Cannabis

Social Media And Marijuana

Published

1 year ago

July 28, 2023

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Twitter becoming X has been big news, the global online chatroom has been stirring the pot since Elon Musk acquired the company for $44 billion. In February of this year, Twitter (now X) updated its advertising policy to allow cannabis ads on the platform in states where cannabis is legal. A huge win for market and makes them a rarity. It seems social media and marijuana, ugh when it comes to growing the industry.

With 90% of the public ok with some form of legal cannabis, you would think social media would be more accepting. But actually, marijuana falls into a similar category as alcohol with some of the largest players.

Here is a quick review of the policies.

Meta (Facebook and Instagram)

Meta prohibits the advertising of cannabis, topical CBD, ingestible hemp products, and CBD products such as hemp seeds and ingestible CBD. However, Meta now allows limited CBD and hemp advertising on apps like Facebook and Instagram for educational, advocacy, and public service announcement purposes.

Meta allows alcohol advertising under certain restrictions and with strict guidelines.

TikTok

TikTok prohibits paid advertising for cannabis.

TikTok prohibits ads promoting alcoholic beverages such as wine, beer, spirits, etc. They also prohibit ads for alcohol clubs/subscription services, alcohol making kits, and alcohol-sponsored events

YouTube

YouTube’s policies prohibit content that endangers the emotional and physical well-being of minors, including promoting products that contain drugs, nicotine, or controlled substances. YouTube’s policies also consider the nature of the upload, such as whether it is educational, documentary, scientific, or artistic in nature.

As of June 2021, YouTube no longer accepts Masthead Ads from certain verticals, including alcohol.

edible marijuana — Photo by Vanessa Nunes/Getty Images

A study demonstrates the ways in which cannabis is promoted on social media apps, and how this has opened up the market to include people who don’t fit the typical stoner stereotype.

The study, published in Crime, Media, Culture: An International Journal, found that women have slowly introduced themselves into the equation, disrupting what’s traditionally thought of as a cannabis consumer. These women promote cannabis in different ways, incorporating it into their daily lives and activities.

Researchers used Instagram as their social media platform of choice, analyzing illegal sellers in Switzerland with “cannabis influencers” in the U.S., and spotting their differences. Researchers found that cannabis influencers were challenging what has long been considered appealing to cannabis markets, something that could have a global impact.

“Our findings show that cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” write the study’s researchers. These influencers painted cannabis as an activity that can be pursued by mothers, people who are invested in their physical and mental health, and more.

turned on gold iphone 6

Study authors recognize how cannabis influencers have had to get creative on platforms like Instagram considering how the app prevents its sale and censors its content. In their posts, influencers make it clear that they’re not selling cannabis and are simply endorsing it, tying it to appealing images and to a lifestyle that other people are interested in replicating.

“When cannabis is marketed by legal influencers rather than illegal dealers, we find a shift in the use of symbols related to amateurism versus professionalism, intimacy and lifestyle and argue that these changes are bound up with how the influencers do gender differently than sellers,” explain the researchers

Marijuana use has evolved over the years, becoming less of a taboo topic and something that can be discussed and consumed openly. In places where the drug is legal, it makes sense social media always promotion as something that’s just another activity to partake in.

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Cannabis

4 Ways Marijuana Can Help You Have A Better Thanksgiving

Published

11 hours ago

November 22, 2024

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If going the family Thanksgiving route, these gatherings can sometimes be stressful, especially when dealing with relatives you don’t see often or navigating potentially tense conversations. Marijuana can help reduce anxiety and create a more relaxed atmosphere. Microdosing is a popular trend with the younger generations, and it could be helpful in during the holiday. Numerous studies have demonstrated that cannabinoids such as THC and CBD can effectively reduce anxiety. By helping to calm nerves and ease social tension, cannabis can contribute to a more pleasant and harmonious family gathering.

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Aquafina

Can Big Alcohol Help The Cannabis Industry

Published

13 hours ago

November 22, 2024

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It has been a rough few months for the cannabis industry…could Big Alcohol help during another rough patch?

The cannabis industry was worth $33 billion in 2023 and is filled with mom and pop businesses. With the majority of the population having access to legal marijuana, consumer use is up, states are filling their coffers, and more patients are using medical marijuana. It has become so mainstream, even the staid AARP has acknowledge a signifiant portion of boomers are using it for medical reasons. But federal restrictions are crippling the industry, despite the growth. The industry needs federal help, can Big Alcohol help the cannabis industry. Alcohol is in a majority of grocery stores, restaurants, hotels, resorts, planes and homes. They understand the consumers and sell $260 billion in booze a year, not counting the second level market up. The alcohol industry spends over $20 million annually on lobbying, a drop compared to the $220+ million pharmaceutical spends, but an impressive amount. But Congress, the DEA, and members of the administration are not fans…and help is needed.

Alcohol has a $14+ billion investment in the industry and has a voice in the Congress. Cannabis is a brand and revenue extension for alcohol rather than a competitor. A major change in the beverage industry came with the introduction of purified waters by PepsiCo (Aquafina) in 1994 and Coca-Cola (Dasani) in 1999. Seeing it as way to reach more consumers and revenue, the two soda giants are now the owners of the top two bottled water companies in the North America. WIth a stake in the outcome, the big liquor companies could guide Congress to open up more for cannabis. This would provide both industries access to more customers and more revenue for everyone, including government entities.

marijuana legalization — Photo by Alexander Sanchez/Getty Images

“While alcohol and cannabis can play in the same sandbox, we more often see consumers using cannabis as a replacement for more harmful substances like alcohol. In cannabis, we find a paradigm shift—entertainment and relaxation without the costs of alcohol’s physical and social tolls.” shares Jesse Redmond, managing director at Water Tower Research, LLC.

Like bottled water, alcohol could open up markets to an additional set of consumers. They have the expertise and relationships most cannabis businesses lack. Already, hemp beverage are in mainstream retailers like Total Wine (Texas) and in convenience stores.

The incoming administration has few cannabis champions with both the Speaker of the House and the President of the Senate and the cabinet doesn’t seem to be focused on marijuana legalization at all. But the majority of members are a fan of booze and that can be used to marijuana’s advantage.

Both would benefit from product development, producing and marketing cannabis-infused beverages and edibles. From a marketing point of view it also makes sense consider the consumer reach. In addition, research shows that people often pair cannabis with alcohol rather than replacing one with the other. The proportion of consumers pairing cannabis with spirits or liquor increased from 12% in 2018 to 22% in 2022. The next 14 months will shape the cannabis industry path for years to come, let’s see if Big Alcohol plays a role.

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Cannabis

Can Microdosing Help Manage Holiday Family Anxiety

Published

1 day ago

November 22, 2024

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The holidays can be festive, fun and heartwarming – but for some, there is too much family drama….microdosing could make it better.

Carols, gifts, parties, festive meals with favorite foods are all part of hte holiday season. But even in the best circumstances, there could be stress. Some 89% say concerns around money, missing loved ones and anticipating family conflict cause them stress at this time of year. But roughly have say it is moderate and may not be any more than the rest of the year. While family tend to provide a positive effect, if you look at Reddit, there are are plenty of causes of drama during hte holiday at gatherings. For those who are experiencing some level of stress, can mircodosing help manage holiday family anxiety? It could be a better solution than a half of a bottle of booze.

Microdosing marijuana can be an effective way to manage holiday anxiety, offering a subtle yet impactful approach to stress relief during the festive season. By consuming small amounts of cannabis, typically between 1 to 2.5 milligrams of THC, individuals can experience the therapeutic benefits without feeling overly intoxicated.

Microdosing cannabis can provide several advantages for those dealing with holiday-related stress. Low doses of THC can activate the endocannabinoid system, potentially leading to decreased stress levels without causing an overwhelming high. This can be particularly helpful during family gatherings or social events that may trigger anxiety. It may alleviate the effects of social anxiety, allowing individuals to feel more relaxed and confident in social situations. This can be especially beneficial during holiday parties or family reunions.

Small amounts of cannabis can boost mood and social confidence, contributing to a more relaxed and enjoyable holiday experience. Another benefit is may induce deep, natural sleep patterns without excessive grogginess, helping to combat short term holiday-related insomnia.

To microdose marijuana effectively for holiday anxiety, consider the following tips:

Start Low: Begin with a dose of 1 to 2.5 milligrams of THC and maintain this dosage for at least three days. If you’re new to cannabis, begin with an even lower dose and gradually work your way up.
Gradual Increase: If needed, slowly increase the dosage in 1 mg increments until you begin to feel the desired effects.
Consistency: Once you find an effective dose, stick with it for at least four days to assess its impact.
Choose the Right Product: CBD-dominant strains or products with balanced THC:CBD ratios may be more suitable for anxiety relief.
Consider Terpenes: Look for cannabis products containing terpenes like limonene, pinene, and beta-caryophyllene, which have stress-relieving properties
Timing is Key: Plan your microdose schedule around holiday events or stressful situations to maximize its effectiveness.

While microdosing can be beneficial, there are some general precautions. Consider potential interactions with alcohol or other medications you may be taking during the holidays. If you are some medications, it is important to talk to a health professional. And remember everyone reacts differently to cannabis, so what works for others may not work for you.

By incorporating microdosing into your holiday stress management strategy, you may find yourself better equipped to handle the pressures and anxieties that often accompany the festive season. This approach allows you to potentially benefit from the calming effects of cannabis while maintaining clarity and function during holiday activities and gatherings.

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