(This story first appeared in the November-December issue of MJBizMagazine.)
California cannabis brand Breez has stayed true to its core mission of providing access to medical marijuana patients and recreational consumers since it was established in 2015.
That ethos led Austin and Anna Hice, the brand’s husband-and-wife management team, to develop THC-infused tablets and mints in a widely recognized form factor.
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It also prompted the co-founders to launch direct-to-consumer delivery – particularly targeting the state’s vast cannabis deserts, where cities and counties still prohibit marijuana operations nearly eight years after voters legalized MJ cultivation and retail sales.
“It’s all about accessibility,” Austin Hice told MJBizMagazine during a phone interview.
Demand for delivery
Though about 95% of Breez products are sold through retail, delivery
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