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High cost of raising capital in marijuana industry expected to continue in 2023

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Many marijuana companies seeking capital are expected to find limited pickings and costly terms this year, providing little relief from 2022, when the amount of money ponied up by investors tumbled more than 60% from the year before.

Still, investors are expected to open their checkbooks for certain types of businesses and opportunities.

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Analysts pointed to M&A deals aimed at scooping up distressed assets as well as ancillary businesses that often require less money to operate than plant-touching companies such as cultivators and retailers.

On the flip side, these same plant-touching businesses will likely face more obstacles raising capital, according to analysts.

Last year, nearly every cannabis sector tracked by Viridian Capital Advisors – from M&A to cultivation to real estate – saw steep declines in capital raises compared to 2021’s capital markets boom, which was driven by sales growth, less expensive capital and hopes for

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Marijuana mints maker nails its niche with accurate dosing and full-spectrum oil

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(This story first appeared in the November-December issue of MJBizMagazine.)

California cannabis brand Breez has stayed true to its core mission of providing access to medical marijuana patients and recreational consumers since it was established in 2015.

That ethos led Austin and Anna Hice, the brand’s husband-and-wife management team, to develop THC-infused tablets and mints in a widely recognized form factor.

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It also prompted the co-founders to launch direct-to-consumer delivery – particularly targeting the state’s vast cannabis deserts, where cities and counties still prohibit marijuana operations nearly eight years after voters legalized MJ cultivation and retail sales.

“It’s all about accessibility,” Austin Hice told MJBizMagazine during a phone interview.

Demand for delivery

Though about 95% of Breez products are sold through retail, delivery

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What is the economic outlook for marijuana companies in 2025?

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(This column first appeared in the November-December issue of MJBizMagazine. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Beau Whitney (Courtesy photo)

The macroeconomic environment has a huge impact on cannabis investment opportunities.

While recent years have been rough for the industry, the future looks somewhat less turbulent as macroeconomic pressures on cannabis businesses alleviate.

A few years out from COVID-19, the industry is exiting a period of abnormally high sales driven by pandemic purchasing.

Demand is more predictable, and consumers are returning to pre-pandemic behaviors.

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Still, some critical business operations will continue to be influenced by macroeconomics – and how companies respond to these factors will ultimately decide the health of their cannabis businesses.

Cost of inputs

Many companies have experienced

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Cannabis operators report Instagram page ‘shadow bans’ and closures

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Despite growing acceptance of cannabis, many state-regulated marijuana businesses say their social media pages are being hidden, engagement is being throttled and – in some cases – accounts are being shut down.

Because most states restrict marijuana ads from television, radio and print media, licensed operators have turned to social media platforms such as Instagram, owned by Meta, to spread their messages.

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“Meta updated its terms and conditions about two weeks ago,” said John Greene, co-owner of Rhode Island cannabis cultivator CMS Gardens.

“As soon as that email was sent to Meta users, thousands of accounts that were related to cannabis started going down.”

Green described Meta’s previous guidelines as “more relaxed” until the update.

Meta did not respond to MJBizDaily requests for comment.

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