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Consumers show industry potential in 4/20 marijuana sales

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Some cannabis industry experts say the marijuana industry is all doom and gloom.  President Biden refusing to allow any legalization to move forward despite promises coupled with California, New York and other states bungling taxes that make black market products way more attractive has delivered a blow to the legal market.  Add a glut of cheap product and some poorly run companies and the industry has lost some of its encomia luster.  But when you peel back layers of ineptitude, you see a VERY strong consumer demand that grows each year.  The traditional “high holy day” of cannabis sales has been 4/20. April 20 has become an international counterculture holiday based on the celebration and consumption of cannabis and consumers came out in force this year!

Headset’s saw on 4/20 more than $100 million transactions – and at one point sales hit $160k per minute. They have a cool video mapping sales for the day across the U.S.

RELATED: Unlicensed Shops in NYC Are Doing Better Than The Naked Cowboy

From Maine to Nevada retailers were bustling with sales and shop owners showed a sigh of relief. Product companies also benefited from the uptick. Hopes remain high for other traditional high use days (July 4th, Memorial Day weekend) right around the corner.

US Cannabis Sales Projected To Hit $28 Billion In 2022
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Ivan-balvan/Getty Images

Green Market Report, the premier cannabis business site, shared Jane Technologies said that its data showed that 4/20 sales in 2023 increased by 9.7% over 2022, coming in at an estimated $26 million.

The top five selling product categories in 2023, according to Jane Technologies, were:

  • Flower: $10,346,361
  • Vape: $6,623,246
  • Edible: $3,128,225
  • Extract: $2,028,396
  • Preroll: $1,873,570

Keep in mind, this is only the legal tracked sales and doesn’t count all the black market transaction – including the hundreds of unlinscend shops in New York City.

RELATED: Alcohol Industry Takes Big Gulps Of Marijuana Businesses

If any presidential administration can move forward on legalization and a basic tax structure, you would have another boom for the economy in right sized tax income, jobs and healthy small businesses.  It would also start closing the door on the black market and some of the more “shady” players.  But meanwhile, the winner every day is the customer.



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420 in Texas is at Reggie & Dro

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Experience the exclusive dispensary and social club.


Reggie & Dro, San Antonio’s premier dispensary and social club, has top-quality hemp THCA flower so you can celebrate 420 in style. Anyone who signs up to become a member will receive a free gram of THCA flower that you can enjoy in their on-site consumption lounge. That way, you can try their incredible flower before you buy.

Already existing members can also receive a free gram of their own when they review the look, smell, taste, and effect of Reggie & Dro’s flower online. Members at Reggie & Dro can also purchase any amount of flower, including $420 quarter pounds of mix-n-match ounces. This 420, make sure to come and experience their premium THCA flower in high-demand strains for yourself, and enjoy some weed on the house, courtesy of Reggie & Dro. 

Reggie & Dro is located in building four of the Stone Oak Crossing Shopping Center at the prominent southwest corner of Stone Oak Parkway and Huebner Road, San Antonio, TX. Reggie & Dro doesn’t have a sign, so look for them in suite #403! 




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Get more for less this 420 at PurLife

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Celebrate with huge deals all April long.


New Mexico’s home for top cannabis brands at an unbelievable value is celebrating 420 by offering deals that you’ll love all April long. PurLife is turning up the savings with special discounts you won’t want to miss on premium picks like Chocolate Waffles and Tropical Cake flower, or 10:1 Cherry Limeade gummies and 10:2:1 Apricot Violet sleep gummies, which can team up for an unforgettable unwind.


Super Eighths!

Those deals aren’t the only reason PurLife is New Mexico’s choice for a legendary 420. Introducing PurLife’s latest way to help you get more for less: Super Eighths. Each Super Eighth is four grams—that’s a half-gram bonus in every eighth, at no extra cost! 

Four pre-rolls for a cent for new customers

If you haven’t stopped by already, PurLife even has a special discount for your first visit. New customers can purchase four half-gram pre-rolls for just one cent. That’s an incredible deal on PurLife’s premium pre-rolls on top of their everyday low prices.


With 16 retail locations across New Mexico—including Santa Fe, Hobbs, Las Cruces, Rio Rancho, and the newest Albuquerque location at Taylor Ranch—PurLife is your go-to spot to save big and stock up.

With a strong belief in the life-changing effects of cannabis, PurLife is committed to providing New Mexico’s cannabis community with top-quality products and expert guidance. Their master growers cultivate high-quality plants, while their knowledgeable budtenders are ready to help you find the right products for your needs, no matter what they are. 

However you celebrate 420, make your dollars go further and get more for less at PurLife.




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Shop 50% off at Story Cannabis this 420

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Your 420. Your way.


The steepest deals of the year are here at Story Cannabis in Arizona! Celebrate 420 your way with 50% off storewide from April 18–20, 2025.

With ten locations across the state, there’s a Story Cannabis near you so you can stock your stash for less and go big on weed’s biggest day. 

Find hot strains from Fade Co. and just flower, eat your greens with top edibles from Grön and OGeez!, or grab some pre-rolls from Jeeter or STIIIZY and hit the town. No matter how you 420, Story has the good stuff you need to celebrate right.

Place an order for pickup on Leafly to set your 420 on easy mode. With 50% off the entire menu, you’ve got the dopest deal around no matter how you roll. Story stocks products from some of Arizona’s best producers, so whether you’re searching for heady vapes, frosty flower, or delectable edibles, Story Cannabis is the spot to supply your best 420 yet.


Some exclusions apply. 



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