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BDSA

How About Marijuana Peeps For Your Basket

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Love them or hate them, Peeps have become a staple for Easter and other holidays.  Each year across the US and Canada, retailers are filled with things for holiday from chocolates, to new clothes to the infamous little bunnies. Newspapers have contests asking people to do a scene with the squishy characters and conversations are heard in store aisles and across cocktails about the peep.  But what if you made them even better…how about marijuana peeps for your basket?

Last year, Easter candy accounted for $3.4+ billion in the US and Canada dollars in sales. Confectionary sales have steady grown over the last 10 years for this holiday. Edibles are a huge cannabis market.  According to BDSA, a leading analyst firm which also covers cannabis, says edibles are the number one way people consume marijuana. Roughly 90% of it is via gummies, followed by chocolate.

In 1953, Just Born acquired the Rodda Candy Company and it jelly bean and marshmallow chick line. Smartly, they replaced the time-consuming process of hand-forming the chicks with mass production. When founder Sam Born displayed a sign for his freshly made candy, he titled it “Just Born”, playing off of his last name and the fact that he made his candy fresh daily. The newly purchased company, Just Born, was soon the “largest marshmallow candy manufacturer in the world.”

In the 1960s, following the company began following seasonal themes. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy. The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad of shapes now produced.

How to make Marijuana Peeps:

1) Buy some bunny Peeps.

2) Melt either white chocolate or vanilla candy wafers or bark in a microwave safe mug (deep enough to cover the Peeps) until it’s nice and fluid.

3) Add cannabutter or a small amount of marijuana oil and stir well until fully blended.

4) Insert a lollipop stick into the bottom of each Peep (use some melted candy to make it adhere better).

RELATED: Science Says Medical Marijuana Improves Quality Of Life

5) Dip each Peep into the candy to coat. Allow candy to harden.

6) Enjoy!

You want to be careful in dosage and perhaps taste them before sharing them with friends or at a holiday gathering.



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AARP

A New Cannabis Christmas Tradition For Santa

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He is known for working hard and this new tradition is helps him relax. Why not give Santa this special treat at Christmas?

A new holiday tradition is taking root in regions where cannabis is legal: leaving cannabis-infused treats for Santa Claus. This twist on the classic milk and cookies is gaining popularity among adults who want to add a festive and relaxing touch to their Christmas celebrations. As cannabis legalization spreads, more people are incorporating it into their holiday rituals. Instead of the traditional glass of milk and plate of cookies, some households are opting to leave Santa a special treat that might help him unwind during his busy night of gift-giving.

RELATED: Cannabis Has A History With Christmas

The tradition may have originated with the feast of St. Nicholas, a 4th-century Greek bishop known for his generosity. Children would leave food and drink for St. Nicholas and his attendants on December 6, and in exchange, they would receive gifts. Over time, this tradition evolved into leaving cookies and milk for Santa Claus. The new playful adaptation of a beloved custom reflects changing attitudes towards cannabis and its increasing acceptance in mainstream culture. In fact, BDSA, a leading analytics firm which covers cannabis, shared over 50% of people who use marijuana has had an edible. In fast, even the AARP has embraced medical marijuana since so many of their members are using it for a variety of issues.

Cannabis-infused edibles, particularly cookies, are a popular choice for this new tradition. These treats not only provide a tasty snack for Santa but also offer a potential moment of relaxation during his hectic Christmas Eve journey. However, it’s crucial to remember that these treats are strictly for adult consumption and should be kept safely out of reach of children and pets.

For those interested in trying this new tradition, here’s a recipe for Cannabis Christmas Sugar Cookies Santa (and other adults) might enjoy:

Cannabis Christmas Sugar Cookies Recipe

Ingredients:

  • 2 2/3 cups flour
  • 1 cup cannabutter
  • 1 cup brown sugar
  • 1 egg
  • 2 tbsp hemp hearts
  • 1 tsp vanilla extract
  • 1 tsp baking powder
  • 1/2 tsp nutmeg
  • 1/2 tsp salt
  • Red and green sprinkles (optional)

RELATED: Holiday Hangover? Here’s How To Stop It Before It Strikes

Create:

  1. Preheat the oven to 375°F (190°C) and lightly grease a baking sheet or line it with parchment paper
  2. In a large bowl, cream together the cannabutter and brown sugar until light and fluffy
  3. Beat in the egg and vanilla extract
  4. In a separate bowl, whisk together the flour, hemp hearts, baking powder, nutmeg, and salt
  5. Gradually mix the dry ingredients into the wet ingredients until a dough forms
  6. Roll the dough into balls and place them on the prepared baking sheet, leaving space between each cookie
  7. If desired, sprinkle the cookies with red and green sprinkles for a festive touch
  8. Bake for 10-12 minutes or until the edges are lightly golden
  9. Allow the cookies to cool on the baking sheet for a few minutes before transferring to a wire rack to cool completely.

This new tradition of leaving cannabis treats for Santa adds a modern twist to holiday celebrations in areas where it’s legal. Make sure they are accessible to adults only. Have a merry holiday.



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BDSA

New York Gets Cannabis Leadership Change

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After a chaotic and, some would say, failed rollout of legal marijuana, the lead official is stepping down

The failed legal marijuana rollout in New York cost taxpaying jobs, state revenues and crushed dreams. It was another painful blow to the weed industry and it made the Governor look foolish as she flailed to find a solution. Finally, New York get cannabis leadership change, but will it be able to fix the issue is anyone’s guess.

RELATED: NY Begs Tech Companies To Solve Their Weed Problem

Chris Alexander, the executive director of New York State Office of Cannabis (OCM) Management, is stepping down in June.  Earlier this month, the governor. announced the OCM will be restructured.  The decision came after an investigation found inefficiencies and mismanagement bungled the transition, costing the state millions.

On the of 1,500+ illicit dispensaries in New York

The state has a strong plan for the transition from medical to recreational market and had worked closed with existing medical dispensaries. Weeks before the change, the OCM scrapped the entire plan and bumbled through a system where the state now has less than 100 legal retailers and over 1,500 illicit dispensaries in NYC alone. BDSA, a leading analyst firm which covers marijuana, estimated last year’s legal and illicit market would have been close to $2 Billion. As it was, the licensed market brought in $175 million.

The change comes at time where thing are moving forward federally with rescheduling, yet the state is struggling. Adding to the pain, the state is grappling with a variety of lawsuits over the chaos. Another issue the office has seen it self as more of advocacy organization, focused on messaging rather than being a state department in charge of licenses of a billion plus dollar segment. Players who wanted to follow the rules so they can build a long term business future feel stymied. Some were shocked to find illicit players sometimes got to jump the line to open licensed stores at the same time they are running ones with no license.

RELATED: California or New York, Which Has The Biggest Marijuana Mess

The change is positive news for the the legal industry and players since New York’s OCM has operated in a persistently opaque and inefficient manner, contributing to the slow growth. For years the office has released conflicting information about its own rules and licensing processes, and hasn’t responded to applicants and licensees in a timely manner.

Time will tell if New York is able to solve the current mess or if this will be another opportunity to cost taxpayers more money.



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BDSA

Consumer Spending Validates Marijuana Rescheduling

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It is a historic move for a country which had prohibition, but consumers are using their wallets to show they support it,

Culture wars have been an American tradition – from the battle over TicTok to the alcohol prohibition in the 1920s. It was said the only thing to come out of the anti-liquor period was it taught good citizens how to break the law.  But in general, if the public wants it, the public will have it, legal or not. The perfect is example is the Pornhub ban in Utah and Texas, which has sent VPN sign ups sky high. And consumer spending validates marijuana rescheduling in a major way.

RELATED: Beer Sales Flatten Thanks To Marijuana

Some politicians and leaders believe in the nanny state option.  Those include a few governors lead by Ron DeSantis, Mitch McConnell, and a few other special interest groups.  But the Biden’s administration’s decision to reschedule cannabis lines up with public opinion. Over 85% believe it should legal in some form, and more importantly, they are putting their money toward what they want.  Leading analyst firm, BDSA, shared the public’s spending habit’s match their thoughts on rescheduling.

Photo by Anton Petrus/Getty Images

Following the tradition, cannabis sales moved higher again this year. Sales on 20 April 2024 sales were $167M, a 33% increase over the previous year.  Trends like California sober are going strong and Gen Z continues to move away from alcohol and move toward marijuana vapes and gummies. Lifestyle habits are starting to adjust slightly away from alcohol and more low alcohol drinks, mocktails, and cannabis eat away at the traditional market.  Alcohol is much rougher on the body, so many are opting for a semi-healthier option.

It is a benefit for fully recreational states as even Missouri makes significant tax income on cannabis. Most governors are on board with rescheduling at it is not only the public’s will, but it helps the state’s coffers and actually helps in other areas. Even New York State, with over 1,500 non tax paying illicit stores making money, made some income.  They have less than 100 licensed dispensaries generating over $175 million.

RELATED: How To Microdose Marijuana

On an interesting sidebar, like holidays, there are some holidays where cannabis use is up. Here are the largest for 2023

  1. 420
  2. Green Wednesday
  3. Black Friday
  4. St Patrick’s Day
  5. Veteran’s Day

In comparison, alcohol’s largest days are:

  1. New Year’s Eve
  2. St. Patrick’s Day
  3. July 4th
  4. Day Before Thanksgiving/ Blackout Wednesday/ Drinksgiving
  5. Black Friday

Let’s see how the next 12 months works for the industry, the government and the public.

 



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