Is It The End Of A Marijuana Era

If there is one thing you can count on it is change.  But is it the end of marijuana era?  Today on X (formerly known as Twitter), Snoop Dogg announced he was giving up smoke.  The assumption is he is giving up all marijuana use. He asked to be allowed privacy for him and his family during this time.

Snoop has been iconic for the cannabis industry, and one that has reached into a younger audience as mainstream consumers have increased with legalization. One of his most notable ventures was his partnership with Martha Stewart – it benefited them both and gave the general public a glimpse of marijuana life which was fun and palatable.

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Also this week, Snoop Dogg and his son Cordell Broadus announced the video game scene is about to have another company added to its roster.  Their new company, Death Row Games, aims to help diverse creators publish content on Epic Games’ online game “Fortnite” via its Fortnite Creative tool set and the editing app Unreal Editor for Fortnite. The company, Broadus said, will likely be based in Los Angeles.

It has been some week, launching a company with his son and losing something which has been iconic with his personality.  Snoop Dogg has been the subject of memes, videos and references about the cannabis industry.  It is the end of a marijuana era.

Aside from his promotions and appareances which rake in revenue, he also owns a brand. Leafs By Snoop is a cannabis brand owned and produced by Canopy Growth Corporation.

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In 2008, he told the story to Esquire, saying, “The first time I got high off marijuana was in the ’70s, with one of my uncles. They had these little roaches on the table — these part-way-smoked marijuana cigarettes — and there was some Schlitz Malt Liquor Bull. I went in there and sipped the Schlitz, and my uncle asked me did I wanna hit that roach. And I was like, ‘Yeah.’ He put it on the roach clip for me and lit it up, and I hit that motherf*cker. I was about eight or nine years old.”

It seems you can still get the Schlitz, but not toke with the Dogg.