Marijuana Business Daily

Infused beverages lead marijuana product sales spike on Election Day

Published

5 months ago

November 8, 2024

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Marijuana product sales jumped nearly 6% on Election Day compared to the previous three Tuesdays, according to Seattle-based cannabis industry analytics provider Headset.

Nearly every product category experienced an increase in sales in the 15 regulated U.S. marijuana markets tracked by Headset.

THC-infused beverages were the product of choice for many cannabis consumers on Election Day; sales in that category jumped 14.2% on Tuesday, the biggest increase in any segment.

Beverages typically account for 1% or 2% of retail sales, although infused beverage sales spike during the holidays, when social gatherings increase, according to Headset Data Analyst Mitchell Laferla.

“In 2024, the Beverage category saw the largest spike in total sales across all categories on 4/20, 4th of July, and Labor Day,”

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Marijuana Business Daily

Oklahoma voters could weigh in on adult-use marijuana legalization in 2026

Published

2 days ago

April 4, 2025

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Oklahoma voters could see an adult-use marijuana legalization initiative on their 2026 ballots.

Legacy advocacy group Oklahomans for Responsible Cannabis Action (ORCA) would need to collect more than 172,000 signatures by July to place proposed State Question 837 on state ballots, according to The Oklahoman.

For that to happen, though, the measure’s language must survive any legal challenges.

The measure would be the second attempt by legalization advocates to introduce recreational cannabis in what was for years the most business-friendly medical marijuana market in the country.

Oklahoma voters decisively rejected adult-use marijuana legalization in a low-turnout March 2023 special election, with 61.67% of voters opposed.

ORCA Director Jed Green told The Oklahoman that Question 837 is crafted with that loss in mind.

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Marijuana Business Daily

MJBizCon offers speakers chance to share cannabis insights, shape industry

Published

2 days ago

April 4, 2025

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The most fulfilling part of an MJBizCon presentation is right after the Q&A, when the speaker is met by exuberant and inspired audience members.

Questions are asked, cards are exchanged and the excitement is palpable.

Cannabis industry experts interested in inspiring their peers and advancing the industry have until 11:59 p.m. ET on April 11 to apply to speak at MJBizCon 2025. Replies will likely go out in May.

So far, nearly 170 speaker applications have been received.

This year’s MJBizCon – the 13th edition – is scheduled for Dec. 2-5 at the Las Vegas Convention Center.

Speaking at the world’s largest marijuana business conference and trade show “offers a chance to share insights and strategies that empower others to elevate their businesses

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As cannabis consumer tastes evolve, industry must look beyond potency

Published

4 days ago

April 2, 2025

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chris O’Ferrell (Courtesy photo)

For years, the cannabis industry has been shaped by a singular focus: THC potency.

Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.

But is that truly what makes marijuana special?

Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.

The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.

Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.

Keeping up with industry trends while

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