Goldfish is rebranding the yummy treats at Chilean Sea Bass.  The fish which rebranded itself.

From its beginning as a snack served in small bowls in bars across Canada and the US, the orange treat has evolved into a must have staple for parents. Looking to reconnect with their roots, they are now rebranding (temporarily) the name. Here is some quirky information about the Goldfish snack name change.

“We know the love for Goldfish spans all ages,” Danielle Brown, vice president of Goldfish, said in a statement. “Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”

In 1961, Ruskin sold Pepperidge farm to The Campbell Soup Company and became their first female board member. Campbell’s launched Goldfish crackers in North America in 1962. Today, about $1 billion of them are sold which equals about 142 billion little fish.

The Goldfish rebrand parallels a prior fish rebrand. The fish known today as Chilean Sea Bass is actually the Patagonian Toothfish, a deep-sea species found in the cold waters of the Southern Ocean. In 1977, Lee Lantz, an American seafood merchant, discovered this fish at a Chilean port. Recognizing its potential but realizing that its unappealing name and appearance would be a tough sell, Lantz ingeniously rebranded it as “Chilean Sea Bass”.

The rebranding was a resounding success. Chilean Sea Bass quickly became a favorite in upscale restaurants across the United States and Canada. Chefs appreciated its versatility, mild taste, and melt-in-your-mouth texture, which makes it ideal for various dishes.

The renaming is a way to recapture an adult audience. The little fish has even gone to outerspace. The Space Shuttle Discovery in 1988 brought some to space giving them a worldly air.

Known for being innovative, Goldfish has mixed up their offerings occasionally offering limited time flavor such as Flavor Blasted, Whole Grain, and even limited-edition Dunkin’ Pumpkin Spice Grahams. There openness to mixing is has lead to them being As of 2024, the fastest-growing cracker brand.

Cannabis is legal to more than 50% of the population and more people are consuming. As additional states consider legalizing, what about the famous smell? Governor Ron DeSantis has made it a point talking about how cities will stink if weed is legal. Well, marijuana does have some stink, but most smoke outside or in their own home. And Florida is a state of cars and indoor spaces. Smoking cannabis, like tobacco, will be not be allowed indoors except in homes. But occasionally, you are in someone else’s space and, well, things happen.  What to do? Can an air purifier get rid of the marijuana smell?

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Additionally, lots of people are traveling and being in mew spaces, especially in legal states. Friends, guests, clients all have different habits.  In fact, Gen Z and millennials took, on average, nearly five trips in 2023. Gen Xers and Boomers to four. Millennials and Gen Zers also say they devote, on average, 29 percent of their incomes to travel, compared with 26 percent for Gen Zers and 25 percent for baby boomers. So this a variety of AirBnBs, friend’s couches, and more. Air purifiers can be highly effective at eliminating cannabis odors from indoor spaces. The key to success lies in choosing the right type of air purifier withappropriate filtration technology.

The most effective air purifiers for cannabis odor utilize a combination of HEPA filtration and activated carbon filters. Here’s how they work.

HEPA Filtration: High-efficiency particulate air (HEPA) filters remove tiny particles from the air, including smoke particles that carry odor molecules. This helps reduce the overall concentration of cannabis smoke in the air.

Activated Carbon: The real workhorse for odor elimination is activated carbon. These filters are highly porous and adsorb odor-causing volatile organic compounds (VOCs) and gases, effectively trapping the molecules responsible for cannabis smell.

When selecting an air purifier for cannabis odor, here is what to consider. Look for units with large activated carbon filters, ideally containing several pounds of carbon for maximum odor absorption. Choose a purifier powerful enough to cycle the air in your space multiple times per hour for best results. And ensure the purifier is rated for the size of the room where it will be used.

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While air purifiers are effective, combining them with other strategies can enhance odor elimination. Designate a specific smoking area to contain odors. Smoke near an open window when possible. Use lower-odor cannabis strains. And lastly clean surfaces regularly to prevent odor buildup.

By using a high-quality air purifier with both HEPA and activated carbon filtration, along with these additional measures,