Inside Josephine and Billie’s apothecary-styled marijuana store on Martin Luther King Jr. Boulevard in South Los Angeles, several cannabis brands are prominently displayed and labeled as Black-owned.
A tall, glass showcase centered along the back of the store – an homage to Black jazz legends Josephine Baker and Billie Holiday as well as the reefer-friendly, speakeasy “tea pads” of their day – features products from the likes of Queen Mary of L.A., Oakland Abstracts and Black Star Farms of New York.
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Whitney Beatty, co-owner of Josephine and Billie’s and a social equity licensee, is trying to pay it forward by providing a platform and shelf space for Black-owned brands.
She’s also catering to price-conscious African American consumers in the neighborhood and others who have been underserved or largely ignored by the marijuana industry in general and cannabis retailers in particular.
A small group of advocates and
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