Marijuana Business Daily

Marijuana-infused chocolate edibles experiencing seasonal sales spike

Published

2 months ago

February 11, 2025

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Winter is peak season for marijuana-infused chocolates, according to edibles manufacturers and Seattle-based cannabis data provider Headset.

“January and February are our strongest chocolate sales months,” Christine Apple, founder and CEO of Oregon-based edibles manufacturer Grön, told MJBizDaily.

Grön operates in six states and Canada – and she plans to launch operations in three more states in 2025.

But as Grön has expanded to become a marijuana multistate operator, the chocolate segment of the infused-edibles category has lost market share to gummies, a development Apple finds disappointing despite her company’s success in the gummy category.

Chocolate “is so underrated, and nobody gives it the attention it deserves,” she said.

Apple said about 70% of Grön’s sales come from gummies, while chocolates make up

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Marijuana Business Daily

As cannabis consumer tastes evolve, industry must look beyond potency

Published

21 hours ago

April 2, 2025

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chris O’Ferrell (Courtesy photo)

For years, the cannabis industry has been shaped by a singular focus: THC potency.

Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.

But is that truly what makes marijuana special?

Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.

The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.

Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.

Keeping up with industry trends while

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Marijuana Business Daily

How a Colorado operator stumbled onto ‘blueprint for laundering marijuana’

Published

3 days ago

March 31, 2025

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Justin Trouard thought he was doing a favor when he agreed in January to look at the books of a struggling, licensed Colorado marijuana cultivation company to see if he could help turn the business around.

Instead, the CEO of licensed outdoor cultivator Mammoth Farms stumbled onto “the blueprint for how to launder marijuana” in and out of the state’s regulated industry, he told MJBizDaily.

While examining the cultivator’s track-and-trace records in Metrc, a widely used software program that’s Colorado’s mandated seed-to-sale compliance tool, Trouard noticed some suspicious activity.

In one column, the company reported purchasing 25 pounds of cannabis flower from an unidentified cultivator for $16,250. That’s a normal transaction at Colorado’s average market prices in 2025. In another column in

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Marijuana Business Daily

Humboldt County extends deadline to pay marijuana cultivation taxes

Published

6 days ago

March 28, 2025

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Humboldt County supervisors have extended the deadline for hundreds of marijuana farmers to pay off cultivation taxes enacted years ago.

County growers faced a March 31 deadline to eliminate all tax debts related to Measure S, a ballot referendum approved by voters in 2016, more than a year before the launch of adult-use sales.

Supervisors pushed the looming deadline to April 4 for 210 license holders to make their first payments or face suspension, according to the Standard Times of Eureka.

For the hundreds more who have made some payment, their deadline was extended to Dec. 31, 2025.

No more relief

The county supervisors indicated at their March 25 meeting this will be the final extension, the newspaper reported.

Despite the extensions, hundreds

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