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Cannabis Industry Employs The Same As These Companies

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The cannabis industry has had a rough couple of years, but things are looking brighter.  The one constant positive is consumer demand has continuously increased. You know it is good when Missouri has over $1 billion in sales last year. And, despite the struggles, the industry continues to grow.  In fact, surpassing other job reports, the cannabis industry grew 5%. Around 440,000 work in market as of today.  It is a clear indicator legal cannabis is here to stay.

RELATED: California or New York, Which Has The Biggest Marijuana Mess

While 440,000 is a big number – how big is it in relation to other industries?  BDSA, an analytical firm who covers cannabis, reported the industry made $29.5 billion in the legal market. It would have been over $30 billion if not for the chaos and huge illicit market in New York.  Like most industries, the weed one includes dispensaries, manufactures, some ancillary services, farmers and management.  It is also a very small sliver of greater farming community. America’s farm families represent two percent of the population and help feed the other 98%.

standing people during daytime

Subway Sandwiches with a revenue of 16.5 billion employees roughly 410,000 including the franchises.

Grocer Kroger employs 430,000 in 36 states in 2,700 locations with sales of $150,000.

Target has 440,000 in their US retail stores with sales of $107 billion.

Starbucks and their famed coffee have 381,000 brewing almost $36 billion in sales at 16,449 locations.

Dentists, clocking in at half the number at 202,000, but if you fold in everyone in the industry including dental hygienists, they have 1,140,861 people employed in the US dental industry as of 2023.

CocaCola’s total number of employees in 2022 was 82,500. This helps drive the juggernaut of beverages with more than 1.9 billion servings of drinks sold in more than 200 countries each day.

RELATED: The Most Popular Marijuana Flavors

The US alcohol industry supports around 4 million jobs, including employment in production, distribution, sales, bartenders and other related services.  They help drive the drinks market of $183.5 billion last year.

Constellation, the alcohol company invested in cannabis has approximately 10,000 employees and Diageo has 3,100 people across North America.

Tobacco manufacturing in 2021 had 16,767 people and generated $886.09 billion in 2023.

The U.S. pharmaceutical industry employs over 1.3 million people. It is the largest pharmaceutical market generating over $550 billion dollars.

There are 29,711 people employed in the Strip Clubs in the US as of 2023.

RELATED: The Most Popular Marijuana Flavors

As the cannabis market continues to grow and partner with adjacent industries, it will another part of employments, economy and everyday life.



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AARP

A New Cannabis Christmas Tradition For Santa

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He is known for working hard and this new tradition is helps him relax. Why not give Santa this special treat at Christmas?

A new holiday tradition is taking root in regions where cannabis is legal: leaving cannabis-infused treats for Santa Claus. This twist on the classic milk and cookies is gaining popularity among adults who want to add a festive and relaxing touch to their Christmas celebrations. As cannabis legalization spreads, more people are incorporating it into their holiday rituals. Instead of the traditional glass of milk and plate of cookies, some households are opting to leave Santa a special treat that might help him unwind during his busy night of gift-giving.

RELATED: Cannabis Has A History With Christmas

The tradition may have originated with the feast of St. Nicholas, a 4th-century Greek bishop known for his generosity. Children would leave food and drink for St. Nicholas and his attendants on December 6, and in exchange, they would receive gifts. Over time, this tradition evolved into leaving cookies and milk for Santa Claus. The new playful adaptation of a beloved custom reflects changing attitudes towards cannabis and its increasing acceptance in mainstream culture. In fact, BDSA, a leading analytics firm which covers cannabis, shared over 50% of people who use marijuana has had an edible. In fast, even the AARP has embraced medical marijuana since so many of their members are using it for a variety of issues.

Cannabis-infused edibles, particularly cookies, are a popular choice for this new tradition. These treats not only provide a tasty snack for Santa but also offer a potential moment of relaxation during his hectic Christmas Eve journey. However, it’s crucial to remember that these treats are strictly for adult consumption and should be kept safely out of reach of children and pets.

For those interested in trying this new tradition, here’s a recipe for Cannabis Christmas Sugar Cookies Santa (and other adults) might enjoy:

Cannabis Christmas Sugar Cookies Recipe

Ingredients:

  • 2 2/3 cups flour
  • 1 cup cannabutter
  • 1 cup brown sugar
  • 1 egg
  • 2 tbsp hemp hearts
  • 1 tsp vanilla extract
  • 1 tsp baking powder
  • 1/2 tsp nutmeg
  • 1/2 tsp salt
  • Red and green sprinkles (optional)

RELATED: Holiday Hangover? Here’s How To Stop It Before It Strikes

Create:

  1. Preheat the oven to 375°F (190°C) and lightly grease a baking sheet or line it with parchment paper
  2. In a large bowl, cream together the cannabutter and brown sugar until light and fluffy
  3. Beat in the egg and vanilla extract
  4. In a separate bowl, whisk together the flour, hemp hearts, baking powder, nutmeg, and salt
  5. Gradually mix the dry ingredients into the wet ingredients until a dough forms
  6. Roll the dough into balls and place them on the prepared baking sheet, leaving space between each cookie
  7. If desired, sprinkle the cookies with red and green sprinkles for a festive touch
  8. Bake for 10-12 minutes or until the edges are lightly golden
  9. Allow the cookies to cool on the baking sheet for a few minutes before transferring to a wire rack to cool completely.

This new tradition of leaving cannabis treats for Santa adds a modern twist to holiday celebrations in areas where it’s legal. Make sure they are accessible to adults only. Have a merry holiday.



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BDSA

New York Gets Cannabis Leadership Change

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After a chaotic and, some would say, failed rollout of legal marijuana, the lead official is stepping down

The failed legal marijuana rollout in New York cost taxpaying jobs, state revenues and crushed dreams. It was another painful blow to the weed industry and it made the Governor look foolish as she flailed to find a solution. Finally, New York get cannabis leadership change, but will it be able to fix the issue is anyone’s guess.

RELATED: NY Begs Tech Companies To Solve Their Weed Problem

Chris Alexander, the executive director of New York State Office of Cannabis (OCM) Management, is stepping down in June.  Earlier this month, the governor. announced the OCM will be restructured.  The decision came after an investigation found inefficiencies and mismanagement bungled the transition, costing the state millions.

On the of 1,500+ illicit dispensaries in New York

The state has a strong plan for the transition from medical to recreational market and had worked closed with existing medical dispensaries. Weeks before the change, the OCM scrapped the entire plan and bumbled through a system where the state now has less than 100 legal retailers and over 1,500 illicit dispensaries in NYC alone. BDSA, a leading analyst firm which covers marijuana, estimated last year’s legal and illicit market would have been close to $2 Billion. As it was, the licensed market brought in $175 million.

The change comes at time where thing are moving forward federally with rescheduling, yet the state is struggling. Adding to the pain, the state is grappling with a variety of lawsuits over the chaos. Another issue the office has seen it self as more of advocacy organization, focused on messaging rather than being a state department in charge of licenses of a billion plus dollar segment. Players who wanted to follow the rules so they can build a long term business future feel stymied. Some were shocked to find illicit players sometimes got to jump the line to open licensed stores at the same time they are running ones with no license.

RELATED: California or New York, Which Has The Biggest Marijuana Mess

The change is positive news for the the legal industry and players since New York’s OCM has operated in a persistently opaque and inefficient manner, contributing to the slow growth. For years the office has released conflicting information about its own rules and licensing processes, and hasn’t responded to applicants and licensees in a timely manner.

Time will tell if New York is able to solve the current mess or if this will be another opportunity to cost taxpayers more money.



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BDSA

Consumer Spending Validates Marijuana Rescheduling

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It is a historic move for a country which had prohibition, but consumers are using their wallets to show they support it,

Culture wars have been an American tradition – from the battle over TicTok to the alcohol prohibition in the 1920s. It was said the only thing to come out of the anti-liquor period was it taught good citizens how to break the law.  But in general, if the public wants it, the public will have it, legal or not. The perfect is example is the Pornhub ban in Utah and Texas, which has sent VPN sign ups sky high. And consumer spending validates marijuana rescheduling in a major way.

RELATED: Beer Sales Flatten Thanks To Marijuana

Some politicians and leaders believe in the nanny state option.  Those include a few governors lead by Ron DeSantis, Mitch McConnell, and a few other special interest groups.  But the Biden’s administration’s decision to reschedule cannabis lines up with public opinion. Over 85% believe it should legal in some form, and more importantly, they are putting their money toward what they want.  Leading analyst firm, BDSA, shared the public’s spending habit’s match their thoughts on rescheduling.

Photo by Anton Petrus/Getty Images

Following the tradition, cannabis sales moved higher again this year. Sales on 20 April 2024 sales were $167M, a 33% increase over the previous year.  Trends like California sober are going strong and Gen Z continues to move away from alcohol and move toward marijuana vapes and gummies. Lifestyle habits are starting to adjust slightly away from alcohol and more low alcohol drinks, mocktails, and cannabis eat away at the traditional market.  Alcohol is much rougher on the body, so many are opting for a semi-healthier option.

It is a benefit for fully recreational states as even Missouri makes significant tax income on cannabis. Most governors are on board with rescheduling at it is not only the public’s will, but it helps the state’s coffers and actually helps in other areas. Even New York State, with over 1,500 non tax paying illicit stores making money, made some income.  They have less than 100 licensed dispensaries generating over $175 million.

RELATED: How To Microdose Marijuana

On an interesting sidebar, like holidays, there are some holidays where cannabis use is up. Here are the largest for 2023

  1. 420
  2. Green Wednesday
  3. Black Friday
  4. St Patrick’s Day
  5. Veteran’s Day

In comparison, alcohol’s largest days are:

  1. New Year’s Eve
  2. St. Patrick’s Day
  3. July 4th
  4. Day Before Thanksgiving/ Blackout Wednesday/ Drinksgiving
  5. Black Friday

Let’s see how the next 12 months works for the industry, the government and the public.

 



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