Alcohol has a $14+ billion investment in the industry and has a voice in the Congress. Cannabis is a brand and revenue extension for alcohol rather than a competitor. A major change in the beverage industry came with the introduction of purified waters by PepsiCo (Aquafina) in 1994 and Coca-Cola (Dasani) in 1999. Seeing it as way to reach more consumers and revenue, the two soda giants are now the owners of the top two bottled water companies in the North America. WIth a stake in the outcome, the big liquor companies could guide Congress to open up more for cannabis. This would provide both industries access to more customers and more revenue for everyone, including government entities.
“While alcohol and cannabis can play in the same sandbox, we more often see consumers using cannabis as a replacement for more harmful substances like alcohol. In cannabis, we find a paradigm shift—entertainment and relaxation without the costs of alcohol’s physical and social tolls.” shares Jesse Redmond, managing director at Water Tower Research, LLC.
Like bottled water, alcohol could open up markets to an additional set of consumers. They have the expertise and relationships most cannabis businesses lack. Already, hemp beverage are in mainstream retailers like Total Wine (Texas) and in convenience stores.
The incoming administration has few cannabis champions with both the Speaker of the House and the President of the Senate and the cabinet doesn’t seem to be focused on marijuana legalization at all. But the majority of members are a fan of booze and that can be used to marijuana’s advantage.
Both would benefit from product development, producing and marketing cannabis-infused beverages and edibles. From a marketing point of view it also makes sense consider the consumer reach. In addition, research shows that people often pair cannabis with alcohol rather than replacing one with the other. The proportion of consumers pairing cannabis with spirits or liquor increased from 12% in 2018 to 22% in 2022. The next 14 months will shape the cannabis industry path for years to come, let’s see if Big Alcohol plays a role.
Whether a family affair, a Friendsgiving, or just having fun on the long holiday weekend, why not spice it up with something delicious to drink? Here are the best cocktails for an easy, festive Thanksgiving.
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Most people indulge in pumpkin pie during the holidays. Why not mix it and wow the taste buds with the classic flavor mixed with a a favorite drink? While making the pie, set aside a little of the pumpkin and use it to make defiantly a crowd pleaser.
Ingredients
Start by adding brown sugar, pumpkin pie spice, and water to a saucepan on low-medium heat
Whisk to combine and bring to a very low simmer
Once the sugar has dissolved, take the pan off of the heat
Pour the syrup into a container and place in the fridge to cool for 10-15 minutes
Add a handful of ice cubes to a cocktail shaker
Pour in the tequila, cointreau, pumpkin syrup, lime juice, pumpkin puree, and 3 dashes of angostura bitters
Close the lid tightly and shake for 15-30 seconds
Remove the lid from the cocktail shaker and gently strain the drink into ice filled glasses
Garnish with any herbs and spices like cinnamon sticks, freshly grated nutmeg, or rosemary
The Amaretto Sour was likely created in 1974 by the importer of Amaretto di Saronno as a promotional push. The original recipe was two parts amaretto liqueur to one part lemon juice.
The Amaretto Sour became popular in the 1970s and 1980s. It was a favorite among bartenders and patrons because of its distinct almond flavor and refreshing sourness. It is a cozy drink perfect for a small gathering to celebrate Thanksgiving.
Create
What is more Thanksgiving than apple pie and bourbon? While not settle into a nice drink contain both of them. A rich, luscious, flavor to enjoy watch football or as a pre drink before the big meal.
Ingredients
Create
This cocktails also known as a “VSS” (vodka soda splash) is about refreshing as possible, and a low calorie alternative to other options. Developed in DC in the late 80s, the original Rose Kennedy was garnished with lemon only and contained only enough cranberry to make the drink barely pink making the squeezed lemon and cranberry flavors faint but equal. At the time, the use of a lime made it an Ethel Kennedy.
Ingredients
Create
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While apple pie is the third favorite holiday (behind pumpkin and pecan), it is a delicious flavor to mix into the classic margarita…it give it an autumn feel and pairs perfectly with the tequila.
Ingredients
Create
Pour through a strainer into the glass
Garnish with a cinnamon stick and thin apple slices if desired
Carols, gifts, parties, festive meals with favorite foods are all part of hte holiday season. But even in the best circumstances, there could be stress. Some 89% say concerns around money, missing loved ones and anticipating family conflict cause them stress at this time of year. But roughly have say it is moderate and may not be any more than the rest of the year. While family tend to provide a positive effect, if you look at Reddit, there are are plenty of causes of drama during hte holiday at gatherings. For those who are experiencing some level of stress, can mircodosing help manage holiday family anxiety? It could be a better solution than a half of a bottle of booze.
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Microdosing marijuana can be an effective way to manage holiday anxiety, offering a subtle yet impactful approach to stress relief during the festive season. By consuming small amounts of cannabis, typically between 1 to 2.5 milligrams of THC, individuals can experience the therapeutic benefits without feeling overly intoxicated.
Microdosing cannabis can provide several advantages for those dealing with holiday-related stress. Low doses of THC can activate the endocannabinoid system, potentially leading to decreased stress levels without causing an overwhelming high. This can be particularly helpful during family gatherings or social events that may trigger anxiety. It may alleviate the effects of social anxiety, allowing individuals to feel more relaxed and confident in social situations. This can be especially beneficial during holiday parties or family reunions.
Small amounts of cannabis can boost mood and social confidence, contributing to a more relaxed and enjoyable holiday experience. Another benefit is may induce deep, natural sleep patterns without excessive grogginess, helping to combat short term holiday-related insomnia.
To microdose marijuana effectively for holiday anxiety, consider the following tips:
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While microdosing can be beneficial, there are some general precautions. Consider potential interactions with alcohol or other medications you may be taking during the holidays. If you are some medications, it is important to talk to a health professional. And remember everyone reacts differently to cannabis, so what works for others may not work for you.
By incorporating microdosing into your holiday stress management strategy, you may find yourself better equipped to handle the pressures and anxieties that often accompany the festive season. This approach allows you to potentially benefit from the calming effects of cannabis while maintaining clarity and function during holiday activities and gatherings.
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