Cannabis

Social Media And Marijuana

Published

1 year ago

July 28, 2023

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Twitter becoming X has been big news, the global online chatroom has been stirring the pot since Elon Musk acquired the company for $44 billion. In February of this year, Twitter (now X) updated its advertising policy to allow cannabis ads on the platform in states where cannabis is legal. A huge win for market and makes them a rarity. It seems social media and marijuana, ugh when it comes to growing the industry.

With 90% of the public ok with some form of legal cannabis, you would think social media would be more accepting. But actually, marijuana falls into a similar category as alcohol with some of the largest players.

Here is a quick review of the policies.

Meta (Facebook and Instagram)

Meta prohibits the advertising of cannabis, topical CBD, ingestible hemp products, and CBD products such as hemp seeds and ingestible CBD. However, Meta now allows limited CBD and hemp advertising on apps like Facebook and Instagram for educational, advocacy, and public service announcement purposes.

Meta allows alcohol advertising under certain restrictions and with strict guidelines.

TikTok

TikTok prohibits paid advertising for cannabis.

TikTok prohibits ads promoting alcoholic beverages such as wine, beer, spirits, etc. They also prohibit ads for alcohol clubs/subscription services, alcohol making kits, and alcohol-sponsored events

YouTube

YouTube’s policies prohibit content that endangers the emotional and physical well-being of minors, including promoting products that contain drugs, nicotine, or controlled substances. YouTube’s policies also consider the nature of the upload, such as whether it is educational, documentary, scientific, or artistic in nature.

As of June 2021, YouTube no longer accepts Masthead Ads from certain verticals, including alcohol.

edible marijuana — Photo by Vanessa Nunes/Getty Images

A study demonstrates the ways in which cannabis is promoted on social media apps, and how this has opened up the market to include people who don’t fit the typical stoner stereotype.

The study, published in Crime, Media, Culture: An International Journal, found that women have slowly introduced themselves into the equation, disrupting what’s traditionally thought of as a cannabis consumer. These women promote cannabis in different ways, incorporating it into their daily lives and activities.

Researchers used Instagram as their social media platform of choice, analyzing illegal sellers in Switzerland with “cannabis influencers” in the U.S., and spotting their differences. Researchers found that cannabis influencers were challenging what has long been considered appealing to cannabis markets, something that could have a global impact.

“Our findings show that cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” write the study’s researchers. These influencers painted cannabis as an activity that can be pursued by mothers, people who are invested in their physical and mental health, and more.

turned on gold iphone 6

Study authors recognize how cannabis influencers have had to get creative on platforms like Instagram considering how the app prevents its sale and censors its content. In their posts, influencers make it clear that they’re not selling cannabis and are simply endorsing it, tying it to appealing images and to a lifestyle that other people are interested in replicating.

“When cannabis is marketed by legal influencers rather than illegal dealers, we find a shift in the use of symbols related to amateurism versus professionalism, intimacy and lifestyle and argue that these changes are bound up with how the influencers do gender differently than sellers,” explain the researchers

Marijuana use has evolved over the years, becoming less of a taboo topic and something that can be discussed and consumed openly. In places where the drug is legal, it makes sense social media always promotion as something that’s just another activity to partake in.

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3 Wise Men

Three Wise Men Give Marijuana Strain Gift Suggestions

Published

2 days ago

December 20, 2024

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It has become a popular gift with over 20% of the population putting it under the train. So we asked 3 wise man what to give (or consume) during the season.

The holiday season is a special time of year with a combination of Christmas, Hannakuh, and more are the modern hoildays descended from pagan holidays. Food, celebrations, gifts and a hint of something magical are all part of the holidays. With Christmas, the three wise men bring gifts to the baby Jesus being steered by a star. As we head into the last part of the season, why not think of the perfect gift to give or for yourself. We have three wise men give marijuana strain gift suggestions to share with our readers.

Terran Cooper, one of the rising stars of the industry and a part of the firm Falcon Rappaport & Berman who works in the cannabis industry. New York based, he says while there are several great strains, he has two to share for the holiday season.

One of my favorite day time strains, Pineapple Express has skyrocketed in popularity following the 2008 film by the same name. This strain is one of the more energetic strains that I’ve come across, allowing for a nice balance between productivity and relaxation this holiday season. Its joyful and uplifting effects may pair nicely with last minute holiday tasks in addition to any festivities. Though infrequent consumers beware – its relatively high THC content means that a little can go a long way.

Beautifully wrapped Christmas gifts under a festive tree with glowing lights.

Andrew Laub, managing partner of Keneh Ventures and CEO of Cannabition, is a leader in the industry and shared his favorites. Golden Goat is my secret to finding joy in any moment, especially during the holiday season. Its tropical, citrusy flavor is bright and uplifting, just like its effects. I love how it gives me an energized, creative boost without feeling overwhelming, making it perfect for everything from decorating the house to hosting friends. It’s my reminder to savor the fun and chaos of the holidays.

Granddaddy Purple is like my personal escape when the holiday rush gets overwhelming. I love its rich, grape-like flavor and how it helps me unwind at the end of a busy day. Whether I’m binge-watching holiday movies or enjoying quiet time by the fireplace, this strain makes everything feel a little cozier and more magical.

Sour Diesel is my motivation when there’s too much to do and not enough time. Its energizing, citrusy aroma wakes me up, and its focus-boosting effects help me tackle long to-do lists with ease. I love using it to power through holiday prep, whether I’m wrapping gifts, planning meals, or brainstorming creative ways to make the season special.

Online cannabis influencer Miguel a.k.a Miggy420 (@miggy420) believes consumption of cannabis is a personal experience with everyone being different. He sees the endocannabinoid system as unique as snowflakes in winter. Some smoke to wash away ills, others to wash away the ills of society. He shared his two favorites.

Vin Diesel Diesel is a sativa grown by Dewey’s Cultivars. Her beauty matches her taste with gassy hits reminiscent of early 2000 diesel strains I would buy in the traditional market. These growers come with a biochemical background and it shows with this plant, pure bliss – and this is coming from someone who prefers indicas.

If you’re looking for something post family events i.e you just realized the debt you incurred for the little ones or you’re just happy your conspiracy Uncle is gone, I recommend Gelato Cake by Agro Couture. This indica dominant hybrid will have your mind drifting away and able to focus on what it is you really wanted to do, hot box your bedroom and binge watch YouTube.

Enjoy these suggestions and may everyone have a great holiday season.

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Canada

Teen Marijuana Use Continues To Drop With Legalization

Published

3 days ago

December 20, 2024

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In another positive reason for cannabis legalization – teen use continues to drop.

One of the great arguments against marijuana legalization is it will lead to more youth partaking. This argument is brought out, despite teen alcohol use continuing to be a problem. Now, a new study shows teen marijuana is continuing to decline, coinciding with the increasing legalization of cannabis for adult use across the United States. This trend contradicts predictions made by opponents of legalization, who argued that easier access would lead to increased youth consumption.

According to the latest Monitoring the Future (MTF) Survey, supported by the National Institute on Drug Abuse (NIDA), cannabis use among 8th, 10th, and 12th graders is now lower than before the first states began enacting adult-use legalization laws in 2012. This decline is part of a broader trend of decreasing youth drug use, which has reached historic lows since the coronavirus pandemic.

The U.S. Department of Health and Human Service’s National Survey on Drug Use and Health reported an 18% decrease in the percentage of 12- to 17-year-olds who had ever tried marijuana from 2014 to 2023. Additionally, current marijuana use among this age group fell by 19%. Similarly, the Centers for Disease Control and Prevention’s Youth Risk Behavioral Survey found a 26% reduction in the percentage of high schoolers identifying as current cannabis consumers between 2013 and 2023.

Researchers attribute this decline to several factors:

Regulated markets: Licensed dispensaries require proof of age, making it more difficult for teenagers to obtain marijuana.
Effective ID policies: Studies show high compliance rates among licensed cannabis retailers in checking customer IDs.
Shifting perceptions: There has been a significant drop in youth perceptions that cannabis is easy to access, despite the widening adult-use marketplace.

The trend is not limited to the United States. A Canadian study found high school students reported more difficulty accessing marijuana since the country legalized it nationwide in 2019

These findings support the argument that regulated marijuana markets for adults, with appropriate safeguards, can effectively deter youth access and use. The data suggests that legalization policies can be implemented in a manner that provides regulated access for adults while simultaneously limiting youth access and misuse.

As more states consider legalizing marijuana, this evidence can inform policymakers and public health officials in developing effective strategies to protect youth while allowing adult use. The ongoing decline in teen marijuana use demonstrates that legalization, when properly implemented, does not necessarily lead to increased adolescent consumption and may even contribute to its reduction.

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Cannabis

The Best Tips If You Are Giving Marijuana As A Gift

Published

4 days ago

December 18, 2024

admin

Roughly 25% of people are planning to give cannabis as a holiday gift….here are some practical suggestions to make it a success.

Last year was a watershed year for Santa with 1 in 4 planning to add cannabis into their gift giving, the trend is only going up in 2024. Since the plant has become mainstream (except for a few in DC), it is to be found under the tree, next to the menorah and during festive gatherings. Gen Z and Millennials are leading the trend with 78% (vs. 56% of Gen X and Boomers) in planning to include cannabis in their holiday plans. But you you want to do it right, here are the best tips if you are giving marijuana as a gift.

While giving alcohol is a long tradition, giving cannabis is does have some variances. To start, so far most can’t grab it out of personal stock or fish it out of Christmas gifts already given for the year. While Costco, groceries stores and Total Wine are the booze top sellers, it can be also purchased in bodegas, gas stations and other locations. Cannabis still has to be purchased at specialized dispensaries.

marijuana dispensary — Photo by smodj/Getty Images

First, plan ahead when you shop. The good news is most dispensaries keep hours similar to a grocery store – open by 9 am and closing around or after 10 pm. This makes dashing in for a last minute gift or squeezing it in during the day easy. Remember to bring cash, have a plan and chill out.

The good news isyou can’t seem to be “cheap” giving weed. Most edibles are in a small price range, whereas wine bought at a grocery stores can go for $6-$100. And the quality of the wine can vary greatly. Most edibles, including gummies, are within the same price point and potency while caring on quality. Wana Brands, one of the nation’s leading gummy makers, hits the mid spot on price. Also, unless you are doing a hefty gift basket, you are can give one or two items as a trail.

Never overestimate someone’s usage. Think about the recipient’s experience level and preferences when selecting cannabis gifts. For most, consider starting with low-dose or CBD-dominant products. Gummies, vapes, oil, or gift cards are all popular choices. Also, ask the budtender what the best sellers for mid level consumers.

If you are in the less than 50% of the population where legal cannabis is available, consider hemp beverages. It can provide a quick, similar high but is legal. In Texas, they are huge sellers and can be found in some Total Wines, local convenience stores and other locations.

Lastly, have a hint of discretion, it might not be the best public secret Santa gift, but gummies can be a fun White Elephant!

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