Marijuana Business Daily

Change at the top of cannabis producer Pure Sunfarms as Dosanjh departs

Published

2 years ago

August 23, 2023

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Mandesh Dosanjh stepped down as president and CEO of British Columbia-based cannabis company Pure Sunfarms.

Orville Bovenschen has been appointed as the company’s new president, parent company Village Farms International announced in a Tuesday night news release.

Donsanjh “will move into a strategic advisory position for a transitional 90-day period.”

Bovenschen joined Village Farms in 2021 as vice president of European business development and operations and was appointed Pure Sunfarms’ chief operating officer in 2022.

“He also formerly held several senior roles in cannabis, during which, among other things, he oversaw innovation and new product launches,” according to the Village Farms release.

In a statement, Village Farms CEO Michael DeGiglio said the leadership change comes “as we are executing on our strategy to meet the evolving preferences of the cannabis market in pursuit to be the long-term, profitable market leader.”

“Orville has a strong track

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Marijuana Business Daily

MJBizCon offers speakers chance to share cannabis insights, shape industry

Published

6 hours ago

April 4, 2025

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The most fulfilling part of an MJBizCon presentation is right after the Q&A, when the speaker is met by exuberant and inspired audience members.

Questions are asked, cards are exchanged and the excitement is palpable.

Cannabis industry experts interested in inspiring their peers and advancing the industry have until 11:59 p.m. ET on April 11 to apply to speak at MJBizCon 2025. Replies will likely go out in May.

So far, nearly 170 speaker applications have been received.

This year’s MJBizCon – the 13th edition – is scheduled for Dec. 2-5 at the Las Vegas Convention Center.

Speaking at the world’s largest marijuana business conference and trade show “offers a chance to share insights and strategies that empower others to elevate their businesses

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Marijuana Business Daily

As cannabis consumer tastes evolve, industry must look beyond potency

Published

2 days ago

April 2, 2025

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chris O’Ferrell (Courtesy photo)

For years, the cannabis industry has been shaped by a singular focus: THC potency.

Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.

But is that truly what makes marijuana special?

Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.

The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.

Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.

Keeping up with industry trends while

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Marijuana Business Daily

How a Colorado operator stumbled onto ‘blueprint for laundering marijuana’

Published

4 days ago

March 31, 2025

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Justin Trouard thought he was doing a favor when he agreed in January to look at the books of a struggling, licensed Colorado marijuana cultivation company to see if he could help turn the business around.

Instead, the CEO of licensed outdoor cultivator Mammoth Farms stumbled onto “the blueprint for how to launder marijuana” in and out of the state’s regulated industry, he told MJBizDaily.

While examining the cultivator’s track-and-trace records in Metrc, a widely used software program that’s Colorado’s mandated seed-to-sale compliance tool, Trouard noticed some suspicious activity.

In one column, the company reported purchasing 25 pounds of cannabis flower from an unidentified cultivator for $16,250. That’s a normal transaction at Colorado’s average market prices in 2025. In another column in

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