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Are Women The Answer To The Weed Rebound?

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While we keep hearing about trouble in the cannabis industry, there are positives. Legal U.S. cannabis sales reached $26 billion in 2021, up from $20 billion in 2020. With this growth, the industry continues to be a source of opportunity for women.

According to a 2022 report by MJBizDaily, “Diversity, Equity & Inclusion in the Cannabis Industry,” women holding executive positions in the cannabis industry grew to 23.1%. But this falls short of the greater US business world where women hold 35% of leadership.   

Also, the number of cannabis consumers in the U.S. who identify as women is also growing, A recent report from Headset determined that the rate of growth for female consumers in the U.S. is outpacing that of males — 55% vs. 49%, respectively.  

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To help woman have a bigger impact, Green Market Report has chosen Women’s History Month as the perfect time to host its second annual Women’s Summit. It will be held on March 23 in New York City. Last year’s sold-out event was noted for its diversity among established CEOs and up-and-coming entrepreneurs. In a survey  by Peterson Institute for International Economics of 21,980 publicly traded companies in 91 countries demonstrated that the presence of more female leaders in top positions of corporate management correlates with increased profitability of these companies. 

Debra Borchardt, founder of Green Market Report, states, “There’s no doubt the industry has faced some tough headwinds, but this current disruption will lead to a stronger industry overall. The get-rich-quick folks will get pushed aside and those that truly perform well will remain. The upheaval creates a buyer’s market in the industry and could create opportunities for new entrants into the market.

“There are numerous cannabis properties for sale at bargain prices. New owners will be able to snap up these businesses with right-sized pricing. If women can get the financing, there could be some seriously good deals for them. Samantha Gleit of Feuerstein Kulick will be speaking at the Summit about the decision on raising capital and debt decisions that come with growing your brand.”  

RELATED: CannaMoms: The Key To Global Marijuana Legalization?

Curt Dalton, the founder of Cannabis.net, one of the leading voices for the stoner consumer, noted that “Debra and GMR has helped give creditability to the industry, lifted up women and called BS on players who have played fast and lose”. 

“Leave it to Debra Borchardt and Green Market Report to be the champion of female cannabis entrepreneurs!,” shared Kim Ring, President of Ring Communications. “With the industry starting to catch fire again, it’s great to see that Debra is ensuring women have a seat at the table. By sharing the facts as a journalist, reporting on the good, bad, and ugly, she has helped provide the industry with creditability. Over the course of my cannabis career, not only has GMR has become my go-to woman-run cannabis publication, but I have powerhouse women in media (including Debra) to thank for educating me and helping me grow as a respected publicist in this industry.”  

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Anne Donohoe, Managing Director at KCSA Strategic Communications, echoed those sentiments. Deb is a true pioneer in this industry. She was among the first financial journalists to see that this was a serious market with incredible potential. There were one off articles, full of puns and innuendo, but no one else was really covering it from a business perspective as a dedicated beat. She took the time to research, talk to everyone she could, and really got to know this industry inside and out — and has provided fair and honest reporting through the highs and the lows. No one knows this industry better than she does.”  

RELATED: More And More Women Are Taking CBD As A Daily Supplement — Here’s Why

Shawna Seldon McGregor, founder of Maverick PR had this to say about the value of the Summit. “This will be the second year in a row that I have attended the Green Market Report Women’s Summit. Last year, the room was packed with women and our male allies. It was one of the most energetic and informative summits of the year. Now I’m coming back and can’t wait to hear the unique perspective of the moment from the female cannabis industry leaders curated by Debra & GMR, while providing outstanding coverage of the expansion of the cannabis industry and ensuring diverse voices from female leaders are heard.” 

In the fall of 2021, Green Market Report was acquired by Crains in a deal negotiated by David Feldman of Skip Intro Advisors. 



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Outdoor Marijuana Grows Are Better All The Way Around

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Despite the massive investment by some in the industry, outdoor grows are the healthier, cleaner option

Like fruits and vegetables, outdoor floors yield the richest flavor and the least expensive products. The same can be said about cannabis, outdoor marijuana grows are better all the way around. When the industry started becoming legal, hundreds of millions were invested in indoor grow with the assumption cost per pound would stay high. Companies like Tilray built massive indoor grows, but over time they have caused expensive upkeep, high consumer prices, and upset neighbors. And do they produce the best cannabis? By leveraging natural resources like sunlight and soil, this method reduces environmental impact, enhances product quality, and fosters community harmony.

RELATED: Music Is A Turn On Like Sex And Marijuana

Outdoor cannabis cultivation drastically lowers greenhouse gas emissions compared to indoor growing. Research shows outdoor farming can emit up to 50 times less carbon dioxide than indoor production, which relies heavily on artificial lighting, air conditioning, and dehumidifiers. Additionally, outdoor grows eliminate the need for energy-intensive equipment, reducing electricity consumption and promoting sustainability. Water conservation is another key advantage; outdoor farms often use natural rainwater or precision watering techniques, minimizing waste. Furthermore, the absence of chemical fertilizers in many outdoor setups helps protect local ecosystems from pollution.

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Outdoor growing is more cost-effective for both producers and consumers. It eliminates expenses associated with indoor cultivation—such as high electricity bills and specialized equipment—making cannabis more affordable. For home growers, cultivating outdoors fosters a connection with nature while empowering individuals to produce their own medicine sustainably.

Sun-grown cannabis benefits from exposure to full-spectrum natural light, enhancing its terpene profiles and cannabinoid production. This results in richer flavors, aromas, and potency that indoor setups struggle to replicate. Outdoor cultivation also allows plants to grow larger and healthier due to unrestricted space and access to diverse soil nutrients. This translates to higher yields and better-quality products for consumers. Additionally, outdoor-grown cannabis often develops unique characteristics influenced by the local terroir, offering a diverse range of experiences akin to wine production.

Outdoor marijuana farms are less disruptive to neighborhoods compared to indoor facilities. Indoor grows often require extensive infrastructure upgrades, leading to increased energy demand and noise pollution from machinery. There has been an uprising by some local governments about the grows.

RELATED: The Science Behind Why Music Sounds So Much Better When You’re High

In contrast, outdoor farms blend harmoniously with their surroundings, relying on natural processes rather than artificial systems. Moreover, outdoor cultivation supports local biodiversity by integrating companion plants that deter pests naturally and enrich the soil.

While outdoor cultivation is environmentally friendly, it poses challenges such as susceptibility to pests and weather fluctuations. However, solutions like greenhouses can provide controlled environments while retaining the benefits of natural sunlight. Choosing resilient strains adapted to local climates further ensures successful harvests.



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The Cannabis Industry Needs Luck With The DEA

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It will take more than Irish luck to help the cannabis industry win over the DEA.

Million of consumers are fans of cannabis, not only to chill out but for medical reasons. In fact, it has become a replacement for alcohol and spanned a movement call California sober. Aside from the thousands of mom and pop small business owners, cannabis employees over 440,000 people. Even the staid AARP has agreed it has health benefits. Over 80% of the country believe it should be legal in some form, but the cannabis industry needs luck with the DEA to move forward. Rescheduling cannabis means changing its classification under the Controlled Substances Act (CSA), moving it from a more restrictive schedule (like Schedule I) to a less restrictive one (like Schedule III), acknowledging its potential medical uses while still maintaining regulatory controls. 

The Drug Enforcement Administration (DEA) had scheduled hearings on the proposed rescheduling of cannabis to begin on January 21, 2025. However, these hearings were abruptly canceled by DEA Administrative Law Judge John Mulrooney following legal challenges from pro-reform witnesses. This cancellation has pushed back the rescheduling process by at least three months, with no clear timeline for when it might resume.

DEA Interim Final Rule: What Is 'Synthetically Derived THC'?
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The delay stems from allegations of improper communications between DEA officials and anti-rescheduling witnesses. While Judge Mulrooney rejected some key arguments from rescheduling proponents, he granted a request for leave to file an interlocutory appeal, effectively putting the entire process on hold.

The transition to the current administration has further complicated matters. On February 11, 2025, Terrance C. Cole was nominated for DEA administrator, an individual known for his opposition to cannabis reform. This nomination signals a potential shift in the DEA’s approach to marijuana policy, which could further impede rescheduling efforts.

Even if rescheduling were to move forward, it would face significant regulatory challenges. Critics argue that as a Schedule III drug, marijuana would remain under DEA regulation, requiring the approximately 15,000 cannabis dispensaries in the U.S. to register with the DEA and fulfill strict reporting requirements.

RELATED: Marijuana Use And Guy’s Member

The cannabis industry eagerly awaits rescheduling, as it would bring significant benefits, including the ability to claim federal tax deductions and credits currently prohibited under 26 U.S.C. § 280E. However, the ongoing delays and potential policy shifts under the new administration have created uncertainty in the market.



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Will Marijuana Help States During Economic Uncertainty

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Since the last downturn, more states have legal marijuana – with its strong revenue stream

It seems economic uncertainly has arrived. Wall Street has taken a major tumble as unemployment seems to rise. Consumer confidence has been shaken as prices on staples, including eggs, remain high. Tariffs with neighboring countries are threatening jobs and household budgets.  While the federal government is less concerned, state budgets could take bigger hits.  But will legal cannabis, will marijuana help states during economic uncertainty?

RELATED: Science Says Medical Marijuana Improves Quality Of Life

Marijuana legalization has emerged as a powerful economic tool for states, offering a lifeline during uncertain economic times. By fostering job creation, generating significant tax revenue, and stimulating local economies, the cannabis industry has proven to be a transformative force.  Already, three states make over $500 million in annual tax revenue from the plant.

Photo by Cappi Thompson/Getty Images

The cannabis industry is one of the faster-growing sectors in the U.S., with job opportunities spanning agriculture, retail, manufacturing, and ancillary services such as compliance and marketing. Over the past decade, legal cannabis jobs have surged, with projections indicating continued growth should the federal government allow. For instance, states like Massachusetts already report more cannabis-related jobs than traditional professions like cosmetology. This job creation not only reduces unemployment but also injects income into local economies through consumer spending on essentials like housing and transportation.

Legal marijuana markets generate billions in tax revenue annually. States have embraced legalization use these funds to bolster budgets and invest in critical public services. For example, Colorado allocated $7.3 million from cannabis tax revenue to homeless services and housing initiatives1. Nationwide legalization could further amplify this impact, with estimates suggesting $8.5 billion in annual tax revenue for all states combined. These funds are often reinvested in education, infrastructure, public health programs, and community development projects.

Cannabis legalization revitalizes local economies by attracting businesses and increasing demand for commercial real estate. Most cannabis business tend to be mom and pop business including retailers, farmers and local regional producers of products. From cultivation facilities to retail dispensaries, the industry drives investments in equipment and infrastructure that benefit both urban and rural areas. Moreover, every dollar spent on cannabis generates an additional $2 in economic activity through a multiplier effect. States like Alaska, Colorado, and Massachusetts demonstrate how per-capita economic benefits can significantly enhance local prosperity

“Cannabis drives economic growth, creates jobs, and generates tax revenue while offering a safer alternative to alcohol. It’s a less harmful recreational substance and a valuable medicine to millions of Americans” shares industry expert Jesse Redmond, Head of Investor Relations & Business Development of LEEF.

Legalization also reduces the financial burden of enforcing marijuana prohibition. The U.S. spends approximately $7.7 billion annually on drug enforcement. By redirecting these funds toward education, regulation, and community support programs, states can achieve both economic savings and social equity.



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