Bold flavor and bag appeal are helping Spritz make waves nationwide. Here’s what founder Queen Pee has in store for New York’s legal weed market in 2025.

Spritz has something special for all five of your senses. Your nose will be drawn to their booming terps, which include “loudest in the room” flavors like Green Apple, Pineapple Cake, and Cherry Spritz. From touch, to taste, Spritz more than lives up to the bold aroma. And it’s all pulled together by eye-grabbing bag appeal–Curated by founder Pilar “Queen Pee” Vargas, whose already boosted sales for successful brands like Sluggers, Joke’s Up, and her own Cali-bestseller, Pwincess Cutt.

How Queen Pee became the Queen pin of legal cannabis

Queen Pee made Pwincess Cutt a hit out west with pure determination. She knocked on dispensary doors until her product was on shelves. Then she used her massive digital reach (including 1.3 million Instagram followers) to make sure her bags sold out at retailers like Cookies and the Ice Kream Dispensary in California.

“My job out in New York is to take all the legacy of people who are brands like Certz who are about to go legal, and to help them cross over. Help them with marketing.”

Queen Pee, Spritz Flower

Now, Pee’s launching Spritz in New York, Michigan and more legal states using what she’s learned in the Cali market. During a sit down with Leafly at Certz Midtown Lounge this fall, Pee said she was surprised by the warm welcome she’s gotten from New York’s cannabis community so far.

While visiting growers and processors upstate, Pee studied the challenges facing the state’s licensed farms and stores. Soon, she’ll announce which processor will be trusted to bring Spritz’ powerful terp profiles to New York dispensary shelves in 2025.

These Spritz flavors live up to their bold names

Growing up, Queen Pee could never bring a B home to her strict military father. And she’s still striving for straight A’s when it comes to her strains. Flavors like Pancakes will satisfy the smokers with a sweet tooth. While Blue Widow (Blueberry x White Widow) adds earthy, piney, undertones to the berry-citrus medley–perfect for New Yorkers who prefer more funk than fruitiness from their terps.

Long term, Pee said her true goal is to use Spritz and Sluggers Hit to empower legacy New York growers and sellers who want equity, exposure, and access to the legal market. From Daddy’s Princess to the Queen pin of legal cannabis–Pee and the Spritz team are only getting started. Favorite their Leafly page for regular updates on their journey to New York dispensary shelves.

About Spritz: The Loudest in the Room

Spritz buds boast a flavor profile that’s truly out of this world, thanks to an innovative molecular infusion process. So prepare your taste buds for a journey through space and time.

At Spritz, quality is a top priority. First, the Spritz team selects the finest hand-trimmed buds before using state-of-the-art infusion techniques. Whether you’re a seasoned connoisseur or new to the cannabis scene, Spritz offers an unmatched terpene profile that you will never forget, because each bud is crafted with passion and dedication. Spritz’ experts team has works tirelessly to bring you the loudest terps in the room. Stay tuned for more on Spritz journey from seed to New York dispensary shelves!

Bold flavor and bag appeal are helping Spritz make waves nationwide. Here’s what founder Queen Pee has in store for New York’s legal weed market in 2025.

Spritz has something special for all five of your senses.

Your nose will be drawn to their booming terps, which include “loudest in the room” flavors like Green Apple, Pineapple Cake, and Cherry Spritz. From touch, to taste, Spritz more than lives up to the bold aroma. And it’s all pulled together by the bag appeal: Curated by founder Pilar “Queen Pee” Vargas, whose already boosted sales for successful brands like Sluggers, Joke’s Up, and her own Cali-bestseller, Pwincess Cutt.

How Queen Pee became the Queen pin of legal cannabis

Queen Pee made Pwincess Cutt a hit out west with pure determination. She knocked on dispensary doors until her product was on shelves. Then she used her massive digital reach (including 1.3 million Instagram followers) to make sure her bags sold out at retailers like Cookies and the Ice Kream Dispensary in California.

“My job out here is to take all the legacy of people who are brands like Certz who are about to go legal, and to help them cross over. Help them with marketing.”

Queen Pee, Spritz Flower

Now, Pee’s launching Spritz in New York, Michigan and more legal states using what she’s learned in the Cali market. During a sit down with Leafly at Certz Midtown Lounge this fall, Pee said she was surprised by the warm welcome she’s gotten from New York’s cannabis community so far.

While visiting growers and processors upstate, Pee studied the challenges facing the state’s licensed farms and stores. Soon, she’ll announce which processor will be trusted to bring Spritz’ powerful terp profiles to New York dispensary shelves in 2025.

These Spritz flavors live up to their bold names

Growing up, Queen Pee could never bring a B home to her strict military father. And she’s still striving for straight A’s when it comes to her strains. Flavors like Pancakes will satisfy the smokers with a sweet tooth. While Blue Widow (Blueberry x White Widow) adds earthy, piney, undertones to the berry-citrus medley–perfect for New Yorkers who prefer more funk than fruitiness from their terps.

Long term, Pee said her true goal is to use Spritz and Sluggers Hit to empower legacy New York growers and sellers who want equity, exposure, and access to the legal market. From Daddy’s Princess to the Queen pin of legal cannabis–Pee and the Spritz team are only getting started. Favorite their Leafly page for regular updates on their journey to New York dispensary shelves.

About Spritz: The Loudest in the Room

Spritz buds boast a flavor profile that’s truly out of this world, thanks to an innovative molecular infusion process. So prepare your taste buds for a journey through space and time.

At Spritz, quality is a top priority. First, the Spritz team selects the finest hand-trimmed buds before using state-of-the-art infusion techniques. Whether you’re a seasoned connoisseur or new to the cannabis scene, Spritz offers an unmatched terpene profile that you will never forget, because each bud is crafted with passion and dedication. Spritz’ experts team has works tirelessly to bring you the loudest terps in the room. Stay tuned for more on how to find Spritz in New York dispensaries!

For nearly two centuries, this New York farm has harvested organic crops, horses, and now, legal cannabis.

Immigrants have always come to the United States in search of a better life. But they can’t anticipate what their descendants might do in a new land. Lucas Kerr’s industrious ancestors likely never would have guessed that, one day, sprawling cannabis plants would grow on their family farm. 

Kerr’s family came from Scotland in 1840, settling in the Catskills in 1846 on a few hundred acres to jumpstart their American dream. Torrwood Farm, as it’s called, has been many things over the last two centuries—harvests of organic crops, a horse farm, replanting sites for chestnut trees, and a water farm with some of the cleanest water in the country. Now, the leafy stalks of cannabis grow among black walnut trees, seasonal veggies, and apple orchards. 

Kerr didn’t expect to go into farming. He’d visit the historical site with his extended family for holidays, but his dreams lay elsewhere. During the Iraq War, Kerr joined the military, working his way up the ranks to the coveted 75th Ranger regiment. He did, as he puts it, “quite a few” tours, and rejoined civilian life with a business plan contracting with the Department of Defense. But he was noticing that many of his fellow veterans weren’t faring so well. Veterans dealing with injuries were given opioids without much supervision or consideration for adverse effects, while others struggled to cope with the post-traumatic stress of combat after an abrupt return home. 

“I lost more friends to suicide and to the opioid epidemic, where the VA was just giving out pills like candy… It was insane. As I got more involved and evolved within the cannabis industry, I just said, ‘this is the answer for a lot of these guys.’”

Lucas Kerr, Torrwood Farm

Kerr discovered, as many veterans—including cannabis pioneer Dennis Peron—do, cannabis provided a holistic, medicinal alternative. While New York had established its medical marijuana industry in 2016, it exclusively licensed multistate operators with a limited range of products.

After the passage of the 2018 Farm Bill, Kerr began researching hemp, hoping to eventually manufacture bandages for the army. He was living in California when the pandemic hit, but took the risk to fly back to New York and break ground on his first hemp harvest. “I just bootstrapped it and went out there with no farming experience, and just started figuring it out on the fly,” he told Leafly this fall.

Kerr began farming hemp in anticipation of New York’s adult-use legalization, and got his cultivation license in 2022; he later also acquired licenses for processing and distribution. But cannabis is a fickle plant, and after a long search for the perfect lead grower, Kerr hired Paul Bernal to take the cultivation reins. 

Bernal grew up in New England but learned the cannabis trade in Humboldt, California. His methods reflect the symbiotic, California approach. He tries to feed the grow from materials found around the farm, harness the sunlight, and cultivate for both terpenes and cannabinoids. 

Torrwood currently cultivates, processes, and distributes a growing roster of products, including flower for Doobie Labs, prerolls for Dash and Weekenders, and a new line of gummy edibles. Both Paul and Lucas anticipate 2025 will be the year for Torrwood’s own brand to launch with a line of unique genetics to allow consumers, as Bernal puts it, “push the vision into whatever direction that they want to go into.” The harvest season has become a family affair, with Kerr relatives pouring in to help prune the plants.