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Ohio cannabis sales increase 270% with advent of adult-use market

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One week after Ohio launched adult-use cannabis sales, data from Headset reveals a threefold increase in revenue compared to the state’s regulated medical marijuana market.

Before recreational sales kicked off, the average Ohio cannabis retailer was pulling in around $12,740 per day in medical marijuana sales. Since the launch of adult-use sales on Tuesday, that figure has skyrocketed to $33,864 — a 270% increase in daily sales.

“Sales were highly positive, very strong,” said Kathleen Olivastro, senior vice president of retail of Ascend Wellness Holdings, which has five shops in Ohio and licenses that permit it to build three more stores. “Customers were so excited. They came in curious to learn about cannabis in general. Many already knew — some because of medical, some because they purchased in other states and were thrilled Ohio was moving forward with an adult-use program.”

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Ohio recreational marijuana market already showing signs of price contraction

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Products in Ohio’s recreational marijuana market are showing signs of price contraction only five months after sales began.

Adult-use sales for the market topped $242.2 million in 2024, meeting industry expectations for the potential of a market that launched on Aug. 6.

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And while sales are growing, an analysis of weekly adult-use data from Ohio’s Division of Cannabis Control (DCC) shows the price per item/pound in almost all the categories slid with more than half the products experiencing double-digit declines.

Plant material, which accounts for 52% of recreational sales in Ohio, almost doubled since the market opened.

Ohio consumers bought 2,158 pounds of plant material in the first week of January 2025, up from 1,284 pounds in the week ending Aug. 10.

But declining

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Why 2025 could be a banner year for cannabis investors

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Tiby Erdely (Courtesy photo)

(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Cannabis capital markets have faced significant challenges over the past few years.

As investors who have been actively involved in the industry since 2019, we have had the privilege of experiencing every market cycle – from euphoric highs to sobering lows.

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Despite these fluctuations, today’s market environment presents an unparalleled opportunity for discerning investors, thanks to unique deal structures, compelling valuations and the ability to identify and back exceptional management teams.

Challenges and opportunities

The marijuana industry’s struggles with access to capital have fundamentally reshaped the competitive landscape.

Over the past two years, funding sources have dried up, leaving many companies to adapt

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Massachusetts’ adult-use marijuana sales topped $1.6 billion in 2024

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Marijuana retailers in Massachusetts recorded $1.65 billion in sales of adult-use products between Jan. 1, 2024, and Jan. 5, 2025.

That’s according to data from the state’s Cannabis Control Commission, which noted that recreational cannabis sales in December 2024 reached $140.2 million, the third-highest monthly total since Massachusetts legalized an adult-use market in November 2018.

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Other top sales months were August 2024 ($147.6 million) and July 2024 ($142.8 million).

During the week ended Jan. 5, 2025, flower represented 40.5% of sales, vapes 19% and pre-rolls 12.6%, followed by edibles and concentrates.

In April, Massachusetts cannabis regulators announced that adult-use sales had surpassed $6 billion since the market launched.

According to the latest figures, recreational cannabis sales in Massachusetts now top $7.2 billion.

Despite

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