Pre-rolls were the top-selling product category in the US cannabis industry in 2025, according to a recent Custom Cones USA REPORTcompiled from survey insights and sales data from cannabis analytics firm Headset.

The report found that sales of pre-roll cannabis generated $3.6 billion in revenue last year, with more than 383 million units sold — a 15.9% market share for the US industry.

Pre-rolls also saw more growth last year than any other product category, according to the report, with nearly 10% year-over-year growth and an 18.6% increase in sales, continuing a five-year trend.

By 2025, the cannabis flower had consistently surpassed other product categories of the industry.

“Pre-rolls are no longer an afterthought. What started as a byproduct of cutting, pre-rolls have matured into a highly competitive, innovation-driven category where brands are winning through quality, scale and smart branding.” – Harrison Bard, CEO of Custom Cones USA, in a press release

The report also highlights the rapid growth of multi-pack pre-rolls last year, but noted that single-pack, 1-gram pre-rolls remain the category’s best-performing format, earning $1.44 billion in 2025.

The survey results showed that most pre-roll manufacturers predict that injected pre-rolls will be the next big industry product trend.

Furthermore, millennials are the most frequent consumers of pre-rolls, accounting for about 44% of total sales.

A coalition of hemp industry stakeholders and advocacy groups filed a temporary restraining order against the Texas Department of State Health Services (DSHS) and the Texas Health and Human Services Commission on Tuesday, seeking to block recently implemented ban on smoked hemp products, Texas Tribune reports.

Enacted on March 31, the ban bans the sale of cannabis flowers, pre-rolls and vaporizers. DSHS officials targeted the products by updating state regulations to count the cannabinoid THCA — which by itself is not intoxicating, but when decarboxylated (heated or burned), turns into delta-9 THC — toward the maximum THC allowed in hemp products. According to state law, hemp-derived products must not exceed the federal limit of 0.3% THC content.

In their challenge, however, the plaintiffs argue that state officials lacked the authority to issue such sweeping changes.

“Under current Texas law, hemp is defined by its delta-9 THC concentration of no more than 0.3%. These Texas officials and state agencies are clearly trying to create new law in direct opposition to what the Texas legislature intended.” — David Sergi, attorney for the Hemp Coalition, in a press release

Meanwhile, officials also passed new product testing and age verification requirements and significantly raised the state’s hemp licensing fees. The Hemp Industry Coalition is not challenging those changes.

“Texas hemp businesses wholeheartedly support those regulations, as they are under the agency’s authority,” Sergi said in the report. “We’re seeking to stop rules that would effectively end the state’s production of hemp and the sale of hemp products — items the Legislature chose not to ban during recent legislative and special sessions.”