Cannabis News
Three Myths and Three Facts on the HUGE Marijuana Rescheduling Recommendation
Published
2 years agoon
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Huge news yesterday. Huge! The U.S. Department of Health and Human Services (HHS) has officially recommended that marijuana be rescheduled, from Schedule I to Schedule III of the federal Controlled Substances Act (CSA). This means that the country’s top health agency has finally conceded that cannabis has medical value, and isn’t a drug of abuse on par with fentanyl or heroin. We haven’t yet seen the HHS letter so we’re not sure what changed from the last “medical and scientific” evaluation undertaken by the Food and Drug Administration (FDA) and HHS in 2015, but hey, we’ll take it.
Griffen Thorne in our office recently predicted that administrative action, and not Congressional action, would be the course of reform at hand. Kudos to him and others who shared that view. Rescheduling is not the best possible outcome, however. It’s really not. We’d like to see marijuana descheduled entirely, like alcohol or tobacco– which are demonstrably harmful substances. Still, moving marijuana down to Schedule III would be monumental progress.
The internet is full of hot takes on yesterday’s news, of course. They range from 0% accurate to 100% accurate. This blog post aims to dispel a few myths around rescheduling, and trot out some interesting facts.
Myth 1: It’s a done deal
It’s not a done deal! This all looks pretty good right now, but the Drug Enforcement Administration (DEA) has final say on whether to schedule or reschedule marijuana following the HHS recommendation. As an HHS spokesperson explained:
“While HHS’s scientific and medical evaluation is binding on DEA, the scheduling recommendation is not. DEA has the final authority to schedule a drug under the CSA (or transfer a controlled substance between schedules or remove such a drug from scheduling altogether) after considering the relevant statutory and regulatory criteria and HHS’ scientific and medical evaluation. DEA goes through a rulemaking process to schedule, reschedule or deschedule the drug, which includes a period for public comment before DEA finalizes the scheduling action with a final rulemaking.”
Here, the spokesperson is paraphrasing the CSA at 21 USC § 811(b). That CSA section references the Attorney General (AG) rather than DEA (and refers to the AG only as a “he”, embarrassingly). In any case, the DEA Administrator reports to the AG (through the Deputy AG). The HHS spokesperson is ultimately correct that DEA will have to instate rulemaking. The AG could then reschedule.
So, will DEA actually commence the rulemaking process? It seems inconceivable that DEA wouldn’t, but DEA has taken many bad positions on controlled substances over the years. This includes ignoring orders from its own administrative law judges to reschedule marijuana back in the day. Without having seen the HHS letter, I strongly believe that DEA will commence rulemaking to reschedule marijuana to III. Biden himself requested this HHS review, after all, for better or worse.
A couple of other, very important questions include: Will DEA drag its feet? How long will the rulemaking process take? What will the proposed rule actually say? How much testimony will be entertained, and from whom? Will the rulemaking be litigated? I could go on. Overall this is not a done deal, and although it feels imminent, this may take some time.
Myth 2: State marijuana businesses would be clear of federal enforcement
Nothing is going to change here, legally speaking. Practically speaking, same story: not much will change on federal enforcement exposure. This is because moving marijuana to Schedule III would have no effect on the federally verboten status of state-licensed marijuana businesses. These businesses would still be in violation of federal law if the AG reschedules, similar to any other business selling Schedule III drugs like methamphetamines or anabolic steroids. For a fuller analysis, check out this old chestnut from 2016.
But would moving marijuana to Schedule III make the risk of federal enforcement even more unlikely? I suppose. Truth be told, we haven’t worried much about federal law enforcement against state-licensed cannabis businesses since the days of notorious cannabis dingus Jeff Sessions. Moving the plant to Schedule III can’t hurt, though.
The only way state-licensed cannabis businesses will become insulated from all risk of federal enforcement is for marijuana to be removed from the CSA entirely, as half of Congress has voted to do and as Senators have recently petitioned the Attorney General to do (citing yours truly). Let’s hope we get there eventually.
Myth 3: Marijuana businesses would be taxed like other businesses
This is almost correct. If marijuana goes to Schedule III, the margins-crushing statute known as IRC § 280E would not apply, and the cannabis industry would change forever. That said, state-level taxation of cannabis will not change. Or, it may change for the worse, as states feel emboldened to raise cannabis-related taxes in the absence of § 280E.
Do states tax cannabis heavily? Yes they do. Although several states have passed laws designed to mute the effects of § 280E at the state return level, most states (and many cities and counties) levy significant taxes on cannabis in some form or other. These taxes usually accrue at the point of sale and are borne by the consumer. They are designed to raise prices, however, and place downward pressure on sales. For that reason, cannabis businesses tend to oppose them.
Still, I cannot emphasize enough that removal of § 280E would change the industry forever. Having worked with cannabis businesses for 13 years, I view taxation as the largest affront to marijuana businesses— more than banking access, intellectual property protection problems, lack of bankruptcy, you name it. This would be HUGE.
Fact 1: Marijuana rescheduling would give industry more leverage with investors
The cannabis industry is depressed and starved for capital. The last big investment spike came in on the COVID wave; since that point equity has been cheap and investors hold all the cards. With § 280E gone, many struggling cannabis outfits should begin producing better financial statements. The most efficient cannabis businesses would look sexy as all get-out.
Cannabis businesses also would have an easier time explaining their models, and we’d see fewer people scheming to do things like move to Puerto Rico or build these types of rats’ nests. It is also worth noting that U.S. small business lending has held up recently despite higher costs of credit. More of those available dollars could flow to cannabis businesses. They would have more value overnight (the pubcos already got a jolt), and should be able to generate financial statements on par with other industries.
Fact 2: Marijuana rescheduling wouldn’t fix the banking thing
The banking thing will not be fixed. At Schedule III, marijuana would still be a controlled substance and state-licensed businesses would still be “trafficking” in a controlled substance, contrary to federal law.
As someone who has advised many banks and credit unions on cannabis, including the federal government, I’m here to tell you that the analysis for financial institutions won’t fundamentally change. We need the perpetually stalled SAFE Banking Act or some other act of Congress to fix this, so long as cannabis remains on any CSA schedule. Even if marijuana is moved to Schedule III, cannabis businesses would be stuck with current options (which aren’t as bad as advertised.)
Fact 3: Marijuana would become easier to research, and subject to the morass of health care regulation (kind of)
These are probably two different facts. Oh well. Due to its Schedule I status, marijuana has always been incredibly difficult to research (see: How to Study Schedule I Controlled Substances). That paradigm changed a bit with passage of the Medical Marijuana and Cannabidiol Research Expansion Act last July, but a move to Schedule III would open the floodgates. Substances on lower schedules are simply more accessible from a DEA licensing perspective.
Related to this, the plant would “officially” have medical value if placed on Schedule III. That would be great and not so great. As a law firm with a substantial ketamine practice, for example, we’ve seen how the morass of health care regulation is brought to bear on controlled substances fit for medical use (ketamine is also a Schedule III drug). Granted, ketamine is an FDA approved drug, but the classification of a substance as something with medical value opens the door to any number of opportunities for medical application and attendant regulation.
The cannabis industry has always been worried about Big Pharma moving in. That fear has been somewhat irrational in my view, especially given the size and staying power of the non-pharmaceutical market. With a Schedule III placement, however, we would see more FDA drug development opportunities, which means more FDA drugs, which means off-label uses, etc. Expect to see a dual-track market for cannabis going forward, including an intensive regulatory structure.
Wrapping up on marijuana rescheduling
Again, really great news. In the absence of descheduling we’ll gladly take it. Keep your fingers crossed for a smooth and speedy process. In the meantime, we’ll continue to share thoughts and track this crucial development, as I’m certain we’ll have much more to say in coming weeks and months. For now, it’s time to celebrate!
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America is Rethinking Marijuana Legalization
Published
2 days agoon
March 1, 2025By
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Rethinking Marijuana Legalization: A Response to the National Review
Cannabis legalization has swept across America in waves, creating a patchwork of policies that vary dramatically from state to state. Some jurisdictions embrace full recreational use, others permit medical applications only, while some maintain total prohibition. This inconsistent legal landscape makes it nearly impossible to accurately measure the success or failure of legalization efforts. Without uniform policies and implementations, any cost-benefit analysis becomes murky at best.
In this fragmented environment, opinions about cannabis legalization remain sharply divided. Some celebrate newfound freedoms and opportunities, while others lament perceived social costs and unintended consequences. The National Review recently published an opinion piece questioning whether we should reconsider marijuana legalization altogether, citing several issues they believe undermine the case for legal cannabis.
Today, I’m going to examine these claims with a critical eye. While I agree that we absolutely should “rethink” marijuana legalization, my conclusion differs dramatically from the National Review’s perspective. Rather than retreating from legalization, I believe we need to push forward with more comprehensive reforms that address the legitimate concerns while delivering on the promised benefits.
The current half-measures and regulatory inconsistencies have created a situation where neither prohibitionists nor advocates are satisfied with the outcomes. Only through thoughtful, evidence-based policy adjustments can we realize the full potential of legalization while minimizing downsides. So yes, let’s rethink marijuana legalization – but let’s make sure we’re using all the available data and considering the root causes of any implementation problems.
The National Review piece relies heavily on arguments from Manhattan Institute Senior Fellow Steven Malanga, who suggests legalization has failed to deliver on its promises. The article highlights several key complaints:
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The pervasive smell of marijuana in public spaces
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Failure to eliminate black markets
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Disappointing tax revenue that sometimes requires taxpayer subsidies
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Increased usage rates contrary to predictions
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Health concerns, particularly regarding psychosis
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Perceived connections between cannabis and “social breakdown”
Let’s tackle these points one by one:
The Smell: While cannabis odor can be noticeable, this concern fundamentally misunderstands the concept of liberty in a diverse society. If someone is consuming cannabis in their private residence or in designated areas, their personal choices shouldn’t be criminalized simply because others find the smell unpleasant. Just as we accommodate cigarette smokers in designated areas and don’t ban cooking pungent foods, cannabis consumption can be managed through reasonable time, place, and manner restrictions. The development of cannabis social clubs, similar to cigar lounges, would further localize any odor concerns.
Black Markets:
The persistence of illicit markets isn’t a failure of legalization itself but rather of its incomplete implementation. Black markets thrive precisely because cannabis remains federally illegal, creating banking restrictions, interstate commerce prohibitions, and excessive regulatory burdens that drive up costs for legal operators. States with more reasonable tax structures and fewer arbitrary licensing caps have seen significantly less illicit market activity.
Tax Revenue:
Despite claims to the contrary, legal cannabis has generated billions in tax revenue. Colorado alone has collected over $1.6 billion in marijuana taxes since 2014, funding education, public health, and infrastructure projects. Washington state has generated over $3 billion. While projections may have been overoptimistic in some jurisdictions, this hardly constitutes a failure – it simply indicates a need for more realistic forecasting and better-designed tax structures.
Health Risks:
Cannabis, like any substance, carries certain risks. However, comparative risk assessments consistently show it’s less harmful than legal substances like alcohol and tobacco. Dr. David Nutt’s famous study published in The Lancet ranked alcohol as far more harmful to users and society than cannabis. To focus on potential cannabis risks while ignoring the well-documented devastation of legal substances reveals a problematic double standard.
Usage Patterns:
Youth cannabis use has actually declined or remained stable in many states following legalization, contradicting prohibitionist predictions. Meanwhile, increased use among adults reflects exactly what legalization was designed to accomplish – providing adults with safe, legal access to a substance many find beneficial for relaxation, creativity, or medical symptoms. The decline in youth consumption likely stems partly from reduced novelty and rebellion appeal once cannabis becomes a regulated product rather than a forbidden fruit.
To fully realize the promises of cannabis legalization, we need a more comprehensive approach that addresses the legitimate concerns while removing the artificial constraints that have hampered success.
First and foremost, federal legalization is essential. The current federal prohibition creates unnecessary complications for banking, research, interstate commerce, and taxation. It forces businesses to operate on a cash basis, creating security risks and inefficiencies. It prevents the development of national brands and economies of scale that could drive down consumer costs. And it maintains the Schedule I classification that hampers medical research and perpetuates stigma.
Second, home cultivation rights must be protected. Allowing adults to grow limited amounts of cannabis for personal use provides a safety valve against monopolistic market structures and excessive pricing. It empowers consumers, reduces black market incentives, and recognizes that cannabis is, fundamentally, a plant that people have grown for thousands of years. States that have embraced home grow rights like Michigan and Colorado have seen thriving legal markets alongside personal cultivation.
Third, we need sensible regulatory structures that protect public health without imposing unnecessary burdens. This includes reasonable testing requirements, clear labeling standards, and age restrictions. However, excessive regulations that serve only to limit market participation or drive up costs without clear public health benefits should be eliminated. The current system in many states has created oligopolistic markets where licenses cost millions, shutting out small businesses and social equity applicants.
Fourth, tax policies need recalibration. Excessive taxation, especially when layered across cultivation, processing, and retail levels, drives up consumer prices and fuels black markets. A simple, moderate tax based on potency or sale price would generate revenue while allowing legal markets to compete with illicit operations.
Finally, we need honest education about both the benefits and risks of cannabis. Fear-mongering and exaggeration undermine credibility, while dismissing legitimate concerns is equally problematic. The vast majority of consumers—likely over 95%—will never experience serious adverse effects. However, those with predispositions to certain mental health conditions, particularly adolescents whose brains are still developing, face higher risks that should be clearly communicated.
When we take a clear-eyed look at cannabis legalization’s mixed results, the solution becomes evident: we don’t need less legalization—we need more complete, thoughtful implementation. The problems cited by critics largely stem not from legalization itself, but from the compromised, piecemeal approaches that have characterized policy reform thus far.
Federal legalization with home cultivation rights would strike a devastating blow to illegal markets by allowing interstate commerce, normalizing banking relationships, and recognizing the fundamental right of adults to grow a plant for personal use. The black market doesn’t thrive because legalization failed; it thrives because our current approach is incomplete and inconsistent.
Overtaxing and overregulating legitimate cannabis businesses while maintaining federal prohibition creates the worst of all worlds—high consumer prices, limited access, and continued incentives for illicit operators. We can’t expect the black market to disappear when we’ve designed systems that actively advantage it.
The National Review article gets one thing right—we should indeed rethink marijuana legalization. But instead of retreat, we need to advance toward more coherent, evidence-based policies that truly put “We the People” at the center. Give Americans the freedom to grow their own cannabis, purchase from a diverse marketplace of businesses both small and large, and make personal health decisions without government interference.
Do that, and watch the promises of legalization—reduced black markets, significant tax revenue, controlled access for adults, and diminished criminal influence—finally come to fruition. It’s time to complete the journey we’ve started, not turn back halfway.
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In a move that has reignited debates about federal drug policy, former President Donald Trump has appointed Terrance Cole as the new head of the Drug Enforcement Administration (DEA). Cole, a veteran DEA official with over two decades of experience, is known for his staunch opposition to marijuana legalization. His appointment signals a return to the Reagan-era “Just Say No” approach to drug enforcement, with Cole publicly linking cannabis use to an increased risk of suicide and schizophrenia, particularly among young users.
The announcement has drawn sharp reactions from both sides of the political aisle, with advocates for cannabis reform expressing concern that Cole’s leadership could roll back progress made in recent years. Meanwhile, proponents of stricter drug enforcement have hailed the appointment as a necessary step to combat what they see as the growing normalization of marijuana in American society.
This article delves into Terrance Cole’s background, his controversial views on cannabis, and what his appointment could mean for the future of marijuana policy in the United States.
A Return to Hardline Drug Policies?
Terrance Cole’s appointment comes at a pivotal time for cannabis policy in the United States. Over the past decade, there has been a seismic shift in public attitudes toward marijuana. As of 2025, 23 states have legalized recreational cannabis use, and 38 states allow medical marijuana. Public opinion polls consistently show that a majority of Americans support federal legalization. Despite this momentum, marijuana remains classified as a Schedule I drug under the Controlled Substances Act—a category reserved for substances with a high potential for abuse and no accepted medical use.
Cole’s nomination appears to signal a departure from the more reform-oriented approach taken by previous administrations. During President Joe Biden’s tenure, there were significant discussions about rescheduling marijuana to a lower classification or even decriminalizing it at the federal level. However, Trump’s decision to appoint Cole suggests that his administration is doubling down on traditional drug enforcement strategies.
In his first public statement following his nomination, Cole said:
”We cannot afford to ignore the science. Marijuana is not the harmless substance that many claim it to be. It poses serious risks to mental health and public safety.”
This rhetoric echoes the anti-drug messaging of the 1980s, when First Lady Nancy Reagan spearheaded the “Just Say No” campaign as part of the broader War on Drugs. Critics argue that such policies disproportionately targeted minority communities and contributed to mass incarceration without effectively addressing substance abuse issues.
Who is Terrance Cole?
Terrance Cole is no stranger to the DEA or its mission. Over his 22-year career with the agency, he rose through the ranks, earning a reputation as a tough-on-crime enforcer. Before his nomination as DEA Administrator, Cole served as Special Agent in Charge of the agency’s Washington Field Division, where he oversaw high-profile operations targeting drug trafficking organizations.
Cole has long been an outspoken critic of marijuana legalization efforts. In 2021, he testified before Congress against proposals to decriminalize cannabis at the federal level. During his testimony, he cited studies suggesting that heavy marijuana use among adolescents could lead to long-term cognitive impairment and an increased likelihood of developing psychosis or schizophrenia.
”The data is clear,” Cole said during his testimony. ”Marijuana today is far more potent than it was 30 years ago. We are not dealing with Woodstock weed anymore; we are dealing with a substance that can have devastating effects on young minds.”
Cole has also linked cannabis use to rising suicide rates among teenagers and young adults. While some studies have explored potential correlations between heavy cannabis use and mental health issues, critics argue that such claims oversimplify complex issues and ignore other contributing factors like socioeconomic conditions and access to mental health care.
The Science Behind Cole’s Claims
Cole’s assertions about marijuana’s risks are not without precedent but remain highly contested within the scientific community. Some research has suggested a potential link between heavy cannabis use and mental health disorders like schizophrenia in individuals predisposed to such conditions. For example:
A 2019 study published in The Lancet Psychiatry found that daily use of high-potency cannabis was associated with an increased risk of psychotic disorders.
Other studies have suggested that early and frequent cannabis use may exacerbate symptoms in individuals already vulnerable to mental health issues.
However, many experts caution against drawing causal conclusions from these findings. Dr. Susan Weiss, director of the ”ivision of Extramural Research at the National Institute on Drug Abuse (NIDA), has stated:
”While there is evidence of an association between cannabis use and certain mental health outcomes, it is important to consider other variables that may contribute to these risks.”
Moreover, proponents of legalization argue that regulating marijuana can mitigate some of these risks by ensuring product safety and providing education about responsible use.
Implications for Federal Marijuana Policy
Cole’s appointment could have far-reaching consequences for federal marijuana policy. As head of the DEA, he will play a key role in determining how federal law enforcement approaches cannabis-related offenses. This includes decisions about whether to prioritize crackdowns on state-legal cannabis businesses or focus resources on other drug enforcement efforts.
One immediate concern among advocates is how Cole’s leadership might impact efforts to reschedule or deschedule marijuana under federal law. In October 2022, President Biden directed federal agencies to review marijuana’s classification as a Schedule I drug—a move widely seen as a step toward reform. However, with Cole at the helm of the DEA, such efforts could face significant resistance.
Kevin Sabet, president of Smart Approaches to Marijuana (SAM), praised Cole’s appointment as a victory for public health:
”Terrance Cole understands that we cannot sacrifice our youth’s well-being on the altar of Big Marijuana profits.”
On the other hand, organizations like NORML (National Organization for the Reform of Marijuana Laws) have expressed alarm over what they see as a regressive turn in federal policy. In a statement following Cole’s nomination, NORML Executive Director Erik Altieri said:
”This appointment represents an outdated approach to drug policy that ignores decades of progress and overwhelming public support for legalization.”
State vs. Federal Tensions
Cole’s hardline stance could exacerbate tensions between state governments that have legalized marijuana and federal authorities tasked with enforcing prohibition laws. While Congress passed legislation in 2023 protecting state-legal cannabis businesses from federal interference, these protections are not permanent and could be revisited under new leadership.
In states like Colorado and California—where legal cannabis industries generate billions in revenue annually—there is growing concern about how aggressive federal enforcement might disrupt local economies. Additionally, medical marijuana patients who rely on cannabis for conditions like chronic pain or epilepsy worry about potential restrictions on access.
The Broader Debate: Public Safety vs. Personal Freedom
At its core, Cole’s appointment reignites broader debates about how society should balance public safety concerns with individual freedoms when it comes to drug use. Supporters of stricter enforcement argue that normalizing marijuana sends mixed messages about its risks—particularly to young people—and undermines efforts to address substance abuse more broadly.
Opponents counter that criminalizing cannabis does more harm than good by perpetuating systemic inequalities and diverting resources away from addressing more pressing public health crises like opioid addiction.
Dr. Ethan Russo, a neurologist and prominent cannabis researcher, argues:
”We need policies grounded in science rather than fear-mongering rhetoric. Demonizing cannabis ignores its potential benefits while failing to address legitimate concerns about misuse.”
Conclusion
Terrance Cole’s appointment as DEA Administrator marks a significant shift in federal drug policy under former President Donald Trump’s administration. With his “Just Say No”-style rhetoric and firm opposition to marijuana legalization, Cole represents a return to more traditional approaches to drug enforcement—ones that many hoped were relics of the past.
As debates over cannabis reform continue to unfold at both state and federal levels, one thing is clear: Terrance Cole’s leadership will be closely watched by advocates on all sides of this contentious issue. Whether his tenure will lead to meaningful progress or further polarization remains an open question—but its impact on America’s evolving relationship with marijuana is likely to be profound.
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The Cannabis Industry is in a Free Fall
Published
4 days agoon
February 27, 2025By
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The cannabis industry in Colorado, once heralded as a model for legal marijuana markets across the United States, finds itself grappling with significant challenges. The latest sales figures reveal that January 2025 marked the weakest sales performance for the state since 2017, raising alarm bells among industry stakeholders and policymakers alike. This article delves into the factors contributing to this downturn, the implications for the cannabis market, and potential pathways forward as Colorado navigates these turbulent times.
A Closer Look at the Sales Figures
According to data released by the Colorado Department of Revenue, total cannabis sales for January 2025 reached approximately $92.79 million. This figure represents a 7.3% decline compared to January 2024 and an 8.2% decrease from December 2024. The downward trend is particularly concerning given that Colorado has been a pioneer in the legal cannabis space since the state legalized recreational marijuana in 2012.
Key Sales Statistics
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Total Sales for January 2025: $92.79 million
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Year-over-Year Decline: 7.3%
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Month-over-Month Decline: 8.2%
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Comparison with Previous Years: January 2024 sales were significantly higher, indicating a stark contrast in consumer spending.
This decline marks a troubling trend for an industry that has experienced robust growth over the past decade. The current figures highlight a stark contrast to January 2024 when sales were considerably higher, raising questions about consumer behavior and market dynamics.
Understanding the Market Dynamics
The decline in cannabis sales can be attributed to several interrelated factors that have reshaped the landscape of Colorado’s cannabis market.
As the market matures, consumer preferences are evolving. Many consumers are becoming more discerning about their purchases, seeking quality over quantity. This shift has led to increased competition among dispensaries, pushing prices down and forcing retailers to adapt their offerings to meet changing demands.
Price Adjustments
In January 2025, the average price of cannabis items in Colorado rose slightly to $14.54, up from $13.49 in December 2024. Despite this increase, overall sales volume did not meet expectations, suggesting that consumers may be more price-sensitive than before. The rising costs may deter budget-conscious consumers from making purchases at licensed dispensaries.
Increased Competition from Illicit Markets
One of the most pressing challenges facing Colorado’s legal cannabis market is competition from unregulated sellers. The illicit market continues to thrive, offering consumers lower prices and greater accessibility than licensed retailers can provide.
The Impact of Illicit Sales
The presence of unlicensed sellers undermines the efforts of licensed dispensaries to maintain profitability. Many consumers are drawn to these illicit sources due to lower prices and convenience, which can lead to significant revenue losses for legal businesses. As a result, licensed retailers are struggling to compete in an increasingly saturated market.
Regulatory Challenges
The regulatory environment surrounding cannabis in Colorado is complex and often burdensome for businesses. High compliance costs and stringent regulations can create barriers for new entrants while placing additional pressure on existing businesses.
Compliance Costs
Licensed dispensaries face significant costs associated with compliance with state regulations, including fees for licensing, testing requirements, and security measures. These expenses can eat into profit margins and make it difficult for retailers to remain competitive against unlicensed sellers who do not face such stringent requirements.
Broader Implications for the Cannabis Market
The decline in Colorado’s cannabis sales is not an isolated incident; it reflects broader trends observed across several states where legalized marijuana markets are experiencing fluctuations in revenue.
National Trends in Cannabis Sales
According to BDSA’s analysis, cannabis sales decreased by 1.3% sequentially across multiple states in January 2025. This decline indicates that Colorado’s struggles may be part of a larger pattern affecting legal cannabis markets nationwide.
The Rise of New Markets
As more states legalize cannabis, competition increases not only within individual states but also between states vying for cannabis tourism and consumer spending. Neighboring states like New Mexico and Arizona have launched their own legal markets, further eroding Colorado’s position as a leading destination for cannabis consumers.
Economic Pressures on Retailers
Retailers in Colorado are facing increasing economic pressures as they navigate this challenging landscape. Many licensed dispensaries report struggling to maintain profitability amid rising costs and declining sales.
Profitability Challenges
With declining revenues and rising operational costs, many dispensaries are forced to make difficult decisions regarding staffing, inventory management, and marketing strategies. Some businesses may even consider downsizing or closing their doors altogether if conditions do not improve.
Industry Reactions: Voices from Within
The current state of Colorado’s cannabis market has prompted reactions from industry experts and stakeholders who express concern over the future of legal marijuana in the state.
Expert Opinions
Jonatan Cvetko, executive director of the United Cannabis Business Association (UCBA), stated that the current market conditions reflect a “complete failure” of regulatory frameworks designed to support licensed businesses. He emphasizes that without meaningful reforms and support from policymakers, many businesses may struggle to survive.
Calls for Change
Industry advocates are calling for changes that could help stabilize the market and support licensed businesses:
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Regulatory Reforms: Streamlining regulations to reduce operational burdens on licensed businesses.
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Consumer Education: Initiatives aimed at educating consumers about the benefits of purchasing from licensed retailers versus illicit sources.
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Market Diversification: Encouraging innovation within product offerings to attract a broader customer base.
Challenges Faced by Retailers
Retailers are facing increasing pressure from both regulatory burdens and competition from unlicensed sellers who often offer lower prices. Many licensed dispensaries report struggling to maintain profitability as consumer spending shifts away from legal sources.
Potential Pathways Forward
As stakeholders work to address these challenges, several potential pathways forward could help stabilize Colorado’s cannabis market.
One of the most pressing needs is regulatory reform aimed at reducing compliance costs and simplifying licensing processes for businesses. By streamlining regulations, policymakers can create a more favorable environment for licensed retailers while discouraging illicit activity.
Educating consumers about the benefits of purchasing from licensed retailers is crucial for restoring confidence in legal markets. Public awareness campaigns can highlight product safety standards, quality assurance measures, and the economic benefits of supporting local businesses.
Encouraging innovation within product offerings can help attract a broader customer base and stimulate demand within the legal market. Retailers may explore new product lines or unique experiences that differentiate them from competitors.
Conclusion
Colorado’s cannabis industry stands at a critical juncture as it faces its weakest January sales since 2017. The combination of rising prices, increased competition from unlicensed sellers, changing consumer preferences, and complex regulatory challenges poses significant hurdles for retailers and regulators alike.
As stakeholders work collaboratively to address these issues, it will be essential to implement supportive policies that foster both public infrastructure needs and economic growth within the cannabis community. The future of Colorado’s once-thriving cannabis market hangs in balance as it navigates these bleak times—an opportunity exists for reform and revitalization if stakeholders commit to working together toward sustainable solutions.
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America is Rethinking Marijuana Legalization
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Karma Koala Podcast 234: Tom Church Litigator, Atlanta. Georgia is notorious on the law enforcement front….. “Our Firm Gets Charges Dismissed in Delta-8-THC Prosecution”
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Virginia governor expected to veto recreational marijuana sales legislation
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Distressed Cannabis Business Takeaways – Canna Law Blog™
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United States: Alex Malyshev And Melinda Fellner Discuss The Intersection Of Tax And Cannabis In New Video Series – Part VI: Licensing (Video)
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What you Need to Know
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Drug Testing for Marijuana – The Joint Blog
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NCIA Write About Their Equity Scholarship Program
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It has been a wild news week – here’s how CBD and weed can help you relax
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Cannabis, alcohol firm SNDL loses CA$372.4 million in 2022
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A new April 20 cannabis contest includes a $40,000 purse
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Your Go-To Source for Cannabis Logos and Designs
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UArizona launches online cannabis compliance online course
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