Edible Arrangements’ parent company is getting into the cannabis edibles business.

Georgia-based Edible Brands is launching edibles.com, an e-commerce marketplace that will offer hemp-derived THC products from brands such as Cann, Wana Brands and 1906.

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Edible Arrangements is a franchisor of stores that sell bouquet-shaped fruit baskets.

Edibles.com launched in Texas on Thursday and plans to expand into regulated markets in Florida and Georgia, according to a news release.

Some products will be available to be shipped where it’s legally allowed.

The company also plans to open a flagship store in Atlanta that will serve as a prototype for a limited franchising program, the release noted.

The platform will be led by Thomas Winstanley, who previously was chief marketing officer for East

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Adam Wilks (Courtesy photo)

Expanding a marijuana brand across international markets is a thrilling and challenging endeavor.

The global cannabis industry is experiencing rapid evolution, with new markets opening up and consumer attitudes shifting in favor of regulation and accessibility.

For companies aiming to scale internationally, the journey involves more than just logistical expansion; it requires grappling with intricate regulatory landscapes, understanding cultural nuances and building strategic partnerships.

Yet, the potential rewards are vast.

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Successful global operations not only diversify revenue streams but also position brands as leaders in a dynamic and increasingly competitive industry.

Navigating complex regulatory landscapes

One of the most significant challenges in

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President Donald Trump’s choices over his first 50 days in office, including appointments to lead the federal drug and health agencies, are sowing serious doubts that marijuana’s status under federal law will change anytime soon.

That’s the gloomy vibe lurking outside the U.S. Capitol and seeping into C-suites as the marijuana rescheduling process – begun in October 2022 by former President Joe Biden and put on indefinite hiatus in January – remains stuck in limbo.

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For those remaining hopeful, the belief is that the Trump administration might do something before the end of the year.

But skeptics wonder if the administration will simply cancel the process to downgrade marijuana from Schedule 1 to Schedule 3 of the Controlled Substances Act.

All in all, “so far,

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