The marijuana industry is still driven by men – but these 5 woman are changing 4/20 and upending the industry by focusing on the future.
Since it started becoming legal, the marijuana industry has been filled with bros trying to run everything. Some smart, some shysters – they have had an oversized say in the direction of where legal marijuana is going. But woman are having a moment, and a huge impact in the millions of newly legal consumers. Be it in imagine, politics, or products, woman are making game changing changes on how cannabis is mainstreaming. When 4/20 started in, the landscape was way different, the 5 woman are changing 4/20 today to a bigger, more mainstream celebration.
Nancy co-founded Wana Brands in 2010, elevating it from her kitchen to an international cannabis edible powerhouse. With North America’s largest distribution footprint, it is a top international brand available in 17 U.S. states, the U.S. territory of Puerto Rico and nine Canadian provinces and territories, generating close to $300 million in retail sales annually across more than 3,000 dispensaries.
As a pioneer in the legal cannabis market, she has shown again and again commitment to research and crafting safe, innovative products. She understands the millions of canna-newbies who is looking for something to pair perfectly with the their non-stoner lifestyle. Under her leadership, Wana was acquired by Canopy Grow, which is owned in part by alcohol behemoth Constellation.
Nancy’s inclusive vision led to an executive team that is 70% female, a rarity in the industry and reflective of her dedication to diversity. Her unique insights have given Wana an advantage as she understand the average consumer, which makes up the bulk of the market.
Senator Patty Murray
In the old boys club of Congress, Senator Patty Murray (D-WA) has risen in the ranks thanks to a willingness to focus on a solving problems, thinking of the average citizen and wielding her knowledge and strength. As the third most powerful person in the Senate, she is working with Senate Leader Schumer (D-NY) and a bipartisian group to make significant inroads into federal marijuana policy. Long a champion of veterans, this will benefits those who have served who suffer from PSTD.
Shawna Seldon McGregor
In a sometimes rough and tumble industry with some wacky players, it is good to have a public relations firm you can trust. Mirroring the mainstream industry, Maverick PR, has helped the industry move past the old stoner, bro imagine and move into today. Founded by Shawna Weldon McGregor, she has become the consul to industry executives and a media whisper to keep the good players growing. Shawna’s ability to make marijuana messaging mainstream has been a hallmark of her career. Since the inception of adult use in Colorado, she has led effective publicity campaigns for top brands including Wana, Native Roots, Deep Roots Harvest and Botani. Trusted by leaders, she has been able to understand and guide companies into changes like California sober. Her understand of consumers and media has been invaluable to leaders.
Debra Borchardt
Debra Brochardt was a respected media voice on Wall Street when she jumped in the marijuana world founding Green Market Report. Premiering at time when the industry was still shady and, as one executive said, people would come to meetings and put a gun down, she brought reason and truth to the table. Known for her straight reporting, she has taken on corruption, crazy leaders, and complicated financial deals. Venerable media company, Crains, recognizing the growth of market, acquired the asset and has only helped Brochardt reach her vision. Highlighting legit good companies, Green Market Report has become a must read for investors, politicians, and executives.
With a talent for organization and building infrastructures, Hart jumped into the industry in 2015. Seeing an opportunity to be build infrastructures and platforms she brought her management skills to a variety of companies. As COO of Keneh Ventures She has helped review, fund and partial advisement for some of the investments including GoFire and AI startup WeDream World. Understanding the mainstream appeal, she has been a champion of Cannabition, a state of the art cannabis immersive experience opening next to Planet 13 in Las Vegas. She now has added Managing partner and operations manager of the exhibition alongside her other duties. She shared over the last 8 years the priorities of entrepreneurs and investors have matured as the market for cannabis has grown and become accepted by the general population.
They seem to be total enemies – but can CBD help cats chill out around the Christmas Tree?
While is seems cats do things just to annoy their owners, there are reasons. And when it comes to the Christmas tree, there are manyfelines that causes the pull to be “involved” with the giant temporary addition to the festive season. They enjoy being high up to survey their surroundings and it makes them feel safe from predators. Yhe branches provide a fun climbing challenge. And they are attracted to shiny objects with the ornaments and lights. Like humans, cats enjoy the smell of live evergreen trees which is another reason they stay close. But can CBD keep cats from the Christmas tree?
Alone, CBD can not keep them from exploring, but can be used as another tool to relax them and help them lose interest in wrecking a tree. CBD for cats has gained popularity among pet owners seeking alternative treatments for various feline health issues. CBD is generally considered safe for cats when used appropriately. CBD, or cannabidiol, is a non-psychoactive compound found in hemp plants that interacts with the endocannabinoid system in cats, potentially offering benefits for anxiety, pain, inflammation, and overall wellness.
CBD could help cats with several issues during the holidays including reducing anxiety from visitors, decorations, and changes in routine. It can help alleviate pain and inflammation, which may worsen in colder weather. With the change in routine, it can help with sleep quality. And must of all regarding the tree, it can help them chill and relaxat, giving them a
Use products specifically formulated for cats, as human or dog CBD products may not be suitable. Follow dosage guidelines carefully. Consult with a veterinarian before starting CBD, especially for cats with health issues or on medications. CBD for cats typically comes in oils or treats. Oils allow for precise dosing, while treats may be easier to administer.
Other ways to keep the cat from the tree is have a fake tree which is less dangerous than a real tree. A smaller tree is less likely to cause serious harm if it falls over. Use a heavy base or weights to prevent the tree from toppling over. You can also secure it to a wall with wire. Cats dislike citrus and foil scents, so you can wrap the tree trunk in foil and put orange or lemon peels around the base. Place cheaper, less sentimental decorations toward the bottom of the tree. Tie ornaments tightly to the branches to avoid loose, dangling temptations. Choose wooden or plastic ornaments instead of highly reflective ones. Tie plastic bags filled with orange or lemon peels around the base of the tree.
On the first holiday weekend, should you mix up online and in-store shopping? Well, there is definitely benefits for both – including Target’s new tie-in promotion.
Black Friday is With average holiday spending expected to reach over $1,000, it is important to capture the customers. Twenty years ago, malls were packed and the news reported Karen’s gone wild in an effort to snag shopping deals. Now things are easier with online shopping, but in-store experiences remain crucial. This year 26% of consumers plan to shop primarily in person for the holidays, while 51% plan to do both in-person and online. As usual, retailers offered early discounts and unique shopping experiences to bring people into brick and mortar.
In 2024, the Black Friday shopping landscape has evolved dramatically, presenting consumers with compelling reasons to choose both online and in-store shopping experiences. Each approach offers unique advantages that cater to different shopper preferences and priorities. Online shopping continues to gain momentum, with 75% of shoppers planning to make purchases digitally in 2024.
The benefits are easy and they’re rarely a need to deal with a long line (except for very hard, limited release items). Shoppers can browse and purchase from the comfort of their homes. It provides access to extensive product catalogs across multiple retailers and easy ability to compare prices instantly.
Despite the digital surge, in-store shopping lends itself to being more festive and provide a longer, interactive experience. Shoppers have the ability to try on clothes, test electronics, and physically examine items and are three times more likely to make spontaneous purchases in-store. Usually food purchases from coffee, lunch to drinks are involved and it is considered a full activity. And shoppers arrive home with packages.
Many consumers are adopting a hybrid approach. For instance, some shoppers visit physical stores to try products and then complete purchases online. Retailers are adapting by offering exclusive in-store experiences, like Target’s Taylor Swift album release and special giveaways. Many wine and liquor stores offer tasting and marijuiana dispensaries offer specials on products.
And the reason we call today Black Friday is thanks to the Philadelphia police department. Department stores in the city would hold huge sales to capitalize on the large crowds ahead of the Army/Navy football game. Vast crowds caused havoc for police and forced them to work harsh, extra-long shifts, resulting in them dubbing the day Black Friday, both to express their dislike of the day and to try and reduce visitors by making it sound less appealing.
The day before Thanksgiving has the honor of being two of the biggest consumption days of the year – are you ready?
While some people are prepping for Thanksgiving Thursday, the big feast and the holiday season afterwards, a significant amount are looking forward to Wednesday. The day before Thanksgiving has become a mini-holiday in its own right. It has become a time of robust celebration, so much it is known as Green Wednesday and Blackout Wednesday. It is a significant consumption day for both marijuana and alcohol imbibers.
Blackout Wednesday, also known as Drinksgiving, has grown to rival major drinking holidays like New Year’s Eve and St. Patrick’s Day in terms of alcohol consumption. And cannabis is not far behind seeing a big spike in dispensary purchases on the same day. As legal cannabis moved across the nation, it caught on and gave options to people who want to “unplug” at the start of the holiday weekend.
Green Wednesday is a cannabis-centric moment the Wednesday before Thanksgiving. In in 2016, the phrase was coined when California cannabis delivery service noticed a significant uptick in orders the week before Thanksgiving. With over 50% of the country having access to legal weed, each year has only gotten bigger!
“Last year’s Green Wednesday had sales 72% higher than the average day. Flower accounted for 39.5% of sales with Vape at 23.7%, pre-rolled at 16.9% and edibles at 10.6%. Pre-rolled showed the biggest increase compared to the week before when it accounted for only 11.9%, so sales on Green Wednesday of pre-rolls specifically, were more than double a normal day.” shares Roy Bingham, Co-Founder and CEO of BDSA, one of the cannabis analytics firms.
The original partakers start Blackout Wednesday, also known as Drinksgiving or Thanksgiving Eve. They helped make it become a significant cultural phenomenon. This unofficial holiday takes place on the Wednesday before Thanksgiving and has gained notoriety as one of the busiest drinking nights of the year. The exact origins of Blackout Wednesday are not precisely documented, but the phenomenon is believed to have started decades before it was named. The term “Drinksgiving” dates back to 2007, while the first Google searches for “Blackout Wednesday” were recorded in 2014.
If you choose to celebrate, be safe, have fun, and have the ingredients for a hangover cure come the morning.