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Italian hemp sector keeps growing despite legal uncertainties

Published

5 months ago

December 13, 2025

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Despite the initial boom and great promises of great opportunities, the hemp sector is struggling in many countries around the world. From the recent hemp ban in the US, to a similar ban in Italy, which has effectively halted the growth of this industry.

Effects of hemp prohibition
Among the 3,000 companies associated with Canapa Sativa Italia (CSI) – the Italian hemp industry association – 10% closed after the hemp ban amendment was signed. Another 10% are preparing to go abroad. Numbers can be interpreted in many ways, one of these interpretations paints a space under pressure. The reality is that the Italian hemp market continues to expand despite a regulatory structure that struggles to treat it as agriculture.

Research commissioned by CSI and conducted by MPG Consulting in April 2025 shows a very detailed picture. The flower market is worth 1,960 million euros, with 22,379 full-time employees in the supply chain. The study of the economist Davide Fortin and the lawyer Maria Paola Liotti, presented in the Chamber of Deputies on April 2, portrays an area that already behaves like modern agriculture. “It creates value, it supports jobs, and it does so with a sustainability profile that many other crops would envy. What it still lacks is institutional recognition,” they say.

Mattia Cusani, one of the first members of CSI and now its president, farms legal hemp on the Sila plateau. For him, potential is not an abstraction. He describes the hemp chain as a ready-made model of the circular economy. “Production methods, crop variability, use of residues from crop lines. It all exists,” he says. “All that is missing is a technical desk for operation and the removal of several long-standing legal knots. At the center of this stalled system sit workers between the ages of 25 and 40. They form one of the few agricultural sectors that is expanding rapidly in the country. Moreover, they belong to the generation that has experienced the worst economic shocks in recent years.”

Along with other associations, the CSI also demands a basic alignment from Brussels. “The express inclusion of flowers among the plant parts authorized for use. Treating open field and greenhouse cultivation equally. Maintaining the full legality of industrial uses such as seeds and fibers. And unifying police controls through a single ministerial decree, because today’s practices vary a lot and create uncertainty and pressure on farms.”

Stories from the field
Two entrepreneurs who built their businesses legally now face confiscations caused by changes to the hemp ban.

In Rome, Noemi closed her shop at the beginning of November. He is 34 years old, with a degree in archaeology. For years he worked paid shifts at restaurants to cover expenses. In 2017, he and a flatmate invested what little they had to enter the hemp market. They opened a small shop selling Carmagnola and Futura 75, two of the varieties allowed for cultivation. Over the years, that store became a reference in a difficult neighborhood without a real meeting place. They refused to expand the franchise of foreign chains and focused on a single local store. A few days of legal confusion erased all that.

In Sardinia, the agricultural company Orti Castello seized more than 8,000 plants at the end of October 2025. The intervention report lists 2,467 items, even counting already cut stems mislabeled as sprouts. Each plant was grown from certified seed and was low in THC. Now the company is waiting to release its crop. For Massimiliano Quai and his colleagues, the shock is not limited to the lost inventory. The farm has already had thefts in the field despite the presence of guards. All this within a company that has grown continuously since 2018, through biological methods and consistent demand.

Massimiliano repeats the same idea. “Our best year has always been the next,” he says. “The store moves about 500 euros a day. Tea and honey sell fast. Only since the beginning of 2025, purchases have reached 62,910 euros. In all these years, we have had 6 months of flat or negative results. Everything else has been a constant upward movement. The plan is simple. Stay in Sardinia and consolidate. We only have to be open once, we have chosen a second site abroad. In Italy, in 2018, the political climate seemed favorable.”

MPG Consulting research places these stories within two possible futures. “According to the current model, the diverse ecosystem of shops, e-commerce platforms and tobacco shops keeps the market close to 1,960 million euros. Employment remains high, the supply chain remains diverse. The alternative is a state monopoly controlled by tobacco shops, with a tax burden of 56.5. In this scenario, the market would have a direct and indirect impact of more than 144,000 million euros. evaporate, and employment would fall to around 6,000 workers.”

However, demand grows. “The lack of commercial communication is not slowing down the market. Many are choosing hemp flowers as a substitute for tobacco rather than a substitute. It becomes part of the process of moving away from one of the most harmful and addictive substances available.”

A bunch of growers
MPG Consulting also maps the crop side. Small growers sell everything directly. Medium producers divided between retail and wholesale. Large growers rely on standardized varieties and volumes. Medium plants are the innovative key of the whole chain. They test varieties, refine phenotypes and drive the system forward. They are also the weakest link if a monopoly model becomes a reality, unlike large growers who can operate in a rigid centralized environment. “The Italian hemp sector grows anyway. The question hanging in the air is not whether it can grow, but whether the rules will ever grow with it.”

Related Topics:Growing Hemp Italian Legal sector uncertainties

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Cannabis News

NC lawmakers revisit marijuana policy following reclassification

Published

8 hours ago

April 28, 2026

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North Carolina lawmakers say they’re fueling debate over the state’s marijuana laws — a move by the Trump administration to reclassify it as a less dangerous drug.

Across the country, a set of laws and enforcements regulate marijuana. The drug is illegal under federal law, but dozens of US states have legalized it. And almost all states have legalized medical marijuana prescriptions for certain ailments. North Carolina is among the remaining states to resist any form of legalization. Republican politicians in North Carolina have resisted passing any bills to legalize or decriminalize marijuana, despite public opinion polls showing broad public support for such changes.

Senate President Phil Berger said he expects his chamber to revisit efforts to legalize medical marijuana this week. “We will have a conversation within our caucus if they are interested in whether we do something,” Berger told reporters Tuesday.

The recent actions of Republican President Donald Trump may add a new dimension to these conversations. Trump’s acting attorney general on Thursday signed the drug classification as a less dangerous and less strictly regulated drug than marijuana. Federal law does not legalize marijuana for medical or recreational use.

Cannabis News

Indiana GOP Governor Directs State Agencies To Meet With Medical Marijuana Advocates As Federal Rescheduling Takes Effect

Published

8 hours ago

April 28, 2026

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Indiana state officials are holding a series of meetings with medical marijuana advocates at the behest of the Republican governor.

After a day The Trump administration announced that federal cannabis regulation is moving forwardOfficials from the Indiana Department of Veterans Affairs, Department of Health and other state agencies spoke with Hoosier Veterans for Medical Cannabis and Indiana NORML to discuss next steps at the state level.

The meetings, activists said, were at the request of Gov. Mike Braun (R).

“The governor has reached out to us to meet with other heads of his department to get their input on this move,” military veteran Jeff Staker, one of the advocates, told Fox 59. “Our next step, hopefully, will be in the governor’s office.”

Lucy Luman, who is also a veteran and serves as president of Indiana NORML, he said That federal reform “addresses major challenges our lawmakers have raised before.”

Advocates previously met with Indiana Secretary of Business Affairs Mike Speedy, they told WHTR-TV.

“It tells you that the governor has considered it well, and I hope that our organization and others will come into the governor’s office and discuss with him and brainstorm more,” Staker. he said. “You have to realize that a lot of our state legislators have been waiting for that to happen.”

“The feds have made their move, and now it’s time for Indiana to make ours,” he said. “And of course we want to do well.”

State Rep. Jim Lucas (R) said federal marijuana rescheduling “takes away the arguments that the opposition had in our state.”

State Sen. Rodney Pol (D) agreed, saying the Trump administration’s action has “helped get the ball rolling.”

last month, The governor said the “crescendo will rise” in the call to legalize marijuanaregional dynamics as well as law enforcement by opting for reform. But for now, he said, the GOP legislative leadership is “not interested in doing anything anytime soon,” even though “half of Hoosiers probably smoke illegally.”

Braun said he thinks lawmakers should take an “extra look” at medical cannabis and, while he’s personally “agnostic” about legalization, the reality is Indiana is “now surrounded by four states” that allow medicinal or adult use of cannabis.

“Probably half of Hoosiers smoke illegally,” he said, noting that suburban Kentucky allows patients to access medical cannabis, while Illinois, Michigan and Ohio have recreational marijuana laws.

“I’m going to listen to law enforcement. They’ve even changed their minds about legalizing and regulating,” Braun said, adding that he compared cannabis to gambling. The state was late to pass laws allowing adults to gamble, he said, but now ranks among the top three states nationally in terms of per capita revenue from vice.

“Some people won’t want to, just on principle. A lot of police and sheriffs in our state are willing to cross the border (to buy cannabis). It’s going to be a growing problem, so far, the way our state legislature has opposed it,” he said. “I’ve been more agnostic about it. I can see the points of view, and I’ve seen law enforcement move somewhat.”

“So that will give you the best description of where the dynamic is in our state,” the governor told WOWO. “I think the leader of the Senate and the Speaker of the House in particular are cool — and they control the legislative agenda — they’re not interested in doing anything anytime soon. But I think the crescendo will rise, and that pretty much describes where we are.”

Braun also addressed the issue in another recent interview, saying the state will “probably have to address” the issue and pairing cannabis reform with sports betting.

State legislators already He stated that there is no legalization of marijuana in the 2026 sessionThis is another year where Indiana will be left out as one of the few states without effective medical or adult use cannabis laws.

The governor said this separately in January He “fits in” with the idea of legalizing medical cannabis in the state. Instead, Indiana lawmakers this session have focused on efforts to ban THC hemp products, though The fight for 2026 appears to be over after a last-minute push failed late last month.

Braun has previously said that federal marijuana reorganization He could add “some fire” to the local push to legalize cannabis in his state.

Among Indiana residents, a survey released in January found that nearly three in five supported the legalization of medical and recreational cannabis.

Specifically, Ball State University’s (BSU) Bowen Center’s annual Hoosier Poll found that 59 percent of residents support the legalization of cannabis for medical and recreational purposes. An additional 25 percent return allowing patients to access medical marijuana, bringing total support for that reform to 84 percent.

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Braun, for his part, He previously said it is “probably time” to introduce therapeutic cannabis among state patients. The comments came alongside a separate poll showing that nearly 9 in 10 Indiana adults (87 percent) support the legalization of marijuana.

The main Republicans in the Legislature, however, They have openly opposed marijuana reform.

“It’s no secret that I’m not,” Senate President Pro Tem Rodric Bray (R) said at the end of 2024. “I don’t have people coming to me with really compelling medical cases to find out why it’s so beneficial. And any situation I’ve seen, it’s passing medical marijuana, it’s basically passing recreational marijuana.”

House Speaker Todd Huston (R) questioned any medical benefits associated with marijuana, calling the substance a “mental health deterrent.” He and others suggested that lawmakers in favor of reform simply want to increase state revenue.

Marihuana Moment is made possible with the help of readers. If you rely on our pro-cannabis journalism to stay informed, consider a monthly Patreon pledge.

Cannabis News

Oakland Launches Nation’s First Cannabis Equity Certification Mark

Published

1 day ago

April 27, 2026

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In 2017, the city of Oakland made history by becoming the first city in the country to launch a Cannabis Equity Program, which helps those affected by the “War on Drugs” enter the cannabis industry and create thriving local businesses. The program changed policy conversations about cannabis equity in California and across the nation.

Now, in an effort to raise awareness about venture capital and help them survive and thrive, Oakland has launched the nation’s first initiative to promote city-certified venture capital businesses in the cannabis industry. The Oakland Legendary Cannabis Certified Equity Label lets buyers know they support businesses that invest in creating high-quality products by prioritizing equity. The label commemorates the city of Oakland as the birthplace of modern cannabis legalization and highlights its operators as legendary pioneers who define cannabis culture and set standards that are now accepted worldwide. Oakland currently has 50 licensed Equity cannabis businesses.

“Oakland continues to lead with courage and conviction. During my time in Congress, I chaired the Cannabis Caucus and called for cannabis equity programs to address the harm done to Black and Brown communities,” said Oakland Mayor Barbara Lee. “Today, the Oakland Legendary label puts power back where it belongs, helping consumers make informed choices and ensuring that those with the most influence lead and thrive in today’s economy. Oakland is proud to lead the way!”

“The City of Oakland is committed to fostering the economic success of local venture capital companies,” said Ashleigh Kanat, director of Oakland’s Department of Economic and Workforce Development. “The Oakland Legendary brand lets consumers know they’re supporting a certified Oakland stock business and getting a true Oakland experience: premium, authentic and locally produced with a story they won’t find anywhere else. This differentiation will increase the presence of cannabis products in the market.”

“The Oakland Legendary brand is the gold standard for quality,” says Dale Sky Jones, Executive Chancellor of Oakland University. “These are the ones who defined the culture and perfected the craft long before there was a legal market. When you buy Oakland Legendary, you’re not just supporting a local business; you’re getting the world’s most authentic, high-caliber cannabis. These brands are true trendsetters, and once you try them, you’ll understand why Oakland remains the epicenter of the world’s finest cannabis.”

“Root’d believes it is extremely important to highlight the brands of operators who were disproportionately impacted by the War on Drugs and educate the consumer on the importance of protecting the equity brands that have shaped the culture and community of cannabis. These core equity brands are the root ecosystem of our culture; the bigger and stronger the roots, the healthier Root’d’s culture McCullough” 510 has a long legacy in the cannabis industry and has been featured on the front page of the New York Times for being one of the first dispensaries in the nation. “It’s important to us that we direct consumers to amazing products and also shop with a purpose.”

Consumers can easily identify Oakland’s legendary certified equity operators through the Oakland Legendary certification mark on packaging, advertisements, and certified equity dealer windows. In a nod to the resilience of the community, the brand’s official positioning is slightly tilted, with the word “Legendary” rising, symbolizing the upward trajectory and sustained growth of Oakland’s capital operators.

The Oakland Legendary awareness campaign includes exclusive use of the certification mark on packaging and marketing materials and “I Hella ♡ Oakland Legendary Cannabis” swag. High-visibility billboards are located along Highway 880 to publicize the program. The public awareness campaign is supported by the National Equity Trade Network.

Source: Oakland