Winter is peak season for marijuana-infused chocolates, according to edibles manufacturers and Seattle-based cannabis data provider Headset.
“January and February are our strongest chocolate sales months,” Christine Apple, founder and CEO of Oregon-based edibles manufacturer Grön, told MJBizDaily.
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Grön operates in six states and Canada – and she plans to launch operations in three more states in 2025.
But as Grön has expanded to become a marijuana multistate operator, the chocolate segment of the infused-edibles category has lost market share to gummies, a development Apple finds disappointing despite her company’s success in the gummy category.
Chocolate “is so underrated, and nobody gives it the attention it deserves,” she said.
Apple said about 70% of Grön’s sales come from gummies, while chocolates make up
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