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Best Tips For Job Hunting in the Cannabis World

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Find a job you love is tough, so here are some tips to help in the hunt.

The marijuana industry continues to expand across the country.  BDSA, a leading analytic company which covers cannabis, just released their 2023 report where they industry grew to $29.5 billion in the US.  We reached out to Scott Rabinowitz at the nationally respected Herd Freed Hartz about job hunting and he offered these suggestions.

The Fresh Toast – finding the perfect role is tough, so here are the best tips for job hunting in the cannabis world.

Related: California or New York, Which Has The Biggest Marijuana Mess

Scott brings over 16 years experience in the executive search industry and serves as a strategic recruiting partner to top executives. He combines a strong national and international network with a concentrated focus on serving Northwest based clients. Prior to joining Herd Freed Hartz, Scott served 5 years as Executive Vice President and Managing Director building out DHR International’s Seattle office.

Is it better to approach a company you are interested in or wait until they post an opening

It depends on the role.

For Executive roles I suggest using online postings ONLY as research and NOT apply for executive roles directly through a company website., Instead use the information you learn about the company to craft a compelling introduction that addresses the hiring company challenges and demonstrates your insight into their needs. I’m a firm believer in creating your own opportunities as well. If you are passionate about a company and their products, services or brand – let them know!

The key to success in your job search is not only understanding yourself, your skills and experiences but understanding the company that is hiring you. Many job seekers make the mistake of looking at job opportunities only through the lens of “Whats in it for me?”. Set yourself up for success by focusing on the roles challenges and how you can make a difference

For Non Executive (Supervisor, Manager, Director) roles- The same strategy of thinking about the hiring companies specific challenges applies, but for these roles its fine to apply online AND try to identify someone that you can connect with directly.

What should I focus on in the resume and in the interview

In 30 years of Executive search experience I have come to believe that all interviews come down to 2 simple questions.

1- What do you know about me?

2- How are you going to help me make or save money quickly?

As an applicant you want to focus all of your answers on those 2 potential topics

Q- Tell me about your career = What do you know about me?

Q- Share an experience where you =How are you going to help me make or save money quickly?

Interviewing is a complicated and unnatural conversation. Typically candidates have given a lot of thought to their own experience and expertise, thought through the ideal kind of culture they would like to be in and how many weeks of vacation would work for them. Succesful candidates have taken the next step- To be able to talk about the hiring company with passion and specificity, to be able to demonstrate that your experience exists to help solve their issues and that you are someone that aligns with their values and pace.

Simple Interview Hack:

When asked a “tell me about a time when?” Question your answer should have 5 elements

  1. Here is what the challenge we faced was
  2. Here is what I recommended
  3. Here is what we did
  4. These were the results
  5. This is what I learned

Use this template to prepare relevant examples to share during your interview. Keep it short, keep it specific and even if it’s a challenge- This is the time to Brag

What is the correct length of a resume? 

Best Practices used to be that Resumes should be no longer than 2 pages. THIS IS NO LONGER THE CASE. The highest and best use of a resume is to lead to a conversation. Your resume should be authentic to your experience, include specific details, metrics and expertise, include some compelling or interesting details that can fire a conversation. It doesn’t matter how long it is to me!

Resume Hacks

No Misspellings!

Create multiple resumes depending on the role you are looking for.

Align your experience with your target companies issues and challenges

Be personal- Please include something that can lead to a conversation beyond work- Travel, Reading, Sports etc

RELATED: Science Says Medical Marijuana Improves Quality Of Life

What is an appropriate follow up time

Send a Thank you note same day to anyone you interview with. Wait a week then you can reach back out for clarification and to continue to express your interest. Beyond that – don’t be a nudge.

We are entering a unique moment in our countries hiring history. We are facing a 10M person shortfall in the labor market. That means as Baby Boomers age out of the labor market there is a huge need for skilled and experienced labor in the market and it is a battle to identify and attract top talent. As a job seeker this means that you have more options than you have in the past. Companies need to raise their hiring game in order to compete. If you can arm yourself with some simple tricks a job hunt is an ideal time to take stock of yourself and your goals. At the same time don’t forget to focus on your target- Put your focus on them and you will be ahead of the game!

 



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Three Wise Men Give Marijuana Strain Gift Suggestions

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It has become a popular gift with over 20% of the population putting it under the train. So we asked 3 wise man what to give (or consume) during the season.

The holiday season is a special time of year with a combination of Christmas, Hannakuh, and more are the modern hoildays descended from pagan holidays. Food, celebrations, gifts and a hint of something magical are all part of the holidays.  With Christmas, the three wise men bring gifts to the baby Jesus being steered by a star.  As we head into the last part of the season, why not think of the perfect gift to give or for yourself.  We have three wise men give marijuana strain gift suggestions to share with our readers.

RELATED: Can Pets Use Medical Marijuana or CBD

Terran Cooper, one of the rising stars of the industry and a part of the firm Falcon Rappaport & Berman who works in the cannabis industry.  New York based, he says while there are several great strains, he has two to share for the holiday season.

One of my favorite day time strains, Pineapple Express has skyrocketed in popularity following the 2008 film by the same name. This strain is one of the more energetic strains that I’ve come across, allowing for a nice balance between productivity and relaxation this holiday season. Its joyful and uplifting effects may pair nicely with last minute holiday tasks in addition to any festivities. Though infrequent consumers beware – its relatively high THC content means that a little can go a long way.

Beautifully wrapped Christmas gifts under a festive tree with glowing lights.

Andrew Laub, managing partner of Keneh Ventures and CEO of Cannabition, is a leader in the industry and shared his favorites. Golden Goat is my secret to finding joy in any moment, especially during the holiday season. Its tropical, citrusy flavor is bright and uplifting, just like its effects. I love how it gives me an energized, creative boost without feeling overwhelming, making it perfect for everything from decorating the house to hosting friends. It’s my reminder to savor the fun and chaos of the holidays.

Granddaddy Purple is like my personal escape when the holiday rush gets overwhelming. I love its rich, grape-like flavor and how it helps me unwind at the end of a busy day. Whether I’m binge-watching holiday movies or enjoying quiet time by the fireplace, this strain makes everything feel a little cozier and more magical.

Sour Diesel is my motivation when there’s too much to do and not enough time. Its energizing, citrusy aroma wakes me up, and its focus-boosting effects help me tackle long to-do lists with ease. I love using it to power through holiday prep, whether I’m wrapping gifts, planning meals, or brainstorming creative ways to make the season special.

RELATED: Holiday Hangover? Here’s How To Stop It Before It Strikes

Online cannabis influencer Miguel a.k.a Miggy420 (@miggy420) believes consumption of cannabis is a personal experience with everyone being different. He sees the endocannabinoid system as unique as snowflakes in winter. Some smoke to wash away ills, others to wash away the ills of society. He shared his two favorites.

Vin Diesel Diesel is a sativa grown by Dewey’s Cultivars. Her beauty matches her taste with gassy hits reminiscent of early 2000 diesel strains I would buy in the traditional market. These growers come with a biochemical background and it shows with this plant, pure bliss – and this is coming from someone who prefers indicas.

If you’re looking for something post family events i.e you just realized the debt you incurred for the little ones or you’re just happy your conspiracy Uncle is gone, I recommend Gelato Cake by Agro Couture. This indica dominant hybrid will have your mind drifting away and able to focus on what it is you really wanted to do, hot box your bedroom and binge watch YouTube.

Enjoy these suggestions and may everyone have a great holiday season.

 



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Teen Marijuana Use Continues To Drop With Legalization

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In another positive reason for cannabis legalization – teen use continues to drop.

One of the great arguments against marijuana legalization is it will lead to more youth partaking. This argument is brought out, despite teen alcohol use continuing to be a problem. Now, a new study shows teen marijuana is continuing to decline, coinciding with the increasing legalization of cannabis for adult use across the United States. This trend contradicts predictions made by opponents of legalization, who argued that easier access would lead to increased youth consumption.

According to the latest Monitoring the Future (MTF) Survey, supported by the National Institute on Drug Abuse (NIDA), cannabis use among 8th, 10th, and 12th graders is now lower than before the first states began enacting adult-use legalization laws in 2012. This decline is part of a broader trend of decreasing youth drug use, which has reached historic lows since the coronavirus pandemic.
Photo by 2H Media via Unsplash

The U.S. Department of Health and Human Service’s National Survey on Drug Use and Health reported an 18% decrease in the percentage of 12- to 17-year-olds who had ever tried marijuana from 2014 to 2023. Additionally, current marijuana use among this age group fell by 19%. Similarly, the Centers for Disease Control and Prevention’s Youth Risk Behavioral Survey found a 26% reduction in the percentage of high schoolers identifying as current cannabis consumers between 2013 and 2023.

Researchers attribute this decline to several factors:

  1. Regulated markets: Licensed dispensaries require proof of age, making it more difficult for teenagers to obtain marijuana.
  2. Effective ID policies: Studies show high compliance rates among licensed cannabis retailers in checking customer IDs.
  3. Shifting perceptions: There has been a significant drop in youth perceptions that cannabis is easy to access, despite the widening adult-use marketplace.

The trend is not limited to the United States. A Canadian study found high school students reported more difficulty accessing marijuana since the country legalized it nationwide in 2019

These findings support the argument that regulated marijuana markets for adults, with appropriate safeguards, can effectively deter youth access and use. The data suggests that legalization policies can be implemented in a manner that provides regulated access for adults while simultaneously limiting youth access and misuse.

As more states consider legalizing marijuana, this evidence can inform policymakers and public health officials in developing effective strategies to protect youth while allowing adult use. The ongoing decline in teen marijuana use demonstrates that legalization, when properly implemented, does not necessarily lead to increased adolescent consumption and may even contribute to its reduction.



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The Best Tips If You Are Giving Marijuana As A Gift

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Roughly 25% of people are planning to give cannabis as a holiday gift….here are some practical suggestions to make it a success.

Last year was a watershed year for Santa with 1 in 4 planning to add cannabis into their gift giving, the trend is only going up in 2024. Since the plant has become mainstream (except for a few in DC), it is to be found under the tree, next to the menorah and during festive gatherings. Gen Z and Millennials are leading the trend with 78% (vs. 56% of Gen X and Boomers) in planning to include cannabis in their holiday plans. But you you want to do it right, here are the best tips if you are giving marijuana as a gift.

RELATED: Science Says Medical Marijuana Improves Quality Of Life

While giving alcohol is a long tradition, giving cannabis is does have some variances.  To start, so far most can’t grab it out of personal stock or fish it out of Christmas gifts already given for the year. While Costco, groceries stores and Total Wine are the booze top sellers, it can be also purchased in bodegas, gas stations and other locations. Cannabis still has to be purchased at specialized dispensaries.

marijuana dispensary
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First, plan ahead when you shop. The good news is most dispensaries keep hours similar to a grocery store – open by 9 am and closing around or after 10 pm. This makes dashing in for a last minute gift or squeezing it in during the day easy. Remember to bring cash, have a plan and chill out.

The good news isyou can’t seem to be “cheap” giving weed. Most edibles are in a small price range, whereas wine bought at a grocery stores can go for $6-$100.  And the quality of the wine can vary greatly. Most edibles, including gummies, are within the same price point and potency while caring on quality.  Wana Brands, one of the nation’s leading gummy makers, hits the mid spot on price.  Also, unless you are doing a hefty gift basket, you are can give one or two items as a trail.

Never overestimate someone’s usage. Think about the recipient’s experience level and preferences when selecting cannabis gifts. For most, consider starting with low-dose or CBD-dominant products. Gummies, vapes, oil, or gift cards are all popular choices.  Also, ask the budtender what the best sellers for mid level consumers.

RELATED: The Most Popular Marijuana Flavors

If you are in the less than 50% of the population where legal cannabis is available, consider hemp beverages. It can provide a quick, similar high but is legal.  In Texas, they are huge sellers and can be found in some Total Wines, local convenience stores and other locations.

Lastly, have a hint of discretion, it might not be the best public secret Santa gift, but gummies can be a fun White Elephant!



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