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We continue to represent many buyers and sellers of OLCC marijuana licenses. At any given time, we run 10-12 such transactions, and sometimes more, as we have done over the years. There have been a few changes recently that are worth noting, especially regarding OLCC protocols. I will also briefly touch on other market dynamics.

OLCC Updates

a. Quick assignment of tasks

Gone are the days when buyers and sellers would wait months to hear back from an OLCC investigator after filing a change of ownership application. OLCC “processing dates” page. reports that applications for change of ownership are now being assigned and processed until September 3, 2025. This is not true. Over the past month or so, we have seen a number of applications set within a week or two of submission. They move fast.

b. Completed applications are required

OLCC Licensing Officers have begun pre-screening applications and are returning applications that lack the required documents. The old practice of applicants uploading filler documents will no longer be accepted. The idea here is to ensure that organized applicants are not forced to wait in line behind their unorganized counterparts, creating a bottleneck. In the future, incomplete applications will be delivered to the assignment queue only after all missing documents have been provided.

c. The 60-day appointment period expires

In case you missed it, the OLCC filed a Notice of Proposed Rulemaking September 25, 2025. The main aim was to comply with the 2025 legislation, but some technical updates were also made. These include OAR 845-025-1135(2)(A) and (B), which provide that applicants:

“…must complete the application process within 60 calendar days after the Commission notifies the applicant that the application has been designated,” and that “if the applicant does not complete the application process within 60 calendar days, the application will be canceled and suspended.”

Getting into such purgatory is a dangerous game. Most purchase agreements have cancellation periods, deposit forfeiture provisions, and other negative consequences for buyers, particularly those who fail to move forward properly. On the seller’s side, the downloaded program can be disruptive if there are problems with the landlord or if the seller has given the keys to management contract— something people still do regularly, often against advice.

d. Limited inspectors

We have recently experienced some delays with the availability of an OLCC inspector. There are probably not many of them. Several are also designed for large areas, making planning a challenge. Things tend to slow down around the end of the year holidays as well. When there is a change of ownership, final inspections are usually required by both the buyer and the seller, and the parties should be flexible.

Different market dynamics

a. Buyer’s market

Too many OLCC license and business sales these days are “fire sales”. Many sellers fail businesses that want to salvage some valuables under duress and leave in a hurry. This gives buyers significant leverage that should continue unabated even as the OLCC improves its processes and despite the ongoing moratorium on new licenses. These market dynamics are the new normal and have been for some time.

b. Brokers

Cannabis transactions in Oregon continue to suffer from unscrupulous or incompetent cannabis dealers brokerswith few exceptions. Every week, buyers and sellers come to us with confusing LOIs, dangerous purchase agreements, stupid leases and other contracts drawn up by brokers, some of whom also purport to act as escrow agents, application consultants and general counsel. We have spoken to these brokers and even filed malpractice complaints; but ultimately buyers and sellers should use common sense here.

c. Buyer profiles

We’ve been seeing a lot of Chinese buyers in the last year or so, following the Eastern European wave of buyers a few years ago. Existing network operators also continue to rake in licenses here and there. At the moment, there is very little action from multi-state operators (MSOs), and it would appear that Canadian public companies are not interested.

Stay tuned

I’ll touch on all of this again at the end of the year at my annual Oregon Cannabis “The state of the state“. In the meantime, take care and please give us a call if you need help getting or eliminating your Oregon cannabis license.

Source: Legal Canna Blog

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The DEA dispensary application portal is now live

For state-licensed medical marijuana operators, a narrow and potentially transformative window has opened that could position your business for future interstate and even global commerce.

While acting as the Prosecutor General rezoning order likely to face legal challenges, the immediate reality is that you have 60 days to act. As of yesterday, April 28, holders of state medical marijuana licenses can apply for DEA registration to manufacture (this includes cultivation and limited processing), distribute, and dispense medical marijuana.

DEA dispensary application portal is already operational and production and distribution applications are expected to comply with the standard DEA Form 225 Process.

We are not sure whether this framework would stand up to trialand if so, to what extent. However, it is clear that only those applicants who apply within this initial 60-day window are eligible for expedited review, which must take place within six months of application. The transfer order does not provide guidance on future application rounds or deadlines, leaving considerable uncertainty for those waiting.

In practical terms, this creates a first-mover advantage. If DEA registration ends up being the gateway to a federally recognized and possibly global market for medical cannabis, early applicants will have the best opportunity to participate.

We describe it as a “lottery ticket” not because it is speculative, but because it requires an upfront investment with uncertain outcomes. Retaining experienced counsel and preparing the relevant application typically costs in the range of $10,000 to $15,000 (including DEA fees), with additional costs depending on the complexity, scope and number of DEA filings required. The bet is $10,000 to $15,000 on a potential growth opportunity of hundreds of thousands or millions of dollars.

For those who are ready to move forward, we can help navigate the process effectively and strategically. Our team is one of the few with DEA ​​registration experience. We can:

  • Provide a clear overview of the DEA registration system and historical precedents
  • Prepare you for possible follow-up DEA inquiries and requests for additional information
  • Assistance in completing and submitting your application
  • Develop a comprehensive support package to strengthen your submission when the DEA seeks additional information
  • Advise on international treaty obligations and operational compliance considerations referenced by the order

If you plan to register with the DEA during this period, we encourage you to connect with our team to discuss your options. We are ready to provide you with a free consultation and help you evaluate whether this opportunity fits your business strategy.

Source: Legal Canna Blog

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Like any retail operation, your design has a big impact on your customers’ shopping experience

*This article was originally published on March 9, 2026*

Like any retail, the design of your dispensary has a big impact on the customer’s shopping experience and how they feel about your brand. That’s why it’s so important to use effective dispensary design elements that attract and retain you target customers. A well-designed store that is welcoming, unique and functional will help build brand loyalty and ultimately increase sales.

In this guide, we’ll break down the basics of modern dispensary design, including innovative features to consider, dispensary design steps, case studies of unique retail stores we love, and DIY design ideas to help you create a great cannabis retail space.

Basics of effective dispensary design

Layout optimization

Thoughtful planning is the basis of effective dispensary design. You want to provide a smooth, intuitive process that enhances your customers’ shopping experience. Navigating the cannabis retail space should be easy and stress-free. When designing your cannabis dispensary layout, keep the following in mind:

  • Entry and registration areas: They should be clearly marked and easy to navigate.
  • Product demonstration areas: Use open or glass display cases to display merchandise, making it easier for customers to browse.
  • Waiting areas: Comfortable seats and interesting content can improve the waiting experience for your customers.

Adequate lighting

It may seem like a counterintuitive thought, but lighting plays a key role in creating the right mood for your dispensary and making your cannabis products stand out. Use a mixture of environment, the task and accent lighting to create a welcoming atmosphere and draw attention to core products.

Customer flow

Make sure you design your store to facilitate a smooth flow of customers from entry to exit. You can do this with:

  • Clear signs: To help customers navigate the store easily.
  • Well-placed checkout areas: Strategically place your cash register to avoid bottlenecks.

To read the rest of this article about Cova software, Click here

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Mastering Cannabis Dispensary SEO: 28 Actionable Tips to Boost Online Visibility

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Mastering Cannabis Dispensary SEO: 28 Actionable Tips to Boost Online Visibility

The article was originally published on February 6, 2025

Cannabis retailers have found themselves in a difficult position. On the one hand, the cannabis industry is more massive than ever, and the customer base continues to grow by the day. On the other hand, restrictiveadvertising rulesmeans you cannot market your dispensary in the same way as a regular retailer. That’s why it’s so important to have an effective cannabis dispensary search engine optimization (SEO) strategy. Keyword research, blog content, local SEO, and organic link building are just a few tactics dispensary owners can use to improve search rankings and increase organic search traffic.

In this article, we’ll dive into the most effective SEO practices and provide actionable optical SEO tips to boost yourmarketing cannabisefforts and optimization of your store’s digital presence.

Why SEO Dispensary Matters

As a cannabis retailer, you face strict regulations that limit your ability to advertise on the most popular digital platforms such as Google, Facebook and Instagram.

however,59% of surveyed buyersare said to do their research on Google before making a planned purchase, giving you the opportunity to attract buyers through organic search engine optimization.

To read the rest of this article about Cova software, Click here

Post Mastering Cannabis Dispensary SEO: 28 Actionable Tips to Increase Your Online Visibility first appeared on Marijuana Retail Report – News and information for cannabis retailers.

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