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5 outrageous anti-drug videos: A retrospective

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Anti-drug propaganda has been around for decades in the United States, going back to the 1936 film Reefer Madness, and possibly before. In the early 1980s, the launch of the D.A.R.E. program reinvigorated drug prohibition sentiment, and in 1986, former President Ronald Reagan signed the Anti-Drug Abuse Act into law, instituting a mandatory minimum penalty for drug offenses. In parallel, a wealth of ads popped up in the ‘80s and ‘90s, aimed at keeping kids and adults off drugs.

If you grew up during that time, you probably remember a slate of ads that were ridiculous in tone: Videos with frying eggs, sloths, Pee-wee Herman, Mr. T, Clint Eastwood, and more, were used to catch people’s attention and instill fear instead of provide educational value on the drugs themselves. 

Although these videos may have successfully caught our attention by eliciting ironic laughs or winks, they’re also a reminder of how absurd the War on Drugs and anti-drug messaging has been. The anti-drug videos of this era tend to brand all substances and the people who do them as evil, and ignore the greater societal problems of drug addiction, poverty, and class inequality, to name a few.

The War on Drugs continues to do harm today. Though research shows that Black and white Americans consume weed at roughly the same rate, Black people are nearly four times as likely to be arrested for cannabis than white people, and in some states, it’s seven or eight times. At least one associate of former President Nixon—who launched the War on Drugs in the 1970s—has said that the Drug War was meant to suppress Black Americans and not necessarily curb drug usage.

Although these videos can be nostalgic and fun in their silly exaggerations, they’re also relics of an old narrative that all drugs are bad, that doing them once will get you hooked, and that you’ll waste your life away by doing them. 

Times have changed, and we have new evidence to refute this messaging, especially as more states legalize cannabis and psychedelics like psilocybin enter the fold. Watching these videos is a reminder of just how far we’ve come in the past decade or so in the perception of drug use. 

Related

The history of cannabis prohibition in the United States

This Is Your Brain on Drugs

The classic anti-drug ad, “This Is Your Brain on Drugs,” was released in 1987. A sizzling egg is meant to simulate your post-drug brains, and serves as a dramatic metaphor to scare people away from all substances. YouTuber WigWoo1 perhaps says it best in the comments section: “You’re telling me drugs turn my brain into a delicious part of a balanced breakfast?”

Despite the confused metaphor, the ad became so emblematic of the anti-drug movement that it spawned a sequel ten years later, featuring then-unknown actress Rachael Leigh Cook. Focusing on heroin, the ad goes a step further when Cook smashes up an entire kitchen with a frying pan. 

In 2017, Cook partnered with the Drug Policy Alliance, an agency aimed at educating and ending the Drug War, for another video, “This is your brain on drug policy.” A sign of a change in thinking, the video is a commentary on the futility of the War on Drugs, and how it targets people of color for mass incarceration, consequently ruining lives and communities. 

Clint Eastwood and Nancy Reagan: The Thrill Can Kill/Just Say No

Another classic anti-drug ad, this video personifies the fear mongering of the War on Drugs and its detrimental effects. Released in 1987 and enlisting Dirty Harry himself, the ad taps into fear of the crack epidemic, which had particularly devastating consequences on the Black community in the US, and led to mass incarceration.  

In this version of the video, Nancy Reagan, the former President’s wife, shows up to announce the launch of an ad campaign for the video and others like it in movie theaters across the country. “Say no to drugs, and say yes to life,” she says, propelling the “just say no” campaign that she started in the early ‘80s, and fuelling the resurgence of the War on Drugs.

Confusingly, the ad was followed up with a similar one four years later featuring Pee-wee Herman, a possible attempt at reaching kids.

Related

Expungement: What does it mean and how do I get one?

Stoner Sloth: You’re Worse on Weed

This trio of Australian ads focus on weed, telling viewers that the plant turns everyone into slow, mindless zombies who forget everything. (Side note: These caricatures are actually moving around pretty quickly for sloths.)

These ads are a good example of how much hyperbole goes into anti-drug propaganda: You’d have to smoke some incredibly strong stuff to confuse salad for salt, as sloth Jason does in the second video. Weed may slow you down a bit, but the creators seem clueless about the actual effects of weed.

The sad music compounds the over-the-topness (and humor) of the ads, and the campaign even tries to go viral by promoting the hashtag “#stonersloth.” And it should go without saying that shaming someone for having an issue with drugs is not the way to handle the situation.

Talking dog: How Would You Tell a Friend?

Another example of “they must have been smoking some pretty strong stuff,” this ad features a dog telling its owner to stop smoking weed so they can play together outside more often. The creators try to pull at our heartstrings with the cute little dog, but the ad feels confused—it’s laughable because it suggests you have to be so high to think that your dog can talk to you… in order for your dog to tell you that you’re smoking too much. 

A popular parody of the ad ends with the person calling his dealer to buy more weed—the stuff he’s smoking must be so good since a dog is talking to him.

Flat person: We Used to Have So Much Fun Together

Taking the term “couch lock” to the next level, I’ll give it to the folks at Above the Influence—the image of the flat person on the couch is disturbing, and it sticks in your head. The ad is another exaggeration of the relaxing effects of weed, a hallmark of anti-drug ads. (We argue that some pot strains can actually make you more fun and energized.)

Today, we know that different strains have different effects on individuals, and each person’s body chemistry interacts with weed in a unique way. It can help with multiple conditions, including stress and anxiety, depression, ADHD, and more.

Related

How cannabis can help stress and anxiety

Honorable mentions

Here are some more classic anti-drug ads you may remember from the past.

Mr. T: Don’t or Else

I Learned It by Watching You

Ignoring a Friend’s Problem

No Brainer

David Hasselhoff and Kit: Don’t Mess with ‘em

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Pat Goggins

Pat Goggins is a senior editor who handles Leafly’s informational content and specializes in cannabis cultivation after working for a commercial grower in Oregon. When not fixing typos, you’ll probably find him on a boat or in the mountains.

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Journeymen Collective: Magic Mushroom Retreat – Cannabis | Weed | Marijuana

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What is the Journeymen Collective magic mushroom retreat? Contemporary shamans Gary Logan and Rob Grover sat down with CLN the other day to discuss what really happens in a psychedelic treat.

Is it a type of psychedelic therapy? Not really, says Rob. 

It’s more along the lines of personal development. We recognize that there are clinical uses, there are recreational uses, and we’re in somewhat of the middle. What we’ve done is we’ve combined about sixty years of experience in personal metaphysical, spiritual teachings, and professional development as well. And we bridged all of those realms together to create what we know as the Journeymen Collective.

This B.C.-based collective uses psilocybin mushrooms to help guide executives, entrepreneurs, and other professionals. The goal? “We want to help people move from business to conscious business,” says Rob. 

But what does that mean?

Journeymen Collective: Magic Mushroom Retreat

Journeymen Collective

Magic mushroom wellness retreats are becoming more mainstream. But there’s still a lot of stigma to plant-based medicines like psilocybin. As well, not every psilocybin retreat is created equal.

Rob and Gary use their decades of experience to ensure a safe and secure environment. Since 2018, when they founded the collective, the results have proven it.

The success stories from the Journeymen Collective range from business executives who were unhappy with their careers to artists and performers who felt lost and anxious.

“A lot of the time it’s people are looking for a deeper level of connection,” says Gary. “And they don’t know how to access it because the cultural paradigm that we live in hasn’t granted them the opportunity to go into that aspect of self.”

Rob agrees. The people who’ve come through their retreat always leave “more consciously aware of who they are.”

They’re more deeply connected to who they are. They’re more passionate and purposeful with the work that they’re providing the world. And as a result, they’re actually making a greater contribution to the people that they work with… Basically, they’re more aware of how they can actually make a greater impact in another person’s life, whether that be in their company, and their relationships. We see it, taking place whereby people come and work with us and they’re not quite sure how it fits into the business. But then once they come through an actual Journey with us … one of the things that happens is they start to see opportunities to help their people at work.

Fostering a deeper connection with the people you work with can only have positive benefits. Indeed, the success stories Rob and Gary recount lend credence to the benefits of magic mushroom retreats.

What’s the Purpose of a Retreat?

What’s the point of a luxury magic mushroom retreat? If one is feeling down and wants to try psychedelic plant-based medicine, why not visit one of the many illegal psilocybin dispensaries popping up all over Canada?

The answer, of course, is that you need a guide. If you’re feeling depressed and take mushrooms to alleviate the depression, without proper set and setting, you could make your depression even worse.

However, some critics contend that psychedelic retreats like the Journeymen Collective aren’t the proper set or setting. Only white coats with PhDs in sterile medical clinics should provide psychedelic plant-based medicines – if they do so at all.

One argument against psychedelic retreats is that the experience may intensify your feelings of depression or anxiety. But Rob says that’s kind of the point.

“Maybe you actually do have to feel the depth that intensely and that’s what’s actually going to help you.” Adding that he and Gary have nothing but “respect and professionalism for the people that we work with.”

“If someone’s skeptical,” Rob says, “Chances are, they won’t be our client.” Both men emphasize that interested parties should do their due diligence.

“I think the biggest thing is that people aren’t skeptical,” says Gary, “They’re scared.”

Another common misconception is that psilocybin retreats don’t require any work on the client’s part. Sometimes, you get a sudden shift in thinking or concepts that benefit you. But other times, the conscious change is subtle. It requires you to be an active participant, not merely a passive observer.

But even without a big psychedelic-induced breakthrough, Gary says, “you’ll have the tools moving forward to deal with whatever comes up in your life because the old habits of thinking and doing and being are being addressed.”

What the Journeymen Collective is All About

Journeymen Collective
Rob (left), Gary (right)

The Journeymen Collective luxury magic mushroom retreat is about addressing your fear head-on and watching it run the other way. And even though Rob and Gary provide a safe location with proper set and setting, the power remains in your hands at the end of the day.

“You can create greater anxiety or depression or you can create greater well-being from that fear,” says Rob.

The problem, says Rob and Gary, is that culturally, we “haven’t been given the permission slip to step into the unknown and create something from the unknown.”

Rob adds, “The only permission you need is the permission from yourself and the permission to create.”

The fear people have – whether going to a retreat or clutching their pearls at the thought of a psychedelic retreat even existing – is tied back to how we structure our society.

Rob rattles off how fear and control begin right from our childhood. “Raise your hands to go to the bathroom; stand in line. You’re only allowed to colour inside the lines.”

Education will change public perception, which is why Rob and Gary emphasize education more than any other aspect of the retreat.

“That’s one of the reasons why we do interviews like this,” says Rob. “So that we can educate people that you are not going to lose your mind. You’re going to find your mind.”

But it also means education on what to expect from a retreat. Rob and Gary recount horror stories of other less-reputable retreats where multiple people are in a single room, and you must share your guide with others.

“And as a result,” says Rob, “They’re leaving more traumatized than they were when they walked in.”

Education is Important

This is not the case at Journeymen Collective, where Rob and Gary prepare you for a personalized journey and stay with you for the entirety of the experience.

“Education is a massive, massive thing that we are committed to,” says Rob.

I never thought that that would be something that we’d be stepping into when we started the Journeymen Collective. However, it’s becoming increasingly clear that we have to step into that and educate people. This is what an actual psychedelic Journey needs to include. It needs to include the personalized aspect. If there are 20, 30, 40, or 200 people in an actual ceremony, I would step away and find another way.

Gary echoes this sentiment. He lambasts the 60s and 70s narrative that magic mushrooms could cause you to lose your mind. “We have to change that narrative. That’s what needs to be done because it is a paradigm people get stuck in, and that’s all they know about.”

Rob and Gary agree that many old stories stem from inexperienced people tripping in their backyard with friends. This differs entirely from a guided journey, where Rob and Gary recall some people sitting and meditating for hours.

Rob says, “Sure you can do it on your own, but what is the set and setting and are you able to work through the stuff that’s coming up for you?” He warns of negative thinking loops that may make your problems worse.

Hence, Rob and Gary suggest a guided journey. “It’s not about looking at trippy pictures,” says Rob. It’s about an experience where “you can actually trust the person that you’re with and allow yourself to go deeply within and unearth some of the uncomfortable places within the self.”

Journeymen Collective: Magic Mushroom Retreat

Of course, some people want proof beyond testimonials. They want studies and papers and peer-reviewed research. As mentioned, if you’re genuinely skeptical of plant-based psychedelic medicine, odds are, you won’t be a client of the Journeymen Collective.

But if you’re on the fence, the story of one client and his Apple watch may persuade you to check it out further.

“He got a notification on his Apple watch to say that your heartbeat has dropped eight beats per minute,” says Rob. “What’s going on? It was after his journey. Well, his resting heart rate decreased eight beats per minute.”

Likewise, another client had a benign brain tumour that prevented her from being able to smell or taste. But one morning after her journey, “she was sitting having breakfast with us and basically was like naming every single ingredient in the omelette,” says Rob.

Evidence-Based Plant Medicine

This may not be scientific proof everyone accepts, but it’s clear something beyond the placebo effect is happening. But greater scientific and clinical acceptance is a double-edged sword.

Rob and Gary are concerned that clinical regulation could downplay the spiritual connection that makes psychedelic plant medicines successful. But they remain hopeful.

Says Rob, “My hope is that people who are guiding have the depth of knowledge and understand the science and the mind. And the mystical side, the spiritual side of what’s actually taking place here.”

You can learn more about the Journeymen Collective here and how to connect with Rob and Gary.





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What is Stoptober? – Cannadelics

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Stoptober. This phenomenon is more than just the combination of the words ‘stop’ and ‘October’. Every year, countless individuals around the world make the decision to quit smoking, recognising the numerous health benefits and improved quality of life that come with breaking the habit.

In the United Kingdom, an initiative known as Stoptober, created by the National Health Service, has been playing a significant role in helping people kick the smoking habit for good. With October on its way, we’ll be exploring what Stoptober is, its history, the benefits of quitting smoking, and the resources available to support individuals on their journey to a smoke-free life. Let’s do this. 

What Is Stoptober?

So what actually is Stoptober and what’s the point of it? Well, Stoptober – a brilliant combination of two words – is an annual public health campaign in the United Kingdom that encourages people to quit smoking for the entire month of October. Launched by Public Health England (PHE) in 2012, this campaign has grown significantly in popularity over the years, motivating millions of smokers to take the first step towards a smoke-free life. What began as a UK affair, has now developed into a worldwide movement. Spectrum writes:

“Stoptober is a national smoking cessation campaign led by Public Health England that encourages smokers to start by abstaining from smoking for 28 days during the month of October. In England… first implemented in 2012… versions have since been adopted in other countries, including New Zealand, the Netherlands, and France, following a positive evaluation of the first campaign”

The central idea behind Stoptober is to provide support, motivation, and resources to individuals who wish to quit smoking, making it easier for them to succeed. As anyone who’s ever tried to quit anything will know – be it drinking, unhealthy food, or smoking – doing it with other people makes it a lot easier. How easy would it be to avoid having that delicious Friday pint if all your mates were avoiding it too. Or, in this case, how much easier would it be to stop smoking if lots of people around the world were doing it too. 

stoptober

The History of Stoptober

Where did it come from? The concept of Stoptober was inspired by similar successful campaigns in other countries, such as “mois sans tabac” (month without tobacco) in France and “Stoptober” in the Netherlands. Public Health England adapted and launched the campaign in the UK in 2012, capitalising on the idea that setting a specific, month-long quit date could help individuals overcome the psychological barriers associated with quitting smoking. We’ll get on to why using a month to begin with can be a very useful method of quitting a bit later. Since its inception, Stoptober has seen remarkable success, with millions of participants and numerous success stories of people who have successfully quit smoking during the month of October. Supposedly, since its creation in 2012, over 10 million people have attempted Stoptober. The Gov UK website writes:

“Stoptober continues to effectively drive smokers to make a quit attempt. In 2020, the campaign generated quit attempts among 12.3% of all smokers and recent ex-smokers, with 4% reporting that they were still not smoking at 4 weeks.”

Like Dry January, and many other months dedicated to quitting a habit, Stoptober has become an annual tradition for many, offering a structured and supportive environment for those looking to stop smoking. 

How Stoptober Works

So, how does it work? Well, Stoptober is a campaign that helps you quit smoking during October – that much is clear. But there are specific methods that help along the way. Here’s how it goes down:

Choose Your Quit Date

The first step is choosing your quit date. Participants are encouraged to set a specific quit date within the month of October. This date serves as a target to work toward, helping individuals mentally prepare for their quit attempt. Usually, as you’d expect, this is the 1st of October. 

Resources

There’s a bunch of online and offline resources that the Stoptober campaign offers. These include a dedicated website, a mobile app, and a free Quit Kit, which can be ordered online or picked up at specific pharmacies.

Support

There’s also support that comes with the Stoptober app. The app and website provide personalised support based on individual smoking habits and preferences. Users can set goals, track progress, and access helpful tips and advice. Participants can also engage with others on the online community, sharing their experiences, challenges, and success stories. This sense of community can be incredibly motivating. It’s always easier stopping a habit when you have other people’s stories to feel inspired by. How is anyone supposed to know that climbing a mountain is possible, if there’s no one who’s climbed it around to tell their story? It’s the same concept. 

Alternatives

For those who require it, Stoptober provides access to NRT (Nicotine Replacement Therapy) products, such as nicotine gum, patches, and lozenges, to help manage withdrawal symptoms. They may also suggest you try vapes, although this probably doesn’t count as completely stopping smoking. Although, if you’re finding it very difficult to stop, a vape is better than smoking. 

The Science

The methods behind Stoptober are not random, they are rooted in behavioural science and evidence-based strategies. There’s a lot of thought that goes behind this approach of quitting. By encouraging participants to set a quit date and providing support in the form of resources, counselling, and NRT, the campaign addresses some of the key factors that influence successful habit breaking. Remember, it supposedly takes around a month to develop a habit, which can also apply to breaking them. Committing for an entire month seems like a far more accessible plan than simply quitting forever. However, the reason why this is perfect, is because after that month the substance will have far less of a hold over the user. The GOV UK website writes:

“People are 5 times more likely to quit for good if they can make it to at least 28 days smoke free”

This kind of goal setting is accessible, doable and genuinely effective. In addition, goal setting is also a part of this behavioural therapy. Setting a starting date establishes a clear and achievable goal, making it easier for individuals to commit to quitting. Then, when individuals feel stuck or tempted, there’s a great deal of online support for them to look through to not feel so alone. In addition, because it’s a global movement, the chances of smokers finding other people that are also giving Stoptober a try is highly likely. Therefore, as is the case with collective mentality, stopping with others simply is easier. You’re part of a campaign, not on your own. 

Why Quit Smoking?

You most likely already know this stuff, but reminding yourself why you want to stop smoking is paramount to increase the success of Stoptober. If you can always remember the ‘why’, then the ‘how’ becomes a lot more doable. Around 80% of the world smokes, which is around 1.3 billion people. In the UK, it’s around 6.6 million people and in the US it’s around 28.3 million. Smoking is everywhere and it’s a leading cause of preventable death worldwide. In fact, in the US, half a million deaths a year are smoke-related. Smoking is responsible for a range of health problems, including:

Cancer

Smoking is the largest preventable cause of cancer worldwide, with carcinogens in tobacco smoke leading to lung, mouth, throat, oesophagus, pancreas, and bladder cancers.

Respiratory Issues

Smoking damages the lungs, leading to chronic obstructive pulmonary disease (COPD), chronic bronchitis, and emphysema. This makes it harder to breathe, as well as do exercise. 

Heart Problems

Smoking significantly increases the risk of heart disease, stroke, and peripheral artery disease.

Fertility

Smoking can affect fertility in both men and women and is linked to complications during pregnancy, including low birth weight and sudden infant death syndrome.

Ageing

Smoking accelerates the ageing process, leading to premature wrinkles, yellowed teeth, and an ‘old look’. 

Financial Burden

Smoking is an expensive habit, with the cost of cigarettes accumulating over time. It’s way cheaper to not smoke than to smoke. 

Although it’s rather bleak to think about all the problems and health concerns that smoking causes, it’s also good to remind yourself if you are deciding to try Stoptober. These hard cold facts may be the driving force for your quitting attempt. 

stoptober

The Benefits of Quitting Smoking

Remember, if you do try Stoptober, another great reason to keep going is for all the benefits. Quitting smoking is not just about avoiding health problems; it also comes with a wide range of immediate and long-term benefits. Some of the most notable advantages of quitting smoking include:

Improved Health

The body starts to repair itself almost immediately after quitting. Lung function improves, and the risk of many smoking-related diseases decreases.

Increased Life Expectancy

Quitting smoking significantly extends life expectancy. The earlier one quits, the greater the benefits. Woop!

Better Quality of Life

Ex-smokers report improved quality of life, including enhanced physical fitness, better sleep, and increased energy levels.

Financial Savings

Quitting smoking results in substantial financial savings by not purchasing cigarettes. You can finally go for all those expensive meals you wanted!

Secondhand Smoke

By quitting, individuals also protect their loved ones from the harmful effects of secondhand smoke. 

Sense of Accomplishment

Successfully quitting smoking is a remarkable personal achievement that boosts self-esteem and confidence. It might feel difficult now but, once you do it, you’ll feel like an absolute boss. 

Stoptober

Stoptober is a vital public health campaign that has made a significant impact in the UK and beyond. By providing support, resources, and a structured framework for quitting smoking, it empowers individuals to take control of their health and break free from the grips of tobacco addiction. While Stoptober is a great starting point for anyone looking to quit smoking, the journey to a smoke-free life is a personal one, and it may require multiple attempts. Anyone who tries, deserves a round of applause. So what do you reckon, will you give it a go?

Welcome cannabis aficionados! Thanks for making your way to Cannadelics.com, an independent news site going deep into the worlds of cannabis, psychedelics, and well beyond. We’re big on updates, so come by regularly. And get yourself signed up to the Cannadelics Weekly Newsletter, for the best in related product offerings, as well.



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Why Cocaine Makes People Speak About Themselves

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Have you ever found yourself stuck talking to a coke-fueled ego maniac at a party? Or, let’s be even more honest here, have you ever realized after a night out that you were in fact that same coke-fueled ego maniac? Well, regardless of whether it’s you or someone else, the truth is that cocaine – for all of its ‘helpful’ confidence boosting – can definitely make people speak a lot more about themselves.

Cocaine, a powerful stimulant derived from the coca plant, has long been associated with heightened self-confidence, euphoria, and talkativeness. For decades, it has been a party drug of choice, often noted for its ability to make users speak at length about themselves and their experiences. But why is this? We’re going to delve into this question, understanding where this ego boost comes from, and why no one seems to acknowledge that it’s happening to them. 

What is Cocaine? 

Before we talk about the egotistical tendencies that coke can cause, let’s have a quick reminder of what cocaine actually is. Cocaine is a powerful central nervous system stimulant drug that is derived from the leaves of the coca plant, which is native to South America. It is a highly addictive substance that has been used for centuries by indigenous peoples in the Andes for its stimulant effects.

When it was first discovered, the substance was seen as one sent from the gods due to its medical benefits and ability to reduce the feeling of hunger. Nowadays, cocaine is one of the most common party drugs used around the world. Coke is classified as a Schedule II controlled substance in the United States, and it typically comes in the form of a white powder and can be ingested in various ways, including snorting, injecting, or smoking. The effects of the substance include:

  • Euphoria: Cocaine use can induce intense feelings of pleasure and well-being.
  • Increased energy and alertness: Users often experience increased energy levels, heightened alertness, and a decreased need for sleep.
  • Increased heart rate and blood pressure: Cocaine is a powerful stimulant that can lead to elevated heart rate and blood pressure, which can be dangerous, especially for individuals with heart conditions.
  • Increased confidence and talkativeness: Users may feel more confident and talkative when under the influence of cocaine.

The last effect listed is what is significant for this article. The reason why cocaine does make people so confident and able to talk about themselves – with often very little filter – is sometimes mind boggling. In fact, a whole group of people being on the drug, can often make it impossible for you to be the only one not on it. Unless, of course, you want the most boring night of your life, with no one having any interest in what you’re up to or who you are. 

Cocaine Confidence – The Ego Boost

Before diving into the psychology behind cocaine-induced self-expression, it’s important to understand the drug’s effects. Cocaine primarily affects the central nervous system, leading to increased alertness, energy, and a sense of invincibility. Users often report feeling more self-assured and charismatic, which can lead to an overwhelming desire to share their thoughts and experiences with others. One of the most significant effects of cocaine is the surge in self-confidence.

If you’ve ever taken the substance, or have seen someone that has, you’ll notice this sudden belief that you can do anything, talk about anything, be anything. It’s like you’ve just been given a pep talk by the greatest life coach ever. You feel, in a lot of ways, invincible. Cocaine temporarily increases levels of dopamine, a neurotransmitter associated with pleasure and reward.

This dopamine rush can lead users to feel more confident, outgoing, and self-assured than they do in their sober state. This newfound confidence can be a driving force behind the desire to talk about oneself. Imagine, you’re filling up with dopamine, feeling incredible, and the only way to release all of this new-found happiness is to let it out… perhaps verbally. Vice News writes:

“Of course, not everyone turns into a big sentient clenched jaw after half a gram—lots of us can do cocaine without becoming self-obsessed or arrogant or devoid of all self-awareness. But some of us can’t, which is where the “cocaine dickhead” archetype comes from: the girl who won’t stop banging on about her screenplay; the guy who wouldn’t be able to gauge the vibe of the room (extremely anti-him) if it was written out in spray paint on the wall.”

These archetypes, whilst comical, are unfortunately completely accurate. There seriously isn’t much worse than being stuck being talked at by someone who’s taken a copious amount of this specific substance. “Yeah I work in recruitment, mate. It’s alright but I’ve actually been thinking about doing something else. You know? Or maybe travelling. I feel like I need to see the world and get out of this suffocating suit. You know?” As Vice reports, not everyone turns into an egotist when consuming cocaine, but it certainly is not uncommon. 

Why? 

So it seems the only question to really ask is: why? Why does cocaine cause people to feel like they need, without any censorship, to talk about themselves. In addition, why do they also not realise how much they’re doing it. Well, festival welfare worker Katy Mcleod (director of Chill Welfare), says in Vice:

“Cocaine tends to make people go into themselves, so they can either become introverted or be very sociable but a bit dominant or self-involved… One big issue with coke is how it makes you feel in yourself and how you come across to others when under the influence. The two don’t always match up. You might think you’re being really witty and outgoing, when other people just think you’re a twat.”

So, as you can see, there’s a dichotomy here. There’s how you feel about yourself, and there’s how the world perceives you. To be fair, this probably exists most of the time anyway but, when cocaine is consumed, the difference is a lot more extreme. This comes from the dopamine hit that coke gives. 

Euphoria and Ego Inflation

Cocaine’s primary mechanism of action involves blocking the reuptake of dopamine in the brain. This results in an accumulation of dopamine in the synapses, leading to intensified feelings of pleasure and reward. The increased dopamine levels reinforce behaviour associated with the drug’s effects, including self-expression. Cocaine also induces euphoria, a state of intense happiness and well-being. This elevated mood can lead users to believe they are more interesting, intelligent, and captivating than usual. As a result, they may feel compelled to share their thoughts, stories, and opinions, convinced that they are the centre of attention. Essentially, you not only feel great, but you also think you are great. Hired Power writes:

“It boost’s a user’s ego and self-confidence, making the user believe that he is the most powerful person in the room.”

Cocaine gives you license to have social confidence, as well as confidence in yourself, which can be quite extreme. This doesn’t sound too bad, does it? Well it wouldn’t if you didn’t then spend an entire evening thinking that your voice deserves to be heard by everyone all night. The danger in an ego boost is that it can make you blind. Make you believe that you are the boss. Again, there’s nothing wrong with self-belief, but too much can become arrogant and hugely irritating. 

Final Thoughts on Cocaine Ego Boosts

Scientifically the ego-boost phenomenon of cocaine makes sense. A boost of dopamine, energy and confidence, makes users believe that they are the bees knees and they want people to know it. For some, with social anxiety, this can be a great moment – finally able to speak to people like they want to. For others, this can be an enhancement in ego they simply do not need. These sorts of people are the ones you want to avoid at parties, unless of course you want to hear (for hours on end) about their very interesting ideas on modern politics.

It’s important to say, of course, that cocaine is a highly dangerous substance and is incredibly addictive. This ego-boosting effect of cocaine is perhaps one of the most addictive parts of it and, worst of all, it can make it very hard to have any self-confidence without the substance. The effects of cocaine may be harnessed for that initial boost of confidence before an event, but those effects can very easily create an ego-tistical monster if you’re not careful. 

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