Blackout Wednesday

Marijuana Continues To Be Embraced By The Mainstream

Published

5 days ago

December 6, 2024

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Despite a naysayers in DC, the public has embraced wed in a big way

In 2012 Washington and Colorado legalized weed for recreational use, since then 22 more states have followed and 38 states have medical marijuana. Over 50 perfect of the population has access and it has become popular with all ages. Even the “war on drugs” generation of Boomers have embraced with AARP explaining many use it for the medical benefits. From Martha Stewart to Fox News, the plant is treated as a another consumer product and as a business line.

For adults aged 35-50, past-year marijuana use reached an all-time high of 28% in 2022, more than doubling from 13% in 2012. This trend reflects a broader increase in marijuana use across different age groups. Gen Z has taken a different approach by embracing the California Sober concept replacing alcohol for the healthier marijuana.

Reflecting the mainstreaming, Michigan, a midwestern state, is breaking another year over year sales record. The states has already clocked $2.4 billion in sales and expects to hit $3 billion for 2024. This will secure the state more tax revenue from cannabis than alcohol again. Marijuana has been a reliable source of income for states since legalization.

Taking a page from traditional departments stores, Planet 13, the largest dispensary in the North America has introduced the “store in store” concept. Department stores have used the concept in the beauty department and high end lines like Chanel and Louis Vuitton. Khalifa Kush will be the inaugural brand offering exclusive merch and strains.

“Since we launched earlier this year, we’ve loved having the Khalifa Kush store-in-store at Planet 13 be the home of the brand in Vegas. We’re working on something special for the lounge that’s going to drop early next year — we can’t wait” shared Wiz.

“Our partnership with Wiz Khalifa is the perfect example of authentic celebrity-driven branding — since we signed Wiz, it is the fastest product partnership in terms of sales activity in the history of Planet 13. Authenticity is about more than just an endorsement and with Wizit’s a match made in cannabis heaven. We look forward to Wiz visiting the store more often, meeting his fans and enjoying Dazed! Consumption Lounge when he is in Vegas. “Planet 13 = Experiences and Memories!” stated Lee Fraser, Chief Administrative Officer, Planet 13

The Las Vegas based 112,000 square-foot Planet 13 Entertainment Complex has become the flagship destination for celebrities to showcase the top brands in the industry. Cannabition, another major attraction in the footprint will be opening soon and is an elevated immersive experience.

Cannabis has also joined alcohol in celebrations. The day before Thanksgiving is one of the top 5 drinking days in the US. Some much so the industry refers to it as “Drinksgiving” and “Blackout Friday“. The public has also made the day in the top 5 of consuming, dubbing the day Green Wednesday.

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Ready For Green And Blackout Wednesday

Published

2 weeks ago

November 26, 2024

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The day before Thanksgiving has the honor of being two of the biggest consumption days of the year – are you ready?

While some people are prepping for Thanksgiving Thursday, the big feast and the holiday season afterwards, a significant amount are looking forward to Wednesday. The day before Thanksgiving has become a mini-holiday in its own right. It has become a time of robust celebration, so much it is known as Green Wednesday and Blackout Wednesday. It is a significant consumption day for both marijuana and alcohol imbibers.

Blackout Wednesday, also known as Drinksgiving, has grown to rival major drinking holidays like New Year’s Eve and St. Patrick’s Day in terms of alcohol consumption. And cannabis is not far behind seeing a big spike in dispensary purchases on the same day. As legal cannabis moved across the nation, it caught on and gave options to people who want to “unplug” at the start of the holiday weekend.

green smoke on dim light

Green Wednesday is a cannabis-centric moment the Wednesday before Thanksgiving. In in 2016, the phrase was coined when California cannabis delivery service noticed a significant uptick in orders the week before Thanksgiving. With over 50% of the country having access to legal weed, each year has only gotten bigger!

“Last year’s Green Wednesday had sales 72% higher than the average day. Flower accounted for 39.5% of sales with Vape at 23.7%, pre-rolled at 16.9% and edibles at 10.6%. Pre-rolled showed the biggest increase compared to the week before when it accounted for only 11.9%, so sales on Green Wednesday of pre-rolls specifically, were more than double a normal day.” shares Roy Bingham, Co-Founder and CEO of BDSA, one of the cannabis analytics firms.

The original partakers start Blackout Wednesday, also known as Drinksgiving or Thanksgiving Eve. They helped make it become a significant cultural phenomenon. This unofficial holiday takes place on the Wednesday before Thanksgiving and has gained notoriety as one of the busiest drinking nights of the year. The exact origins of Blackout Wednesday are not precisely documented, but the phenomenon is believed to have started decades before it was named. The term “Drinksgiving” dates back to 2007, while the first Google searches for “Blackout Wednesday” were recorded in 2014.

If you choose to celebrate, be safe, have fun, and have the ingredients for a hangover cure come the morning.

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Black Friday

Ready For Green Wednesday – The Fresh Toast

Published

1 year ago

November 17, 2023

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Cyber Monday and Black Friday aren’t the only big holidays for fans of marijuana – hello Green Wednesday

Up until around 2010, Black Friday was the mega shopping day of the year. It was a combination of festive cheer, mega deals and, at times, a MMA brawl. Stories emerged of fights and chaos as shoppers rushed to get the best prices. Then online shopping soared and Cyber Monday became a rival for gift purchases and deals to be had. But are you ready for Green Wednesday? Yes, Green Wednesday is when the cannabis industry goes wild.

To be fair, Green Wednesday is the third biggest marijuana shopping day of the year….behind 4/20 and Black Friday (right?). BDSA, a leading cannabis data analyst company shared this information about consumer trends.

assorted-color gift boxes

“Green Wednesday and Black Friday consistently experience the highest surge in cannabis sales of any holiday, other than 420,” said Brendan Mitchel-Chesebro, analyst at BDSA. “These insights are important for retailers looking to optimize their holiday strategies. By preparing for increased foot traffic with increased staff and an ample supply of popular products instead of leaning into promotions, retailers will win with consumers this holiday season.”

Marijuana is following a trend. The third biggest alcohol day of the year, meanwhile, was the day before Thanksgiving. It has been nicknamed “Drinksgiving” or “Blackout Wednesday,” and is becoming an increasingly popular drinking holiday. Poughkeepsie, Boston, Houston, Portland, OR, and Wichita, KS excel in this new holiday.

Green Wednesday can see an over 40% increase in sales for the day. If you want to bring something unique to Friendsgiving or Thanksgiving, you can always bring an infused canned turkey gravy. Yes, there are such things. But the most popular, by far according to BDSA, are gummies. The perfect hostess gift if you know they enjoy a little chill time.

Not only is there a rush to purchase, some dispensaries offer deals – always a plus during the holiday season. To maximize your chance for value, sign up for your favorite dispensary email, talk to the budtender leading up the Green Wednesday and be open to trying new things.

As you get ready for Green Wednesday, have a great chill Thanksgiving

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