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Tilt’s New Leadership Tilt & “Rationalize” & Dump Social Equity Brands As Well As Partnership With The New York Shinnecock Nation.

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The corporate language is taken to another level as you’ll read in this report.

Reading this “we came to the hard realization that Her Highness, Highsman, and Black Buddha are not the right long-term fit given the direction we are headed” we presume they are either heading branding wise to dullsville middle america or worse still trumpsville america.

Tilt is also stepping away from its partnership with the New York Shinnecock Nation.

In a surprise move by the company’s new leadership, Tilt Holdings (OTC: TLLTF) cut its social equity brands. These include:

  • Her Highness, a female-centric brand based in New York and founded by Laura Eisman and Allison Krongard
  • Highsman, founded by former professional football player Ricky Williams
  • Black Buddha Cannabis, founded by Roz McCarthy, who is also the founder and CEO of Minorities for Medical Marijuana Inc.

All of the brands were released with little warning.

“TILT is evaluating and rationalizing our brand and product portfolio as we refine our strategy. In doing so, we came to the hard realization that Her Highness, Highsman, and Black Buddha are not the right long-term fit given the direction we are headed, and we really are not the right partner for them given the support they need to build their brands,” said Tim Conder, interim CEO. “We are working collaboratively with these brands’ respective teams through this transition to ensure that we support them the best way we can as they offboard from our platform.”

The company’s sudden change of heart surprised McCarthy, as the partnership with Black Buddha was made with great fanfare in 2022 when former CEO Gary Santo was in charge and Conder was on the board.

She also fumed at the company’s abandonment of the female and minority-owned brands.

“You kept other brands that weren’t diverse, so what are you trying to say here?” McCarthy posited. “You got rid of the woman-owned, the black-owned, and then the woman- and black-owned brand. How do I take that? I never want to hear from Tilt that they are focused on social equity.”

https://www.greenmarketreport.com/tilt-cuts-social-equity-brands-with-no-warning/



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REGISTER YOUR INTEREST: International Cannabis Symposium – Sandton Convention Centre, Johannesburg, South Africa May 30 – June 1, 2025

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International Cannabis Symposium

Sandton Convention Centre

Johannesburg, South Africa

May 30 – June 1, 2025

REGISTER

The International Cannabis Symposium: Law, Trade, and Standards is a premier, invite-only event designed for cannabis trade delegations, policymakers, legal experts, and key industry stakeholders. This inaugural symposium will be held on May 30, 2025, at the Sandton Convention Centre, Johannesburg, coinciding with the South African Cannabis Expo (May 30 – June 1, 2025).

This exclusive gathering will bring together global leaders in cannabis and hemp regulation, commerce, and compliance to discuss the latest legal frameworks, international trade opportunities, and industry standards.

REGISTER

Welcome and Morning Keynote

Africa’s Green Revolution: The State of Cannabis & Hemp

From Africa to the World: Expanding African Cannabis Markets

Afternoon Keynote with Steve D’Angelo

Cross-Border Cannabis: Navigating Global Trade Agreements

Cannabis Without Borders: The Globalization of Cannabis Law

Raising the Bar: Global Standards in Cannabis & Hemp Compliance

 

 



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Canada: Metrc kicks off “pilot” program

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Nobody left in the US.. now it’s time for Canada

The Edmonton jnl

A pilot project in Alberta is aiming to transform cannabis product transparency with Metrc’s Retail ID system. By simply scanning a QR code provided at purchase, consumers gain access to lab test results, certificates of analysis (COA), product name, image, cannabinoid, and terpenes, ensuring greater trust in legal cannabis products.

“For the pilot, it’s limited to just one product which is manufactured by Token Naturals and distributed by Plantlife Cannabis. So when consumers scan the QR code, they’ll be taken to a landing page that provides supplemental information on the product,” he said.

The initiative, supported by Alberta Gaming, Liquor and Cannabis (AGLC), Token Naturals, and Plantlife Cannabis, serves as “a proof of concept,” Urbanowicz said.

“We’re in discussions with Token Naturals, Plantlife Cannabis, and AGLC. Our goal is, once we demonstrate the proof of concept, that we’ll be able to expand to additional products, potentially to additional businesses as well,” he said.

Metrc, which has experience deploying the system in the U.S., ensures data accuracy through a structured compliance approach, though noted there’s not the same source of record system in Canada as in the U.S. As part of the pilot, Token Naturals, the local manufacturer located in Edmonton, tests results into their system and generates a QR code. The QR codes and products are then shipped to AGLC’s distribution center, which supplies retailer Plantlife Cannabis. Plantlife then distributes the QR code stickers and business cards to consumers.

https://edmontonjournal.com/business/albertas-new-qr-code-system-enhances-cannabis-transparency-a-first-for-canada?utm_medium=email&_hsmi=105979819&utm_content=105979819&utm_source=hs_email



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Asia Pacific & Australia

It All Turned A Bit Bogan At Aussie Medical Cannabis Symposium

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Thanks to Hemp Gazette for spotting this – I have to admit I missed it and unsurprisingly nobody made me aware of it The Linked in Post from the organisers Some Comments



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