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Italian hemp sector keeps growing despite legal uncertainties

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Despite the initial boom and great promises of great opportunities, the hemp sector is struggling in many countries around the world. From the recent hemp ban in the US, to a similar ban in Italy, which has effectively halted the growth of this industry.

Effects of hemp prohibition
Among the 3,000 companies associated with Canapa Sativa Italia (CSI) – the Italian hemp industry association – 10% closed after the hemp ban amendment was signed. Another 10% are preparing to go abroad. Numbers can be interpreted in many ways, one of these interpretations paints a space under pressure. The reality is that the Italian hemp market continues to expand despite a regulatory structure that struggles to treat it as agriculture.

Research commissioned by CSI and conducted by MPG Consulting in April 2025 shows a very detailed picture. The flower market is worth 1,960 million euros, with 22,379 full-time employees in the supply chain. The study of the economist Davide Fortin and the lawyer Maria Paola Liotti, presented in the Chamber of Deputies on April 2, portrays an area that already behaves like modern agriculture. “It creates value, it supports jobs, and it does so with a sustainability profile that many other crops would envy. What it still lacks is institutional recognition,” they say.

Mattia Cusani, one of the first members of CSI and now its president, farms legal hemp on the Sila plateau. For him, potential is not an abstraction. He describes the hemp chain as a ready-made model of the circular economy. “Production methods, crop variability, use of residues from crop lines. It all exists,” he says. “All that is missing is a technical desk for operation and the removal of several long-standing legal knots. At the center of this stalled system sit workers between the ages of 25 and 40. They form one of the few agricultural sectors that is expanding rapidly in the country. Moreover, they belong to the generation that has experienced the worst economic shocks in recent years.”

Along with other associations, the CSI also demands a basic alignment from Brussels. “The express inclusion of flowers among the plant parts authorized for use. Treating open field and greenhouse cultivation equally. Maintaining the full legality of industrial uses such as seeds and fibers. And unifying police controls through a single ministerial decree, because today’s practices vary a lot and create uncertainty and pressure on farms.”

© Azienda Agricola Vamperti

Stories from the field
Two entrepreneurs who built their businesses legally now face confiscations caused by changes to the hemp ban.

In Rome, Noemi closed her shop at the beginning of November. He is 34 years old, with a degree in archaeology. For years he worked paid shifts at restaurants to cover expenses. In 2017, he and a flatmate invested what little they had to enter the hemp market. They opened a small shop selling Carmagnola and Futura 75, two of the varieties allowed for cultivation. Over the years, that store became a reference in a difficult neighborhood without a real meeting place. They refused to expand the franchise of foreign chains and focused on a single local store. A few days of legal confusion erased all that.

In Sardinia, the agricultural company Orti Castello seized more than 8,000 plants at the end of October 2025. The intervention report lists 2,467 items, even counting already cut stems mislabeled as sprouts. Each plant was grown from certified seed and was low in THC. Now the company is waiting to release its crop. For Massimiliano Quai and his colleagues, the shock is not limited to the lost inventory. The farm has already had thefts in the field despite the presence of guards. All this within a company that has grown continuously since 2018, through biological methods and consistent demand.

Massimiliano repeats the same idea. “Our best year has always been the next,” he says. “The store moves about 500 euros a day. Tea and honey sell fast. Only since the beginning of 2025, purchases have reached 62,910 euros. In all these years, we have had 6 months of flat or negative results. Everything else has been a constant upward movement. The plan is simple. Stay in Sardinia and consolidate. We only have to be open once, we have chosen a second site abroad. In Italy, in 2018, the political climate seemed favorable.”

MPG Consulting research places these stories within two possible futures. “According to the current model, the diverse ecosystem of shops, e-commerce platforms and tobacco shops keeps the market close to 1,960 million euros. Employment remains high, the supply chain remains diverse. The alternative is a state monopoly controlled by tobacco shops, with a tax burden of 56.5. In this scenario, the market would have a direct and indirect impact of more than 144,000 million euros. evaporate, and employment would fall to around 6,000 workers.”

However, demand grows. “The lack of commercial communication is not slowing down the market. Many are choosing hemp flowers as a substitute for tobacco rather than a substitute. It becomes part of the process of moving away from one of the most harmful and addictive substances available.”

A bunch of growers
MPG Consulting also maps the crop side. Small growers sell everything directly. Medium producers divided between retail and wholesale. Large growers rely on standardized varieties and volumes. Medium plants are the innovative key of the whole chain. They test varieties, refine phenotypes and drive the system forward. They are also the weakest link if a monopoly model becomes a reality, unlike large growers who can operate in a rigid centralized environment. “The Italian hemp sector grows anyway. The question hanging in the air is not whether it can grow, but whether the rules will ever grow with it.”

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We don’t really deal with a lot of mites because of our IPM program

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Flora Farms Pest Management Program it is built to reduce to nothing depending on the harvestso the plant ends up clean. Luke Allenbrand, Flora Farms’ crop leader, leads an integrated pest management program that focuses on prevention. “We don’t honestly deal with a lot of mites because of the IPM program, because of the predatory mites that we’ve put down as a precaution,” says Luke. “It allows us to have a much cleaner garden in the back half.” Preventative work keeps spray volumes relatively low because the curative side of the program rarely needs to be heavy.

“Actually, we are at the lowest number of these sprays that we have. The milliliters that we are using are numbers that do not exist to be a prevention,” says Luke. “But as soon as you see an uptick of those mites or anything, we bring it up to a therapeutic amount, which is still a small milliliter. And as long as you’re on a fast track with it, you see them disappear within 10 days.” The targets are spider mites, which feed on the plant’s THC and terpene production and degrade the flower.

© Flora Farms

Tested solutions
The three products used by the company are derived from agricultural and food use. “We actually apply about three insecticides that are very common around the agricultural and food grade of these products, using a suite of IPM, Venerate and Grandevo, insecticides that will deal with these mites,” says Luke. The application is intermittent rather than constant. “We usually use a 5-day spray cycle so we can have rest periods in between, so it’s not just a consistent density of that spray,” says Luke. He sees progress against mites in the gaps between the successions.

However, at some point, the spraying stops. “We finish the spray cycle by day 40. We usually don’t want to spray anywhere after day 40. At that point, you’re going to damage the product,” says Luke. “And at that point, we’ll put predatory mites in. It really helps us get to that final push point by day 59, 60 of that harvest. So we actually have a lot less of our spray in that late period. So it’s a much better tasting product.” Predatory mites take over the job of spraying, leaving nothing on the flower.

Biological control
Biological control has two forms. “We usually use them, they’re called crazy mites, and honestly, it’s crazy to see,” says Luke. “Actually, I’ve seen some of the ones in a close-up photo kill a bug, some of the cocoons actually drive away, and even attack the spider mites themselves. Very beneficial. Callias are also slow. They’re little bags that we hang on plants and they’re very beneficial to us.” Different predators work at different speeds, which is why the program runs more than one.

Missouri’s testing regime is the context in which growers operate. Each plant is tested for pest control chemicals and must pass before the product goes ahead. “Other crops and other black market shops or smoke shops in Missouri don’t have to worry about the testing we have to do,” Luke says. “Everything we use here is natural. Each of our pest management is a lot of essential oils that fight these mites. Everything we would put on a plant is food grade.” The test covers foreign chemicals, heavy metals, and anything else that an unregulated supply should never consider.

The whole arc is from biology to chemistry and back to biology. “We go from predatory mites to a food-grade spray regimen, and then back to predatory mites at the end. That way, these plants will have time to finish with no chemicals, nothing,” says Luke. “The rest of that life cycle, about 15 to 20 days, is the most natural it will have. No spraying at all during that, just to push predatory mites off that end, so there’s no residual mite damage on those plants.”

For more information:
Flower Farms
florafarmsmo.com

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California Bill To Legalize Marijuana Dispensary Drive-Thru Windows Advances In Senate After Clearing Full Assembly

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It has been passed by a California Senate committee and passed by the Assembly bill that would allow marijuana dealers to offer car windows to serve customers.

The measure, which cleared the Senate Business, Careers and Economic Development Committee on a 7-3 vote Monday, says licensed cannabis retailers and micro-businesses with storefronts can sell marijuana products “in a motor vehicle to a customer in a drive-through located on the premises.”

Under Assemblywoman Gail Peller’s (D) AB 2697, cannabis businesses would need permission from the local jurisdictions in which they operate to add a drive-thru.

The sponsor told committee members before the final vote that the bill will “expand access to legal cannabis products while strengthening our ability to compete with the illegal market.”

Annie Aubrey of Chuck’s Wellness Center, a retailer in Placerville, testified that the legislation is “about improving access.”

“A large portion of our customers use cannabis as medicine, including seniors, veterans and people living with chronic conditions that affect mobility, the population that this regulated system seeks to serve,” he said. “For many, even simple tasks like getting out of a vehicle or navigating a retail space can be physically difficult or prohibitive…A drive-thru option removes that barrier, giving patients and consumers access to what they need in a way that’s dignified and consistent with their healthcare needs.”

Amy O’Gorman Jenkins of the California Cannabis Operators Association said the legislation will provide “operational flexibility” in a highly regulated system.

“It doesn’t expand who can access cannabis,” he said. “It allows retailers, with local approval, to serve existing patients and customers more efficiently.”

Jenkins also argued that this measure could improve security.

“Currently, road traction transactions are already allowed. This means that workers regularly have to leave a safe premises while transporting the product, and sometimes they have to deposit cash in parking lots,” he said. “AB 2697 provides an additional mechanism for obtaining product, but requires a fixed and secure transaction point, keeping employees inside and reducing exposure to theft.”

Pellerin, the bill’s sponsor, previously said that “California cannabis retailers lack a common and accessible transaction channel for consumers that so many other retailers in California offer, including fast food, pharmacies, banks and even liquor stores.”

“Cannabis consumers with mobility issues or other disabilities have limited options for obtaining cannabis without having to get out of their vehicles. And while home delivery is legal, there are restrictions on service areas,” he said. “Allowing cannabis sellers to add a secure ride option, if allowed by their local jurisdiction, will improve the consumer experience, increase the security of cannabis sellers and help expand California’s legal cannabis market.”

The California Association of Narcotics Officers opposes the proposal, however, as a representative, Ryan Sherman, testified that it would make it more difficult for dispensary workers to check the IDs of customers who are of legal age or to spot signs of current intoxication at drive-thru windows.

“This bill prioritizes speed of sale over public safety while undermining existing protections designed to prevent illegal sales and protect public safety,” he argued.

Under current policy during the COVID pandemic, dispensaries can already offer street pickup.

The invoice that moving forward in the legislature would mandate that auto sales “be made through a fixed panel security window with a security drawer or similar secure transfer mechanism that is part of a building located within the premises.”


It’s Marijuana Time tracking hundreds of cannabis, psychedelic and drug policy bills in state legislatures and Congress this year. Patreon supporters by pledging at least $25/month, you’ll get access to our interactive maps, charts, and audio calendars so you never miss a development.


Learn more about our marijuana bill tracking and become a Patreon supporter to gain access

California regulators recently approved emergency rule changes to the state’s marijuana licensing process. to make it easier for companies to receive benefits In line with the Trump administration’s latest move to federally regulate medical cannabis.

While Gov. Gavin Newsom (D) recently He took credit for helping lead the state’s push to legalize marijuana and discussed his limited experience with cannabis use.

In October, however, Newsom vetoed a bill that would have It allowed micro-marijuana companies to ship medicinal cannabis directly to patients Through common carriers like FedEx and UPS, he said the proposal would be “too burdensome and complex to manage.”

Newsom signed a bill earlier this month streamlining research into marijuana and psychedelics.

In September, the governor also signed a measure pause on the recent tax increase on marijuana products.

Separately, the state attorney general says Indian tribes cannot independently participate in the marijuana trade with licensed cannabis businesses without obtaining their own commercial license from state officials.

California officials have recently been rewarded nearly $30 million in grants for marijuana-focused academic research projects.

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Concert Series Specials launched for state medical cannabis patients

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Post Dispensary, Kentucky’s first medical cannabis dispensary, is connecting with patients in Owensboro, Henderson, Bowling Green, Elizabethtown, Madisonville, Hopkinsville and surrounding areas by aligning unique specials with the region’s summer concert calendar. Located at 300 N Main St. in Beaver Dam, minutes from major highways connecting these vibrant cities.

This summer, The Post Dispensary is offering special pricing and incentives for Concert Series Events at the Beaver Dam Amphitheater, SPARKS in the Park 4th of July celebration and surrounding events, such as Owensboro’s ROMP Festival (June 24-27, 2026). Patients can stop by before or after shows for big savings.

“We’re more than just a booty,” said a dispensary representative. “From Owensboro’s world-class ROMP Festival to Beaver Dam’s Amphitheater events, we’re making it convenient and budget-friendly for patients in Owensboro, Henderson, Bowling Green, Elizabethtown, Hartford and beyond to combine our love of music with compassionate care and an affordable product.”

The Post Dispensary hosts regular Patient Guidance events on the second Saturday of every month. These units have professionals on hand to assess patients and issue written certificates at low cost, application support and expert consultations in a welcoming environment. The next Patient Drive aligns perfectly with summer travel patterns, making it easy for patients from Owensboro, Bowling Green, Elizabethtown, Madisonville, Henderson, Madisonville and surrounding towns to plan a trip to Beaver Dam that combines care with community and entertainment.

For more information:
Post-Dispensary
thepostdispensary.com/










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