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The Complete Guide to Building a Cannabis Brand with AI in 2024 and Beyond

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building a cannabis brand with AI

Practical Guide: Let’s build a Marijuana Brand using AI

 

Cannabis legalization is knocking on the door, and it’s just a matter of time before the powers that be realize they can’t keep this miracle plant under lock and key forever.

Sure, they might reschedule it, but mark my words, we’ll see full-blown descheduling in our lifetime. It might take a decade or two, but change is coming, and it’s coming fast.

Now, let’s talk about another game-changer: Artificial Intelligence. AI has been quietly infiltrating our lives, taking over the mundane tasks we used to slave over. It might not be perfect, but with a little human touch, AI can become one hell of an asset.

Just imagine the possibilities when we harness its power for our own benefit.

Sam Altman, the mastermind behind OpenAI, dropped a bombshell when he said the first solopreneur billionaire would be born from AI.

That’s a bold claim, but I believe it.

So, why not jump on this train and merge two of the hottest trends out there? Picture this: your very own cannabis brand, powered by the limitless potential of AI.

In this wild ride of an article, we’re going to walk you through the steps to make this dream a reality. We’ll dive into the nitty-gritty of building a brand from the ground up, all while leveraging the power of AI to give you a serious edge in the market.

So, buckle up, because we’re about to embark on a journey that could change your life. Are you ready to become the cannabis kingpin of the AI age?

 Let’s find out.

 

Building a brand might seem like a daunting task, but let me tell you something: it’s easier than you think, especially when you’ve got AI on your side. With the right tools and a little bit of know-how, you can create a brand that stands out in the crowded cannabis market.

Here’s the deal, we’re going to break it down into nine fundamental steps:

  1. Research Your Market and Audience

  2. Define Your Brand Identity

  3. Choose Your Brand Name and Logo

  4. Create Your Brand’s Voice and Messaging

  5. Design Visual Elements

  6. Build Your Online Presence

  7. Implement Your Brand Strategy

  8. Promote Your Brand

  9. Monitor and Adapt

We’re going to walk you through each of these steps, holding your hand the entire way. And here’s the best part: we’re going to build a faux brand together. That’s right, we’re going to create a brand from scratch, just to show you how it’s done. And if someone out there likes what they see and wants to run with it, be my guest. I won’t stand in your way.

So, are you ready to dive into the exciting world of cannabis brand building? I know I am. Let’s embark on this journey together and see where it takes us. Who knows, you might just end up with the next big thing in the cannabis industry. And if not, well, at least you’ll have a damn good time trying.

Alright, let’s talk about researching your market and audience. Now, I know what you’re thinking: “Research? That sounds like a lot of work.” But here’s the thing, with AI, it’s a breeze.

First up, you can use AI to gather data on your target market. We’re talking demographics, preferences, and buying habits. All the juicy details you need to create a brand that resonates with your audience.

But why stop there? You can even use AI to create a virtual stoner and interview them. That’s right, you can pick their brain and figure out what makes them tick. What are their pain points? What do they need? What do they desire? AI can help you get inside their head and understand what they value and how they communicate.

Now, I know you’re itching to get started, so here’s a SUPER PROMPT to help you out:

“Create a detailed persona of a typical cannabis user in [your target market]. Identify their demographics, preferences, pain points, needs, desires, values, and main forms of communication. Use this information to guide your brand’s research and development.”

Plug that into your favorite language model, and watch the magic happen. Trust me, with AI on your side, researching your market and audience has never been easier.

at tips for cannabis

 

Now, let’s dive into brand identity.

This is where the rubber meets the road, and you get to define who you are as a brand. But before you start throwing around fancy words like “mission” and “vision,” you need to take a step back and understand what it is you’re actually selling.

Are you peddling products? Services? A little bit of both? Once you’ve got that figured out, you can start aligning your brand identity with your target market.

Now, let’s talk about your brand’s mission, vision, and core values. This is the stuff that’s going to set you apart from all the other cannabis brands out there. What do you stand for? What do you believe in? What makes you unique? These are the questions you need to answer if you want to create a brand that people can get behind.

But here’s the thing, you can’t just say you’re different. You need to prove it. That’s where your unique value proposition comes in. What sets you apart from the competition? Is it your superior product? Your commitment to sustainability? Your killer customer service? Whatever it is, make sure it’s something that your target market actually cares about.

Now, I know you’re probably thinking, “This sounds like a lot of work.” But don’t worry, I’ve got you covered. Here’s a SUPER PROMPT to help you get started:

“Create a brand identity for a cannabis company targeting [your target market]. Define the company’s mission, vision, and core values, and identify its unique value proposition. Ensure that the brand identity aligns with the target market’s needs, desires, and values.”

Plug that into your favorite AI tool, and watch as your brand identity takes shape. Remember, your brand identity is the foundation of everything you do, so take the time to get it right.

cannabis ai tips for brands

 

 

 

Alright, so you’ve got your brand identity all figured out. Now it’s time to put a name and a face to it. And by face, I mean logo. But don’t worry, you don’t need to be some kind of creative genius to come up with a killer brand name and logo. That’s what AI is for.

First up, let’s talk about your brand name. You want something that’s memorable, easy to pronounce, and reflects your brand identity. But coming up with a name can be tough. That’s where AI comes in. You can use tools like namelix.com or Jasper.ai to generate hundreds of potential names based on your brand keywords and preferences. And the best part? You don’t have to sift through all the terrible ones yourself. AI will do that for you.

But a name is just the beginning. You also need a color palette that reflects your brand’s personality and values. Again, AI has got you covered. Tools like Khroma.co and Coolors.co can generate color palettes based on your brand keywords and preferences. And if you’re feeling extra lazy, you can even use AI to suggest a logo based on your brand name and color palette.

But hold up, I know what you’re thinking. “How do I come up with a prompt for an image generator?” Don’t worry, that’s where language models like ChatGPT come in. You can use them to generate prompts based on your brand identity and preferences. Something like: “Generate a logo for a cannabis brand called [your brand name] using the colors [your color palette]. The logo should reflect the brand’s [your brand values] and appeal to [your target market].”

And just like that, you’ve got a complete brand identity, courtesy of AI. But don’t just take my word for it. Here’s a SUPER PROMPT to help you achieve all of this in one go:

“Create a complete brand identity for a cannabis company targeting [your target market]. Generate a brand name, color palette, and logo that reflects the brand’s mission, vision, and core values. Provide the final results in a single, cohesive brand identity document.”

Plug that into your favorite AI tool, and watch as your brand comes to life.

cannabis ai logo ideas

 

cannabis ai logos 2

 

Alright, let’s talk about your brand’s voice and messaging. This is where you get to let your personality shine through and really connect with your audience. But what if you’re not sure what your brand’s personality is? Or how to communicate with your target market? Don’t worry, AI has got your back.

First things first, you need to establish your brand’s voice. Are you funny and irreverent? Serious and educational? Somewhere in between? AI can help you figure that out. Tools like IBM Watson Tone Analyzer and Adeptmind.ai can analyze your existing content and give you insights into your brand’s personality and tone. From there, you can use language models like GPT-3 to generate content that matches your brand’s voice.

But here’s the thing, you can’t just assume that your brand’s voice is resonating with your audience. That’s where A/B testing comes in. You can use AI to generate multiple versions of your messaging and test them out on your target market. See what works and what doesn’t, and refine your messaging accordingly.

And speaking of messaging, you need to make sure that your key messages are conveying your brand’s values and benefits. What do you want your audience to know about your brand? What makes you different from the competition? AI can help you craft messaging that speaks directly to your target market’s pain points and desires.

But perhaps most importantly, you need to have a clear set of business mantras that guide everything you do. What are the non-negotiables for your brand? What do you stand for? AI can help you distill your brand identity into a set of clear, concise mantras that you can use to guide your decision-making and communication.

So, ready to get started? Here’s a SUPER PROMPT to help you create your brand’s voice and messaging:

“Create a comprehensive brand voice and messaging guide for a cannabis company targeting [your target market]. Use AI tools to analyze the brand’s existing content and generate new content that matches the brand’s personality and tone. Craft key messages that convey the brand’s values and benefits, and distill the brand identity into a set of clear business mantras. Provide the final results in a single, cohesive document.”

Plug that into your favorite AI tool, and watch as your brand’s voice and messaging takes shape. And remember, your brand’s voice is what sets you apart from the competition. So make it count.

cannabis branding ai

 

Alright, let’s talk about the fun part: designing your brand’s visual elements. This is where you get to let your creativity run wild and really bring your brand to life. But if you’re not a designer, don’t worry. AI has got you covered.

First up, you need to establish your brand’s color palette, typography, and design guidelines. This is the foundation of all your visual elements, so it’s important to get it right. You can use tools like Khroma.co and Fontjoy.com to generate color palettes and font pairings that match your brand’s personality and values. And if you’re not sure where to start, you can use AI-powered design tools like Canva and Crello to generate templates and guidelines for you.

But your visual elements don’t stop there. You also need to create things like business cards, packaging, and website design. Again, AI can help with that. Tools like Magicpattern.design and Patternpad.com can generate custom patterns and textures for your packaging and website. And if you need mockups, you can use AI-powered tools like Smartmockups.com and Mockupworld.co to generate them for you.

Once you’ve got your mockups, it’s time to bring them to life. If you’re using Figma, you can use AI-powered plugins like Autoflow and Automator to replicate your wireframes and designs. And if you’re building a website, you can use AI-powered builders like Elementor and Wix to create stunning designs with just a few clicks.

But perhaps most importantly, you need to make sure that your visual elements are consistent across all your channels. Whether it’s your website, your social media, or your packaging, your brand should be instantly recognizable. That’s where AI-powered brand management tools like Lucidpress and Bynder come in. They can help you create and manage your brand assets across all your channels, ensuring that your brand is always on point.

So, ready to get started? Here’s a SUPER PROMPT to help you create your brand’s visual elements:

“Create a comprehensive visual identity guide for a cannabis company targeting [your target market]. Use AI tools to generate color palettes, typography, and design guidelines that match the brand’s personality and values. Create mockups for business cards, packaging, and website design using AI-powered tools. Provide the final results in a single, cohesive document.”

Plug that into your favorite AI tool, and watch as your brand’s visual identity comes to life. And remember, your brand’s visual identity is what makes you stand out from the crowd. So make it count.

 

business cannabis ideas by ai

 

 

Alright, let’s talk about building your online presence. This is where you get to connect with your audience and really showcase what your brand is all about. But with so many channels and platforms out there, it can be overwhelming to know where to start. That’s where AI comes in.

First up, you need to create content that resonates with your audience. And I’m not talking about fluffy, generic content that doesn’t say anything. I’m talking about content that speaks directly to your customers’ pain points and needs. You can use AI-powered tools like Jasper.ai and Content Villain to generate articles, social media posts, and other types of content that are tailored to your target market. These tools can analyze your audience’s interests and behavior and create content that’s more likely to engage and convert them.

But creating content is just the first step. You also need to make sure that your content is being seen by the right people at the right time. That’s where social media planners like SocialChamp come in. These tools can help you schedule and automate your content across all your social media channels, ensuring that your brand is always top of mind for your audience.

But here’s the thing: you can’t just set it and forget it. You need to be constantly reviewing your metrics and adapting your strategy accordingly. Use AI-powered analytics tools like Sprout Social and Hootsuite to see when your customers are engaging with your content, where they’re hanging out online, and what kind of content they’re responding to. Then, use that information to refine your strategy and create even more targeted content.

And don’t forget about ads. I know, I know, ads can be annoying. But if you can create a positive revenue stream using ads, your organic systems will work even better. You can use AI-powered ad tools like Adext AI and Albert.ai to create and optimize your ad campaigns, ensuring that you’re getting the best possible ROI.

But perhaps most importantly, you need to build a funnel. Create a lead magnet, like an ebook or a free trial, and use it to collect emails and other contact information from your audience. Then, use AI-powered email marketing tools like Mailchimp and Constant Contact to nurture those leads and turn them into loyal customers.

So, ready to get started? Here’s a SUPER PROMPT to help you build your online presence:

“Create a comprehensive online presence strategy for a cannabis company targeting [your target market]. Build a funnel by creating a lead magnet and collecting emails using AI-powered email marketing tools. Provide the final results in a single, cohesive document.”

 

Plug that into your favorite AI tool, and watch as your online presence takes off. And remember, your online presence is what connects you with your audience. So make it count.

cannabis ai news

 

 

Alright, let’s wrap this up with the final three steps. You’ve done the hard work of creating your brand identity, designing your visual elements, and building your online presence. Now it’s time to put it all into action.

First up, you need to implement your brand strategy. This means making sure that every touchpoint with your customers, from your website to your packaging to your customer service, is consistent with your brand identity. You can use AI-powered tools like Lucidpress and Bynder to create and manage your brand assets, ensuring that everyone in your organization is on the same page.

But creating a great brand is only half the battle. You also need to promote it. And that’s where ads come in. You can use AI-powered ad tools like Adext AI and Albert.ai to create and optimize your ad campaigns, ensuring that you’re reaching the right people with the right message at the right time. But don’t just set it and forget it. Use AI-powered analytics tools to monitor your ad performance and adapt your strategy accordingly.

And finally, you need to monitor and adapt. Your brand is a living, breathing thing, and it needs to evolve with your customers’ needs and preferences. Use AI-powered analytics tools to track your brand’s performance across all channels, from your website to your social media to your ads. And don’t be afraid to make changes based on what you learn. Your brand should always be growing and improving.

Now, I know what you’re thinking. “But wait, these steps don’t necessarily require AI!” And you’re right. But here’s the thing: AI can make all of these steps easier and more effective. You can use AI to run your campaigns by a persona, test your content, and refine your work. It’s like having a personal assistant that never gets tired and never takes a day off.

So no excuses. Get to work, create something beautiful!

 

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280E Tax Code Restrictions on Cannabis Companies Forever?- GOP Senators File Bill to Keep 280E No Matter What Happnes to Weed

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280e tax codes forever on weed

In a move that has sparked significant controversy within the cannabis industry and among reform advocates, Republican Senators James Lankford (Oklahoma) and Pete Ricketts (Nebraska) have introduced a bill that seeks to permanently enforce the tax penalties imposed on cannabis businesses under Section 280E of the Internal Revenue Code. The legislation, titled the “No Deductions for Marijuana Businesses Act,” was filed on February 7, 2025, and aims to ensure that marijuana operators remain unable to deduct standard business expenses, even if marijuana is rescheduled under federal law.

 

The proposal comes at a time when cannabis reform advocates have been pushing for fairer tax policies and greater federal recognition of the legal cannabis industry. However, this bill represents a significant obstacle to those efforts, as it would effectively maintain one of the most burdensome financial restrictions on cannabis businesses indefinitely. This article explores the implications of the proposed legislation, its potential impact on the cannabis industry, and the broader context of federal marijuana policy reform.

 

 What Is Section 280E?

 

Section 280E of the Internal Revenue Code is a decades-old provision that has long been a thorn in the side of legal cannabis operators. Enacted in 1982 during the height of the War on Drugs, Section 280E prevents businesses involved in trafficking Schedule I or II controlled substances from deducting ordinary and necessary business expenses from their taxable income. This includes expenses such as rent, payroll, utilities, advertising, and other operational costs.

 

The provision was originally designed to target illegal drug dealers but has since been applied to state-legal cannabis businesses due to marijuana’s classification as a Schedule I drug under the Controlled Substances Act (CSA). As a result, cannabis operators are subject to significantly higher effective tax rates compared to businesses in other industries. In some cases, these tax rates can reach as high as 70% to 90%, leaving many cannabis companies struggling to stay afloat despite generating substantial revenue.

 

For years, cannabis advocates have argued that Section 280E is outdated and unfairly penalizes businesses that operate legally under state laws. They contend that removing or modifying this provision would allow cannabis companies to reinvest in their operations, create jobs, and contribute more effectively to local economies.

 

The “No Deductions for Marijuana Businesses Act”

 

The bill introduced by Senators Lankford and Ricketts seeks to cement Section 280E’s application to cannabis businesses permanently. Specifically, it would ensure that even if marijuana is rescheduled from its current classification as a Schedule I drug—something reform advocates have been pushing for—cannabis operators would still be barred from deducting standard business expenses.

 

In a statement accompanying the bill’s introduction, Senator Lankford said: 

”Marijuana doesn’t make our families stronger, our streets safer, or our workplaces more productive. Businesses that sell federally illegal drugs—including marijuana businesses—shouldn’t get federal tax breaks.”

 

Senator Ricketts echoed this sentiment, emphasizing his opposition to what he described as efforts to “normalize” marijuana use: 

”We cannot allow federal tax policy to subsidize an industry that poses serious risks to public health and safety.”

 

The bill reflects a broader ideological stance among certain Republican lawmakers who remain staunchly opposed to cannabis legalization at both the state and federal levels. By targeting one of the key financial incentives for rescheduling or descheduling marijuana—namely, relief from Section 280E’s tax penalties—the legislation seeks to undermine efforts to legitimize the industry.

 

 Implications for Cannabis Businesses

 

If enacted, the “No Deductions for Marijuana Businesses Act” would deal a significant blow to cannabis operators already grappling with high taxes and regulatory challenges. Many in the industry were hopeful that rescheduling marijuana—such as moving it from Schedule I to Schedule III under the CSA—would alleviate some of these burdens by rendering Section 280E inapplicable. However, this bill would ensure that those hopes are dashed.

 

Financial Strain on Operators

 

The inability to deduct ordinary business expenses means that cannabis companies are taxed on their gross income rather than their net income. This creates an unsustainable financial model for many operators, particularly small and medium-sized businesses that lack access to traditional banking services or capital due to federal prohibition.

 

For example:

 A dispensary with $1 million in revenue might incur $800,000 in operating expenses. Under normal tax rules, it would pay taxes on $200,000 in profit. However, because of Section 280E, it must pay taxes on the full $1 million in revenue. With effective tax rates often exceeding 70%, this leaves little room for reinvestment or growth—and in some cases leads to insolvency.

 

By keeping these restrictions permanently intact, Lankford and Ricketts’ bill could exacerbate existing disparities within the industry. Larger multi-state operators (MSOs) with significant resources may be able to weather these challenges better than smaller independent businesses or social equity applicants seeking entry into the market.

 

 Impact on State-Legal Markets

 

The financial strain imposed by Section 280E also has broader implications for state-legal cannabis markets. High taxes and operating costs make it difficult for legal businesses to compete with illicit operators who do not face similar financial constraints. This undermines one of the primary goals of legalization: reducing the size of the illegal market.

 

According to Beau Whitney, Chief Economist at Whitney Economics: 

”Maintaining 280E restrictions will only perpetuate an uneven playing field where illicit operators thrive while legal businesses struggle.”

 

States that rely on tax revenue from legal cannabis sales could also feel the impact. If legal operators are forced out of business due to unsustainable tax policies, states could see declines in revenue earmarked for education, healthcare, infrastructure projects, and other public services funded by cannabis taxes.

 

Opposition From Advocates and Industry Leaders

 

The introduction of this bill has drawn sharp criticism from cannabis advocates and industry leaders who view it as a regressive step that ignores both economic realities and shifting public opinion on marijuana legalization.

 

Advocacy Groups Speak Out

 

Organizations such as the National Cannabis Industry Association (NCIA) and Marijuana Policy Project (MPP) have condemned Lankford and Ricketts’ proposal. In a statement released shortly after the bill’s introduction, NCIA Executive Director Aaron Smith said: 

”This legislation represents an outdated approach rooted in stigma rather than science or common sense. It unfairly targets an industry that Is creating jobs, generating tax revenue, and providing safe access for millions of Americans.”

 

Similarly, MPP’s Deputy Director Matthew Schweich argued: 

”Punitive tax policies like 280E only serve to bolster the illicit market while undermining legitimate businesses trying to operate within state laws.”

 

Industry Leaders React

 

Cannabis business owners have also voiced their concerns about how this legislation could impact their operations. Many argue that fair tax treatment is essential not only for their survival but also for fostering innovation and competition within the industry.

 

Kim Rivers, CEO of Trulieve Cannabis Corp., stated:  ”The legal cannabis industry has proven its value time and again through job creation and community investment. Policies like this threaten all of that progress.”

 

 Broader Context: Federal Rescheduling Efforts

 

The timing of this bill is particularly notable given ongoing discussions about rescheduling marijuana at the federal level. In late 2023, President Joe Biden directed federal agencies—including the Department of Health and Human Services (HHS) and Drug Enforcement Administration (DEA)—to review marijuana’s classification under the CSA. HHS subsequently recommended moving marijuana from Schedule I (the most restrictive category) to Schedule III.

 

Rescheduling marijuana would represent a significant shift in federal policy by acknowledging its medical value while reducing some regulatory barriers. However, it would not legalize marijuana outright or address issues like banking access or interstate commerce.

 

Advocates had hoped that rescheduling would also eliminate Section 280E’s application to cannabis businesses—a key incentive for reform efforts. By introducing legislation specifically designed to preserve these tax penalties regardless of rescheduling outcomes, Lankford and Ricketts are effectively preempting one of the potential benefits of reform.

 

Conclusion

 

The “No Deductions for Marijuana Businesses Act” introduced by Senators James Lankford and Pete Ricketts represents a significant challenge for advocates seeking fairer treatment for legal cannabis operators under federal law. By aiming to keep Section 280E’s tax penalties permanently intact—even if marijuana is rescheduled—the bill threatens to undermine progress toward legitimizing an industry that has already faced numerous obstacles. While proponents argue that such measures are necessary to prevent “subsidizing” an industry they oppose on moral grounds, critics contend that maintaining punitive tax policies will only harm legitimate businesses while empowering illicit markets.

As debates over federal marijuana policy continue—including discussions around rescheduling—it remains crucial for stakeholders within the cannabis industry to mobilize against regressive measures like this one. The future of America’s rapidly evolving relationship with cannabis hangs in the balance—and decisions made now will shape its trajectory for years to come.

 

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Not A Hopeless Case, If You Medicate with Cannabis

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Late-Stage Dementia: Not A Hopeless Case, If You Medicate With Marijuana

Late-stage dementia refers to the end or final stage of cognitive decline associated with dementia.

During this stage, patients go through severe memory loss and significant impairment of cognitive function, which affects communication and language abilities, memory, judgment, and reasoning. Patients in late-stage dementia are typically disoriented, impaired, and incontinent – thus, are completely dependent on their caregivers. Physically, the body goes through extreme weight loss and is much more prone to infections and bedsores among other symptoms.

Unfortunately, once one has reached the final stage of dementia, there is no known cure. Caregiving or management is typically focused on improving ones’ quality of life instead of treating the condition.

However, it seems that cannabis might be able to help.

The Case For Using CBD

A 2023 study from Greece involved researchers administering a CBD tincture on dementia patients revealed some incredible results. The findings, which were published in the medical journal, Clinical Gerontologist, found the administration of 3% CBD tinctures to be safe and effective for treating both psychological and behavioral symptoms associated with dementia.

A group of 20 patients were involved; 10 of them were given CBD for a period of 6 months and the other half underwent conventional dementia treatment. “The follow-up assessment… showed significant improvement of BPSD [behavioral and psychological symptoms of dementia] in all our patients who received CBD, and no or limited improvement in the second group, regardless of the underlying neuropathology of dementia,” they said.

“We suggest that CBD may be a more effective and safe choice for managing BPSD than the typical intervention,” the investigators concluded. “Healthcare professionals should consider incorporating it into their practices to reduce BPSD in PwD [people with dementia]… Future large and randomized clinical trials are needed to reassure these findings,” they said.

Another study from 2022 found positive results from using CBD extracts, but this time for reducing agitation caused by dementia. Agitation as well as aggression are some of the more distressing symptoms of dementia, which can manifest in different ways including physical violence, verbal outbursts, pacing, and restlessness. While there is no one standard cure for it, it’s believed that this behavior can be caused by the progressive brain cell damage associated with dementia, which makes it difficult for patients to understand and interpret their environment.

The study from Israel involved researchers administering plant-based CBD extracts with a 30:1 ration of CBD to THC on a cohort of senior dementia patients with a mean age of 79.

“Patients in the investigational group experienced a significantly greater reduction in sleep disturbances, and in agitation and aggression sub-score using two different measurement tools. The improvements were accompanied with non-serious side effects,” said the authors. “We recommend conducting a large scale randomized controlled trial on behavioral disturbances related to dementia and to compare clinical sub-types of dementia,” they reported.

 

THC Studies

Meanwhile, there have been other studies that have found success in treating the symptoms of dementia with THC. In 2023, a case study conducted by researchers from the Tulane University School of Medicine together with investigators at the University of Texas discussed the findings of using a high-THC tincture on an 85-year old patient with dementia.

The participant’s dementia symptoms gradually became worse over time, and wasn’t responding to medications. However, after administering the THC medicine, they found that the “patient’s behavior rapidly improved” and the marked benefits were so significant that the patient was discharged from a treatment facility to home care.


The Need For More Studies

Researchers from the University of Kentucky started a clinical trial analyzing the impact of medical cannabis on patients who were already in late-stage dementia. According to Greg Jicha, MD, Ph.D., a neurologist as well as the director of clinical trials at the Sanders-Brown Center on Aging in the United Kingdom: “The idea really came on the basis of a patient whose name was Libby, and she was cared for by a friend and colleague nationally.”  According to Jicha, there is a great need to develop other treatments for late-stage dementia, and there is a potential seen in medical marijuana.

“We have very few medicines used to provide comfort in the later stages of dementia. While the field is largely focused on finding ways to prevent or potentially slow or stop the disease in its early stages, we’ve forgotten about those later-stage patients that aren’t eligible for those types of treatments,” explains Jicha. He also adds that much more research and participants are needed.

“It has been available, and we have been enrolling folks in this study who are in the late stages of disease since June, but we need hundreds or more nationally to fill that trial to get the medical data that we need to potentially, in the future, get dementia on the list of conditions that are eligible for medical marijuana,” said Jicha. Furthermore, he explains that the current available treatments are only sedatives, but he thinks there are other ways this can be managed.

“Our ultimate goal is not sedate and render unconscious these patients so that they feel nothing but rather provide them comfort and relief that allows them to engage in their final years of life,” said Jicha.

CONCLUSION

While there are many studies showing potential and promise for using various compounds in cannabis for the treatment of dementia, research is still limited and most studies feature small sample sizes. That said, cannabis has certainly proven to be safe so far, but families of the affected patients are encouraged to seek consultations with medical professionals before using cannabis as a treatment option for dementia.

 

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What Trump’s Cannabis Policy Means for America and the International Markets

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The Current Climate of Cannabis and international implications of Trump policies

 

Just when you thought the world of cannabis policy couldn’t get any stranger, we find ourselves in what feels like a political acid trip gone sideways. It’s been over a month since Trump reclaimed his seat in the spotlight, and while the apocalypse hasn’t arrived (yet), we’re witnessing some seriously mind-bending policy proposals that would make even Salvador Dalí question reality.

Picture this: Trump wants to rename the Gulf of Mexico (because apparently, geography needs a MAGA makeover), slap massive tariffs on our neighbors like he’s dealing cards at a high-stakes poker game, and has his sights set on everything from Greenland to the Panama Canal. It’s like watching a real-estate mogul play Risk with actual countries.

But here’s where things get particularly interesting for us cannabis enthusiasts: Trump’s declaration of drug cartels as terrorist organizations and his war cry to ramp up the War on Drugs in response to the fentanyl crisis. Now, I’ve been analyzing drug policy long enough to know that when politicians start throwing around terms like “terrorist” and “war on drugs” in the same sentence, we’re in for some interesting times.

As someone who’s watched the cannabis industry evolve from back-alley dealings to billion-dollar legitimate businesses, I can’t help but feel a sense of déjà vu mixed with genuine concern. Are we about to witness a dramatic shift in the progress we’ve made toward legalization? Will international cannabis trade become another casualty in this new era of aggressive foreign policy?

Today, I’m going to break down what Trump’s presidency might mean for cannabis policy, both domestically and internationally. Buckle up, folks – we’re in for a wild ride through the next four years, and if there’s one thing I’ve learned about cannabis policy, it’s that reality often proves stranger than fiction.

Let me tell you something about the War on Drugs that you won’t find in textbooks or policy papers. I lived in Mexico during the bloodiest period of its drug war, 2006-2012, and what I witnessed was far from the sanitized version most Americans hear about on their evening news.

While today’s headlines about shootouts in Culiacán might shock you, they pale in comparison to what happened during Calderón’s presidency. Imagine driving to work and seeing bodies hanging from highway overpasses, their lifeless forms swaying in the morning breeze – a grotesque warning to anyone who dared oppose the cartels. Decapitations weren’t just plot devices in cartel documentaries; they were a weekly occurrence in many cities.

The psychological terrorism was perhaps even worse than the physical violence. Picture this: you’re having dinner with your family at a nice restaurant, trying to maintain some semblance of normalcy, but there’s always that nagging fear in the back of your mind. At any moment, a drug lord and his heavily armed crew might walk in, confiscate everyone’s phones, and essentially hold you hostage while they enjoy their meal. Sure, they’d usually pay for everyone’s drinks – a twisted form of narco-courtesy – but the message was clear: they owned the streets, and by extension, they owned you.

For my American readers, I know the War on Drugs conjures images of militarized police raids and overcrowded prisons – and trust me, that’s bad enough. The U.S. version of this “war” was about turning citizens into state-owned slaves, filling private prisons with nonviolent offenders, and destroying communities, particularly communities of color. But the level of violence never reached the near-apocalyptic scenes I witnessed in Mexico and Colombia.

Now here’s where things get really concerning. Cannabis might be legal in many states today, with dispensaries replacing dealer’s numbers in our phones, but Trump’s recent move to label drug cartels as “terrorist organizations” is like throwing gasoline on a smoldering fire. This isn’t just semantic gymnastics – it’s a fundamental shift from a police action to a military operation.

Some of you might be thinking, “Good! Send in the military! That’ll show them!” Trust me, as someone who’s seen what happens when you militarize this conflict, that’s about as smart as using a flamethrower to kill a mosquito. It doesn’t just escalate the violence; it transforms entire regions into war zones where civilian casualties become “collateral damage” in an unwinnable war.

A few weeks ago, I was practically dancing in my home office when I heard RFK Jr. might be heading up Health and Human Services. Finally, I thought, someone who might bring a fresh perspective to national cannabis policy. But my enthusiasm went up in smoke faster than a joint at a Snoop Dogg concert when he announced he’d “defer to the DEA on marijuana rescheduling.” Talk about a buzzkill – we’re right back where we started.

Trump’s new Attorney General isn’t exactly Jeff “Good People Don’t Smoke Marijuana” Sessions 2.0, but let’s just say she won’t be joining your local NORML chapter anytime soon. However, there might be an unexpected opportunity hidden in this chaos. See, Trump seems laser-focused on fentanyl, with cannabis barely registering on his radar. But here’s where things get interesting – and complicated.

The cannabis industry is like a giant spider web, connecting Chinese triads, Mexican cartels, local farmers, legal operators, and everyone in between. We’ve got constitutional legalization in Canada and Mexico, plus more than half of U.S. states with some form of legal cannabis. It’s a complex ecosystem that’s about to get shaken up by Trump’s declaration of war on cartels.

Here’s the problem: as long as cannabis remains Schedule I, law enforcement will keep playing whack-a-mole with both legitimate and illegitimate operations. But while your local grow might have a security guard with a Glock, they’re not exactly rolling with military-grade weapons like the cartels. And let’s not kid ourselves – cartel influence runs deeper than most Americans realize. Hell, major banks have been caught laundering their money, proving that suits can be just as dirty as street dealers.

So how do we prevent Trump’s War on Fentanyl from turning into a bloodbath that engulfs the entire cannabis industry? There’s only one real solution: complete removal of cannabis from the Controlled Substances Act. Not rescheduling, not decriminalization – full federal legalization.

Think about it: Trump could strike a major blow against the cartels by legitimizing one of their biggest cash crops. When cannabis becomes as common as Budweiser, the cartels lose their ability to control the market. No more underground grows, no more smuggling operations, no more violence over territory – just good old-fashioned American capitalism.

But here’s the catch – this can only happen through Congress. The cannabis community needs to mobilize like never before, flooding representatives’ offices with calls, emails, and visits. We need to make it clear that federal legalization isn’t just about getting high; it’s about national security, economic opportunity, and ending a cycle of violence.

Is it a long shot? Sure. About as likely as finding seeds in top-shelf dispensary bud. But stranger things have happened in American politics, and sometimes the most unlikely scenarios create the perfect storm for change. Besides, what’s the alternative? Sitting back and watching as decades of progress potentially go up in smoke?

So dream big, my friends. Sometimes those impossible dreams are the only ones worth fighting for.

Let me be crystal clear about something: anyone thinking Mexico is going to be another Afghanistan clearly hasn’t been paying attention. While the U.S. military had a jolly old time “protecting” Afghan poppy fields (funny how that heroin epidemic exploded, right?), Mexico is an entirely different animal.

For starters, Mexico’s constitution predates the invention of the telegraph. Within this venerable document lies a crystal-clear message: foreign military operations on Mexican soil equal an act of war. Period. No asterisks, no fine print, no “but what if we’re really nice about it?” clause. This isn’t some far-flung territory where you can drum up WMD allegations – this is our next-door neighbor with deep international ties.

Speaking of ties, Mexico isn’t some isolated nation that the international community can conveniently ignore. We’re talking about a country with major investment deals with China, Europe, and pretty much every other significant player on the global stage. Any U.S. military action in Mexico would trigger an international crisis that would make the Cuban Missile Crisis look like a schoolyard spat.

So what can Trump actually do? He’s limited to border theatrics, training Mexican forces (because that worked so well with Los Zetas, right?), and supplying weapons. And here’s where it gets really dark: those same weapons will inevitably end up in cartel arsenals. It’s like trying to put out a fire by throwing gasoline-soaked rags at it – you’re just making the problem exponentially worse.

The result? Another bloodbath. Hundreds of thousands dead. And for what? The drugs won’t stop flowing – they never do. They’ll just get more expensive, forcing addicts into increasingly desperate measures to fund their habits. Theft, assault, kidnapping, murder – the whole ugly spiral of addiction-driven crime will accelerate. Your quiet suburban neighborhood won’t feel so safe anymore.

How can I be so certain? Because I’ve watched this same movie play out for over half a century. The War on Drugs is like a bad horror franchise – it keeps coming back with the same plot, just bloodier each time. There’s no victory scenario here, folks. This path only leads to more state control, less personal freedom, more danger, more addiction, and more death.

At this point, our best hope is that Trump’s tough talk is just another negotiating tactic – his trademark “Art of the Deal” approach to getting what he really wants. But if the man with the golden combover has his heart set on destruction, we might be entering one of the bloodiest chapters in North American history. The only winners will be the usual suspects: the war profiteers, the prison industrial complex, and those who feast on human misery.

Remember, we’ve seen this show before. The only difference is that this time, the stakes are higher and the consequences could be catastrophic. Let’s hope cooler heads prevail, because the alternative isn’t just bad – it’s apocalyptically stupid.

 

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