Millennials started upending the work and home environments and then Gen Z joined in. Gone are meeting in bars, speed dating and hello Bumble, Hinge and Twitter. Millennials speak up and are not afraid to share their views and opinions. They believe in a more just, inclusive world and global friends. They want to work at home, have starter kits for dinner and enjoy each day a bit more.
Well, thanks to a new study, they are moving the cannabis world into a new era. They have revolutionized tech, social change, the LGBT world, dating, food delivery and service and more. They want to experience life, go to concerts and see the world. Convinence (except maybe in craft cocktails) is a part of the world so they can take more in. Now they are having an impact on what is produced in marijuana.
The generations, especially the younger ones are slowly turning away from alcohol and taking up legal marijuana. They now account for 72.1% of all tracked cannabis sales in Canada and 63% in the U.S., according to a report from data analytics firm Headset.
The imagine of the stoner rolling a blunt is still strong in the cannabis culture and most hard liners against use it as a warning sign. But they day of “hippie” is about as relevant at the fax. The industry is driven by more Wall Street guys and mom and pop owners rather than the long haired uber-aficionado who has made it part of their future.
A big change is Gen Z consumers are flocking vape pens, accounting for 33.6% of their total sales. They are the first demographic to put a flower down and pick up something easy, quick, and easy to store after a hit or two.
Older and traditional consumers generally prefer flower and edibles, while younger, new consumers are drawn towards vapes, pre-rolls and concentrates. These are easier to share and more convenient for an on the go lifestyle. Pre-legalization, people shared how they rolled their first doobie with flower or baked homemade “special” brownies. Since it is legal, you just go in and buy what you want to fit your need.
Today, Gen Z and Millennials’s group activities include concerts, trips and dodgeball. They want product they can share, pack, reuse and have with them discreetly.
If going the family Thanksgiving route, these gatherings can sometimes be stressful, especially when dealing with relatives you don’t see often or navigating potentially tense conversations. Marijuana can help reduce anxiety and create a more relaxed atmosphere. Microdosing is a popular trend with the younger generations, and it could be helpful in during the holiday. Numerous studies have demonstrated that cannabinoids such as THC and CBD can effectively reduce anxiety. By helping to calm nerves and ease social tension, cannabis can contribute to a more pleasant and harmonious family gathering.
It has been a rough few months for the cannabis industry…could Big Alcohol help during another rough patch?
The cannabis industry was worth $33 billion in 2023 and is filled with mom and pop businesses. With the majority of the population having access to legal marijuana, consumer use is up, states are filling their coffers, and more patients are using medical marijuana. It has become so mainstream, even the staid AARP has acknowledge a signifiant portion of boomers are using it for medical reasons. But federal restrictions are crippling the industry, despite the growth. The industry needs federal help, can Big Alcohol help the cannabis industry. Alcohol is in a majority of grocery stores, restaurants, hotels, resorts, planes and homes. They understand the consumers and sell $260 billion in booze a year, not counting the second level market up. The alcohol industry spends over $20 million annually on lobbying, a drop compared to the $220+ million pharmaceutical spends, but an impressive amount. But Congress, the DEA, and members of the administration are not fans…and help is needed.
Alcohol has a $14+ billion investment in the industry and has a voice in the Congress. Cannabis is a brand and revenue extension for alcohol rather than a competitor. A major change in the beverage industry came with the introduction of purified waters by PepsiCo (Aquafina) in 1994 and Coca-Cola (Dasani) in 1999. Seeing it as way to reach more consumers and revenue, the two soda giants are now the owners of the top two bottled water companies in the North America. WIth a stake in the outcome, the big liquor companies could guide Congress to open up more for cannabis. This would provide both industries access to more customers and more revenue for everyone, including government entities.
“While alcohol and cannabis can play in the same sandbox, we more often see consumers using cannabis as a replacement for more harmful substances like alcohol. In cannabis, we find a paradigm shift—entertainment and relaxation without the costs of alcohol’s physical and social tolls.” shares Jesse Redmond, managing director at Water Tower Research, LLC.
Like bottled water, alcohol could open up markets to an additional set of consumers. They have the expertise and relationships most cannabis businesses lack. Already, hemp beverage are in mainstream retailers like Total Wine (Texas) and in convenience stores.
The incoming administration has few cannabis champions with both the Speaker of the House and the President of the Senate and the cabinet doesn’t seem to be focused on marijuana legalization at all. But the majority of members are a fan of booze and that can be used to marijuana’s advantage.
Both would benefit from product development, producing and marketing cannabis-infused beverages and edibles. From a marketing point of view it also makes sense consider the consumer reach. In addition, research shows that people often pair cannabis with alcohol rather than replacing one with the other. The proportion of consumers pairing cannabis with spirits or liquor increased from 12% in 2018 to 22% in 2022. The next 14 months will shape the cannabis industry path for years to come, let’s see if Big Alcohol plays a role.
The holidays can be festive, fun and heartwarming – but for some, there is too much family drama….microdosing could make it better.
Carols, gifts, parties, festive meals with favorite foods are all part of hte holiday season. But even in the best circumstances, there could be stress. Some 89% say concerns around money, missing loved ones and anticipating family conflict cause them stress at this time of year. But roughly have say it is moderate and may not be any more than the rest of the year. While family tend to provide a positive effect, if you look at Reddit, there are are plenty of causes of drama during hte holiday at gatherings. For those who are experiencing some level of stress, can mircodosing help manage holiday family anxiety? It could be a better solution than a half of a bottle of booze.
Microdosing marijuana can be an effective way to manage holiday anxiety, offering a subtle yet impactful approach to stress relief during the festive season. By consuming small amounts of cannabis, typically between 1 to 2.5 milligrams of THC, individuals can experience the therapeutic benefits without feeling overly intoxicated.
Microdosing cannabis can provide several advantages for those dealing with holiday-related stress. Low doses of THC can activate the endocannabinoid system, potentially leading to decreased stress levels without causing an overwhelming high. This can be particularly helpful during family gatherings or social events that may trigger anxiety. It may alleviate the effects of social anxiety, allowing individuals to feel more relaxed and confident in social situations. This can be especially beneficial during holiday parties or family reunions.
Small amounts of cannabis can boost mood and social confidence, contributing to a more relaxed and enjoyable holiday experience. Another benefit is may induce deep, natural sleep patterns without excessive grogginess, helping to combat short term holiday-related insomnia.
To microdose marijuana effectively for holiday anxiety, consider the following tips:
Start Low: Begin with a dose of 1 to 2.5 milligrams of THC and maintain this dosage for at least three days. If you’re new to cannabis, begin with an even lower dose and gradually work your way up.
Gradual Increase: If needed, slowly increase the dosage in 1 mg increments until you begin to feel the desired effects.
Consistency: Once you find an effective dose, stick with it for at least four days to assess its impact.
Choose the Right Product: CBD-dominant strains or products with balanced THC:CBD ratios may be more suitable for anxiety relief.
Consider Terpenes: Look for cannabis products containing terpenes like limonene, pinene, and beta-caryophyllene, which have stress-relieving properties
Timing is Key: Plan your microdose schedule around holiday events or stressful situations to maximize its effectiveness.
While microdosing can be beneficial, there are some general precautions. Consider potential interactions with alcohol or other medications you may be taking during the holidays. If you are some medications, it is important to talk to a health professional. And remember everyone reacts differently to cannabis, so what works for others may not work for you.
By incorporating microdosing into your holiday stress management strategy, you may find yourself better equipped to handle the pressures and anxieties that often accompany the festive season. This approach allows you to potentially benefit from the calming effects of cannabis while maintaining clarity and function during holiday activities and gatherings.