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Chris O’Ferrell (Courtesy photo)
For years, the cannabis industry has been shaped by a singular focus: THC potency.
Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.
But is that truly what makes marijuana special?
Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.
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The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.
Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.
Keeping up with industry trends while
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