Seattle-based cannabis e-commerce site Leafly Holdings is pivoting away from reporting on the marijuana industry and will instead focus on providing consumer-oriented content such as information about products.
“Our content will be more product and marketplace-driven … providing consumers with information they are looking for to help them make informed decisions about what cannabis to try and buy,” a company spokesperson told MJBizDaily.
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The news was previously reported by WeedWeek and newsletter Cultivated.
Leafly’s pivot from journalism comes after the company laid off 40 employees earlier this month in conjunction with reporting its full-year and fourth-quarter financial results.
Senior Editor Bruce Barcott, who led the editorial team for the past seven years, announced on Twitter he was departing the company.
Well friends, my glorious 7-yr run @Leafly has come to a close. In 2015 there were 2 legal states; now there are 19. Arrests are
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