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Women Aged 19 to 30 Now Smoke More Weed Than Their Male Counterparts in Sesmic Consumer Shift

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Young Women in the US overtake Men in terms of consumption rates according to Report

When you think “stoner,” what image pops into your head? Chances are, you’re picturing some variation of the classic archetype: a dude in a tie-dye shirt, perhaps sporting some questionable facial hair, pontificating about the universe while demolishing a bag of Doritos. And who can blame you? From Cheech and Chong to Harold and Kumar, pop culture has consistently painted cannabis consumption as primarily a masculine pursuit.

But here’s the thing – women have been getting high since, well, forever. Queen Victoria reportedly used cannabis for menstrual cramps, and there’s evidence suggesting that ancient priestesses incorporated it into their spiritual practices. Yet somehow, the “stoner chick” remained more of a supporting character than a lead role in our cultural cannabis narrative. Sure, we’ve had glimpses of female-forward cannabis content – Nancy Botwin’s suburban dealings in “Weeds” or Anna Faris’s epic journey in “Smiley Face” – but these have been more exception than rule.

Well, folks, it looks like the times they are a-changin’. According to fresh data from the US National Institute on Drug Abuse, young women have officially overtaken men in cannabis consumption rates for the first time in recorded history. That’s right – the ladies are officially out-toking the gents, at least in the 19-30 age bracket. And let me tell you, this isn’t just some statistical blip – it’s a seismic shift that’s already sending ripples through the industry.

As someone who’s been observing and writing about cannabis culture for years, I can tell you this is big. We’re not just talking about who’s taking the biggest hits anymore; we’re looking at a fundamental transformation in how cannabis products are developed, marketed, and sold. The future of cannabis might just be feminine, and in this article, we’re going to explore exactly what that means for everyone involved.

According to NIDA’s latest data, young women between 19-30 are blazing past their male counterparts when it comes to cannabis consumption. Now, before my male readers start clutching their papers and pearls simultaneously, this trend is specifically focused on this age demographic – the older crowds still skew predominantly male.

But the evidence doesn’t stop at NIDA’s doorstep. The cannabis app Jointly reports that 55% of their users are sporting two X chromosomes, and if we peek into the sales data from Housing Works Cannabis Company in New York, we find women dropping an average of $91 per visit compared to men’s $89. Sure, it’s just a couple of bucks difference, but in the grand scheme of things, it’s quite the plot twist in our ongoing cannabis narrative.

Here’s where things get really interesting: women make roughly 80% of purchasing decisions in the country. Let that sink in for a moment. When Lauren Carpenter, CEO of Embarc, points this out, she’s not just dropping random stats – she’s highlighting a potential gold mine for the cannabis industry. This isn’t just about who’s smoking more; it’s about who’s driving the market.

And speaking of markets, let’s address the elephant in the room – legalization has played a massive role in this shift. Look, I’ve been around long enough to know that scoring weed in the black market often meant dealing with some sketchy situations. While many of us old-timers might have colorful stories about meeting “a friend of a friend” in a parking lot, that’s not exactly the kind of experience that appeals to everyone – especially women who are rightfully concerned about their safety.

Today’s legal dispensaries are a whole different ball game. They’re well-lit, professional establishments where you’re more likely to get a lecture about terpene profiles from a clean-cut budtender named Chad than worry about getting robbed. This safe, legitimate shopping experience has opened the door for many women who might have been hesitant to explore cannabis in the past.

There’s another factor at play here that we can’t ignore – cannabis is essentially calorie-free. In a society where women often face intense pressure about body image, cannabis offers an alternative to alcohol that won’t sabotage their fitness goals. Want to unwind after a long day without worrying about empty calories from that glass (or three) of wine? Mary Jane’s got your back.

But with this demographic shift comes an inevitable question: how will this change the way cannabis is marketed and sold? The days of pot leaf bikini models and “dude-bro” marketing are likely numbered. But what comes next? Well, my curious friends, that’s exactly what we’re going to explore next.

As mega-corporations like Tilray pivot to chase the female dollar, we’re about to witness a fascinating evolution in cannabis marketing. But what exactly does “feminine cannabis marketing” look like? Well, let me tell you, it’s going to be a lot more nuanced than just “making everything pink” (though I’m sure someone will try that approach).

First up, beverages are going to be huge. Tilray’s already seeing success with their lemon iced tea, and it makes perfect sense. Not everyone wants to rip a bong or roll a joint, and many women might prefer sipping on a cannabis-infused mojito while catching up with friends. The beverage market has been cannabis’s white whale for years, but with women leading consumption rates, we might finally see it take off. After all, “wine mom” culture could easily evolve into “cannabis spritzer mom” culture.

The aesthetic and naming conventions are also due for a makeover. Don’t get me wrong – I love strain names like “Green Crack” and “God’s Gift,” but they might not resonate with everyone. Imagine instead something like “Moonlight Meditation” – a calming indica blend with lavender undertones, or “Aurora’s Kiss” – an uplifting sativa with notes of vanilla and citrus. Marketing could focus on stress relief, mindfulness, and self-care rather than just getting absolutely zooted.

Speaking of self-care, expect to see a explosion of cannabis-infused beauty and wellness products. CBD bath bombs are just the beginning, folks. We’re talking THC-infused face masks, cannabis hair care products, and muscle relief creams that actually work. The beauty industry is worth billions, and cannabis companies would be crazy not to tap into that market.

Here’s the thing about marketing to women – they generally make more considered purchases across a wider range of products than men. While guys might be content with basic necessities, women tend to curate their lifestyles more carefully. This opens up endless possibilities for cannabis products to integrate into various aspects of daily life, from morning wellness routines to evening relaxation rituals.

Over the next decade, I predict we’ll see a beautiful balance emerge in cannabis marketing. The loud, psychedelic aesthetic that’s dominated the scene will make room for more sophisticated, wellness-oriented branding. It won’t be about replacing one with the other, but rather expanding the tent to welcome all styles and preferences.

And you know what? This shift might be exactly what cannabis needs to finally shed its lingering stigma. As more women – particularly mothers – embrace cannabis, we’re going to see a normalization that previous generations could only dream of. Instead of the stereotypical stoner dad zoned out on the couch, we’ll have mindful moms who’ve found that a little THC helps them stay patient and present with their kids.

And let’s be honest, a mom who occasionally partakes in a cannabis-infused tea is probably going to be more relaxed and understanding than one who’s white-knuckling her way through parenting. Recent studies suggest that cannabis, when used responsibly, can actually help parents maintain their cool during those challenging moments of child-rearing. Now that’s what I call progress!

Well folks, it looks like Mary Jane is becoming more of a Jane’s game these days, and I couldn’t be more thrilled about it. The writing’s on the wall: cannabis is set to dethrone alcohol as America’s relaxation method of choice over the next couple of decades, and women are leading this revolutionary charge.

You know what? It makes perfect sense. Cannabis offers women something that alcohol never could – therapeutic benefits without the nasty side effects. From managing monthly cramps (just like Queen Victoria did) to melting away the stress of a demanding day without the hangover, cannabis is practically tailor-made for women’s needs. And now that they can buy it in a clean, safe, legal environment instead of some sketchy dealer’s basement, they’re voting with their wallets.

The stats don’t lie, my friends. Young women are now consuming more cannabis than their male counterparts, and this shift is going to transform the industry in ways we’re only beginning to understand. We’re about to witness a beautiful evolution in cannabis culture – one that balances the tie-dye aesthetics of yesteryear with sophisticated, wellness-oriented approaches. The future of cannabis won’t be either/or; it’ll be both/and.

As I wrap up this article, I can’t help but feel optimistic about where this is all heading. A world where moms can freely choose cannabis over cabernet, where women feel empowered to manage their health naturally, and where the cannabis industry finally grows up to serve everyone – not just the stereotypical stoner dude. The future of cannabis is female, my friends, and that future is looking mighty fine indeed.

Now, if you’ll excuse me, I think I’ll go try one of those new cannabis-infused iced teas. You know, for research purposes.

INSPIRATION:

https://businessofcannabis.com/young-us-women-overtake-men-in-cannabis-

consumption-for-the-first-time-and-retailers-are-rethinking-t

 

WOMEN LIKE WEED, READ ON…

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The Illicit Cannabis Market Will Always Win?

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California is Fighting a Losing Battle with Cannabis Enforcement, Now What?

 

California, often regarded as the birthplace of the modern cannabis movement, has experienced a tumultuous journey since the legalization of recreational cannabis in 2016. While the state set out to create a regulated and safe cannabis market, it now faces significant challenges in enforcing its laws against illegal cannabis operations. This article explores the complexities of cannabis enforcement in California, examining the effectiveness of current measures, the factors contributing to the persistence of illegal operations, and potential pathways forward.

 

The Landscape of Cannabis Legalization in California

 

A Pioneering Move

 

California made history in 1996 by becoming the first state to legalize medical cannabis through Proposition 215. This landmark decision laid the groundwork for subsequent legalization efforts, culminating in Proposition 64 in 2016, which legalized recreational use for adults aged 21 and older. The primary goals were to regulate the market, generate tax revenue, and reduce criminal activity associated with cannabis.

 

Initial Optimism

 

Initially, there was optimism about the potential benefits of legalization. The state anticipated significant tax revenue projected at over $1 billion annually which could be allocated to public health, education, and infrastructure. Additionally, legalization was expected to diminish the illegal market and associated criminal enterprises.

 

 The Rise of Illegal Cannabis Operations

 

Despite these optimistic projections, California’s illegal cannabis market has remained robust. Estimates suggest that unlicensed growers account for approximately 80% of the state’s cannabis production. This thriving black market poses a direct challenge to licensed operators, undermining their ability to compete due to lower prices and fewer regulatory burdens.

 

Factors Contributing to Illicit Growth

 

Several factors contribute to the persistence of illegal cannabis operations:

 

  • High Taxes and Fees: California imposes some of the highest taxes on cannabis in the nation. These include a state excise tax of 15%, local taxes that can reach up to 10%, and additional cultivation taxes. For many licensed operators, these costs make it difficult to compete with unregulated growers who do not bear such financial burdens.

 

  • Complex Regulatory Environment: The regulatory framework governing cannabis in California is intricate and often confusing. Local municipalities have the authority to regulate or ban cannabis businesses entirely, leading to a patchwork of regulations that can stifle legitimate businesses while allowing illegal operations to flourish.

 

  • Limited Access to Licenses: Obtaining a license can be a lengthy and expensive process. Many aspiring entrepreneurs are deterred by high application fees and stringent requirements, leading them to operate illegally instead.

 

  • Cultural Attitudes: In some areas of California, there remains a cultural acceptance of cannabis use that complicates enforcement efforts. Communities may be more tolerant of illegal grows, viewing them as part of a broader acceptance of cannabis culture.

 

Enforcement Efforts: A Double-Edged Sword

 

 State Initiatives

 

In response to the growing challenges posed by illegal operations, California has implemented various enforcement measures:

  • Cannabis Administrative Prosecutor Program (CAPP): Launched in 2021, CAPP aims to expedite legal actions against unlicensed operators by providing resources for local jurisdictions to pursue enforcement more effectively.

 

 

 Mixed Results

Despite these efforts, results have been mixed:

  • Seizures vs. Production: While enforcement actions have led to significant seizures over $1 billion worth of illegal cannabis seized since legalization the scale of these operations often dwarfs enforcement efforts. For instance, in 2023 alone, authorities reported seizing over 1 million plants from illegal grows; however, this represents only a small fraction of total illicit production.

 

 

  • Resource Limitations: Law enforcement agencies often lack adequate resources or personnel dedicated solely to cannabis enforcement, hampering their ability to conduct sustained operations against illegal growers.

 

The Impact on Licensed Operators

Licensed cannabis businesses are feeling the pinch from both high taxation and competition from illegal operators. Many have reported significant declines in sales and profitability since legalization:

 

  • Job Losses: In 2024 alone, thousands of jobs were lost within the legal cannabis sector as companies struggled to remain viable amidst fierce competition from unlicensed growers.

  • License Reductions: The number of cultivation licenses has also decreased significantly as businesses close or consolidate due to financial pressures.

 

 

Calls for Reform

In light of the challenges facing California’s cannabis market, licensed operators are increasingly calling for reforms to create a more sustainable and equitable environment. Key proposals include:

 

 

 

Community Perspectives on Cannabis Enforcement

Public opinion on cannabis enforcement is varied across California:

 

  • Support for Legalization: A majority of Californians support legalization; however, there is growing frustration over the inability of law enforcement to effectively tackle illegal operations.

  • Concerns About Safety: Residents express concerns about safety issues associated with illegal grows, including environmental degradation and crime linked to unregulated operations.

 

 

Local Government Responses

Local governments are taking different approaches:

 

 

Environmental Concerns

 

Illegal Cultivation’s Impact

Illegal cannabis cultivation has raised significant environmental concerns:

 

 

 

Regulatory Solutions

To address these environmental impacts the following can be done:

 

 

Strategies for Improvement

As California grapples with its ongoing battle against illegal cannabis operations, several strategies may help improve enforcement effectiveness:

 

  1. Comprehensive Policy Review

A thorough review of existing policies could identify areas needing reform:

 

 

Enhanced Collaboration

 

Collaboration among various stakeholders is crucial:

 

 

 

Conclusion

California’s ongoing struggle with illegal cannabis operations highlights broader challenges in navigating legalization complexities. Despite progress since 2016, issues like high taxation, complex regulations, community attitudes, and environmental impacts hinder effective enforcement. To combat illicit activities, California needs a multifaceted strategy involving policy reforms, better collaboration among stakeholders, community engagement, and public education campaigns. Such comprehensive approaches are essential not only to address the black market but also to foster a thriving legal cannabis industry that benefits all residents. California’s experience will likely serve as a critical case study for other states facing similar challenges in cannabis regulation.

 

LEGAL CANNABIS VS. BLACK MARKET WEED, READ ON…

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The More States That Legalize Cannabis, the Lower Youth Consumption Rates Go, What Gives?

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Youth Cannabis Consumption continues to drop despite more legalization

When I was a teenager in the late 90s and early 2000s, you couldn’t escape the anti-drug messaging. It was everywhere – plastered across school hallways, embedded in our favorite cartoons, and drilled into our consciousness through endless PSAs. This was perhaps the height of the Drug War, where “Just Say No” wasn’t just a slogan, it was practically a religion.

I distinctly remember the dire warnings from authority figures about what would happen if we even thought about legalizing cannabis. “It would send the wrong message to the children!” they’d cry, clutching their D.A.R.E. pamphlets like precious pearls. The “What about the children?” argument became the prohibitionists’ favorite weapon, wielded with righteous fury against any suggestion of drug policy reform.

Fast forward to 2024, and we’re living in a vastly different landscape. Cannabis is legal in numerous states, available in sleek dispensaries rather than sketchy back alleys. And guess what? Those apocalyptic predictions about youth consumption skyrocketing? They didn’t just miss the mark – they got it completely backwards.

Recent research has revealed something fascinating: over the past decade, as more states have legalized cannabis, youth consumption has actually dropped significantly. That’s right – while adult use has reached historic highs (pun intended), fewer teenagers are experimenting with cannabis than during the height of prohibition.

Today, we’re going to dive deep into these findings and explore the possible reasons behind this counterintuitive trend. What changed? Why are kids today less interested in cannabis despite – or perhaps because of – its increasing legitimacy? The answers might surprise you, and they certainly offer some valuable lessons about drug policy, youth behavior, and the importance of honest, evidence-based approaches to public health.

Let’s unpack what the research tells us about youth cannabis consumption in the age of legalization, and why sometimes, the best way to protect our kids isn’t through fear and prohibition, but through regulation and honest dialogue.

A groundbreaking study published this month in Pediatric Reports has shattered the prohibitionist narrative about legalization and youth cannabis use. Drawing from the Centers for Disease Control and Prevention’s Youth Risk Behavior Survey, which polls high school students from grades 9-12, researchers uncovered a remarkable trend: cannabis use among teenagers has plummeted since 2011, even as more states embraced legalization.

The numbers tell a compelling story. In 2011, nearly 40% of adolescents reported having tried cannabis at least once. By 2021, that number had dropped to just 27.8%. Even more striking, regular use (defined as consumption within the past month) fell from 23.1% to 15.8% during the same period. Perhaps most encouragingly, early experimentation – trying cannabis before age 13 – dropped from 8.1% to 4.9%.

“The significant decreases observed in both the ‘ever used marijuana’ and ‘currently use marijuana’ categories highlight a promising reduction in adolescent marijuana use, with usage dropping to approximately 70% of the levels recorded in 2011,” the researchers noted.

This isn’t an isolated finding. A separate JAMA study published in April 2024 found no evidence that state-level legalization led to increased youth consumption. Washington State, one of the first to legalize recreational use, offers a particularly interesting case study. Their student surveys show that not only has youth cannabis use declined since legalization in 2012, but teenagers actually report that cannabis is harder to access now than during prohibition.

Similar trends have emerged north of the border. Canadian researchers found that high-school students reported more difficulty accessing cannabis after nationwide legalization in 2019, with current use rates dropping from 12.7% to 7.5% as retail sales expanded across the country.

Even federal officials have been forced to acknowledge these unexpected results. Marsha Lopez, chief of the National Institute on Drug Abuse’s epidemiological research branch, recently stated, “There have been no substantial increases at all. In fact, they have not reported an increase in perceived availability either, which is kind of interesting.”

Massachusetts provides another compelling example. A study of high school students there found that youth were no more likely to use cannabis after legalization, though they were more likely to perceive their parents as cannabis consumers – an interesting detail we’ll explore further when we examine the potential reasons behind these trends.

The evidence continues to mount. A NIDA-funded study published in the American Journal of Preventive Medicine found that “youth who spent more of their adolescence under legalization were no more or less likely to have used cannabis at age 15 years than adolescents who spent little or no time under legalization.”

All this comes at a time when adult cannabis use has reached “historic highs,” according to federal data. This stark contrast between rising adult use and declining youth consumption raises fascinating questions about how legalization might actually be helping to decrease teenage interest in cannabis – questions we’ll explore in detail in the next section.

As the data clearly shows, youth cannabis consumption is dropping significantly. But why? The answer lies in a perfect storm of social, economic, and cultural factors that have fundamentally altered how teenagers perceive and access cannabis.

Let’s start with the most obvious factor: regulated access. In legal markets, dispensaries have a powerful incentive to card their customers – their licenses and livelihoods depend on it. Unlike the street dealer who operates with impunity and gladly accepts cash from anyone willing to pay, legitimate cannabis businesses face severe consequences for selling to minors. Now, I have nothing against the small-time grower selling their homegrown stash to other consenting adults, but when we’re talking about organized crime networks controlling the black market, the dynamics become far more problematic.

But access is just part of the story. Perhaps more significant is the radical shift in how we educate young people about cannabis. Gone are the days of hyperbolic “scared straight” tactics that characterized my youth in the late 90s. Today’s drug education tends to focus on facts rather than fear, helping teenagers make informed decisions. This more honest approach, coupled with the “adult use” framing of legal cannabis, has effectively repositioned marijuana as something for grown-ups – like alcohol or tobacco.

Here’s where it gets really interesting: when I was a teenager, smoking weed was the ultimate act of rebellion. Nothing said “stick it to the man” quite like sparking up a joint. But in 2024, “the man” literally dispenses weed through corporate channels. For today’s contrarian teens, being “counter-culture” might actually mean being “counter-pot,” especially when it comes to big corporate cannabis. When something’s legal and commercialized, it loses that forbidden fruit appeal that made it so attractive to previous generations.

The role of technology can’t be overlooked either. Today’s teenagers have unprecedented access to entertainment and social connection through their devices. While my generation might have gathered in someone’s basement to smoke weed and listen to music, modern teens can immerse themselves in vast online worlds, connect with friends through social media, or lose themselves in endless streams of content – all without leaving their rooms.

Back in my day, the internet was just finding its footing. Sure, we had instant messaging and early social media, but it wasn’t the all-encompassing digital ecosystem that exists today. With fewer entertainment options, smoking weed with friends was often the default adventure. We’d get high and create our own fun, usually resulting in the kind of mischief that makes for great stories but questionable life choices.

The decline in youth cannabis use seems to stem from this perfect convergence of factors: better prevention education, regulated access that actually works, the loss of rebellious appeal, and the existence of countless alternative activities. One thing is crystal clear – legalization hasn’t increased youth consumption as prohibitionists predicted. If anything, it’s helped create an environment where fewer kids feel compelled to experiment with cannabis during their formative years.

SOURCE:

https://www.marijuanamoment.net/teen-marijuana-use-dropped-in-u-s-as-states

-enacted-legalization-new-study-using-federal-data-shows/

 

TEEN MARIJUANA DROPS WITH LEGALIZATION? READ ON…

TEEN MARIJUANA USE DROPS WITH LEGALIZATION

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Marijuana Rescheduling: Delays, Adverse Participants… It’s All Good

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Last Thursday, we learned that the DEA’s marijuana rescheduling hearings are delayed until early next year. We also saw the list of 25 participants invited by the DEA to testify at those hearings. The takeaways here are: a) we will not have a substantive hearing on marijuana rescheduling until a new President takes office, and b) most of the hearing participants “represent law enforcement and anti-marijuana lobbies” as stated by MJBizDaily. Many people online didn’t like this at all, but I’ll humbly submit that it’s closer to a nothingburger.

The sky is not falling; delays are normal (and expected)

Anyone who has been around litigation or other court proceedings knows that delays are typical. You don’t have to be an administrative law expert (I’m not) to appreciate that. In this respect, it is puzzling why some of the industry folks, including cannabis lawyers, were howling at last Thursday’s news. It’s like complaining about the color of the sky.

Administrative Law Judge (ALJ) John Mulrooney’s Preliminary Order (“Order”) strikes me as a typical housekeeping exercise. He notes that the DEA hasn’t clarified which of the rescheduling hearing’s 25 participants support rescheduling, and which don’t. The Order gives a November 12 deadline (pretty tight!) for clarification on this point, and on related important issues– including disclosures of any known participant or DEA conflicts of interest. The Order also gives the DEA until November 12th to designate its counsel of record.

The Order is also clear that the previously scheduled December 2nd hearing remains on the docket. Participants must come prepared with “January-February 2025” dates for the big show. Lest you believe that the question of cannabis rescheduling will be fully and finally resolved at that time, I’m here to tell you otherwise. The hearings may drag on for any number of reasons, and once concluded, the ALJ will likely take his time arriving at a decision. Moreover, that decision could be litigated.

In short, people need to take a breather and understand that things are going as expected. Back on May 1, the day after the DEA agreed to initiate Schedule III rulemaking, I wrote that “I doubt cannabis will be on Schedule III” by Election Day. In the bigger picture, and long before that, I highlighted how Biden “passed the buck, putting us on an uncertain, circuitous path” by kicking off this rescheduling inquiry. For the 1,000th time, Congress needs to act.

The participant list isn’t a huge deal; could even be helpful

The ALJ is presiding over a rulemaking process and making a record. A “record” in judicial proceedings is a technical term: it means the written account of all documents, evidence and proceedings in a matter. The record has already begun to accrete in this one, by way of the 42,925 comments on marijuana rescheduling submitted prior to the July 22 deadline (69.3% of them in support of rescheduling). The early 2025 hearings will continue to build out the record.

I mentioned above that the ALJ’s rulings may be litigated. If I were in the Judge’s chair, I’d make every possible effort to hear, on the record, from participants opposed to rescheduling. This is a useful way to insulate the Judge’s likely decision to follow the DEA’s Schedule III recommendation: all are fully and fairly heard.

No matter how much “evidence” or persuasive testimony opponents may conjure and enter into the record, it should not be enough to unseat the findings from FDA/HHS. That 250 page script considers the eight factors that determine control of a substance under 21 U.S.C. 811(c)– including that marijuana has a currently accepted medical use (CAMU). The report also contains favorable relative findings on abuse liability, with respect to other scheduled and unscheduled drugs (fentanyl, ketamine, alcohol, etc.). I just don’t see the naysayers getting there.

What’s next for marijuana rescheduling

Obviously, tomorrow’s elections are a pretty big deal. They don’t bear directly on these proceedings, but the composition of Congress and the Presidency for the next few years could potentially obviate the need for this rulemaking, or lessen its impact. Beyond that, a few interesting breadcrumbs may fall from the December 2nd hearing, including which witnesses will testify on behalf of the 25 selected participants (a few are associations with yet-undesignated reps), whether any conflicts of interest arise, and anything else.

Stay tuned for December 2nd if you’re a very process-oriented person. Everyone else can probably take a breather. This is what Biden signed us up for, after all, instead of following through with his campaign promises to decriminalize marijuana. (I couldn’t resist.)

For more on this topic, check out the following posts:



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