Young women are consuming more pot than men for the first time in a historic shift in the $30 billion U.S. cannabis industry, prompting companies to revamp products and step up investments. Top cannabis retailers told Reuters they’ve started refocusing shelf space toward products that have proved popular with women, including edibles, tinctures, topicals, and beverages, in the hopes that any resulting rise in costs will pay off in the longer term.
Consumption
Breaking the Grass Ceiling: Pot firms rethink strategy as young women lead cannabis use
