris expands toward North America; energy innovation takes center stage at ACT Leamington Grower Summit

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© VoltirisAs energy continues to directly influence greenhouse strategies worldwide, new technologies and industry debates are converging on the same central question: how to produce more efficiently while maintaining optimal crop yields.

One company that sits in this evolving landscape is Voltiris, which is preparing to expand its spectral solar technology into the North American greenhouse market.

Following a recent visit to the company’s headquarters in Lausanne, Switzerland, Mona Nazari confirmed that she will lead the company’s commercial expansion in the region.

“They have developed spectral filters for solar modules designed for high-tech greenhouses,” he shares. “The technology splits sunlight, directing the photosynthetically active radiation to the crop while converting the rest of the spectrum into electricity.”

In addition to generating electricity, the system also affects the climatic conditions of the greenhouse. By filtering out parts of the infrared spectrum during periods of intense sunlight, crop temperature can be moderated.

“By filtering infrared radiation during peak periods of sunlight, plant temperatures can be reduced by up to 4°C, helping to keep crops in their optimal growing range.”

According to the company, more than 2,000 modules have already been installed with commercial greenhouse partners across Europe. Early research results also suggest crop yield benefits.

“Recent trials of Delphi have shown a 9% increase in Class I yield and a two-week extension of the harvest window.” For the industry, these types of innovations are coming at a time when energy costs and sustainability goals are becoming increasingly important factors in greenhouse design.

“Energy is quickly becoming one of the defining questions for greenhouse production,” he said. “It will be interesting to see how such solutions fit into the next generation of controlled environment infrastructure.”

Industry focus shifts to energy strategy
Many of these topics will be discussed at the upcoming Advancing Cultivation Technology Leamington Grower Summit on March 31, 2026 at the Roma Club in Leamington, Ontario.

Organizers said the event will focus on practical solutions to manage energy use, improve efficiency and protect profitability in greenhouse operations.

“This year’s program focuses on what growers need most right now: real ways to manage energy, improve efficiency and protect profitability,” the organizing team said in announcing the agenda.

One of the aforementioned presentations will be given by Amos Bassi of Philips Horticulture LED Solutions, who will present the results of a multi-year tomato trial in Dutch Botany in collaboration with Grodan.

The study examines how advanced LED lighting strategies, including intermediate lighting and higher light intensities, can significantly reduce greenhouse energy consumption while maintaining crop yields.

Climate optimization will also be addressed by Paul Arena of Svensson Climate Screens, who will present practical strategies to reduce greenhouse demand while maintaining stable greenhouse conditions. His session will explore dual screen return conditions, as well as the role of vertical airflow to improve heating and cooling efficiency in LED-equipped greenhouses.

Timme Hovinga, Priva’s product director, will analyze the energy strategy from a broader operational perspective. His presentation will explore how growers can integrate energy management into long-term greenhouse operations and how to turn energy efficiency into a competitive advantage.

Addressing Crop Health Challenges
In addition to energy issues, the summit will also address crop health challenges affecting greenhouse production.

Grodan’s Dan Skinner will present new research on pepper wilt, an increasingly complex problem for Canadian greenhouse growers.

The session will examine root zone dynamics, hygiene practices and contributing fungal pathogens to help growers improve prevention and management strategies.

With research findings, technology developments and practical grower discussions on the agenda, the ACT Leamington Grower Summit aims to provide actionable insights into the industry navigating the challenges of rapidly evolving energy and production.

For Mona, whose new role focuses on bringing energy-integrated greenhouse technologies to North American growers, the event reflects where the industry conversation is headed. “The theme couldn’t be more consistent with what Voltiris is and the value it brings.”

Register for the Advancing Cultivation Technology Summit here.

For more information:
Voltiri
(email protected)
www.voltiris.com

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FDA Submits New Cannabis Products Enforcement Policy For White House Review

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The Food and Drug Administration (FDA) has proposed a cannabis product enforcement policy to the White House for review on regulatory issues specifically related to CBD.

The Office of Information and Regulatory Affairs (OIRA) of the White House’s Office of Management and Budget (OMB) published a statement on Friday that it received the submission from the FDA, which is under the US Department of Health and Human Services (HHS).

Although the update does not include the text of the proposal now being considered by OIRA, it is titled “Cannabidiol (CBD) Product Compliance and Enforcement Policy.”

The fact that the document comes from the FDA can clarify its content, for example The agency recently missed a Congressional deadline to publish a list of known cannabinoids because federal hemp laws are set to change later this year.

Another possibility raised by industry observers is that it ties into an executive order to reorganize marijuana that President Donald Trump signed in December, which included provisions to provide federal health insurance coverage for CBD to certain patients. But that rulemaking is being facilitated by the Centers for Medicare and Medicaid Services (CMS), which is not listed as the agency that submitted the proposal to OIRA.

Marijuana Moment reached out to HHS and the FDA for comment, but a representative was not immediately available.

As part of the appropriations legislation that Trump signed into law, the 2018 Farm Bill will ban many of the hemp products that were legalized during his first term once again starting in November. The spending measure contained separate provisions, however, for the FDA and other relevant agencies to study the cannabinoid market and develop lists of cannabis ingredients.

After signing the bill, the FDA was given 90 days to publish 1) a list of “all cannabinoids known to the FDA” in cannabis 2) a list of “all cannabinoids of the tetrahydrocannabinol class that the agency believes occur naturally in the plant” and 3) a list of “binoids that have similar effects or may have effects similar to the market. cannabinoids of the tetrahydrocannabinol class”.

It was also tasked with providing the agency with “additional information and specificity” regarding the term “container” in relation to THC serving sizes of hemp product. In the bill, the term is defined as “the inner packaging, container, or container in direct contact with a final hemp-derived cannabinoid product into which the final hemp-derived product is placed for retail sale to consumers, such as a jar, bottle, bag, box, package, can, carton, or cartridge.”

The listings and information were due by February 10, but the FDA missed the deadline.

It is possible, of course, new politics The submission to OIRA is unrelated to the FDA’s mandate to create a list of cannabinoids. Others see it as the next step in expanding federal health insurance coverage, which would make CBD products available to certain patients.

An executive at a hemp company working with CMS on CBD coverage said as much last month The agency has already finalized a rule to allow for federal health insurance coverage. That rule was introduced by Trump under Title III of the Marijuana Controlled Substances Act (CSA).

Mehmet Oz, CMS administrator, spoke about the CBD components of the initiative at the order signing ceremony, with Trump and Robert F. Kennedy Jr. To the HHS secretary for “driving change” and pursuing an agenda based on a “deep passion for research.”

The plan has been to create a pilot program to give eligible patients access to hemp-derived cannabidiol that would be covered by federal health insurance plans, scheduled to launch in April, according to Oz.

While the broader rules for the CBD Medicare pilot program have yet to be released, CMS’ website briefly outlines how it navigates hemp-related issues within the LEAD, Accountable Care Organization (ACO), and Enhancing Oncology Model (EOM) regulatory models.

One outstanding question is about coverage eligibility. As the administrator described in December, it would affect those 65 and older who are eligible for Medicare, but the exact conditions were not specified. There were repeated mentions of chronic pain, particularly in relation to cancer, but the CBD eligibility criteria may include additional conditions.

While CMS issued a previous final rule this past April specifically stipulating that marijuana, as well as CBD derived from federal law hemp, are ineligible For coverage of the Medicare Advantage program and other services, the agency is revising that policy.

CMS already announced some changes as part of a rulemaking process filed late last year, It affects “marketing and communications, drug coverage, enrollment processes, special needs plans and other programming areas.” for the insurance programs it oversees. One of these changes concerned the coverage of cannabidiol.

The proposed rule would change the regulations, which currently say that “cannabis products” cannot be covered. The policy would “prevent coverage of cannabis products that are illegal under applicable state or federal law, including the Food, Drug, and Cosmetic Act.” Because hemp and its derivatives like CBD are federally legal, the change suggests that patients in states where these products are legal can make valid insurance claims to pay for alternative treatment options, as long as the product is federally legal.

Another possibility for new submissions under the OIRA review is that it is unrelated to the FDA mandate or CMS health coverage developments. The FDA has faced scrutiny for years after refusing to enact rules that allow CBD to be legally marketed in the food supply, so there are a number of regulatory issues the proposal could address.

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“Mutual trust has grown out of our good working relationship”

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Canify AG and Africa’s first EU-GMP certified producer of medical cannabis flowers and extracts, MG Health Limited, have announced their planned merger. In a signed Memorandum of Understanding (MoU), the two companies have agreed to expand their successful two-year partnership into a joint holding structure. The group will be a fully vertically integrated medical cannabis platform, encompassing EU GMP certified production, pharmaceutical processing and multi-market distribution, with a commercial presence in more than 7 countries including Germany, UK, Australia and Poland, as well as a unique global supplier network.

The two companies have worked closely together since Q4 2024, when MG Health began supplying Canify with medical cannabis flower on an ongoing basis. This proven supply relationship now forms the operational basis for a full merger. “Mutual trust has grown from our good working relationship, so it is only logical to take our cooperation to the next level,” says Sascha Mielcar, CEO of Canify AG. “In addition to quality standards, we also share a common attitude: patients are at the center of everything we do. Our shared vision is to create a globally active pharmaceutical company with a clear focus on the highest quality standards and clinical innovation.”

The proposed merger will create a vertically integrated structure that is unique in the European medical cannabis market. The combined team will control all critical steps of the pharmaceutical value chain: from EU GMP certified flower cultivation and extraction at MG Health’s Lesotho facility, management of pharmaceutical processing regulations, and multi-channel distribution through Canify’s established network of pharmaceutical partnerships and its direct-to-patient Canify Clinics platform.

MG Health’s production platform provides the combined group with a significant structural cost advantage. Operating at an altitude of 2,000 meters in Lesotho’s Maluti Mountains, the facility has ideal growing conditions, low energy costs and year-round natural light, enabling pharmaceutical-grade production at a fraction of the cost of facilities in Europe. Beyond operational efficiency, MG Health has invested significantly in the local community, creating hundreds of sustainable jobs, expanding local infrastructure and providing education and development programs for employees, their families and surrounding communities.

“As a company that puts people first, we do not see financial success as an end in itself, but as a means to enable positive and lasting change in our society,” says Andre Bothma, CEO of MG Health. “This principle shapes our daily actions in Lesotho: from responsible, sustainable management and long-term employment opportunities to targeted educational initiatives. In Canify, we have found a partner who shares these values ​​and will carry them forward with us.”

“The merger allows us to align our processes with expertise and regulatory frameworks throughout the value chain, and therefore complement each other seamlessly,” explains Mielcarek. For example, Canify’s international supplier network can be perfectly aligned with MG Health’s expanded production and processing capabilities. “At the same time, with MG Health, we are strengthening our approach that combines pharmaceutical excellence, social responsibility and environmental sustainability.”

For more information:
Canify AG
https://canify.com/

MG Health Limited
mghealth.com/

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