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Why are Generation Z More Likely to be Sober?

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Why are the younger generations more likely to try out sobriety? In recent years, a noticeable trend has emerged among the younger generation, Generation Z (Gen Z), suggesting a higher likelihood of embracing sobriety compared to their predecessors.

These pre-generations include: millennials, generation X, boomers and so on. This shift in behaviour is not merely a random occurrence, there is evidently something going on here. It reflects a complex interplay of social, economic, and cultural factors that have shaped the values and choices of this generation. We’re going to be delving into the multifaceted reasons behind why Gen Z is more likely to choose a sober lifestyle. Let’s do this. 

Who are Generation Z?

With the world constantly moving along, with generations taking centre stage and then slowly drifting into the background, the spotlight has now shifted to Generation Z. The average generation usually spans around 20-30 years, which is how you can usually tell which one you are specifically part of. Born roughly between the mid-1990s and early 2010s, Gen Z – as they’re colloquially called – is the demographic group succeeding the Millennials. Before them came the Gen X’s and before them came the boomers – who were born anywhere from 1946 to 1964. The Z’s are a cohort marked by distinct characteristics, values, and outlook on the world. As the first true digital natives, they navigate a world shaped by technological advancements. In fact, this generation were the first to grow up in a world of the internet and social media. Forbes writes:

“Gen Z has learned to think, learn, and communicate in an environment defined by wireless internet ubiquity… infinite content, and immediacy. They are totally plugged in—whether through social media, search engines, or instant messaging—to each other as well as an infinite array of answers to any question at any time.”

With the instantaneous nature of the internet – no question is left unanswered, no single person is left without a date (kind of), no person is left uncontactable, no item is left un-buyable, no moment is left unnoticed. In other words, Gen Z’s have grown up being used to finding everything they need from the internet, and quickly. What it has also meant is that knowledge and diversity is rife. 

generation z

Gen Z Diversity

Another huge aspect of this new generation is their diverse nature. Gen Z is arguably the most diverse generation to date. Born into a world that celebrates multiculturalism, but also fears it more than ever, they exhibit a heightened awareness and appreciation for diversity. This diversity extends beyond ethnicity to include differences in gender identity, sexual orientation, and socio-economic backgrounds. Gen Z values inclusivity and is often at the forefront of advocating for social justice causes. Their commitment to inclusivity is reflected in their demand for representation and fairness in various spheres of life. NBC writes:

Generation Z is also the most racially-diverse. Thirty-eight percent of voters aged 18-25 identified as people of color, compared to 32% of millennials, 28% of Generation X and 21% of Baby Boomers identifying the same way.”

Whilst previous generations were not as used to multiculturalism and varying sexual identities, Gen Z are certainly leading the charge in awareness and understanding. This not only means that many people are feeling more and more accepted in their own skin and identity, but also that this new generation is proving to be more accepting of new ideas and fresh perspectives. In other words, they don’t necessarily listen to the stubborn minds of some of their predecessors, but instead want to create a world where ‘norms’ are questioned and people are accepted. 

Sobriety

The idea of sobriety means a lot of different things to different people. At its purest form, being sober essentially means being someone that does not consume alcohol. However, this can also signify not taking drugs too. The reason why people decide to go sober can obviously vary, but it usually begins with an interest in what life would be like without alcohol. This is also known as ‘sober curiosity’. With around 2 billion people consuming alcohol worldwide, and sobriety being seen culturally as a boring existence, it’s no surprise that people find it hard to consider it – let alone genuinely implement it into their lives. However, the Recovery Village writes:  

“The idea of sobriety can be terrifying. One big reason people feel so afraid of sobriety is because of what they see in the media, pop culture and even from people they know on social media. There’s the sense that if you’re not using drugs or alcohol, somehow life is boring or uninteresting. There’s the misconception that if you’re sober, you aren’t fun.”

These two opposing viewpoints – of sobriety being either fun or boring – is what probably splits not only people, but also generations. Alcohol has been a part of society for centuries, and going against the grain can be hard. Being sober at social events with drunk people, being sober on weekends, being sober basically at all – it can feel truly daunting. But if you’re able to see the health benefits, both on mind and body, there is enough there to maintain sobriety. Overall, there are loads of ways to have fun, despite a life without drinking. But it does take resilience and a mind that can go against the societal norms that are hammered into the fabrics of civilisation. For whatever reason, it seems that Gen Z’s are more likely to do this than other generations. Global News writes:

“A 2018 Berenberg Research report, in fact, found that Gen Z are drinking 20% less alcohol per individual than Millennials, who themselves are drinking less than Gen X and Boomers did at their age.”

So why is this happening?

Gen Z & Sobriety 

In one of the largest UK drinking studies in 2019, it was found that 16-25 year olds were the most likely group to avoid alcohol – with 26% of them being sober. The same study also discovered that those aged 55-74 – 15% of them did not drink. It’s hard to pinpoint a specific reason why Gen Z’s seem to be more likely to try sobriety than their older counterparts, but we can definitely try. Here are potentially some of the reasons:

Worldview

As we’ve mentioned, Gen Z’s are much more interconnected with each other and themselves. There’s a zeitgeist of acceptance of people and alternative methods of wellness also. A distinctive feature of Gen Z is their strong emphasis on health methods. This generation is increasingly focused on maintaining physical fitness, prioritising mental health, and adopting holistic well-being practices. A few decades ago, the idea of physical activity and sobriety benefiting your mental health was almost laughed at, whereas now it’s basically known to be fact. The allure of a healthy lifestyle has led many Gen Z individuals to opt for sobriety, viewing it as a means to promote overall health and life happiness. Sober raves have even become a thing – where young people can enjoy dancing, in a space that does not require drinking.

Social Media

How could we talk about the new generation without mentioning social media? The influence of social media on Gen Z cannot be overstated. Platforms like Instagram, TikTok, and Twitter serve as powerful channels for shaping opinions and creating trends. In recent years, there has been a noticeable rise in accounts and communities dedicated to sobriety and mindful living. Influencers and ordinary individuals share their stories of sobriety, creating a supportive environment that encourages others to make similar choices. The normalisation of a sober lifestyle on social media has undoubtedly helped an increasing number of Gen Z individuals giving it a go, or simply being curious about this way of life.

Financial

Finally, it’s important to mention that drinking alcohol is darn expensive. Economic considerations also play a role in Gen Z’s likelihood to go sober, especially with them being overall poorer than millennials. This generation has entered adulthood in the wake of economic uncertainties, including the aftermath of the 2008 financial crisis and more recently, the global economic impact of the COVID-19 pandemic. These pretty awful challenges have triggered a sense of financial consciousness among them. This has led some to make mindful decisions about spending. Choosing a sober lifestyle can be seen as a financially responsible choice, as it eliminates the expenses associated with alcohol consumption. This is especially true as in the UK the average household spends around £744 on alcohol. 

generation z

Conclusion

Whatever you think about Gen Z – their obsession with social media and online presence – they are certainly leading the way with diversity, forward thinking, acceptance of identities and alternative lifestyle choices. There is no surprise then that they are the generation that delve most into sobriety. Despite their youthful ages, this generation are seeing what the world is like without a substance that is such a common household possession. What is life like without alcohol? Many of those in generation Z are trying to find out. 

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3 Wise Men

Three Wise Men Give Marijuana Strain Gift Suggestions

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It has become a popular gift with over 20% of the population putting it under the train. So we asked 3 wise man what to give (or consume) during the season.

The holiday season is a special time of year with a combination of Christmas, Hannakuh, and more are the modern hoildays descended from pagan holidays. Food, celebrations, gifts and a hint of something magical are all part of the holidays.  With Christmas, the three wise men bring gifts to the baby Jesus being steered by a star.  As we head into the last part of the season, why not think of the perfect gift to give or for yourself.  We have three wise men give marijuana strain gift suggestions to share with our readers.

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Terran Cooper, one of the rising stars of the industry and a part of the firm Falcon Rappaport & Berman who works in the cannabis industry.  New York based, he says while there are several great strains, he has two to share for the holiday season.

One of my favorite day time strains, Pineapple Express has skyrocketed in popularity following the 2008 film by the same name. This strain is one of the more energetic strains that I’ve come across, allowing for a nice balance between productivity and relaxation this holiday season. Its joyful and uplifting effects may pair nicely with last minute holiday tasks in addition to any festivities. Though infrequent consumers beware – its relatively high THC content means that a little can go a long way.

Beautifully wrapped Christmas gifts under a festive tree with glowing lights.

Andrew Laub, managing partner of Keneh Ventures and CEO of Cannabition, is a leader in the industry and shared his favorites. Golden Goat is my secret to finding joy in any moment, especially during the holiday season. Its tropical, citrusy flavor is bright and uplifting, just like its effects. I love how it gives me an energized, creative boost without feeling overwhelming, making it perfect for everything from decorating the house to hosting friends. It’s my reminder to savor the fun and chaos of the holidays.

Granddaddy Purple is like my personal escape when the holiday rush gets overwhelming. I love its rich, grape-like flavor and how it helps me unwind at the end of a busy day. Whether I’m binge-watching holiday movies or enjoying quiet time by the fireplace, this strain makes everything feel a little cozier and more magical.

Sour Diesel is my motivation when there’s too much to do and not enough time. Its energizing, citrusy aroma wakes me up, and its focus-boosting effects help me tackle long to-do lists with ease. I love using it to power through holiday prep, whether I’m wrapping gifts, planning meals, or brainstorming creative ways to make the season special.

RELATED: Holiday Hangover? Here’s How To Stop It Before It Strikes

Online cannabis influencer Miguel a.k.a Miggy420 (@miggy420) believes consumption of cannabis is a personal experience with everyone being different. He sees the endocannabinoid system as unique as snowflakes in winter. Some smoke to wash away ills, others to wash away the ills of society. He shared his two favorites.

Vin Diesel Diesel is a sativa grown by Dewey’s Cultivars. Her beauty matches her taste with gassy hits reminiscent of early 2000 diesel strains I would buy in the traditional market. These growers come with a biochemical background and it shows with this plant, pure bliss – and this is coming from someone who prefers indicas.

If you’re looking for something post family events i.e you just realized the debt you incurred for the little ones or you’re just happy your conspiracy Uncle is gone, I recommend Gelato Cake by Agro Couture. This indica dominant hybrid will have your mind drifting away and able to focus on what it is you really wanted to do, hot box your bedroom and binge watch YouTube.

Enjoy these suggestions and may everyone have a great holiday season.

 



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Teen Marijuana Use Continues To Drop With Legalization

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In another positive reason for cannabis legalization – teen use continues to drop.

One of the great arguments against marijuana legalization is it will lead to more youth partaking. This argument is brought out, despite teen alcohol use continuing to be a problem. Now, a new study shows teen marijuana is continuing to decline, coinciding with the increasing legalization of cannabis for adult use across the United States. This trend contradicts predictions made by opponents of legalization, who argued that easier access would lead to increased youth consumption.

According to the latest Monitoring the Future (MTF) Survey, supported by the National Institute on Drug Abuse (NIDA), cannabis use among 8th, 10th, and 12th graders is now lower than before the first states began enacting adult-use legalization laws in 2012. This decline is part of a broader trend of decreasing youth drug use, which has reached historic lows since the coronavirus pandemic.
Photo by 2H Media via Unsplash

The U.S. Department of Health and Human Service’s National Survey on Drug Use and Health reported an 18% decrease in the percentage of 12- to 17-year-olds who had ever tried marijuana from 2014 to 2023. Additionally, current marijuana use among this age group fell by 19%. Similarly, the Centers for Disease Control and Prevention’s Youth Risk Behavioral Survey found a 26% reduction in the percentage of high schoolers identifying as current cannabis consumers between 2013 and 2023.

Researchers attribute this decline to several factors:

  1. Regulated markets: Licensed dispensaries require proof of age, making it more difficult for teenagers to obtain marijuana.
  2. Effective ID policies: Studies show high compliance rates among licensed cannabis retailers in checking customer IDs.
  3. Shifting perceptions: There has been a significant drop in youth perceptions that cannabis is easy to access, despite the widening adult-use marketplace.

The trend is not limited to the United States. A Canadian study found high school students reported more difficulty accessing marijuana since the country legalized it nationwide in 2019

These findings support the argument that regulated marijuana markets for adults, with appropriate safeguards, can effectively deter youth access and use. The data suggests that legalization policies can be implemented in a manner that provides regulated access for adults while simultaneously limiting youth access and misuse.

As more states consider legalizing marijuana, this evidence can inform policymakers and public health officials in developing effective strategies to protect youth while allowing adult use. The ongoing decline in teen marijuana use demonstrates that legalization, when properly implemented, does not necessarily lead to increased adolescent consumption and may even contribute to its reduction.



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The Best Cocktails To Make You Feel Festive

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Lean into the joy of the holiday season with this merry cocktails – delight your taste buds and favorite people!

According to TikTok, it s the most wonderful, stressful, fun, boozy time of year. So why not lean into the season and make merry with something fun. Here are the best cocktails to make you feel festive, no matter what the situation. Plus, these are drinks you can make quickly with minimum effort and maximum fun. Pour one of these concoctions and have a moment of peace or share them with the one you like, love or tolerate at work. Sip, savor and bring a little ho ho ho into the moment.

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Christmas Old Fashioned

Here is a way to settle into a cozy beverage which will warm your body and soul. Bourbon has been part of the holidays for generations…and you can make this a new tradition.

Ingredients

  • 2 oz bourbon
  • 1/2 oz simple syrup
  • 2 dashes bitters
  • 2 dashes orange juice
  • Garnish: cinnamon stick and orange peel

Create

  • Combine ingredients in a mixing glass and add ice

  • Stir for 20 seconds

  • Strain into a rocks glass with ice

  • Garnish with orange peel and a cinnamon stick

White Bishop

Easy, Tasty Egg Nog

You either you love it or hate it, but Egg Nog is a holiday staple. This recipe makes it lighter, tasty and a wee dangerous since it is so good. It bring a whole new take on a staid drink.

Ingredients

  • 2 oz store bought egg nog
  • 1 oz milk (2% is the best)
  • small splash vanilla
  • 1 oz Licor 43

Create

  1. Combine egg nog, milk and vanilla
  2. Stir until well mixed
  3. Add Licor 43 and stir again
  4. Pour into a fun glass and enjoy

White Bishop

The Bishop’s Wife is a great holiday movie filled with the Christmas spirit and some never ending booze. This drink is an embraces the fun, warmth, snow, and spirit of the evening.  Perfect as a dessert drink, a morning treat or just to lift your holiday mood.

  • 2 oz vanilla vodka
  • 1 oz heavy cream
  • 1 oz Frangelico or Licor 43
  • Small splash of vanilla

Create

  1. Combine all ingredients in shaker with ice
  2. Shake for 20 seconds
  3. Strain into a martini glass

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Poinsettia Champagne Cocktail

Nothing says celebration like bubbles. Whether you use champagne or prosecco, this is bound to bring a smile to your face. And the poinsettia is Christmas tradition since

Ingredients

  • 1/2 oz orange liqueur
  • 3 oz cranberry juice
  • 3 oz of champagne or prosecco
  • Garnish with fresh cranberries

Create

  1. Pour orange liqueur and cranberry juice into a chilled champagne flute
  2. Stir well
  3. Top with champagne
  4. Garnish with a few fresh cranberries

Have a great holiday season!



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