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Metrc track-and-trace system expands to Missouri adult-use marijuana market

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Track-and-trace platform Metrc increased its presence in Missouri to include oversight of that state’s newly launched adult-use marijuana market.

Since its founding in 2013, Florida-based Metrc has won 23 contracts from governments to manage seed-to-sale accounting of legal cannabis products, according to a Tuesday news release.

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The company has had a presence in Missouri since December 2019, when state regulators selected Metrc’s software for the state’s medical marijuana industry.

Adult-use sales in Missouri began Feb. 3, and stores recorded more than $12.6 million in sales during the opening weekend.

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Metrc now has “exclusive government contracts in every region” of the country, according to the release.

Roughly 345,000 cannabis firms use Metrc software, the company noted.

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