Despite growing acceptance of cannabis, many state-regulated marijuana businesses say their social media pages are being hidden, engagement is being throttled and – in some cases – accounts are being shut down.
Because most states restrict marijuana ads from television, radio and print media, licensed operators have turned to social media platforms such as Instagram, owned by Meta, to spread their messages.
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“Meta updated its terms and conditions about two weeks ago,” said John Greene, co-owner of Rhode Island cannabis cultivator CMS Gardens.
“As soon as that email was sent to Meta users, thousands of accounts that were related to cannabis started going down.”
Green described Meta’s previous guidelines as “more relaxed” until the update.
Meta did not respond to MJBizDaily requests for comment.
Read full article on Marijuana Business Daily