Surge pricing is flirting with another industry – to the fear of consumers….will marijuana be next?
Surge or dynamic pricing is already a part of business and consumer behavior. Uber, airlines, and hotels have been leaders in charging more for something when you need it the most. Uber has constantly faced harsh backlash for charging for up to 4X the regular cost. Wendy’s is now causing a ruckus as they are looking at experimenting with surge pricing and people are concerned. In theory, burger prices could increase during “lunch hours”. But will surge pricing hit the cannabis industry? In a way, it has.
Today surge/dynamic pricing is seen as a negative. For good reason. Federal regulators took a hard look at car services after several big surges occurred during extreme weather. This forced Uber to agree to put a cap on surge during declared emergencies so as not to be accused of price gouging (which is clearly illegal). But just as people got used to calling a cab from their phone, they also adjusted to surge pricing as the new normal.
Bur dynamic pricing as been used for decades to benefit customers – Taco Tuesday to get people to eat out earlier in the week. Half price bottles of wine to fill restaurants on a Monday. Even Black Friday is a way to encourage people to get in the holiday spending spirit early – like 5 am early.
It has had a huge impact on the alcohol industry – in the form of Happy Hour. Happy Hour become a buzz word in the late 50s with the Navy and moved into the mainstream. The 70s is when the idea of discount drinks and happy hour really took hold. For patrons, they had the benefit of a nip after work at a discount (or just more for the money with 2 for 1). For restaurants and bars,,s it brought in customers at a slower times (4-6 or 7 pm) and they can pick the specials, allowing to offer value and still make a profit.
Marijuana dispensaries have also embraced Happy Hour pricing with stores offering time sensitive deals. In an efforts to attract customers and fill slow hours you can see things like “buy one, get one 20 percent off 9 am–noon and 4–6 pm every day”. Or “8–10 am weekdays; 20 percent off top-shelf eights and up”. Dynamic pricing is used to adjust consumer behavior…and a good discount is a strong incentive, and the marijuana industry as taken note.
Lean into the joy of the holiday season with this merry cocktails – delight your taste buds and favorite people!
According to TikTok, it s the most wonderful, stressful, fun, boozy time of year. So why not lean into the season and make merry with something fun. Here are the best cocktails to make you feel festive, no matter what the situation. Plus, these are drinks you can make quickly with minimum effort and maximum fun. Pour one of these concoctions and have a moment of peace or share them with the one you like, love or tolerate at work. Sip, savor and bring a little ho ho ho into the moment.
Here is a way to settle into a cozy beverage which will warm your body and soul. Bourbon has been part of the holidays for generations…and you can make this a new tradition.
Ingredients
2ozbourbon
1/2oz simple syrup
2dashes bitters
2 dashes orange juice
Garnish: cinnamon stick and orange peel
Create
Combine ingredients in a mixing glass and add ice
Stir for 20 seconds
Strain into a rocks glass with ice
Garnish with orange peel and a cinnamon stick
Easy, Tasty Egg Nog
You either you love it or hate it, but Egg Nog is a holiday staple. This recipe makes it lighter, tasty and a wee dangerous since it is so good. It bring a whole new take on a staid drink.
Ingredients
2 oz store bought egg nog
1ozmilk (2% is the best)
small splash vanilla
1 oz Licor 43
Create
Combine egg nog, milk and vanilla
Stir until well mixed
Add Licor 43 and stir again
Pour into a fun glass and enjoy
White Bishop
The Bishop’s Wife is a great holiday movie filled with the Christmas spirit and some never ending booze. This drink is an embraces the fun, warmth, snow, and spirit of the evening. Perfect as a dessert drink, a morning treat or just to lift your holiday mood.
Nothing says celebration like bubbles. Whether you use champagne or prosecco, this is bound to bring a smile to your face. And the poinsettia is Christmas tradition since
Ingredients
1/2ozorange liqueur
3oz cranberry juice
3oz of champagne or prosecco
Garnish with fresh cranberries
Create
Pour orange liqueur and cranberry juice into a chilled champagne flute
The day before Thanksgiving has the honor of being two of the biggest consumption days of the year – are you ready?
While some people are prepping for Thanksgiving Thursday, the big feast and the holiday season afterwards, a significant amount are looking forward to Wednesday. The day before Thanksgiving has become a mini-holiday in its own right. It has become a time of robust celebration, so much it is known as Green Wednesday and Blackout Wednesday. It is a significant consumption day for both marijuana and alcohol imbibers.
Blackout Wednesday, also known as Drinksgiving, has grown to rival major drinking holidays like New Year’s Eve and St. Patrick’s Day in terms of alcohol consumption. And cannabis is not far behind seeing a big spike in dispensary purchases on the same day. As legal cannabis moved across the nation, it caught on and gave options to people who want to “unplug” at the start of the holiday weekend.
Green Wednesday is a cannabis-centric moment the Wednesday before Thanksgiving. In in 2016, the phrase was coined when California cannabis delivery service noticed a significant uptick in orders the week before Thanksgiving. With over 50% of the country having access to legal weed, each year has only gotten bigger!
“Last year’s Green Wednesday had sales 72% higher than the average day. Flower accounted for 39.5% of sales with Vape at 23.7%, pre-rolled at 16.9% and edibles at 10.6%. Pre-rolled showed the biggest increase compared to the week before when it accounted for only 11.9%, so sales on Green Wednesday of pre-rolls specifically, were more than double a normal day.” shares Roy Bingham, Co-Founder and CEO of BDSA, one of the cannabis analytics firms.
The original partakers start Blackout Wednesday, also known as Drinksgiving or Thanksgiving Eve. They helped make it become a significant cultural phenomenon. This unofficial holiday takes place on the Wednesday before Thanksgiving and has gained notoriety as one of the busiest drinking nights of the year. The exact origins of Blackout Wednesday are not precisely documented, but the phenomenon is believed to have started decades before it was named. The term “Drinksgiving” dates back to 2007, while the first Google searches for “Blackout Wednesday” were recorded in 2014.
If you choose to celebrate, be safe, have fun, and have the ingredients for a hangover cure come the morning.
As it it becomes available to more people, there is a positive health change going on according to data.
Cannabis is becoming more mainstream and and the side effects are doing even better than expected. It seems the availability of legal marijuana is helping with the health of the general population. Studies in California, Canada and the now New Zealand have shown the upside of legalization. While cannabis has been used for health benefits for millions of years, reduction in more harmful intoxication products is another important wellness trend.
Alcohol consumption is associated with significant health risks, including liver damage, cardiovascular issues, and certain cancers. In contrast, marijuana has not been linked to the same level of severe physical health consequences. The Centers for Disease Control and Prevention (CDC) reports that over 36,000 annual U.S. deaths are attributed to chronic alcohol use, while there is no comparable category for marijuana-related deaths. Alcohol is also much more addictive than marijuana, causing long term physical and mental issues.
A study from New Zealand has found some interesting trends regarding the relationship between marijuana legalization and the consumption of alcohol and opioids.
Following the legalization of marijuana in New Zealand, researchers observed a notable decline in alcohol consumption:
The study found no significant impact on underage drinking rates among those aged 12-20.
This suggests for adults, marijuana may be serving as a substitute for alcohol in some cases, particularly when it comes to heavy drinking episodes.
The relationship between marijuana legalization and opioid use appears more complex:
There was no clear evidence of marijuana legalization directly reducing opioid use or abuse.
However, some research indicates that people who use cannabis are more likely to initiate opioid use, with an odds ratio of 2.76 compared to non-cannabis users.
The likelihood of transitioning from opioid use to opioid use disorders among cannabis users was found to be 2.52 times higher than non-cannabis users.
The study also revealed some additional findings regarding substance use patterns:
Marijuana use increased by 16% among adults aged 21 and older following legalization.
There was a 5-6% increase in marijuana use initiation among adolescents and young adults aged 12-20. This would be go with the greater North American trend of California sober and Gen Z drifting away from alcohol and more into marijuana.
No significant changes were observed in the use of hard drugs like cocaine or heroin in any age group.
These findings suggest while marijuana legalization may lead to decreased alcohol consumption among adults, it does not necessarily translate to reduced use of other substances, particularly opioids. The relationship between cannabis use and other substance use behaviors is complex and multifaceted. Time and more research should yield more benefits.