These archetypes, whilst comical, are unfortunately completely accurate. There seriously isn’t much worse than being stuck being talked at by someone who’s taken a copious amount of this specific substance. “Yeah I work in recruitment, mate. It’s alright but I’ve actually been thinking about doing something else. You know? Or maybe travelling. I feel like I need to see the world and get out of this suffocating suit. You know?” As Vice reports, not everyone turns into an egotist when consuming cocaine, but it certainly is not uncommon. 

Why? 

So it seems the only question to really ask is: why? Why does cocaine cause people to feel like they need, without any censorship, to talk about themselves. In addition, why do they also not realise how much they’re doing it. Well, festival welfare worker Katy Mcleod (director of Chill Welfare), says in Vice:

“Cocaine tends to make people go into themselves, so they can either become introverted or be very sociable but a bit dominant or self-involved… One big issue with coke is how it makes you feel in yourself and how you come across to others when under the influence. The two don’t always match up. You might think you’re being really witty and outgoing, when other people just think you’re a twat.”

So, as you can see, there’s a dichotomy here. There’s how you feel about yourself, and there’s how the world perceives you. To be fair, this probably exists most of the time anyway but, when cocaine is consumed, the difference is a lot more extreme. This comes from the dopamine hit that coke gives. 

Euphoria and Ego Inflation

Cocaine’s primary mechanism of action involves blocking the reuptake of dopamine in the brain. This results in an accumulation of dopamine in the synapses, leading to intensified feelings of pleasure and reward. The increased dopamine levels reinforce behaviour associated with the drug’s effects, including self-expression. Cocaine also induces euphoria, a state of intense happiness and well-being. This elevated mood can lead users to believe they are more interesting, intelligent, and captivating than usual. As a result, they may feel compelled to share their thoughts, stories, and opinions, convinced that they are the centre of attention. Essentially, you not only feel great, but you also think you are great. Hired Power writes:

“It boost’s a user’s ego and self-confidence, making the user believe that he is the most powerful person in the room.”

Cocaine gives you license to have social confidence, as well as confidence in yourself, which can be quite extreme. This doesn’t sound too bad, does it? Well it wouldn’t if you didn’t then spend an entire evening thinking that your voice deserves to be heard by everyone all night. The danger in an ego boost is that it can make you blind. Make you believe that you are the boss. Again, there’s nothing wrong with self-belief, but too much can become arrogant and hugely irritating. 

Final Thoughts on Cocaine Ego Boosts

Scientifically the ego-boost phenomenon of cocaine makes sense. A boost of dopamine, energy and confidence, makes users believe that they are the bees knees and they want people to know it. For some, with social anxiety, this can be a great moment – finally able to speak to people like they want to. For others, this can be an enhancement in ego they simply do not need. These sorts of people are the ones you want to avoid at parties, unless of course you want to hear (for hours on end) about their very interesting ideas on modern politics.

It’s important to say, of course, that cocaine is a highly dangerous substance and is incredibly addictive. This ego-boosting effect of cocaine is perhaps one of the most addictive parts of it and, worst of all, it can make it very hard to have any self-confidence without the substance. The effects of cocaine may be harnessed for that initial boost of confidence before an event, but those effects can very easily create an ego-tistical monster if you’re not careful. 

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