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Marijuana Business Daily

Trulieve Cannabis, Black entrepreneur trade barbs over alleged $24M debt

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Trulieve Cannabis and a Black cannabis entrepreneur in Ohio are leveling accusations at one another over an alleged unpaid debt of nearly $24 million that the Florida-based multistate operator has sued to recover.

Last week, less than two years after a “billion-dollar merger,” Florida-based Trulieve sued Harvest of Ohio, alleging $23.8 million in unpaid debts.

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In October 2021, Trulieve acquired Arizona-based Harvest Health & Recreation in an all-stock deal that allowed Trulieve to expand to 11 states.

According to Benzinga, the deal also meant “financially assisting” four Ohio-based Harvest cannabis businesses, which won licenses in part because of preferential licensing for social-equity applicants.

Harvest of Ohio – the parent company also known as the Harvest of OH Companies – operates three retail medical cannabis dispensaries as well as a cultivation license.

Trulieve filed a complaint against Harvest July 14 in the Franklin County Court of Common

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MJBizCon offers speakers chance to share cannabis insights, shape industry

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The most fulfilling part of an MJBizCon presentation is right after the Q&A, when the speaker is met by exuberant and inspired audience members.

Questions are asked, cards are exchanged and the excitement is palpable.

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Cannabis industry experts interested in inspiring their peers and advancing the industry have until 11:59 p.m. ET on April 11 to apply to speak at MJBizCon 2025. Replies will likely go out in May.

So far, nearly 170 speaker applications have been received.

This year’s MJBizCon – the 13th edition – is scheduled for Dec. 2-5 at the Las Vegas Convention Center.

Speaking at the world’s largest marijuana business conference and trade show “offers a chance to share insights and strategies that empower others to elevate their businesses

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As cannabis consumer tastes evolve, industry must look beyond potency

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chris O’Ferrell (Courtesy photo)

For years, the cannabis industry has been shaped by a singular focus: THC potency.

Store menus highlight percentages, consumers chase high numbers, and many strains have been bred to maximize THC content at the expense of other characteristics.

But is that truly what makes marijuana special?

Beyond THC levels, branding, packaging and promotions heavily influence consumer choices.

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The classic $200-per-ounce deal has evolved into a $100 mix-and-match special, allowing consumers to explore a variety of terpene profiles and effects.

Just as craft beer enthusiasts appreciate curated tasting flights, cannabis enthusiasts now seek diversity in their experiences.

Keeping up with industry trends while

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How a Colorado operator stumbled onto ‘blueprint for laundering marijuana’

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Justin Trouard thought he was doing a favor when he agreed in January to look at the books of a struggling, licensed Colorado marijuana cultivation company to see if he could help turn the business around.

Instead, the CEO of licensed outdoor cultivator Mammoth Farms stumbled onto “the blueprint for how to launder marijuana” in and out of the state’s regulated industry, he told MJBizDaily.

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While examining the cultivator’s track-and-trace records in Metrc, a widely used software program that’s Colorado’s mandated seed-to-sale compliance tool, Trouard noticed some suspicious activity.

In one column, the company reported purchasing 25 pounds of cannabis flower from an unidentified cultivator for $16,250. That’s a normal transaction at Colorado’s average market prices in 2025. In another column in

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