Marijuana Business Daily

Troy Datcher, pioneering Black marijuana executive, dead at 55

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Troy Datcher, board chair of Gold Flora Corp. and a prominent Black leader in the marijuana industry, died Feb. 26 after a brief hospitalization.

He was 55.

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Originally from Alabama, Datcher leaves behind a wife and daughter.

Datcher was the “first Black CEO of a major publicly traded cannabis company,” California-based Gold Flora said Friday in a news release announcing his death.

He entered the cannabis industry in late 2021 as CEO of The Parent Co. (TPCO), which was created in 2020 through a special-purpose acquisition company and welcomed Shawn “Jay Z” Carter as chief visionary officer.

Before TPCO, Datcher spent 20 years in high-level and C-suite posts at consumer packaged goods giant Clorox, including serving as general manager of the company’s Kingsford

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