Marijuana Business Daily

Curaleaf acquires Utah medical cannabis retailer for $20 million

Published

2 years ago

March 30, 2023

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New York-based Curaleaf Holdings is spending $20 million to acquire Deseret Wellness, the largest medical cannabis retailer in Utah.

The cash-and-stock deal, expected to close immediately, includes three dispensaries in Park City, Payson and Provo that have a combined annual revenue run rate of $14 million, according to a news release.

The priciest buy to date in Utah’s MMJ market increases Curaleaf’s footprint to four dispensaries in the state and 150 nationwide.

“Utah is an important emerging market for Curaleaf, and we are excited to expand our medical retail footprint in the state,” CEO Matt Darin said in a statement.

“Deseret has built a strong and profitable business, and we believe the combination of our two companies will enhance our competitive position in the Utah market.”

Utah retailers sold $118.7 million worth of cannabis in 2022, up nearly 59% from the previous year, according to the state’s Department

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Marijuana Business Daily

MJBizCon offers speakers chance to share cannabis insights, shape industry

Published

12 hours ago

April 4, 2025

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The most fulfilling part of an MJBizCon presentation is right after the Q&A, when the speaker is met by exuberant and inspired audience members.

Questions are asked, cards are exchanged and the excitement is palpable.

Cannabis industry experts interested in inspiring their peers and advancing the industry have until 11:59 p.m. ET on April 11 to apply to speak at MJBizCon 2025. Replies will likely go out in May.

So far, nearly 170 speaker applications have been received.

This year’s MJBizCon – the 13th edition – is scheduled for Dec. 2-5 at the Las Vegas Convention Center.

Speaking at the world’s largest marijuana business conference and trade show “offers a chance to share insights and strategies that empower others to elevate their businesses

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Marijuana Business Daily

As cannabis consumer tastes evolve, industry must look beyond potency

Published

2 days ago

April 2, 2025

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chris O’Ferrell (Courtesy photo)

For years, the cannabis industry has been shaped by a singular focus: THC potency.

Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.

But is that truly what makes marijuana special?

Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.

The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.

Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.

Keeping up with industry trends while

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Marijuana Business Daily

How a Colorado operator stumbled onto ‘blueprint for laundering marijuana’

Published

4 days ago

March 31, 2025

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Justin Trouard thought he was doing a favor when he agreed in January to look at the books of a struggling, licensed Colorado marijuana cultivation company to see if he could help turn the business around.

Instead, the CEO of licensed outdoor cultivator Mammoth Farms stumbled onto “the blueprint for how to launder marijuana” in and out of the state’s regulated industry, he told MJBizDaily.

While examining the cultivator’s track-and-trace records in Metrc, a widely used software program that’s Colorado’s mandated seed-to-sale compliance tool, Trouard noticed some suspicious activity.

In one column, the company reported purchasing 25 pounds of cannabis flower from an unidentified cultivator for $16,250. That’s a normal transaction at Colorado’s average market prices in 2025. In another column in

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